Social Media Marketing For Pubs 2025: Boost Your Footfall

Social media marketing for pubs is an essential tool to attract more customers and build a vibrant local presence. Platforms like Instagram, Facebook, and TikTok allow pubs to showcase their unique ambiance, signature drinks, and exciting events. With the right strategy, pubs can use these platforms to connect with their audience and stand out in a competitive market.

This article by System SocialZ shares simple yet effective strategies to boost your pub’s footfall using social media. From posting happy hour promotions to collaborating with local influencers, you’ll learn how to engage your followers and keep them coming back for more.

With the right approach, social media can turn online interest into real-world visits. By creating engaging content, responding to comments, and hosting interactive campaigns, your pub can build stronger customer relationships and drive business growth.

What is the pub industry?

Before discussing social media marketing for pubs, it’s a good idea to consider the pub industry and its significance. The pub industry refers to establishments, commonly known as public houses or pubs, that serve alcoholic beverages like beer, wine, and spirits, often alongside food and non-alcoholic drinks. These venues are central to social life in many communities, providing a space for relaxation, entertainment, and social gatherings.

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The pub industry is a cornerstone of local economies, contributing to employment and tourism while supporting related sectors such as breweries, distilleries, and food suppliers. Beyond economics, pubs often hold cultural significance, reflecting local traditions, history, and culinary preferences. Many pubs host events like trivia nights, live music, or sports screenings, creating a sense of community and loyalty among patrons.

Understanding the pub industry’s dynamics is essential for creating effective social media marketing strategies. Factors like customer preferences, seasonal trends, and competition influence how pubs operate and engage their audience. Tailoring marketing efforts to reflect these nuances ensures your pub stays relevant and attracts the right crowd.

What is social media marketing for pubs?

Social media marketing for pubs is all about using platforms like Instagram, Facebook, and TikTok to promote your pub and connect with potential customers. In a world where people often turn to social media for recommendations and reviews, an active online presence can make your pub more visible and appealing. Customers trust the content they see on social media, especially when it comes from friends or influencers, making it a powerful tool for attracting new patrons.

This approach goes beyond simply having a social media account. Social media marketing for pubs involves creating tailored strategies that align with the demographics of each platform. This can include running targeted ads, sharing engaging video content, and showcasing what makes your pub unique, such as your signature drinks, events, or ambiance. By creating content that resonates with your audience, you can effectively build interest and drive footfall.

Interactivity is also key in social media marketing for pubs. Engaging directly with customers through comments, polls, or live streams fosters a sense of community and encourages loyalty. From managing your online reputation to launching creative campaigns, a well-executed social media strategy can turn casual browsers into regular visitors, helping your pub thrive in a competitive market.

Why use social media marketing for pubs?

This article by System SocialZ highlights why social media marketing for pubs is essential. In a digital-first world, it helps pubs connect with their audience, boost visibility, and increase foot traffic. By using platforms like Instagram and Facebook, pubs can promote their offerings, engage with customers, and stay ahead of the competition.

Increase Visibility and Attract New Customers

In today’s digital age, most people turn to social media when looking for recommendations on places to eat, drink, or socialize. By maintaining a strong social media presence, your pub becomes visible to a wide audience, including locals and visitors who may not have otherwise discovered it. Platforms like Instagram, Facebook, and TikTok are key tools for showcasing your pub’s unique atmosphere and offerings. With engaging visuals, targeted hashtags, and location tagging, you can attract new customers who are actively searching for places to visit and enjoy in their area.

Engage Directly with Your Audience

One of the biggest advantages of social media marketing for pubs is the ability to engage directly with your audience. Unlike traditional marketing, social media provides a two-way communication channel, allowing you to respond to customer comments, answer questions, and address concerns in real-time. This immediate interaction helps build trust and credibility with your audience, encouraging them to engage more frequently with your pub. Whether it’s replying to a positive comment, resolving a customer issue, or simply thanking patrons for their support, social media gives you the opportunity to create meaningful connections that drive loyalty and repeat business.

