Want to crack the TikTok code and make your content go viral? Hashtags are the hidden gems that drive discoverability and engagement on the platform. Whether you’re a creator or a brand, mastering the art of TikTok hashtags can skyrocket your reach.
In this guide, System SocialZ will help you explore everything from picking the right hashtags to avoiding common mistakes, so you can stay ahead of the trends and connect with the right audience. Ready to dive in? Let’s get started!
What Are TikTok Hashtags?
TikTok hashtags are essential tools used to categorize and enhance the discoverability of videos on the platform. These hashtags, like those found on Instagram or Twitter, are created by adding the hash symbol (#) followed by a relevant word or phrase. When included in captions, hashtags enable TikTok’s algorithm to index and distribute content, ensuring that users searching for a particular hashtag can find all related posts within that category.
Creators use hashtags to align their videos with trending conversations or challenges, such as popular ones like #BookTok or the Lip Sync Challenge. This strategy not only connects videos to specific topics but also opens opportunities to join TikTok’s viral movements, boosting visibility. Some hashtags are even tied to exclusive hashtag challenges (HTCs), where users participate in trending campaigns by uploading their own versions of a challenge. The visibility gained through these challenges has the potential to create viral moments.
While it may be tempting to overload posts with viral hashtags, a more strategic approach is recommended. Using a small set of relevant hashtags—up to five—helps maintain the focus of the content and improves credibility. For example, applying #gaming or #Makeup to a recipe video can confuse viewers, erode trust, and reduce engagement. To grow an audience, hashtags must accurately reflect the content’s theme. The platform may even promote trending hashtags on dedicated featured pages, much like topic-specific ‘For You Pages’ (FYPs), allowing users to follow and explore their favorite niches.
Why are TikTok Hashtags So Important?
TikTok is a fast-paced platform with millions of videos uploaded daily, creating an intensely competitive environment for content creators and brands alike. With so much content vying for attention, hashtags play a pivotal role in helping users break through the noise and connect with their target audience. By using hashtags strategically, creators not only maximize visibility but also improve engagement and community building. Let’s dive deeper into how TikTok hashtags benefit users across multiple fronts.
Maximizing Visibility on TikTok
Adding hashtags to video captions ensures that content gets categorized and displayed to relevant users, including both followers and non-followers. When you use trending or popular hashtags, your video becomes part of the broader conversation tied to those tags. This can drastically extend your content’s reach beyond your immediate audience, making it easier to connect with new users who share similar interests.
TikTok’s hashtag functionality allows users to follow specific hashtags, meaning videos using those hashtags can appear on users’ feeds—even if they weren’t actively searching for them. This boosts the likelihood of organic discovery, increasing the chances of your content appearing on users’ For You Pages (FYPs), which are curated based on user behavior and preferences.
Boosting Engagement with Strategic Hashtags
The more visible your video is on TikTok, the greater the opportunity for engagement. When TikTok’s algorithm pushes a video featuring trending hashtags, it encourages viewers to interact by liking, commenting, or sharing the content. This interaction fuels a positive feedback loop: more views lead to more impressions, which leads to more interactions—and the cycle continues.
Using tiktok hashtags not only drives engagement but also signals to TikTok’s algorithm that your content is relevant, helping it gain even more visibility. Hashtags essentially serve as a form of TikTok SEO, ensuring your videos reach users who are actively interested in your niche or topic.
Building and Engaging with the TikTok Community
Hashtags are also instrumental in building communities around specific topics or interests. A well-executed strategy involves participating in TikTok’s community by using popular tiktok hashtags or creating your own branded hashtag. Hosting a Branded Hashtag Challenge is a great way to engage users, encouraging them to create content around your hashtag. These challenges generate user-generated content, which strengthens brand awareness and fosters a sense of belonging within the community.
Branded Hashtag Challenges work for businesses of all sizes, whether they are leveraging existing hashtags or launching entirely new campaigns. As users participate in these challenges, they co-create content, further amplifying the brand’s message organically. Over time, this content builds momentum, creating a loyal community centered around the brand.
Identifying Competitors Through Hashtags
Hashtags are not only tools for engagement but also valuable insights into competitive activity. Monitoring the hashtags that other brands use provides a clear view of your direct competitors on TikTok. Some competitors might not appear through traditional platforms like websites or marketplaces, but by tracking shared hashtags, you can spot emerging players in your space.
Analyzing competitor content that uses the same tiktok hashtags can also spark new ideas for your next campaign. By understanding what works for others in your niche, you can refine your content strategy and stand out in the crowded TikTok landscape.
TikTok Hashtags as an SEO Tool
From an SEO perspective, tiktok hashtags act as keywords that tell the algorithm what your content is about. Without appropriate hashtags, TikTok’s algorithm might struggle to categorize and promote your videos. This could leave your content buried under millions of other videos. Brands and creators who use hashtags effectively maximize their discoverability, while those who neglect them risk missing out on opportunities to reach their target audience.
Incorporating the right hashtags ensures that your videos align with user interests and trends. However, relevance is key—adding unrelated hashtags can confuse the audience and negatively impact engagement. For example, using #Makeup for a fitness video may harm your credibility and discourage viewers from following your content.
Using TikTok hashtags wisely involves balancing visibility, engagement, community building, competitive analysis, and SEO. When done correctly, hashtags can be a powerful tool, helping content break through the competition and reach the right audience, fostering growth, and enhancing brand presence on the platform.
