Finding the best times to post on TikTok can be the key to boosting your visibility and engagement on the platform. With millions of videos uploaded daily, knowing the right time to share your content can make all the difference. Whether you’re aiming to go viral or simply want to increase your follower count, timing is everything. In this guide, System SocialZ, a leader in social media optimization, will help you understand the best times to post on TikTok so you can maximize your reach and connect with your audience effectively.
The importance of posting at the right times on Tiktok
If you’ve been on TikTok for a while, you already know that getting featured in the “For You” section is the ultimate goal for creators, brands, and influencers alike. This section is where the algorithm promotes videos based on users’ past interactions, exposing your content to a broader audience and increasing engagement. But how does the best times to post on TikTok play into this, and does it really make a difference?
The short answer is: absolutely.
TikTok’s algorithm favors videos with high interaction rates, meaning those that receive more likes, shares, and comments are more likely to be featured in the coveted “For You” section. Posting during the best times to post on TikTok, when your audience is most active boosts the chances of your video gaining momentum in real-time, leading to more engagement. This interaction is crucial for triggering the algorithm to push your content further.
On the flip side, posting at off-peak times could mean your video gets lost in the shuffle, limiting its reach and engagement. Even if your content is top-notch, it needs to be seen by the right audience at the right time to achieve maximum impact.
However, while timing is essential, it won’t guarantee success without quality content. TikTok rewards videos that captivate viewers from start to finish. So, while you’re optimizing your posting schedule, make sure you’re also creating compelling content—whether it’s with trending hashtags, popular effects, or collaboration with other creators.
In the end, the combination of posting at optimal times and delivering engaging content is the key to getting featured in TikTok’s “For You” section and building a strong connection with your audience.
Optimal TikTok Posting Times for Each Day of the Week
Ideal Time to Post on TikTok on Monday
The best times to post on TikTok on Mondays are at 6 a.m., 10 a.m., and 10 p.m.
This pattern suggests that users typically check TikTok while preparing for the day or during their commute to work, school, or college. The 10 p.m. slot fits into the habit of people winding down with some TikTok scrolling before bed.
Ideal time to post on TikTok on Tuesday
On Tuesdays, the best times to post on Tiktok are 2 a.m., 4 a.m., and 9 a.m.
These times reflect when people often browse social media late at night and early in the morning. Tuesday is known as one of the best days to post on TikTok, as many users are active during the early hours, refreshing their feeds as they start their day.
Ideal time to post on TikTok on Wednesday
For Wednesdays, the recommended posting times are 7 a.m., 8 a.m., and 11 p.m.
Early morning posts perform well as people are getting into the rhythm of the week, using TikTok as a source of entertainment or mental refreshment before diving into their daily tasks.
Ideal time to post on TikTok on Thursday
The ideal times to post on Thursdays are 9 a.m., 12 p.m., and 7 p.m.
Thursdays are also highly active days on TikTok. Pre-lunch hours and early evenings, when people are wrapping up their workday or commuting home, present excellent opportunities for engagement.
Ideal time to post on TikTok on Friday
The prime posting times for Fridays are 5 a.m., 1 p.m., and 3 p.m.
As the weekend approaches, people become increasingly active on TikTok, particularly during lunch breaks. The excitement for the weekend ahead tends to drive higher engagement in the afternoon, but it’s worth noting that evening activity slows down as users shift away from nighttime TikTok usage.
Ideal time to post on TikTok on Saturday
On Saturdays, posting at 11 a.m., 7 p.m., and 8 p.m. can generate the most engagement.
With the weekend in full swing, morning activity tends to decline. Instead, users are more likely to log in later in the day or during the evening, making it an ideal time for restaurants or businesses to post specials aimed at diners planning a night out.
Ideal time to post on TikTok on Sunday
The most effective times to post on Sundays are 7 a.m., 8 a.m., and 4 p.m.
Sunday morning sees engagement from early risers—whether they’re heading to the gym, attending church, or planning brunch with friends. Posting in the late afternoon can also capture attention as people relax and prepare for the week ahead.
In summary, you can choose to post during the week when users are highly active during commutes and work breaks, or you can capitalize on weekend activity by following this guide for Saturday and Sunday.
Best times to post on TikTok by country
TikTok’s global reach means that your audience could be spread across various time zones, even within the same country. This presents a unique challenge for creators—how do you determine the best times to post on Tiktok when your followers may be active at different times?
To tackle this, you’ll need to adjust your posting schedule based on your audience’s location. Here’s how:
Use TikTok Analytics to identify where your followers are located. Which countries or regions have the highest concentration of your audience?
Discover their peak activity times. When do they typically go online and engage with your content?
While there’s extensive research on optimal posting times for platforms like Instagram, TikTok has fewer studies. Based on available data, here are the best times to post on TikTok by country:
Best times for posting on TikTok in the USA
- Monday: 6 a.m., 10 a.m., 11 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 6 a.m., 8 a.m., 11 a.m.
- Thursday: 9 a.m., 12 p.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 9 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
Best times for posting on TikTok in the UK
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 a.m.
- Thursday: 9 a.m., 12 p.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
The best times to post on TikTok in Australia
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 a.m.
