Are you struggling to grow your TikTok following despite creating great content? You’re not alone! With millions of users vying for attention, standing out can seem overwhelming. But here’s the good news: in this article, System SocialZ will reveal 20 proven strategies on how to get more followers on TikTok—whether you’re just starting or looking to take your account to the next level. Curious about how to unlock TikTok’s success? Keep reading, and let’s get started!
Why does growing your TikTok followers matter?
Building your TikTok follower base is what separates a fleeting success from becoming a long-term influencer with a dedicated audience. While posting a viral video can get you noticed, the attention is often temporary. Viewers quickly move on, and your brand awareness fades with the next swipe.
Focusing on how to get more followers on TikTok offers long-term benefits, such as:
- Increased Reach and Brand Awareness: Once users follow your account, TikTok continues showing your videos on their feed, including their For You pages. The larger your follower count, the more views and brand exposure you gain.
- Monetization Opportunities: Growing your TikTok followers opens doors to better monetization. As your follower count rises, you can command higher fees per post, attract more partnerships, and secure collaborations with bigger brands that have larger budgets.
- Higher Chances of Virality: An engaged audience boosts your chances of going viral. When followers like, comment, or share your content, the TikTok algorithm takes notice, amplifying your reach to new users.
- Increased Brand Credibility: Whether you’re running ads or promoting products, having a larger follower count enhances your brand’s authority. TikTok users often view follower numbers as a measure of trustworthiness, especially if they’re unfamiliar with your brand.
As Gabe Gomez, Social Strategy Lead at Verizon, explains, “Tracking growth shows that our content resonates and adds value to our TikTok audience.” By mastering how to grow TikTok followers, you not only expand your reach but also build credibility and engagement with your community.
Once you start seeing growth, never overlook your existing audience—they’re your best resource for understanding what content works on TikTok.
How to get a lot of followers on tiktok?
Eager to grow your TikTok following? Whether you’re a TikTok pro or a newcomer, this comprehensive guide will equip you with proven strategies to know how to get more followers on Tiktok and expand your reach in 2024. Let’s get started on boosting your presence!
Create content that attracts followers
If there’s one crucial takeaway from this guide, it’s this: the key to learning how to get more followers on TikTok lies in creating engaging content. No matter how TikTok evolves, this principle remains at the heart of success on the platform.
So, what exactly makes content follow-worthy on TikTok? To captivate viewers, your videos should fit at least one of these categories:
- Entertaining: Can you make someone laugh or brighten their day? People flock to TikTok for enjoyment and escapism, so creating content that brings joy can make a real impact.
- Educational: TikTok users love to learn. Sharing useful tips, tutorials, or interesting facts encourages viewers to follow you for more insights.
- Inspiring: Content that motivates users—whether for self-improvement, creativity, or shopping—leaves a lasting impression.
With high-quality, follow-worthy content as your foundation, you can confidently implement the strategies below to truly understand how to get more followers on TikTok and grow your audience.
See what users are searching with TikTok’s Creator Search Insights
For personal or creator accounts, TikTok’s creator search insights is an invaluable tool that helps you understand what users are actively searching for. It’s a goldmine for discovering how to get more followers on TikTok by leveraging trends and filling content gaps.
Here’s how you can use this feature to your advantage:
- Generate New Video Ideas: The trending searches list is a fantastic resource for finding content inspiration. Better yet, the content gap section highlights areas where users are searching for topics that aren’t yet saturated, giving you the opportunity to fill that void.
- Optimize Your Captions for Search: After identifying a popular topic via Creator Search Insights, be sure to incorporate the exact search phrases into your captions, hashtags, and in-video text. This helps your videos rank better and increases your chances of being discovered.
Keep in mind that creator search Iinsights is only available for personal accounts in certain regions, and not yet accessible for business profiles.
Optimize your profile
Your TikTok profile is like a storefront—it should immediately convey what kind of content you offer and why users should follow you. To boost your chances of success and master how to get more followers on TikTok, focus on optimizing two main areas:
- Your Bio: With just 80 characters, make sure to clearly state your niche and what sets you apart.
- Your Name: This appears on viewers’ For You Pages (FYP), giving you the perfect opportunity to catch their attention. Unlike your username, your name is the first thing people see, so make it count!
For example, on my small business account, I’ve optimized my bio with clear product descriptions, unique selling points, and a compelling call to action (CTA). This simple adjustment significantly enhances your profile’s appeal, making it easier to gain more followers on TikTok.