Top 300+ Trending TikTok Hashtags To Go Viral in 2024
Most TikTok Hashtags Trending 2024
These hashtags are currently making waves in the TikTok community, helping videos gain exposure across the platform:
- #trendingvideo (66M posts)
- #💚💚💚 (4M posts)
- #vivamexico (2M posts)
- #debate (1M posts)
- #studytok (1M posts)
- #studywithme (1M posts)
- #funnyanimals (1M posts)
- #911 (1M posts)
- #kazuha (1M posts)
- #kamala (463K posts)
- #iphone16 (205K posts)
- #makemefamous (1.5M posts)
- #celebratelife (800K posts)
- #growthmindset (450K posts)
Most TikTok Hashtags Viral
These evergreen hashtags have consistently driven engagement and remain essential for visibility:
- #CapCut (6.4B posts)
- #fyp (6.1B posts)
- #foryou (4.6B posts)
- #Duet (3.1B posts)
- #viral (2.5B posts)
- #tiktok (1.5B posts)
- #comedy (911.2M posts)
- #love (355.7M posts)
- #trend (345.6M posts)
- #viralvideo (794.3M posts)
- #greenscreen (453M posts)
- #tiktoklover (192.4M posts)
- #explore (122.5M posts)
- #music (114.6M posts)
- #tiktokviral (82.1M posts)
FYP Hashtags
These hashtags improve your chances of appearing on the coveted “For You Page” (FYP), where most users discover content:
- #fyp
- #ForYou
- #ForYouPage
- #fy
- #FYPIndonesia
- #ThisIs4You
- #FYPchallenge
- #FYPJapan
- #FYPage
Small Business Hashtags
Perfect for promoting local businesses and entrepreneurs:
- #smallbusiness
- #supportlocal
- #smallbusinesscheck
- #shoplocal
- #smallbiztime
- #smallbizunboxing
- #smallbizyok
- #supportsmallbusinesses
- #handmadebusiness
Funny Hashtags for TikTok
Add these to your hilarious posts to maximize engagement:
- #comedy
- #funny
- #meme
- #memesdaily
- #lmao
- #humor
- #funnyvideos
- #lol
- #dankmemes
- #haha
TikTok Hashtags 2024 for Fitness and Wellness
Encourage viewers to join your fitness journey with these hashtags:
- #fitness
- #workout
- #fitfam
- #gymmotivation
- #bodybuilding
- #yoga
- #crossfit
- #healthylifestyle
- #mindfulness
- #motivation
Trending Tiktok Hashtags For Views in Mental Health
Use these to promote mental health awareness and create meaningful conversations:
- #mentalhealthawareness
- #selfcare
- #mentalhealthmatters
- #therapy
- #mindfulness
- #anxiety
- #ptsd
- #depression
- #selflove
TikTok Hashtags for Foodies
Perfect for cooking, recipes, and food reviews:
- #foodlover
- #instafood
- #foodporn
- #tasty
- #delicious
- #recipe
- #cooking
- #yummy
- #foodphotography
- #veganrecipe
Love and Relationship Hashtags
Celebrate love with these heartfelt hashtags:
- #love
- #relationshipgoals
- #couplegoals
- #happiness
- #romantic
- #forever
- #soulmate
- #cuddle
- #affection
Trending Tiktok Hashtags 2024 For Fashion and Style
Highlight your outfits and style with these popular hashtags:
- #fashion
- #ootd
- #instafashion
- #model
- #photography
- #sustainablefashion
- #style
- #beauty
- #makeup
- #outfitideas
Dance Hashtags for TikTok
Show off your moves with these engaging dance hashtags:
- #dance
- #dancers
- #dancelife
- #choreography
- #hiphop
- #ballet
- #dancehall
- #poledance
- #dj
- #party
Travel Hashtags
Take your audience along on your adventures:
- #travelgram
- #tiktoktravel
- #wanderlust
- #exploretheworld
- #adventuretime
- #vacationmode
- #naturelovers
- #backpacking
- #roadtrip
- #travellife
Music Hashtags
Promote your tunes or discover new tracks:
- #music
- #newmusic
- #musician
- #tiktokmusic
- #songcover
- #djlife
- #musicvideo
- #songlyrics
- #nowplaying
Trending TikTok Hashtags
- #trendalert
- #whatsnew
- #hottopic
- #viraltrends
- #watchthisnow
- #contentcreator
- #lifehacks
- #mindblown
- #viralvideoalert
- #dailyinspo
Educational and Learning Hashtags
- #LearnOnTikTok
- #educontent
- #studygram
- #homeworkhelp
- #studycommunity
- #edutok
- #mathhelp
- #sciencefacts
- #historylesson
- #languagelearning
Tech and Innovation Hashtags
- #techreview
- #gadgetlover
- #techlife
- #futuretech
- #aiinnovation
- #robotics
- #codinglife
- #techsavvy
- #nextgen
- #digitalworld
Pet and Animal Hashtags
- #petsoftiktok
- #catlover
- #doglover
- #petsarefamily
- #animalvideos
- #cutepets
- #exoticpets
- #wildlifelove
- #petparents
- #dailycuteness
Motivational Hashtags
- #morningmotivation
- #dailyquotes
- #motivationalvideos
- #nevergiveup
- #positivemindset
- #staystrong
- #growthjourney
- #goalsetter
- #manifestation
- #mindsetmatters
Seasonal and Holiday Hashtags
- #winterwonderland
- #holidaymood
- #newyearnewme
- #christmasjoy
- #summerdays
- #springtime
- #festivefun
- #autumnvibes
- #thanksgiving2024
- #holidayseason
With this collection of 300+ trending TikTok hashtags across categories, you now have all the tools needed to increase your visibility, engage with new audiences, and grow your community. Use these hashtags wisely by aligning them with your content, and don’t forget to mix trending hashtags with niche ones to maximize reach.
How to Add Hashtags to a TikTok Video
Incorporating hashtags into your TikTok videos is essential to increase visibility and connect with your audience. Fortunately, the process of adding hashtags is simple and straightforward. Below is a step-by-step guide to ensure you use hashtags effectively, helping your videos gain the attention they deserve.
Step 1: Create Your Video
Open the TikTok app and either record a new video or choose one from your device’s gallery. Make sure the content aligns with the message you want to convey, as the hashtags you select should complement the video’s theme.