Showcase Your Pub’s Unique Features

Every pub has something unique to offer, and social media is the perfect platform to highlight those special features. Whether it’s a signature drink, your food menu, or the atmosphere you’ve worked hard to create, social media allows you to share these details in a way that appeals to your target audience. High-quality photos, behind-the-scenes videos, and engaging stories give potential customers a glimpse into your pub’s world, helping them visualize their experience before even stepping through the door. This not only increases interest but also helps set your pub apart from competitors.

Promote Events and Offers

Social media is a highly effective tool for promoting special events and limited-time offers. Whether you’re hosting live music nights, quiz nights, or celebrating a seasonal event, social media enables you to spread the word quickly and efficiently. By creating event pages or using posts and stories to highlight time-sensitive offers, you can generate excitement and build anticipation among your followers. These promotions can also be shared by your followers, expanding your reach and bringing in new customers who are eager to take advantage of exclusive deals. With consistent promotion, your events can become regular attractions for both existing and new patrons.

Cost-Effective Advertising

Social media marketing for pubs offers a cost-effective way to reach potential customers. Unlike traditional advertising methods like print or TV, social media ads are budget-friendly and provide greater flexibility. Platforms such as Facebook and Instagram enable precise targeting based on factors like location, interests, and behaviors, ensuring your ads reach the right people most likely to visit your pub. This targeted approach helps you make the most of your marketing budget, whether you’re promoting a happy hour deal or a special event, ensuring your message gets to the right audience without overspending.

Build Social Proof Through Reviews and Shares

Social proof is one of the most powerful tools in influencing customer behavior. Social media gives customers the ability to leave reviews, share their experiences, and tag your pub in their posts. This user-generated content serves as authentic endorsements, which are highly valued by potential customers. Positive reviews and shared posts create a sense of trust and credibility, encouraging others to visit your pub. When people see their friends or influencers enjoying your establishment, they’re more likely to do the same. This word-of-mouth marketing can significantly boost your pub’s reputation and bring in new patrons who are influenced by what others have shared online.

Stay Competitive in the Digital Era

Social media marketing for pubs is essential in today’s competitive landscape. While traditional marketing methods still have their place, social media has emerged as a primary tool for customer discovery and engagement. If your competitors are already leveraging social media effectively, it’s crucial to stay on top of trends and incorporate these platforms into your own marketing strategy. An active and engaging social media presence can help you stand out, increase brand awareness, and ensure your pub remains top of mind for customers seeking a great spot to eat, drink, and socialize. Embracing social media marketing is not just a trend, it’s a key strategy for long-term success and growth in the digital-first world.

Social media platforms for pubs

Facebook

Social media marketing for pubs thrives on platforms like Facebook, which remains one of the most popular social networks. It’s not just for connecting with friends; Facebook serves as a key tool for people searching for local businesses, reviews, and recommendations. That’s why it’s essential for your pub’s Facebook Page to make a strong first impression and look appealing to visitors.

The cover photo is the first thing people notice, so make it count. Whether it’s a vibrant shot of your pub, a signature dish, or event promotions, keeping it updated regularly will keep your page fresh. Ensure the cover photo is set to 820 x 360 pixels and avoid text or logos near the edges to prevent cropping on mobile. Your profile photo should be 360 x 360 pixels, showcasing your pub’s branding or logo. To make your visuals stand out, tools like Canva can help design eye-catching images. Additionally, post high-quality photos of your food and drinks to attract attention and engage followers, like asking for feedback on new menu items to boost customer interaction.

Instagram

Instagram is ideal for pubs and restaurants thanks to its highly visual nature. It’s the perfect platform for showcasing everything from your menu items to the ambiance of your pub, making it the go-to platform for visually appealing content. Whether you’re serving cocktails, hosting live music, or offering a cozy dining experience, Instagram allows you to capture and share all the moments that make your pub special.