- Thursday: 9 a.m., 12 p.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
The best times to post on TikTok for Germany
- Monday: 3:30 p.m., 7:30 p.m., 7:30 a.m.
- Tuesday: 11:30 a.m., 1:30 p.m., 6:30 p.m.
- Wednesday: 4:30 p.m., 5:30 p.m., 8:30 a.m.
- Thursday: 6:30 p.m., 9:30 p.m., 4:30 a.m.
- Friday: 2:30 p.m., 10:30 p.m., 12:30 a.m.
- Saturday: 8:30 p.m., 4:30 a.m., 5:30 a.m.
- Sunday: 4:30 p.m., 5:30 p.m., 1:30 a.m.
Best times for posting on TikTok in the Philippines
- Monday: 3:30 p.m., 7:30 p.m., 7:30 a.m.
- Tuesday: 11:30 a.m., 1:30 p.m., 6:30 p.m.
- Wednesday: 4:30 p.m., 5:30 p.m., 8:30 a.m.
- Thursday: 6:30 p.m., 9:30 p.m., 4:30 a.m.
- Friday: 2:30 p.m., 10:30 p.m., 12:30 a.m.
- Saturday: 8:30 p.m., 4:30 a.m., 5:30 a.m.
- Sunday: 4:30 p.m., 5:30 p.m., 1:30 a.m.
Best times for posting on TikTok in Canada
- Monday: 6 a.m., 10 a.m., 10 p.m.
- Tuesday: 2 a.m., 4 a.m., 9 a.m.
- Wednesday: 7 a.m., 8 a.m., 11 a.m.
- Thursday: 9 a.m., 12 p.m., 7 p.m.
- Friday: 5 a.m., 1 p.m., 3 p.m.
- Saturday: 11 a.m., 7 p.m., 8 p.m.
- Sunday: 7 a.m., 8 a.m., 4 p.m.
By tailoring your TikTok content schedule to these times, you can maximize audience engagement, ensuring your posts reach your followers when they’re most active.
When Should You Post on TikTok for Different Industries?
Determining the best times to post on TikTok depends on various factors, with industry being a key consideration. While there’s no one-size-fits-all answer, you can use available data to guide your strategy. Factors like your target audience, business objectives, and content type also play a role in optimizing views and engagement.
Use the insights below to shape your posting schedule, and conduct your own experiments to identify the most effective times for your brand.
Hospitals & Healthcare
- Optimal Posting Times:
- Monday: 5 p.m. to 8 p.m.
- Tuesday: 4 p.m.
- Wednesday: 2 p.m. to 5 p.m.
- Thursday: 2 p.m.
- Best Days: Monday and Wednesday
- Worst Day: Sunday
Hospitals and healthcare providers utilize social media not only for handling healthcare crises but also for educating the public, building trust around medical visits, promoting health programs, and engaging the community. Engagement for healthcare organizations on TikTok has nearly tripled compared to the previous year, with the best times to post concentrated between Monday and Thursday, particularly in the late afternoons and early evenings.
Restaurants
- Optimal Posting Times:
- Tuesday: 3 p.m. to 5 p.m.
- Wednesday and Thursday: 3 p.m. to 6 p.m.
- Best Days: Tuesday to Thursday
- Worst Day: Monday
With the rise in online food orders and delivery services, restaurants have adapted to engage customers more effectively on TikTok. This shift has led to double the engagement compared to last year’s data. Restaurants tend to see the highest engagement during weekday afternoons, particularly around lunchtime, making Tuesday through Thursday the ideal posting days.
Schools & Education
- Optimal Posting Times:
- Thursday: 10 a.m. to 1 p.m.
- Best Day: Thursday
- Worst Days: Saturday and Sunday
Universities, colleges, and schools have seen significant growth in TikTok engagement, with more specific times for optimal posting. Engagement tends to peak during typical school hours and evenings, with Thursday being the top day to reach students, prospective students, and alumni through engaging content like campus life highlights and updates.
Travel & Hospitality
- Optimal Posting Times:
- Friday: 2 p.m. and 4 p.m.
- Best Days: Thursday and Friday
- Worst Days: Sunday and Tuesday
As post-pandemic travel surges, the travel and hospitality sectors have seen double the engagement on TikTok compared to the previous year. Although engagement remains steady throughout the week, Friday stands out as the best day for posting, particularly in the afternoon when audiences are likely planning weekend trips and getaways.
These insights provide a foundation for planning your TikTok content calendar based on industry-specific trends. However, continually testing your posting times and adjusting based on analytics will ensure you reach your audience at the most engaging times.
How to find your best times to post on TikTok
The debate around the best times to post on Tiktok can often seem oversimplified, especially given the conflicting information available. While we hope Buffer’s data proves helpful, it should be seen as a guide rather than strict rules to follow.
One reason is that social media trends are always shifting. Additionally, even the most comprehensive reports are based on generalized data, which may not perfectly reflect your audience’s behavior.
Ultimately, discovering the best times to post on Tiktok depends on understanding your followers’ online habits. This understanding is a vital component of your broader marketing strategy.
