Best Times to Post on Twitter (X): If there’s one platform where it feels like the best time to post is around the clock, it’s Twitter (now known as X). With 621 million monthly active users and 55% logging in daily, the conversation never stops. For businesses, X provides immense value by keeping them connected to emerging topics, trends, and global audience sentiments. Marketers are increasingly aware of the importance of engaging in these conversations and managing brand perception.
Using X effectively is key to achieving business success. To help you make the most of your efforts, we at System SocialZ conducted a comprehensive study analyzing over 56,000 Twitter accounts to determine the maximum times to post on Twitter (now X) to reach the audience possible.
Why Does Posting at the Right Time Matter?
Due to recent updates to the Twitter algorithm, the chronological feed has made a comeback, making the timing of your posts more important than ever.
Since 2016, Twitter (now X) has operated its feeds based on engagement and popularity, similar to other social media platforms, rather than in reverse chronological order. However, in response to user feedback, Twitter now allows people to easily switch their feeds between “Top-ranked posts” and “Latest posts.”
But what does this mean for you?
A reverse-chronological feed means that Twitter (now X) users see posts as they are published. The catch is that as time goes on, newer posts push the older ones further down the feed. This is why it’s crucial to post your tweets when most of your audience is active, or schedule them for the optimal times.
Before diving deeper, let’s look at some data from top social media marketing firms that align with our research on the best times for brands to post on Twitter.
- HowSociable recommends posting between 9 a.m and 10 a.m with Friday being the best day.
- G2 Learning Hub suggests posting during weekdays between 9 a.m. and 4 p.m., noting that Friday sees the highest engagement around 3 p.m.
- TrackMaven highlights Thursday as the ideal day to post on Twitter.
- HubSpot advises posting between 8-10 a.m. and 6-9 p.m. for maximum visibility on Twitter (now X).
- Metricool points to 3-4 p.m. as the prime time to post.
When is the best day and time to post on Twitter (X) in 2024 ?
We’ve identified the best overall times to post on X, but what about the optimal times for each day of the week?
- Monday: 9 a.m. to 12 p.m.
- Tuesday: 9 a.m. to 3 p.m.
- Wednesday: 9 a.m. to 3 p.m.
- Thursday: 9 a.m. to 3 p.m.
- Friday: 10 a.m. to 12 p.m.
- Saturday: 9 a.m. to 1 p.m.
- Sunday: 9 a.m. to 4 p.m.
To find the best day and time to post on X, take a look at our detailed analysis below.
Best Times to Post on Twitter (X) on Monday
While engagement on X remains steady from 8 a.m. to 7 p.m. throughout the week, Mondays show particularly high engagement during the morning hours. The ideal time to post on X on Mondays is between 9 a.m. and noon.
Best Times to Post on Twitter (X) on Tuesday
Tuesdays experience three times more peak engagement than Mondays, with high activity stretching from morning to early afternoon. The optimal times to post on X on Tuesdays are from 9 a.m. to 3 p.m.
Best Times to Post on Twitter (X) on Wednesday
Wednesdays, like Tuesdays and Thursdays, have some of the highest engagement levels of any day of the week. However, on Wednesdays, high engagement tends to last longer into the evening. The best times to post on X on Wednesdays are from 9 a.m. to 3 p.m.
Best Times to Post on Twitter (X) on Thursday
Thursdays follow a similar pattern to Wednesdays, with optimal posting times on X from 9 a.m. to 3 p.m.
Best Times to Post on Twitter (X) on Friday
Interestingly, Fridays and Mondays share similar peak engagement periods. Above-average engagement generally occurs from 9 a.m. to 3 p.m., but the best time to post on X on Fridays is from 10 a.m. to noon.
Best Times to Post on Twitter (X) on Saturday
Overall, weekends, including Saturdays, see less engagement across most social platforms compared to weekdays. However, X still sees light to moderate engagement on Saturdays, with the best posting window being from 9 a.m. to 1 p.m.
Best Times to Post on Twitter (X) on Sunday
Similar to Saturdays, Sundays tend to have lower engagement rates throughout the day across most social platforms, including X. However, to achieve average engagement levels, the best time to post on X on Sundays is between 9 a.m. and 4 p.m.