Step 2: Edit and Review
After recording or selecting your video, it’s time to enhance it using TikTok’s built-in editing tools. You can add filters, stickers, text, or soundtracks to make the content more engaging. Take a moment to review the video and ensure it meets your creative vision before moving to the next step. Trim unnecessary sections, add transitions, and experiment with effects to capture your audience’s attention.
Step 3: Enter a Caption
Once your video is ready, proceed to the posting screen. Here, you’ll find a text box where you can write your video caption. Your caption should be concise, engaging, and relevant to the content. This is also where you’ll add hashtags to categorize your video and help it appear in search results.
Step 4: Add TikTok Hashtags
In the caption area, type the ‘#’ symbol followed by a word or phrase to create a hashtag. As soon as you begin typing, TikTok will provide autosuggestions of trending hashtags, including their popularity metrics. This feature is helpful for identifying which tiktok hashtags are currently in demand.
When choosing hashtags, aim for a mix of popular and relevant niche tiktok hashtags. While popular hashtags can boost visibility, custom and niche-specific ones often connect better with the right audience. For instance, if your video features a cooking tutorial, a combination of #TastyRecipes and #VeganCooking will likely perform better than a generic hashtag like #FYP.
If you’re using branded tiktok hashtags for a marketing campaign, consistency is key. Encourage your audience to engage with your hashtag to build awareness and community over time. Custom hashtags aligned with your brand message will provide better results in the long run than unrelated trending tags.
Step 5: Finalize and Post Your Video
After adding your hashtags, complete the remaining post details. This could include tagging friends, selecting a cover thumbnail for your video, or adjusting privacy settings. Once everything is in place, click ‘Post’ to share your video with your followers and the wider TikTok community.
How Many Hashtags Should I Use on TikTok?
The question of how many tiktok hashtags to use on TikTok doesn’t have a one-size-fits-all answer. Similar to platforms like Instagram, the right number of hashtags varies depending on your goals, audience, and content strategy. However, many experts suggest that TikTok’s algorithm tends to perform best when videos include 3-5 hashtags.
Adding too many hashtags can make your post look spammy, and the algorithm may struggle to categorize your content correctly, reducing its effectiveness. To help you balance quality and quantity, many TikTok marketers recommend following a strategy called the 3×3 Hashtag Rule, designed to optimize both reach and relevance.
The 3×3 Hashtag Rule Explained
The 3×3 Hashtag Rule is a simple but effective strategy that breaks down tiktok hashtags into three essential categories: industry-specific hashtags, problem-solving hashtags, and target audience hashtags. Using three tiktok hashtags from each category ensures your video meets multiple strategic needs, improving visibility and engagement.
Add 3 Industry-Specific Hashtags
Start by adding three hashtags that reflect your industry or niche. These tiktok hashtags help define your content’s focus and communicate what your brand is about. Think of them as your TikTok business card—viewers who come across your video will immediately understand what field you’re in.
For example:
- If you are promoting a digital marketing tool, try using hashtags such as #DigitalMarketing, #SEOTools, and #MarketingStrategy.
- If your brand focuses on wellness, hashtags like #WellnessTips or #MindfulLiving would align with your niche.
Branded hashtags can also be included in this section, as they help build recognition and encourage followers to participate in your community.
Add 3 Problem-Solving Hashtags
Next, include three tiktok hashtags that address common challenges or solutions within your niche. These hashtags make your content more relevant by highlighting how it can solve a specific problem your audience is facing.
For example:
- If your TikTok explains how to increase blog traffic, use hashtags such as #IncreaseTraffic, #EngagementTips, or #BlogOptimization.
- A beauty brand posting skincare tips might use hashtags like #ClearSkinSolutions or #AcneFreeTips.
This category positions your content as useful and practical, which encourages viewers to engage with your videos.
Add 3 Target Audience Hashtags
Finally, identify three hashtags that connect directly with your target audience. These hashtags allow you to align your content with the interests and demographics of the viewers you want to reach.
For example:
- A post aimed at entrepreneurs might include hashtags like #SmallBusinessOwners, #MarketingManagers, or #OnlineEntrepreneurs.
- If you’re targeting fitness enthusiasts, you could use #FitnessAddicts or #WorkoutWarriors.
These tiktok hashtags help you connect with your ideal viewers, ensuring your content appears in front of the people most likely to engage with it.
Pro Tip: Use Popular Hashtags if Needed
If you’re struggling to come up with relevant hashtags, you can always use popular hashtags to boost visibility. Although these general hashtags can increase exposure, it’s essential to use them strategically. Avoid relying entirely on high-traffic hashtags like #FYP or #viral—instead, combine them with niche-specific tags for better results.
Finding Trending Hashtags on TikTok
The TikTok Creative Center offers a wealth of insights, including a list of trending hashtags updated regularly by category and region. This tool helps you track which hashtags are currently popular and analyze their performance over time. Simply search under the “Trends” tab to discover new tiktok hashtags and monitor shifts in trending topics.
Additionally, TikTok’s search bar can be used to find relevant hashtags quickly. Type in a keyword related to your content, and TikTok will suggest hashtags along with their current view counts, helping you select the most effective ones for your video.
10 Key Benefits of Using Hashtags in Your TikTok Strategy
Incorporating hashtags into your TikTok marketing strategy is not just a good idea—it’s essential. Whether you want to increase visibility, engage with your audience, or identify key trends, tiktok hashtags offer numerous benefits that can help you achieve your goals. Below are 10 powerful benefits of using hashtags on TikTok, with detailed insights and tips to get the most out of them.
Increase Visibility
Hashtags act as a gateway for users to discover your content. By adding relevant tiktok hashtags, you can put your videos in front of TikTok users who don’t already follow your account. This increases the chances of your videos showing up in search results and trending feeds. For instance, adding #DIYProject to a crafting video can attract viewers searching for similar content.
Moreover, TikTok allows users to follow hashtags, meaning your content could appear directly in the feed of users who are passionate about those topics. This organic visibility helps expand your reach without relying solely on paid promotions.