Instagram Stories provide a great opportunity to give your followers a behind-the-scenes look at what’s happening in your pub. These stories can be used creatively with GIFs, polls, and interactive questions to increase engagement. You can introduce your team, give followers a sneak peek into your kitchen, or promote upcoming events in real-time. Once the story is live, it can be saved in Highlights, ensuring the content remains accessible even after the 24-hour window expires.

When posting to your main feed, using hashtags is an effective way to increase brand visibility and attract new customers. Using around eleven relevant hashtags can broaden your reach and make your posts discoverable by a wider audience. You can also create your own branded hashtags, encouraging customers to use them when they share their experiences at your pub. This can foster community engagement and provide you with a collection of user-generated content to repost on your page.

Twitter

While not as visually driven as Instagram, Twitter remains a valuable tool for real-time engagement with your pub’s audience. It’s great for announcing last-minute promotions, daily specials, and upcoming events. The fast-paced environment of Twitter allows you to quickly interact with customers, respond to inquiries, and engage in direct conversations.

Encourage your customers to share their experiences by offering incentives such as discounts or freebies for tagging your pub’s Twitter handle or posting photos. Using trending industry hashtags can also boost visibility and help your pub reach a wider audience.

TikTok

TikTok has exploded in popularity, and it’s now a key platform for creative and fun marketing. For pubs, TikTok offers an excellent opportunity to engage with a younger, trend-savvy audience. Use TikTok to share entertaining videos, such as pubstenders preparing cocktails, customers enjoying live music, or behind-the-scenes footage from your kitchen.

TikTok’s algorithm rewards creative and engaging content, so don’t be afraid to experiment with different styles of video, from tutorials to funny moments. Utilize popular music and trends to boost the reach of your videos. Also, consider using TikTok’s advertising options, which allow you to promote your pub’s offerings to a targeted audience.

While LinkedIn may not be the first platform you think of for social media marketing for pubs, it can still play a valuable role in your business’s online presence. LinkedIn is a great platform for connecting with local businesses, suppliers, and potential partners. You can share updates on your pub’s achievements, employee stories, and community involvement, positioning your pub as a reputable business in the local area.

It’s also a great platform for connecting with other hospitality industry professionals. Building relationships with fellow business owners or suppliers can help create opportunities for cross-promotion or partnerships. Sharing insights and engaging in industry-related conversations can also help your pub establish authority within the community.

YouTube

YouTube offers a long-form video platform for sharing detailed content. Pubs can use YouTube to upload videos showcasing the full experience of visiting, from the food and drink offerings to the atmosphere and live events. Longer videos such as interviews with staff, event highlights, or customer testimonials can help give your potential customers a better sense of what they can expect when visiting.

YouTube can also be used for tutorial-style content, such as how to make a signature cocktail or behind-the-scenes looks at the pub’s day-to-day operations. These types of videos can help build a loyal audience and increase your pub’s visibility through SEO, especially if you optimize your videos with relevant keywords.

Best social media marketing for pubs practices

In the age of digital marketing, social media has become an essential tool for pubs to engage with their communities, advertise their services, and stay connected with their audience. While the unpredictability of COVID-19 has created challenges for the hospitality industry, maintaining a strong online presence remains crucial. Social distancing and closures have only increased the need for virtual connections, and a well-managed social media strategy can help pubs overcome these challenges. Here’s a deeper dive into some of the most effective social media marketing practices for pubs.

Regular Posting

Social media marketing for pubs thrives on consistency. Posting regularly is essential to keep your audience engaged and informed. However, it’s important to find a balance. Too many posts can overwhelm followers, while too few can lead to a drop in interest. Aim for at least three posts per week to keep your pub top-of-mind without bombarding your followers with excessive content.