Your audience is unique, and their engagement patterns will vary. Keep in mind that TikTok operates on a global scale, meaning your audience could be spread across different time zones.
To effectively plan your content, it’s essential to consider the different time zones of your followers and identify when they are most active.
Explore TikTok analytics
While TikTok’s analytics might not be as comprehensive as Instagram’s insights, they still offer valuable information that can help refine your posting strategy, especially when it comes to identifying the best times to post on TikTok.
To access this data, head to TikTok Studio. Here’s a quick guide:
- Go to your profile and click on TikTok Studio under your bio (you can also download the app for a more streamlined experience).
- In the Studio, tap ‘View all’ next to the Analytics box.
- Navigate to the Followers tab at the top of the screen.
- Scroll down to find ‘Most active times.’ – this is crucial for finding the best times to post on TikTok.
Here, you’ll see when your followers have been most active over the past few days, , which will help you identify the best times to post on TikTok to maximize engagement.
Why does this matter? TikTok’s algorithm tests your video on a select group of followers and non-followers to gauge their reactions. Do they watch it all the way through, engage with it, like, comment, or share it? Engagement signals like these, especially watch time, tell the algorithm to show your content to more people. By posting during the best times to post on TikTok, you increase the chances of boosting these engagement metrics. This ripple effect can land your video on more For You pages (FYP).
While TikTok analytics only provide data on your followers, it’s reasonable to assume that non-followers—those you want to attract—behave similarly. If your followers tend to be active at specific times, those are likely the best times to post on TikTok to reach a broader audience.
Posting when your audience is most active increases the chances of your content reaching a wider audience.
It’s worth tracking these active times over several days to spot any patterns. Do you notice spikes in activity on certain weekdays or weekends? Identifying these trends will help you determine the best times to post on Tiktok for your unique audience.
Experiment with different times
Once you’ve analyzed your audience’s activity and identified potential posting windows, it’s time to put your findings to the test.
Experimenting with different posting times is key to a successful social media strategy. Try scheduling your TikToks at various times throughout the day to see which posts get the best response. Once you’ve analyzed your audience’s behavior, schedule your content at the best times to post on TikTok for optimal results.
By following these strategies, you’ll be able to maximize your TikTok posting schedule and effectively leverage the best times to post on TikTok while maintaining your own well-being as a content creator.
Think about your own schedule
As a content creator or social media manager, burnout is a real concern, especially when trying to consistently post at the best times to post on TikTok. Posting regularly is important, but it’s equally essential to manage your workload to avoid overextending yourself, even when following the best times to post on TikTok.
When planning how often to post, consider whether the schedule is sustainable for you. While hitting the best times to post on TikTok is crucial, maintaining your own well-being is just as important.
Creating engaging, thoughtful content is key, but it requires inspiration. Taking care of your physical and mental health allows you to perform at your best and continue posting at the best times to post on TikTok. Don’t hesitate to take breaks when needed.
A social media calendar can reduce the stress of planning and ensure that you are consistently posting during the best times to post on TikTok. By following these strategies, you can optimize your TikTok posting schedule while keeping both your audience and your own well-being in mind.
How many times should I post on tiktok?
TikTok suggests posting up to three times a day to maximize engagement during the best times to post on TikTok. This consistency increases your chances of reaching your audience when they’re most active, particularly if they are in different time zones.
By consistently posting at various optimal times, you increase the likelihood of reaching your target audience, even if they are spread across different time zones. It’s important to align your posting schedule with the hours when your audience in key locations is most likely to be active.
By avoiding less active periods, such as during work hours or late at night, and focusing on the best times to post on TikTok, you can improve your overall strategy. Understanding your audience’s habits, you can better determine when they are likely to be inactive and tailor your strategy accordingly.
Best times to post on TikTok – FAQs
Does posting on TikTok late at night affect engagement?
It depends on your audience. If your followers are active in different time zones, late-night posting can still be effective. Check your TikTok analytics to see when your audience is most engaged.
Does it matter when you post on TikTok?
Yes, posting at times when your audience is most active increases engagement and helps your content reach more people.
Is posting too much on TikTok bad?
Posting too frequently can overwhelm your audience, but posting 1-3 times per day is generally considered effective. Focus on maintaining quality along with consistency.
Should you post TikTok videos during the day or at night for better results?
This varies based on your target audience. Use TikTok analytics to see when are the best times to post on tiktok, when your followers are most active and schedule posts accordingly.
What’s the best way to analyze your target audience’s behavior on TikTok?
Use TikTok’s analytics tools to monitor best times to post on Tiktok:
- Follower demographics and locations
- Times when your followers are most active
- Engagement rates for each post (likes, comments, shares, watch time)
Conclusion
Knowing the best times to post on TikTok can greatly enhance your content’s visibility and boost engagement. By using TikTok analytics and experimenting with different posting times, you can tailor your strategy to connect with your target audience when they are most active. Keep in mind that social media trends evolve, so staying adaptable and regularly analyzing your performance is key to ongoing success.
Thank you for reading this article from System SocialZ. We hope these insights help you optimize your TikTok strategy and achieve even greater engagement with your content.
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