If you’re seeking more advanced tips, check out our in-depth guide on optimizing your TikTok bio to further boost your follower count.
Understand your target audience
To master how to get more followers on TikTok, it’s essential to align your content with the preferences of the users you want to attract. Build your content strategy around what resonates with your target audience by conducting focus groups, surveys, and market research. You can also analyze your competitors to gain insights into what works. Create a detailed profile of your ideal followers, considering factors such as age, gender, interests, income, and lifestyle choices that may influence their engagement with your content.
Given TikTok’s core demographics—primarily younger users (ages 10-19), predominantly female (53.4%), and hailing from countries like the UK and the US – this platform is particularly effective if your audience shares these traits. However, if your target group is outside these characteristics (for example, baby boomers), you may need to adjust your strategy or explore different platforms.
Leverage trending content
Participating in trending content is a powerful method to expand your reach and learn how to get more followers on TikTok. Whether it’s a viral challenge or a trending sound, hopping on popular trends can place your videos on the For You pages of potential followers, increasing your visibility.
Although TikTok’s algorithm remains a bit of a mystery, one thing is clear: trending videos tend to appear more frequently as recommendations. A great example is how Makuku, a childcare brand, increased its sales by 500% and attracted 20% more offline customers through a campaign built around trending keywords.
To stay ahead and master how to get more followers on TikTok, use TikTok’s Trend Discovery platform to monitor the latest trending hashtags, sounds, and creators. This tool offers valuable inspiration for creating content that helps you tap into trends and reach followers more effectively.
Tell stories
One of the most effective ways to attract and retain followers on TikTok is by telling captivating stories through your content. As Maggie Sellers, founder of Hot Smart Rich Media, puts it, “A good marketer is a storyteller at heart, and that’s what drives successful brand marketing.” Engaging storytelling allows your audience to connect with your brand on a personal level.
Storytelling can take many forms. For instance, Allbirds created a video narrative around a farm visit, while Dieux Skin responded to a customer’s question about product labeling, using the opportunity to build a deeper connection. By incorporating storytelling into your content, you not only capture your audience’s attention but also enhance your personal brand—helping you discover how to get more followers on TikTok in an authentic and relatable way.
Study competitors to boost your follower count
One of the best ways to learn how to get more followers on TikTok is by analyzing other successful brands in your industry. You can do this by searching for competitors directly on TikTok or exploring TikTok’s Top Ads Dashboard. Observe what type of content is keeping their audience engaged and which videos are garnering the highest views. Use these insights to experiment with similar ideas or go in a completely new direction to see how your audience responds. Don’t restrict your research to TikTok—check out how these brands perform on other social platforms as well.
While TikTok’s algorithm remains elusive, examining the trends and content strategies of top-performing videos can offer clues to what makes videos go viral. Real examples from established brands can help you understand how to increase followers on TikTok with creative and engaging content.
Use hashtags to boost visibility
Hashtags play a crucial role in making your content more discoverable, helping you grow your TikTok audience faster. Using a few well-targeted hashtags per video can improve your chances of being seen by the right audience. Avoid overly competitive hashtags like #fyp, and instead focus on relevant and niche hashtags that relate specifically to your content. A great example is a video from Mush Studios, which garnered over 8 million views with just three hashtags: #mushstudios, #tufting, and #rug. These tags were specific, relevant, and highly popular.
TikTok’s Trend Discovery tool is an excellent resource for identifying trending hashtags, allowing you to tap into the fastest way to get followers on TikTok by riding the wave of popular trends.
Build a community around your brand
If you want to know how to get more followers on TikTok, focus on creating content that fosters a strong sense of community. Show your audience, both new and old, that you care about their input by utilizing TikTok’s interactive features. Use the Q&A option, pin FAQs to your profile, start your own branded challenge, or host TikTok Live sessions to encourage engagement. The more your followers interact through likes, comments, shares, and messages, the stronger your connection with them becomes.
Sharing user-generated content is another excellent way to boost engagement. By giving credit to the original creator, you also increase visibility to their followers, further expanding your reach on TikTok.
Add Closed Captions for Maximum Engagement
Incorporating closed captions in your videos might seem like a minor adjustment, but it can significantly impact how well your content is received. Captions not only make your videos accessible to the deaf and hard-of-hearing community but also enhance engagement and provide SEO benefits. With more than 1.5 billion people globally experiencing hearing loss, and over 430 million requiring rehabilitation for disabling hearing loss, adding captions allows you to reach a broader audience.