Your social media platforms are great for promoting your pub’s offerings, including takeout, delivery services, special events, or new menu items. High-quality visual content such as mouth-watering photos of food, drinks, and the ambiance can significantly increase engagement. People are more likely to be tempted by visually appealing images, so make sure your posts highlight the best aspects of your pub to draw people in, whether it’s for an in-person visit or an online order.

Instagram Stories

Instagram-Stories-for-pubs

Instagram is one of the most popular platforms for pubs and restaurants due to its visual nature. With over 1 billion users, Instagram is a powerful tool for engaging customers. Among the platform’s features, Instagram Stories stand out for their immediacy and high engagement rates. Over 500 million people use Instagram Stories every day, and for good reason that they offer a quick and fun way to share behind-the-scenes content, promote specials, or introduce your team.

Instagram Stories allow you to add creative elements like GIFs, polls, and quizzes to engage followers in an interactive way. For instance, you can use the poll feature to ask followers what drink specials they’d like to see or promote an upcoming event. The beauty of Stories is that they only last for 24 hours, so you don’t have to spend as much time curating content. It’s also a great opportunity to share more casual, real-time content that doesn’t require the polish of regular feed posts.

Hashtags

Hashtags are one of the most powerful tools for expanding your reach, especially on Instagram and Twitter. By using the right hashtags, your posts can appear in search results for those specific terms, increasing their visibility. For example, using hashtags like #PubLife, #Cocktails, or #Foodie can help your posts get discovered by a larger audience, beyond just your followers.

On Instagram, posts with at least one hashtag receive 12.6% more engagement than those without, according to marketing expert Mark Simpson. However, it’s important not to overdo it. Using too many hashtags can make your posts look spammy and may actually reduce engagement. The key is to use a few highly relevant and popular hashtags to extend your reach. Aim for a mix of general hashtags (e.g., #Foodie) and niche-specific ones (e.g., #LocalPubs) to target both a broad and specific audience.

Video Content

Video content has become one of the most powerful ways to engage audiences on social media, and it’s especially effective for pubs. According to HubSpot, social channels are top platforms for global consumers to watch videos. For pubs, using video allows you to bring your brand to life and connect with your audience in a more personal, memorable way.

You don’t need expensive equipment to create engaging video content. With just a smartphone, you can capture behind-the-scenes glimpses of your pub like a virtual tour, an interview with your bartender, or a chef preparing a signature dish. These videos help humanize your brand and build a stronger connection with your followers. Hosting live events, such as Instagram or Facebook Lives, is another great way to interact in real-time, whether it’s a Q&A, live music, or a cocktail demo. Social media marketing for pubs thrives when you create content that feels authentic and engaging.

Customer Reviews

Customer reviews are a powerful form of social proof that can help build trust with potential customers. According to Search Engine Land, 72% of consumers trust online reviews as much as personal recommendations, which means a positive review can significantly impact your pub’s reputation and success.

Encourage your satisfied customers to leave reviews on your social media pages, Google, or Yelp. In addition to improving your pub’s credibility, responding to reviews both positive and negative demonstrates that you care about customer feedback. When addressing negative reviews, be polite and professional, offering solutions to resolve any issues. A timely and thoughtful response can often turn an unhappy customer into a loyal one.

Competitions and Giveaways

Hosting social media competitions is a great way to drive engagement and increase visibility for your pub. Offering incentives like discounts, free drinks, or vouchers for a meal can encourage people to follow your page, engage with your posts, and spread the word about your business.

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During quieter periods or times when your pub may be closed, a competition can also help you connect with your audience and keep your business top of mind. For example, you can run a contest asking customers to share their favorite drink or pub experience and tag friends for a chance to win a prize. This not only boosts engagement but also exposes your pub to a wider audience as followers tag others.

Tagging and Re-sharing

User-generated content is a powerful tool for expanding your pub’s social media reach. Encourage your customers to tag your pub in their posts or share their experiences while visiting. By re-sharing their content (with permission) on your own channels, you not only increase brand visibility but also build a stronger sense of community.