Boost Engagement By Using Tiktok Hashtags For Views
Increased visibility often translates to higher engagement. When more people discover your content, they’re more likely to interact with it by liking, commenting, or sharing. Hashtags connect you to an audience already interested in the content you create, which naturally boosts engagement.
Using tiktok hashtags such as #FYP or #trending at the right time can trigger more interactions and even help your video go viral. Engagement also serves as a signal to TikTok’s algorithm, encouraging the platform to recommend your content to more viewers.
Build a Strong Community
Branded hashtags are a fantastic way to foster a sense of community around your business. By encouraging your audience to share content with a brand-specific hashtag, you invite users to actively engage with your brand. For example, #Jellycat has united a community of fans who share videos featuring Jellycat plush toys, creating a space where users discuss new product launches and interact with like-minded fans.
This approach not only deepens the relationship between your brand and customers but also generates user-generated content (UGC), which can amplify brand loyalty and attract new followers organically.
Identify Competitors and Benchmark Your Performance
Industry-specific tiktok hashtags give you insights into your competitive landscape. Searching these hashtags reveals businesses that operate within your niche, some of which you might not have been aware of. Analyzing the content your competitors post with these hashtags offers valuable data on their performance, strengths, and areas you could outperform.
Benchmarking against competitors helps you refine your strategy by comparing engagement metrics, video formats, and trending topics. This competitive edge ensures that your TikTok strategy stays relevant and effective.
Generate Fresh Content Ideas
Hashtags are also a goldmine for content inspiration. By searching category-specific tiktok hashtags, you can discover trending topics and high-performing content in your industry. This gives you insight into what resonates with your target audience and sparks new creative ideas for your next TikTok campaign.
For example, browsing the #foodtok hashtag can inspire recipe ideas if you’re in the food niche, while #fitnessmotivation might spark engaging workout videos. Staying inspired by hashtag trends keeps your content relevant and engaging.
Discover Relevant Influencers for Campaigns
If you’re planning an influencer marketing campaign, tiktok hashtags are a powerful tool for discovering potential partners. Searching industry-related hashtags reveals influencers actively creating content in your niche, giving you access to potential collaborators.
Partnering with influencers who align with your brand adds authenticity to your campaigns and extends your reach to new audiences. For example, searching #BeautyTok can connect you with beauty influencers whose content aligns with your product.
Jump on TikTok Trends at the Right Time
TikTok is a trend-driven platform where participating in popular challenges and trends can significantly boost engagement. Hashtags related to these trends allow your brand to stay relevant and align with the latest conversations. Joining viral trends with tiktok hashtags such as #DanceChallenge or #GlowUpChallenge signals that your brand is fun and up-to-date.
Explore TikTok’s Discover page to identify the most popular trends and tailor your content to match the current buzz. Timing is everything—participating in a trend early can give you an advantage in gaining visibility.
Monitor Brand Sentiment and Audience Behavior
Hashtags are essential for monitoring social media performance and tracking brand sentiment. Using monitoring tools, you can track conversations about your brand, assess audience sentiment, and respond to customer feedback promptly.
Monitoring tiktok hashtags helps protect your brand’s reputation while also giving you valuable insights into how your audience feels about your products and services. This data ensures you stay connected with your audience and aligned with their expectations.
Increase Brand Credibility and Authority
Adding relevant tiktok hashtags that align with your brand message enhances your credibility. Users tend to trust accounts that consistently produce content within specific niches. When your hashtags reflect the content you post, viewers will see your account as knowledgeable and reliable in that area.
For example, if you are a fitness coach posting videos with hashtags such as #FitFam or #HealthyLiving, users will associate your profile with expertise in fitness. This alignment helps you attract a loyal following while positioning your brand as an authority in your niche.
Improve Search Engine Optimization (SEO) on TikTok
Hashtags act as keywords that guide TikTok’s algorithm in categorizing your content. Using the right hashtags ensures that your videos appear in relevant search results, improving the discoverability of your content. TikTok SEO is becoming increasingly important as more users rely on the platform’s search feature to find content.
For instance, adding niche tiktok hashtags such as #HomeDecorDIY ensures that users interested in home improvement see your content when they search related keywords. This not only improves organic visibility but also attracts a more targeted audience, leading to higher engagement and follower growth.
Discovering the most effective tiktok hashtags for your TikTok content requires creativity, research, and strategy. While well-known brands like Nike or Coca-Cola can rely on their branded hashtags to maintain visibility, smaller businesses and creators need to explore trending, niche, and relevant hashtags to boost engagement. Below are several tried-and-true methods for finding the best TikTok hashtags to help your content stand out.
10 Ways On How to Find the Best TikTok Hashtags
Explore the Discover Tab Tiktok Hashtags Trending
TikTok’s Discover tab is the ultimate resource for identifying popular and trending tiktok hashtags. It offers a curated list of hashtags currently gaining traction, organized by category, making it easier for creators to align their content with viral trends.
Why is this valuable? Engaging with tiktok hashtags from the Discover tab can significantly increase your chances of landing on the “For You” page (FYP), where users discover new content based on their interests. Regularly exploring this tab ensures that your posts stay relevant and fresh in the fast-moving TikTok landscape.
Research Competitors and Industry Leaders
Analyzing your competitors’ hashtag strategies provides invaluable insights. Look at the hashtags industry leaders are using, especially those that are branded or niche-specific. This research will help you identify trends and successful strategies you can adapt to suit your content.
Before using the tiktok hashtags your competitors employ, make sure they align with your brand message and audience preferences. For example, a fitness brand can review the hashtags used by other health influencers and apply those that fit their posts, like #FitFam or #GymMotivation. This not only helps with visibility but also keeps your strategy competitive.
Leverage TikTok Creative Center for Insights
The TikTok Creative Center is a comprehensive platform filled with insights, templates, and tools that help creators and businesses craft better campaigns. It offers features such as filtering tiktok hashtags by country and industry for the last 120 days, allowing users to discover what is trending in their niche.