When is the best times to post on Twitter (X) in the UK?
The best times to post on Twitter (now X) in the UK are from Tuesday to Thursday between 9 a.m. and 3 p.m., and on Mondays, Fridays, and Saturdays between 10 a.m. and noon. Engagement tends to be lower on Sundays, aligning with trends seen across other social media platforms.
Despite its rebranding to X, the platform continues to serve its UK audience of 20 million users effectively. However, user engagement has slightly declined, with daily check-ins dropping from 12% in 2022 to 10% in 2023.
When scheduling your posts, consider not only these peak times but also your specific industry and content. Tailoring your posting schedule to fit these factors can enhance your engagement and reach on the platform.
When is the best time to post on Twitter (X) in the US?
The best time to post on Twitter (X) in the US generally falls between 9 a.m. and 11 a.m. on weekdays, particularly from Tuesday to Thursday. During this period, users are most active, often checking updates at the start of the workday. Another optimal window is 12 p.m. to 3 p.m., when people take lunch breaks and browse social media. Weekends and late evenings can be effective if your audience is more active outside of work hours. It’s essential to analyze your followers’ habits using Twitter analytics to fine-tune the best posting times for your specific audience.
When is the best time to post on Twitter (X) in the EU?
The best time to post on Twitter (X) in the EU is typically between 9 a.m. and 11 a.m. on weekdays, especially from Tuesday to Thursday. This is when users are starting their workday and are more likely to engage with content. Another ideal period is around 12 p.m. to 2 p.m., during lunch breaks when people are browsing social media. While weekends may see reduced engagement, early evening posts (6 p.m. to 8 p.m.) can still perform well, especially for those targeting a broader or more casual audience. Monitoring analytics is key to refining the best posting schedule for your specific followers.
What are the best times to post on Twitter (X) by industry?
Determining the best times to post on twitter isn’t an exact science, as various factors influence social media success. These factors include your industry, target audience, business goals, and the nature of your content. While we can provide insights based on available data, it’s essential to experiment and adjust your strategy to find what works best for your specific needs.
Use this industry-specific data to help guide your content calendar and refine your posting strategy with targeted social experiments.
Hospitals & Healthcare
According to data from System Socialz, the best times for hospitals and healthcare providers to post on X in 2024 are as follows:
- Best Times: Mondays at 11 a.m., Wednesdays from 10 a.m. to 1 p.m. and at 2 p.m. Thursdays from 10 a.m. to noon
- Best Days: Wednesdays and Thursdays
- Worst Days: Sundays
Hospitals, clinics, and healthcare organizations use social media for more than just managing crises; they also use it to educate the public, make patients feel more at ease with healthcare visits, promote educational programs for aspiring professionals, and establish themselves as community leaders.
Engagement patterns have shifted, with the highest activity now observed between 9 a.m. and 5 p.m. on weekdays. However, the optimal posting times for healthcare providers are on Mondays at 11 a.m., and on Wednesdays and Thursdays between 10 a.m. and 1 p.m.
Healthcare Social Media Resources:
- A Healthcare Team’s Guide to HIPAA Compliance on Social Media
- The Power of Social Listening for Healthcare Organizations
- Realizing the ROI of Social Media in Healthcare
- A Cheat Sheet for HIPAA Compliance on Social Media
Restaurants
For the food and beverage industry, including restaurants, the best times to post on X in 2024, according to Sprout Social data, are:
- Best Times: Wednesdays from noon to 3 p.m., Thursdays at 11 a.m. and 1 p.m.
- Best Days: Wednesdays and Thursdays
- Worst Days: Sundays
With the rise of online ordering and delivery apps, restaurants have more than doubled their engagement on X compared to the previous year. Most engagement is concentrated around lunch hours during weekdays. The ideal times to post for restaurants are on Wednesdays and Thursdays between 11am and 3 p.m.
Restaurant Social Media Resources:
- Franchise Marketing Guide: Best Practices for Franchisors and Franchisees
- How Tim Hortons Puts People First in Its Social Strategy
- Connecting with New Consumers: A Guide from America’s Test Kitchen
Schools & Education
For the education sector, including schools and universities, the best times to post on X in 2024 are:
- Best Times: Saturdays from 1 p.m. to 8 p.m.