Re-sharing customer posts shows your appreciation for their support and fosters deeper connections, boosting brand loyalty. Additionally, this strategy exposes your pub to your customers’ followers, allowing you to reach a wider audience and attract new patrons to your establishment.

Influencer Partnerships

Influencers have become a major force in social media marketing, and partnering with local influencers can be a highly effective way to raise awareness for your pub. You don’t need to team up with influencers who have millions of followers. Instead, look for micro-influencers who have smaller but highly engaged audiences in your area.

influencer-for-pubs

Consider influencers who have a genuine passion for food, drink, or local experiences, and who align with your pub’s brand values. Make sure to assess their audience’s engagement rate by checking the number of likes and comments on their posts to ensure they have an active following.

Create Your Own Influencers

Encouraging your customers to share their experiences online can turn them into micro-influencers for your pub. Offer incentives, such as discounts or freebies, to customers who post about their visit and tag your pub on social media.

You can also make your pub more “Instagrammable” by designing your space, menu, and events in a way that encourages customers to share their experiences. For example, you can serve dishes or drinks that are visually appealing, host themed nights, or create photo-worthy decor that will inspire your patrons to take photos and share them with their followers.

Collaborate with Local Businesses

Collaborating with other local businesses is a great way to expand your pub’s reach and gain exposure to new audiences. Look for non-competing businesses that share a similar customer base such as a local brewery, coffee shop, or nearby retail store and collaborate on a joint event or product.

For example, you could team up with a local brewery to create a limited-edition beer, or with a coffee shop to develop a unique coffee-based cocktail. Promoting the collaboration on your social media pages will increase visibility for both businesses, helping you reach a wider audience.

By implementing effective social media marketing for pubs, you can build a strong online presence, engage with your customers, and drive more traffic to your business. From consistent posting to influencer partnerships, these strategies will keep your pub top of mind and strengthen community connections. Whether you’re showcasing your menu, hosting engaging contests, or collaborating with local businesses, social media marketing for pubs is a powerful tool to grow your brand and business.

Ideas to Increase Your pubs’s Social Media Growth in 2025

Is the number of your regular customers dwindling? If so, they might be spending their time at other pubs with more engaging social media campaigns. Pubs that neglect their social media marketing often lose their loyal patrons to competitors who better connect with their audience. To keep your regulars coming back and attract new ones, it’s crucial to keep your social media presence fresh and appealing. Here are several social media ideas that can help your pub stand out and grow its online community:

Use High-Quality, Authentic Images

Great visuals can make a world of difference, especially in the food and beverage industry. For a pub, posting high-quality photos of mouthwatering food and refreshing drinks is essential to attracting foodies who make up a large portion of your customer base. Unfortunately, many pubs post low-quality or irrelevant images, often sourced from Pinterest, which fail to resonate with potential customers. Over time, people can recognize poorly taken or fake photos, leading to disengagement.

Authentic-Images

To succeed, ensure that the images you post are professional, authentic, and relevant. Hire a photographer or collaborate with a skilled graphic designer to create images that showcase your pub in its best light. Once you post these authentic images, food lovers will be enticed to visit your pub and experience the food and drinks for themselves.

Optimize Your Pub’s Social Media Profiles

A key element of social media marketing for pubs is search engine optimization (SEO). Even the most visually appealing posts won’t be effective if they’re not reaching your target audience. To ensure your content gains visibility, it’s essential to optimize your pub’s social media profiles.

Here are some simple tactics to increase your pub’s online visibility:

Use high-ranking, niche-specific keywords in your bio.
Include popular, trending hashtags in your posts.
Add clear calls-to-action (CTAs) in strategic locations across your social media pages.
Provide complete contact details, including phone number, address, and email.
Pin important content or promotions to the top of your pages.