Dive into the Creative Center to analyze how specific hashtags are performing. Understanding the number of videos associated with a hashtag and how it’s being used can guide your hashtag strategy effectively. This tool is especially helpful for aligning content with both organic and paid campaigns.
Learn from Your Followers’ Activity
Your followers are often more immersed in TikTok trends than you are, making them a valuable resource for finding effective hashtags. By analyzing which hashtags your audience engages with, you can tailor your content to fit their interests.
For example, food-loving followers may use seasonal tiktok hashtags such as #FallBaking or #PumpkinSpice during autumn. Cat enthusiasts might use the common hashtag #Cats, or less obvious ones like #Gato (Spanish for cat). Paying attention to your followers’ habits ensures you’re always part of the right conversations.
Utilize the TikTok Search Bar for Hashtag Ideas
If you have a specific theme or topic in mind, the TikTok search bar is a simple yet powerful tool. Enter a keyword related to your content, such as “BookTok” if you’re creating book-related videos. After searching, navigate to the “Hashtags” tab to discover related hashtags and their view counts.
This method ensures you’re using tiktok hashtags that not only fit your content but also have high engagement potential. Experiment with a combination of general and niche hashtags to see which ones resonate the most with your audience.
Monitor Hashtag Performance and Iterate
It’s essential to track the performance of the tiktok hashtags you use over time. TikTok’s analytics can help you measure how well each hashtag is contributing to your content’s reach and engagement. Experiment with various hashtag combinations to find what works best for different types of content.
Don’t be discouraged by initial failures. Hashtag optimization is a continuous process. Regularly refining your strategy ensures you remain relevant and increases your chances of going viral over time.
Tap Into AI Tiktok Hashtags Generator for Inspiration
Generative AI tools, such as ChatGPT or Bing Chat, simplify the process of finding trending TikTok hashtags. You can prompt these tools to provide updated hashtag recommendations by asking, “Please provide the most popular [Topic] hashtags on TikTok, accompanied by their current view counts.”
These AI-powered solutions save time by delivering relevant and trending tiktok hashtags in seconds, helping you stay ahead in the dynamic TikTok ecosystem.
Stay Updated with Monthly Hashtag Blogs
Several websites, like Dash Hudson’s TikTok Trends blog, update their readers monthly on the latest trending hashtags and viral challenges. Bookmarking such resources allows you to stay current with the latest trends across different categories.
These blogs break down trends by geography, industry, and recency, ensuring you always have fresh ideas. Use this information to update your content strategy regularly, so you never miss an opportunity to engage with trending topics.
Experiment with Niche and Seasonal Hashtags
Using niche tiktok hashtags helps target specific communities, which can increase your engagement within those groups. Seasonal hashtags, such as #HolidayDecor or #SummerVibes, are particularly effective because they align with current events and themes.
By incorporating niche and seasonal tiktok hashtags, you ensure that your content resonates with audiences when they’re most interested, leading to higher engagement and greater visibility.
Create and Promote Branded Hashtags
Creating your own branded hashtag encourages user participation and can help you build a community around your brand. For example, brands like Chipotle use hashtags such as #ChipotleChallenge to invite customers to share their experiences.
Branded tiktok hashtags work well for contests, campaigns, or challenges, creating an ongoing conversation around your brand. Encouraging your followers to use your hashtag generates user-generated content (UGC), which amplifies your brand’s message and builds loyalty.
Finding the best TikTok hashtags requires a mix of creativity, research, and strategic planning. From leveraging the Discover tab and analyzing competitors to using AI tools and creating branded tiktok hashtags, there are many ways to identify the most effective hashtags for your content. Regular monitoring and experimentation ensure that your strategy remains relevant, boosting your chances of engaging your audience and going viral. Start incorporating these methods today to elevate your TikTok presence and maximize your impact on the platform.
11 Best Tips for Using Tiktok Hashtags to get views
Using hashtags strategically on TikTok can significantly boost your content’s visibility and engagement. However, mastering the art of hashtagging requires more than just adding popular tags. Below are 10 expert tips to enhance your hashtag strategy and help you connect with the right audience, maximize reach, and stay ahead of trends.
Use a Mix of Hashtags to Reach Different Audiences
A smart hashtag strategy involves balancing popular tiktok hashtags with niche ones. Popular hashtags, like #FYP or #BookTok, attract broad audiences but can also be crowded. On the other hand, niche hashtags such as #SonicTheHedgehogFanart may have fewer posts but engage a highly targeted group that is passionate about the topic.
For example, Penguin Books maximizes reach by pairing the widely known #BookTok with the more specific #DallasCowboysCheerleaders (a sound-based hashtag relevant to their content). This blend ensures you engage both mass and niche audiences, increasing your chances of being discovered.
Create Your Own Hashtag Challenges on TikTok
Launching a hashtag challenge is an excellent way to spark engagement and get your followers involved. Encourage users to participate by asking them to complete a specific task—whether it’s showing off a dance move, demonstrating a product, or sharing a creative transformation.
Brands like Chipotle have successfully used hashtag challenges, such as #GuacDance, to promote their offerings while generating viral user-generated content (UGC). The key is to keep the challenge fun, shareable, and easy to participate in.
Add Extra Hashtags in the Comments
If you run out of space in your caption, don’t worry! You can add additional tiktok hashtags in the comments section. Although TikTok’s algorithm prioritizes hashtags in captions, hashtags in comments still boost discoverability.
Using this trick can enhance your visibility in search results without cluttering your main caption. For creators with multiple tiktok hashtags to include, this method ensures no important tags are left out.
Use Hashtags to Define Your Audience
Hashtags aren’t just for describing the content—they also help identify your target audience. For example, a keychain store could use tiktok hashtags like #KeychainTok or #KeychainLover to connect with buyers interested in unique accessories.
Similarly, Moonlight Studio, a small business, tags videos with #Ateez and #TheBoyz to engage with K-pop fans. By using these community-based hashtags, the studio reaches audiences beyond the usual #SmallBizTok crowd.