- Best Days: Saturdays
- Worst Days: Fridays
Engagement levels for schools and universities have increased significantly compared to last year, with peak engagement times shifting to later in the day. While weekdays see above-average engagement beginning around 11 a.m., the best times to post for schools are Saturdays between 1 p.m. and 8 p.m.
Education Social Media Resources:
- 15 Ways to Use Social Media for Education
- Building Your School’s Brand on Social Media
- A Playbook for Using Social Media to Unite Your University
Travel & Hospitality
For businesses in the travel and hospitality industry, the best times to post on X in 2024 are:
- Best Times: Thursdays from 1 p.m. to 3 p.m., Fridays at 11 a.m. and 2 p.m., Sundays at 10 a.m. and noon
- Best Days: Thursdays, Fridays, and Sundays
- Worst Days: Tuesdays
The travel and hospitality sector has seen a significant increase in engagement on X as travel rebounds post-pandemic. The optimal times for posting are during typical business hours, specifically on Thursdays from 1 p.m. to 3 p.m., Fridays at 11 a.m. and 2 p.m., and Sundays at 10 a.m. and noon.
Travel and Hospitality Social Media Resources:
- Delivering 5-Star Experiences on Social Media: A Guide for Hospitality Brands
- How NJ TRANSIT Keeps Its Social Strategy on Track
- Succeeding at Scale: Loews Hotels & Co’s Social Media Strategy
How to Find Your Best Time For Posting on Twitter?
Now that we’ve covered some general guidelines to enhance your Twitter (X) marketing strategy, it’s time to determine the best posting times specifically for your brand. You can use Twitter’s built-in tools to uncover this information.
Dig Into Your Twitter Analytics to Find the Best Time to Post
Twitter Analytics provides a comprehensive overview of your tweet impressions, profile visits, and various engagement metrics. It allows you to monitor your performance over time and refine your posting strategy based on real data. You can also utilize third-party Twitter analytics tools to get a broader view of your profile’s activity and performance.
Here’s how to get started:
- Access Your Analytics: Go to the analytics section of your Twitter account to view a detailed summary of your account’s engagement over the past month.
- Review Your Tweet Activity: In the “Tweets” section, you’ll find all the details about your tweet activity. You can select a specific date range to analyze the performance of your posts over time.
- Analyze Your Data: Hover over the activity graph to see detailed information for any selected period. This view provides a quick snapshot of the number of posts you’ve published, along with the organic and paid impressions achieved each day.
- Evaluate Top Tweets: The “Top Tweets” section shows which tweets are performing the best in terms of impressions, engagement, and engagement rates. This helps you identify what type of content resonates most with your audience.
- Examine Engagement Metrics: On the right side, you’ll see a graphical representation of various engagement metrics such as clicks, retweets, likes, and replies. These insights are crucial for evaluating the best times to post on Twitter (X).
With these insights, you can easily determine the optimal times to engage your audience. Once you have this data, it’s time to test it out.
Test out Different Post Timings Using an X (Twitter) Scheduling Tool
Unlike Facebook, Twitter doesn’t provide a straightforward answer for the best posting times. However, you can derive this information by experimenting with different timings based on the analytics data you’ve collected.
Here’s a simple experiment plan:
- Break down your posting schedule over a month.
- Each day, try posting at different times in the morning, afternoon, and evening.
Conducting this experiment manually can be time-consuming, which is where a scheduling tool like System SocialZ can be extremely helpful. System SocialZ allows you to schedule your posts in advance, automatically posting them at the specific times and dates you’ve chosen.
With System SocialZ’s scheduling capabilities, you can easily test different time slots without the hassle of manual posting. Simply select multiple time slots for each day of the month, and your posts will be published automatically on Twitter.
After a month of testing various time slots, review your analytics data to identify which times and days generated the highest engagement. Once you’ve identified your peak times, continue using the scheduling tool to consistently post during those periods for maximum impact.