SEO has become essential for businesses of all sizes, and optimizing your pub’s social media profiles will help ensure your posts show up in local search results. Even without hiring an SEO expert, you can implement these strategies to enhance your pub’s search visibility.

Humanize Your Pub on Social Media

Pubs often rely heavily on logos, taglines, and promotional material on their social media profiles. While this is important for branding, it can create a barrier between you and your customers. Social media users often feel that business pages are only there to sell them something, which can be off-putting.

To avoid this, consider humanizing your pub’s brand by sharing more personal, behind-the-scenes content. Show what goes on in your pub daily whether it’s your staff preparing drinks, setting up for an event, or celebrating a milestone. Sharing your pub’s journey and achievements allows your followers to connect with you on a deeper level and feel like they are part of your story.

Offer Personalization to Your Customers

custom-drink-options

Personalization is a growing trend in the hospitality industry, and it can help your pub stand out. According to reports, 80% of customers prefer a personalized experience when dining out. Incorporating personal touches into your pub’s offerings will make your customers feel valued and increase their loyalty.

Here’s how to implement personalization:

Offer custom drink options based on your customers’ preferences.
Allow customers to digitally customize their orders or blends.
Celebrate their special moments, such as birthdays, by offering exclusive discounts.
Provide personalized recommendations based on their past orders.
Create loyalty programs or VIP perks for regular customers to keep them coming back.

Improve Your Pub’s Google Presence

While social media marketing for pubs is essential, it’s equally important not to overlook the power of Google. Many people still rely on Google to discover new places to eat and drink. By registering your pub on Google using the free “My Business” tool, you can provide key details like your location, operating hours, and photos.

Getting listed on Google Maps will increase your pub’s visibility to potential customers searching for nearby venues. Being prominent on Google Search and Maps will not only drive foot traffic but also enhance your pub’s local recognition.

Allow Online Ordering

In today’s digital age, online ordering is essential for any business, including pubs. Even if your pub doesn’t offer delivery services, you can still provide an easy ordering system for takeout or for reducing wait times in your pub. This makes it more convenient for customers and provides them with a reason to return.

You can integrate online ordering through your website or through third-party apps. Make sure to promote this feature on your social media profiles to inform customers about the convenience of ordering ahead.

Share Quick Recipes to Engage Followers

Quick-Recipes-for-drinks

To keep your followers engaged and encourage interaction, post quick recipes for popular dishes or drinks that your pub serves. Many followers are not only interested in food but also in learning how to recreate their favorite dishes at home. Sharing simple recipes or cocktail-making tips can keep your audience coming back for more.

Including your talented chefs or bartenders in the videos or posts adds a personal touch and allows your customers to feel connected to your pub. Recipe posts are highly shareable, which will help spread the word and increase your reach.

Introduce New Menu Items or Drinks

Another effective way to entice your followers is to share information about new menu items or drinks. Whether it’s a new signature cocktail or a seasonal food dish, your audience will be excited to try something new. This strategy works particularly well for pubs with specialized offerings, such as breweries or cocktail bars.

For example, if you’re launching a new drink, give your followers a sneak peek of what’s to come. Explain the ingredients and flavors and invite them to try it as part of your pub’s tasting menu. This creates excitement and encourages people to visit your pub to experience the new addition.

Start a Guestlist for Events

What better way to leverage social media marketing for pubs than by creating a guestlist? Encourage customers to sign up for exclusive events by offering perks like a free drink or discounted entry for everyone on the list. A well-promoted guestlist can generate buzz and excitement even before the event begins.

To maximize exposure, ask customers to tag themselves and their friends in your event posts. This will boost the event’s reach as it spreads across social networks. Additionally, posting multiple reminders, such as a “last chance” post, ensures that your event stays top-of-mind and encourages more attendees.

Promote Discounts and Special Offers

One of the most effective ways to increase foot traffic is by offering discounts or special deals. A well-crafted offer can persuade people to visit your pub when they might not have otherwise. Consider running time-limited promotions such as buy-one-get-one-free drinks or discounts on specific items.