Save Frequently Used Hashtags for Easy Access
If you find yourself repeatedly using the same tiktok hashtags, save them in your phone’s notes app. Organizing hashtags by content type (e.g., tutorials, behind-the-scenes, or product demos) saves time and ensures consistency.
This method also helps you avoid typing errors and keeps your hashtag strategy organized. Simply copy and paste the relevant hashtags when creating new posts, streamlining your content creation process.
Incorporate Keywords into Your Caption
While hashtags are essential, captions with relevant keywords play an increasingly important role in TikTok’s search engine. As platforms like YouTube and Instagram shift toward SEO-based discovery, TikTok appears to be following suit.
In addition to adding tiktok hashtags, carefully craft your captions to include key phrases aligned with your content. This dual strategy—using both keywords and hashtags—boosts your video’s discoverability across the platform.
Use the Right Number of Hashtags
TikTok allows up to 2,200 characters in captions, giving you plenty of space to include as many hashtags as you need. However, many creators find that using 3-5 well-chosen hashtags yields the best results.
Overloading your captions with tiktok hashtags may dilute your message and make it harder for TikTok’s algorithm to categorize your content effectively. Aim for a mix of broad and niche hashtags to strike the perfect balance between visibility and relevance.
Find Trending Hashtags Using TikTok’s Search Feature
Although TikTok removed the Discover tab, you can still find trending tiktok hashtags through the search function. Tap the magnifying glass icon on the For You Page (FYP), type your keyword (e.g., “Frankenstein”), and select the Hashtags tab. This will display a list of trending hashtags related to your search.
For additional insights, visit TikTok’s website on your browser and explore the Discover section. Here, you can track trending hashtags and sounds, giving you an edge in content creation.
Track Hashtag Performance with Analytics
To fine-tune your hashtag strategy, regularly analyze the performance of the tiktok hashtags you use. TikTok’s analytics tools provide insights into how well certain hashtags drive views and engagement. Experiment with different combinations to find what resonates best with your audience.
Not every hashtag will succeed right away, but consistent monitoring allows you to refine your strategy over time. By identifying which tags perform well, you can focus your efforts on the most effective ones.
Leverage Influencer Marketing to Identify Hashtags
Collaborating with influencers offers a unique way to discover effective tiktok hashtags. Influencers are often at the forefront of trends and know which hashtags are gaining traction. Partnering with them not only extends your reach but also gives you valuable insights into trending topics.
When planning influencer campaigns, analyze the hashtags they use. This helps ensure your brand aligns with relevant conversations and makes the most of current trends.
Use Trending TikTok Hashtags Today to Easily Enhance Your Content
Staying updated with trending TikTok hashtags is key to boosting your content’s visibility and engagement. Use TikTok’s search feature or explore platforms like the TikTok Creative Center to discover popular hashtags relevant to your niche. Aligning your videos with trending topics not only connects you with broader audiences but also increases your chances of appearing on the For You Page (FYP). Regularly tracking trends ensures your content stays fresh, timely, and engaging.
Top 5 TikTok Hashtags Generator Tools
If you’re searching for ways to boost your content’s visibility on TikTok, hashtag generators and discovery tools can be invaluable. These tools simplify the process of finding relevant tiktok hashtags by offering keyword suggestions, analyzing trends, and even automating hashtag creation. Below are five powerful tools to help you discover the perfect hashtags for your videos.
Sprout Social
Sprout Social is a comprehensive social media management platform that streamlines tasks such as monitoring online conversations, tracking trends, and managing content. Its AI-powered Suggestions by AI Assist feature generates relevant hashtags as you create posts. While writing in the platform’s Compose box, Sprout Social automatically recommends hashtags, ensuring your TikTok content stays aligned with current trends.
With Sprout Social, marketers can eliminate the guesswork involved in hashtag research, saving time and effort. This tool’s versatility makes it a great choice for brands and individuals who want to stay on top of trends across multiple social media platforms.
Hashtag Expert
Hashtag Expert is a user-friendly mobile app designed to generate hashtags based on keywords, industries, or previously used hashtag groups. It offers access to 35 categories, helping users find the best tags for specific niches. The app also provides daily trending hashtags, giving you fresh content ideas to stay relevant.
Hashtag Expert’s functionality allows users to copy entire groups of hashtags directly into TikTok captions. Additionally, you can save frequently used hashtags within the app for quick access, simplifying the process for future videos.
TikTok Hashtags
TikTok Hashtags is a straightforward hashtag generator that delivers quick results. Simply enter a hashtag like #style to receive a list of related and popular hashtags that align with your content. This free tool is especially useful for creators who need fast recommendations for new videos.
Though it’s not officially affiliated with TikTok, TikTok Hashtags is a reliable resource to explore popular hashtags and gain inspiration for boosting video visibility. Its ease of use makes it perfect for both new and experienced creators.
Ahrefs TikTok Hashtag Generator
Ahrefs’ free AI-powered TikTok Hashtag Generator offers a unique way to generate relevant hashtags. Instead of relying on keywords, users can type a video caption or brief description into the tool to receive customized hashtag suggestions.
You can also specify how many tiktok hashtags you need, the tone of your content, and the preferred format, making it a versatile tool for marketers. With its SEO-driven insights, Ahrefs offers an edge for creators looking to optimize their content and attract more views.
RiteTag
RiteTag is another robust tool for generating hashtags across various social media platforms, including TikTok. It provides real-time hashtag suggestions based on your content, helping you identify tags that will maximize your video’s exposure. You can also see analytics on each hashtag, such as how often it’s used and how likely it is to gain traction.
RiteTag integrates seamlessly with your social media scheduling apps, making it easy to implement hashtags into your campaigns. This tool is ideal for creators who want data-backed recommendations to ensure they are using the most impactful hashtags.
Tips for Creating New TikTok Hashtags To Go Viral 2024
Creating effective TikTok hashtags is a crucial step in building a successful marketing campaign on the platform. Whether you’re managing a well-known brand or a smaller account, the right hashtags can enhance visibility, encourage engagement, and establish brand identity. Below are key practices to help you design memorable and impactful TikTok hashtags that align with your campaign strategy.