Additional Tips for Optimizing Twitter Engagement
Avoid Over-Tweeting
With Twitter’s 280 – character limit per tweet, posting too frequently can dilute your content and reduce engagement. Excessive tweeting may cause your posts to get lost in the feed, making it harder for your audience to notice and interact with your updates. Aim to tweet high-quality content without overwhelming your followers.
Engage With Your Audience
Engagement is a two-way street. Simply tweeting without responding to your followers can limit meaningful interactions. Make sure to reply to mentions, comments, and discussions. Engaging actively with your audience can foster stronger connections and boost interaction.
Use Hashtags Wisely
Hashtags are crucial for organizing your content and making it discoverable to a broader audience. According to Twitter, using hashtags can increase engagement by an average of 18%. Incorporate relevant hashtags in your tweets to enhance their reach and visibility.
Incorporate Visual Content
Tweets with images, videos, or GIFs capture more attention and engagement. Visual content tends to stand out in the feed, encouraging users to stop and view your post. This approach not only increases engagement but also helps reinforce your brand’s message.
Tweet Regularly
To maintain a strong online presence, it’s important to tweet consistently. Given that the lifespan of a tweet is about 20 minutes, frequent posting helps keep your content visible and top-of-mind for your followers. If managing regular posts is challenging, consider using a social media scheduling tool like Hopper HQ. It allows you to plan and automate your tweets, ensuring a steady stream of content without the constant need for manual updates.
The Best Type of Content to Post on Twitter/X
Video content consistently ranks as the most engaging format on social media, and Twitter (now X) is no exception. With X’s increased focus on video under new leadership, this trend is likely to continue. In 2023, X has enhanced its video features, including live streaming and video downloads for X Premium subscribers. The platform is also investing in original video content, featuring new shows from notable figures such as a former CNN journalist, a past politician, and a sports radio host.
While video leads in engagement, text-only tweets also remain highly effective, ranking just behind video in terms of user interaction. On the other hand, retweets, links, and images generally see lower engagement compared to these formats. This analysis highlights the importance of leveraging video and text content to maximize your presence on X.
What Is the Worst Time to Post for Twitter Engagement?
Weekends are generally the least effective times to post on Twitter. Analytics frequently show a decline in user activity as individuals become more occupied with personal activities and spend less time on social media.
As the weekend progresses, online engagement tends to wane, making it harder for even the most compelling tweets to capture attention. Users often shift their focus away from Twitter to enjoy personal time, leading to lower visibility and interaction with your posts. Therefore, weekends may not be the best time to expect high engagement or prominent visibility for your tweets.
Best Times To Post On Twitter 2024: Frequently Asked Questions
Is Twitter Good for Marketing?
Absolutely. Twitter is a powerful tool for marketing, boasting 355 million active users who turn to the platform for news and the latest updates. Its broad reach and real-time nature make it an effective channel for engaging with audiences, promoting content, and driving brand visibility.
What Day Do People Use Twitter the Most?
Twitter sees its highest activity on Thursdays and Fridays. Users are generally more engaged towards the end of the week, often exploring trending topics and recent tweets during their leisure time.
How Many Times Should I Tweet in a Day?
To maximize engagement, aim to tweet at least once or twice a day. The optimal frequency depends on various factors, including your audience’s preferences and your content’s nature. Analyzing your profile visits and interactions across social platforms can help you find the best posting schedule.
How Do I Grow My Twitter Account?
Growing your Twitter account requires ongoing effort. To boost impressions and engagement, post consistently during peak times when your audience is most active. Engage with other users, join trending conversations, and keep your feed filled with relevant, timely content. Since people use social media for a quick mental break, ensure your tweets are engaging and pertinent to capture attention effectively. Adjusting to the chronological feed and understanding your audience’s habits are essential for effective growth.
Conclusion
With recent algorithm updates, the best times to post on Twitter (X) are crucial. Posting at the best times for your brand boosts engagement and attracts potential customers. Use general best practices, analyze Twitter analytics, and schedule posts with tools like System SocialZ to find these peak times. This guide helps you identify the best times to post on Twitter in 2024. Remember, success on Twitter isn’t just about timing but also understanding and engaging with your audience. Stay updated with trends, and watch your engagement soar.
Leave a Reply