Special-Offers

Promote these offers through eye-catching graphics that include all the necessary information. A time-limited offer creates urgency, which encourages customers to take action and visit your pub sooner rather than later.

Share Behind-the-Scenes Content

Your social media feed shouldn’t be all about selling. Make your content more engaging by sharing behind-the-scenes glimpses into the daily operations of your pub. Showcase your staff, highlight the fresh ingredients you use, and give customers a look at what makes your pub unique. This humanizes your business and builds trust with your audience, making them more likely to return.

Share User-Generated Content

In social media marketing for pubs, sharing user-generated content is an effective way to keep your posts fresh and engaging without constantly creating new material. High-quality photos or videos from your customers not only provide social proof but also encourage others to visit your pub.

Always ask for permission before sharing user-generated content and be sure to tag the original creators. Additionally, sharing customer stories from platforms like Instagram or Facebook can help build a stronger community around your pub and increase engagement.

Gather Reviews from Satisfied Customers

Finally, positive online reviews can have a significant impact on your pub’s reputation. According to research, 93% of consumers read online reviews, and 91% are more likely to visit a business with positive reviews.

Reviews-from-Customers

Encourage satisfied customers to leave reviews on your Facebook page, Google My Business, or other platforms. Even just a few reviews can help establish trust and attract new customers. Simple signs in your pub asking customers to leave a review or a friendly reminder in your social media posts can make a big difference.

By implementing these strategies, you can enhance your pub’s social media marketing efforts, engage your audience, and attract more customers in 2025 and beyond. With consistent effort and a creative approach to social media marketing for pubs, your establishment can become a go-to destination, drawing in both loyal patrons and new visitors alike.

Social media marketing for pubs- Frequently asked questions

What is pub marketing?

Pub marketing involves using creative strategies to attract customers to your pub and encourage repeat visits. It’s about understanding your audience and offering compelling reasons for them to stop by, whether through engaging social media content, exciting events, or enticing promotions.

What hashtags should I be using for social media marketing for pubs?

For pub social media marketing, use:

Geographical Hashtags: Target local areas (e.g., #Bournemouth, #Seaside).
Niche Hashtags: Attract food lovers (e.g., #ItalianRestaurant, #FishandChips).
Trending Hashtags: Engage with current trends (e.g., #BritishPieWeek, #DrinkWineDay).
Campaign Hashtags: Promote contests or campaigns (e.g., unique campaign hashtags).

How can timing your social media posts improve engagement for pubs?

Timing your posts is crucial to reach your ideal customers when they’re most likely planning to eat or go out. For example, post about your brunch or lunch menu around 11AM, or share drink specials mid-afternoon on a Friday. By aligning your posts with when customers are making decisions, you’ll increase the likelihood of them engaging with your content and visiting your pub.

What type of content works best for pubs on social media?

Content that showcases your food, drinks, events, and the pub’s atmosphere works best. Behind-the-scenes content, customer testimonials, special promotions, and interactive posts (like polls or contests) also engage your audience.

How can I track the success of my social media marketing?

Monitor key metrics such as engagement rates, follower growth, website traffic, and conversions (e.g., reservations or online orders). Tools like Instagram Insights, Facebook Analytics, and Google Analytics can help measure performance.

Conclusion

This article by System SocialZ highlights the importance of social media marketing for pubs in 2025. By posting engaging content, using targeted hashtags, and timing your posts around key moments like brunch or happy hour, you can effectively attract a loyal customer base. Personalizing promotions and showcasing unique experiences will also help your pub stand out and keep customers engaged.

To succeed, it’s crucial to humanize your brand, share behind-the-scenes content, and highlight customer experiences. Consistency and staying on top of trends will ensure your pub remains front and center in your audience’s mind. For expert tips and resources, visit System SocialZ.