Align Your Hashtag with Your Campaign Strategy
When crafting a hashtag, it’s essential to ensure that it aligns with the core elements of your campaign—your target audience, message, and overall purpose. A hashtag acts as a connection point between your content and the people you want to reach. Therefore, it should reflect the campaign’s tone and goals, encouraging viewers to engage meaningfully.
For instance, a fitness brand launching a new workout series could create a hashtag like #SweatItOut to promote their message of staying active and healthy. By focusing on clarity and relevance, your hashtag becomes an integral part of your campaign.
Use Simple and Memorable Hashtags
Simplicity is key when it comes to designing TikTok hashtags. Aim for two or three short hashtags that are easy to remember and spell. This encourages your audience to engage with the campaign without confusion or hesitation.
Hashtags that are concise and catchy tend to gain traction more easily. For example, a makeup brand promoting a new product could use #GlowUpChallenge—a simple, memorable hashtag that encourages users to participate by sharing their transformations. Avoid overcomplicating your tiktok hashtags, as they should be easy for followers to recall and replicate.
Learn from Hashtag Success on Other Platforms
If you’ve previously used hashtags on platforms like Instagram, Facebook, or Twitter, review their performance to identify what worked and what didn’t. Social media platforms often have overlapping trends, and observing how certain tiktok hashtags performed on other channels can provide valuable insights for TikTok.
For example, if a branded hashtag like #EcoFriendlyLiving gained significant engagement on Instagram, you might find it equally effective on TikTok with slight adjustments to fit the platform’s style. Understanding cross-platform hashtag behavior ensures that you start with a tested strategy rather than reinventing the wheel.
Incorporate Hashtags in Both Captions and Video Text
Placement plays a crucial role in hashtag success. For optimal visibility, include your tiktok hashtags not only in the video caption but also within the content itself. Adding the hashtag as on-screen text throughout the video serves as a visual reminder for viewers to engage with your campaign.
This dual placement increases the chances of your audience noticing the hashtag and encourages participation. For example, if you are running a dance challenge, displaying the hashtag in the video as users perform the routine ensures that participants remember to use it when sharing their versions.
Mistakes to Avoid When Using TikTok Hashtags
While hashtags are essential tools for increasing visibility and engagement on TikTok, misusing them can do more harm than good. Some mistakes can misrepresent your posts or reduce their effectiveness in reaching the right audience. Below are common pitfalls to avoid when implementing tiktok hashtags into your TikTok strategy to ensure optimal results.
Limiting Your Target Audience
TikTok primarily appeals to a younger demographic, making it difficult to target older customers effectively. However, segmenting your audience by interests, hobbies, or communities is an effective way to broaden your reach. Using niche-specific hashtags allows you to target micro-niches or align your posts with your buyer persona, giving your content a better chance to connect with relevant users.
That said, random hashtags and spam tactics are best avoided. Spammy content tends to irritate users and can cause TikTok’s algorithm to flag or hide your content. Focus on meaningful hashtag use to reach the right people and foster genuine engagement.
Overusing Hashtags
Although TikTok allows users to add over 30 hashtags to a single post, doing so can create the impression of spam. Most experts recommend limiting hashtags to around five per video, ensuring each one is relevant and purposeful.
Using fewer but well-targeted hashtags makes your content feel more focused and intentional. It also allows you to create tailored videos for different audience segments instead of trying to appeal to everyone at once. This strategy helps you connect more meaningfully with specific groups, increasing the likelihood of engagement.
Using Inappropriate Hashtags
Using irrelevant or misleading hashtags can confuse viewers and hurt your video’s performance. When users see unrelated content in their feeds or recommendations, they may ignore your post or wonder why it appeared. As a result, you miss the opportunity to engage the right audience and risk being penalized by TikTok’s algorithm.
Avoid generic or overused hashtags like #featureme, #followme, or #likeforlikes—they often fail to attract meaningful engagement and can make your content appear desperate for attention. Instead, choose hashtags that directly relate to your video’s message to build trust with your audience.
Ignoring Daily Trending Hashtags Tiktok
Overlooking trending hashtags in your niche can limit your post’s reach and visibility. Trends are powerful tools for engaging with a wider audience and gaining new followers. Staying updated with relevant hashtags ensures that your content aligns with current conversations and appeals to those interested in your industry.
While using a competitor’s branded hashtag isn’t recommended, you can incorporate secondary hashtags to attract the same audience. Adapt your content to align with popular trends and include your business’s hashtags to achieve broader visibility without directly competing.
Overpromoting Your Brand
TikTok is a platform for community building and creativity, not just brand promotion. While driving sales is a natural goal for many marketers, excessively promotional content can alienate viewers. TikTok users prefer engaging and authentic videos that entertain, educate, or inspire rather than content that feels like an advertisement.
To succeed, balance promotional efforts with valuable, creative posts that resonate with your audience. Instead of hard-selling your product, focus on storytelling or creating challenges that naturally highlight your brand. This approach helps you foster community engagement while subtly promoting your offerings.
How to Measure TikTok Hashtag Reach
Start by reviewing TikTok’s built-in analytics, accessible through the Creator Tools section on your profile. This feature allows you to track metrics such as views, likes, shares, and comments on each post. While TikTok doesn’t provide direct insights on individual hashtag performance, these metrics offer valuable clues about how well your hashtags are driving engagement.
You can also assess video reach by monitoring growth trends, including follower increases and the number of times your video appears on users’ For You Pages (FYP). If a video performs exceptionally well after using specific tiktok hashtags, it’s a good indication that those hashtags resonated with your audience.
Another strategy is to search the tiktok hashtags you’ve used directly on TikTok. By doing so, you can compare your video’s performance with other content under the same tag, giving you an idea of how your post stands out among similar ones.
Using third-party analytics tools such as Sprout Social or TikTok tracking platforms can provide deeper insights. These tools can help you monitor hashtag trends, engagement rates, and which tags contributed to higher visibility over time.
How to Find the Right Hashtags for Your TikTok
While there are many ways to discover trending hashtags, using TikTok’s Creative Center tool is a highly effective option. This tool provides valuable data on hashtag popularity based on numbers, industries, and regions. Additionally, it helps identify trending sounds, videos, and creators gaining momentum on the platform.
However, one downside is that the Creative Center isn’t integrated into the TikTok app, meaning you’ll need to access it via your browser. This makes deeper research a bit more cumbersome if you prefer using your phone for all content creation. If the Creative Center isn’t your preference, there’s also a way to find hashtags directly on the TikTok app by following these steps:
Open the TikTok app and click on the search button located at the top-right corner of the screen. Enter a relevant keyword in the search bar based on the type of content you’re creating. For example, if you’re posting a cooking video, try keywords like “recipe ideas”. You can refine your search further by using more specific terms, such as “healthy recipes” or “beginner recipes.”
After searching, navigate to the “Hashtags” section under the results. TikTok will display a list of tiktok hashtags relevant to your keyword, each accompanied by the total number of views it has generated. This view count offers insight into how popular a particular hashtag is on the platform.
Review the content associated with the hashtags you’re considering. Take note of the engagement metrics such as likes, views, and comments on videos using these hashtags. Additionally, observe which creators frequently appear under these tags, as this can give you a sense of the hashtag’s relevance and popularity within your niche.
Select hashtags that align with your content and resonate with your target audience. Although TikTok allows up to 30 tiktok hashtags per video, it’s generally more effective to limit your selection to 4-6 hashtags to avoid clutter and maintain focus.
Once you’ve chosen your hashtags, add them to your video by including them in the caption or description field. Make sure to use the ‘#’ symbol before each hashtag to ensure they are properly recognized by TikTok’s algorithm.
After posting your video, it becomes searchable under each hashtag you’ve used. This increases your content’s visibility, helping it appear on the feeds of users searching for or following those specific hashtags. Using relevant hashtags improves your chances of reaching a wider audience and driving higher engagement on your posts.
Should You Use TikTok Hashtags in 2024?
Absolutely! TikTok hashtags remain an essential tool for content creators and brands to increase visibility, boost engagement, and connect with their audience in 2024. With the platform’s algorithm still relying heavily on tiktok hashtags to categorize content, they play a crucial role in helping users discover relevant videos. Here are a few reasons why hashtags continue to be a vital part of your TikTok strategy this year.
First, TikTok hashtags enable your content to reach audiences beyond your followers. By using trending and niche hashtags, you can increase your chances of appearing on users’ For You Pages (FYP), which is where most content discovery happens. Hashtags help the algorithm match your videos with viewers interested in the topic, ensuring that the right audience finds your content.
Moreover, hashtags are still relevant for participating in trending challenges and conversations. With TikTok trends evolving faster than ever, using hashtags tied to viral moments or popular themes keeps your brand visible and in sync with the latest trends. Whether it’s a hashtag challenge or seasonal content, aligning your posts with current trends can drive engagement and attract new followers.
Additionally, hashtags provide valuable insights. Monitoring which tiktok hashtags perform best helps creators refine their strategies over time. Analyzing hashtag performance—whether through TikTok’s built-in analytics or third-party tools—allows you to focus on the most effective tags and optimize future posts for better results.
In 2024, brands and creators need to strike the right balance between popular, niche, and branded hashtags. While popular hashtags can boost exposure, niche hashtags connect you with more engaged audiences. Branded hashtags, meanwhile, allow you to build a unique community around your content.
Ultimately, using TikTok hashtags strategically in 2024 can make the difference between your content being buried and going viral. They are still one of the most effective ways to increase discoverability, engage with your audience, and stay relevant in the fast-paced world of TikTok.
TikTok Hashtags – Frequently Asked Questions
How Do TikTok Hashtags Help Content Get Discovered?
TikTok hashtags categorize your videos and make them easier to find by users searching for similar content. They help the algorithm recommend your posts to people who engage with related topics, increasing your chances of being featured on the For You Page (FYP).
What’s the Best Way to Find Effective Hashtags on TikTok?
Using TikTok’s search function or the Creative Center tool are great ways to discover trending and relevant hashtags. You can also review what popular creators and competitors in your niche are using, ensuring your tiktok hashtags align with your content.
Should I Use Fewer Hashtags for Better Results?
It’s recommended to use 3-5 hashtags per post for optimal engagement. While TikTok allows more, too many hashtags can make your content appear spammy. Focusing on fewer, highly relevant hashtags helps target the right audience.
Why Is It Important to Use the Right TikTok Hashtags?
Using the right tiktok hashtags improves your content’s visibility, ensuring it reaches viewers interested in your niche. It also boosts engagement, enhances discoverability, and helps the algorithm understand your content better.
Does the FYP Hashtag Still Work on TikTok?
Yes, #FYP remains popular, but it’s not guaranteed to land your video on the For You Page. Combining #FYP with other niche hashtags gives your content a better chance of reaching the right audience.
Can You Add Hashtags After Posting a Video on TikTok?
Unfortunately, TikTok doesn’t allow hashtags to be added or edited after posting. To avoid missing out on engagement, make sure to carefully select and add the right hashtags before publishing your content.
Conclusion
TikTok hashtags are the secret sauce to building visibility and engagement on the platform. Whether you’re a creator or a business, mastering hashtags is essential to succeed in TikTok’s competitive environment. Use a combination of niche and trendy hashtags, stay updated with the latest trends, and track your performance to refine your strategy.
Remember, a well-placed hashtag can mean the difference between obscurity and virality. As an expert in social media growth, System SocialZ recommends refining your hashtag approach regularly to stay ahead of trends and maximize your content’s reach. With the right strategy, anyone can tap into TikTok’s potential and thrive in 2024.