TikTok’s algorithm values engagement, and closed captions can encourage viewers to spend more time watching your content, increasing its visibility. They also make your content more searchable, a key element in how to get more followers on TikTok by improving your TikTok SEO. You can easily add captions manually while editing or use third-party tools to generate them, ensuring they are accurate and synced with your video for the best effect.
Lean into your unique value proposition
Increasing your follower count on TikTok requires more than just understanding the algorithm—you need to deliver content that resonates with your audience. Focusing on your unique value proposition is one of the best ways to get followers on TikTok and keep them engaged over time. Consider what distinctive knowledge or perspective you can bring to the table.
For instance, Maggie, an angel investor, stood out by offering a fresh take on business and investment topics that no one else on TikTok was discussing. By creating meaningful, high-quality content, she was able to drive conversations and provide value in a way that captivated viewers. If you want to know how to get more followers on TikTok, consider what sets your content apart and lean into that uniqueness.
Post consistently to stay relevant
Consistency is key when learning how to get more followers on TikTok and growing your audience. TikTok’s algorithm favors accounts that post regularly, helping you stay visible and active on the platform. While there’s no one-size-fits-all rule, many businesses find success by posting at least twice a week. If you’re finding it hard to maintain a consistent posting schedule, mix in easier-to-create content like user-generated videos or behind-the-scenes clips to keep your audience engaged.
For more ideas on how to get more followers on TikTok, explore popular video trends that you can adapt to your brand’s strategy in 2024.
Collaborate with TikTok Influencers
Influencers hold immense power on TikTok, and partnering with them can be a great strategy to increase your follower base. Collaborating with other creators helps you tap into their audience and expand your reach. While big-name influencers may be appealing, don’t overlook micro-influencers who are highly engaged with niche communities relevant to your industry. These influencers can offer a more personalized approach, which can be a smart move in learning how to get more followers on TikTok.
Once you’ve partnered with an influencer, cross-promote the content on other social media platforms to maximize its visibility and effectiveness, helping to grow your audience across multiple channels.
Show your personality beyond business
To truly engage your audience and master how to get more followers on TikTok, it’s important to show more than just the business side of things. Maggie recommends taking a personal approach to your content. When she made her first video, she approached it as if she were having a casual dinner conversation with a friend.
“At dinner, we don’t just discuss business,” Maggie explains. “We talk about fashion, travel, relationships—all aspects of life.”
This human touch allowed her TikTok account to feel more relatable. “I wanted my content to connect with people in a healthy and positive way,” she says. Even those who weren’t potential buyers felt included and part of her journey.
Use analytics to refine your strategy
One of the most effective ways to understand how to get more followers on TikTok is by leveraging analytics. Keep a close eye on TikTok’s analytics tab, where you can track key performance metrics such as follower growth, video performance, and engagement rates. This data is invaluable for refining your content strategy. By analyzing which types of posts perform best, you can tailor your future content to align with what your audience loves, boosting both engagement and follower count.
Post at optimal times for maximum engagement
After investing time in creating a great TikTok video, posting it at the right time can make a huge difference in how to get more followers on TikTok and how well your content performs. Publishing when your audience is most active helps maximize your video’s reach and increases the chances of it going viral. Typically, the best times to post are mid-week between 4 and 5 PM, but this can vary depending on your target demographic.
If you have a global audience, time zones can be tricky. Experiment with different posting times to identify when engagement peaks. Some creators even repost content at various times to reach audiences in different regions. Since TikTok favors videos that gain quick engagement, posting when your followers are most active can give your video the boost it needs to help you understand how to get more followers on TikTok effectively.
Embrace experimentation for growth
With social media platforms constantly evolving, treating your TikTok content strategy as an ongoing experiment is key. What worked well last year might not have the same effect today, even with the same audience. Don’t be afraid to test different post formats, captions, video lengths, posting schedules, or even collaboration opportunities.
Corina Bordeianu, Senior Social Media Manager at Booking.com, highlights the value of experimentation: “A lot of our growth came from trying new things and learning from the results.” She emphasizes the importance of experimenting with different assets and ad objectives to find what works best. By continually testing and adjusting, you’ll stay ahead of trends and better understand how to get more followers on TikTok effectively.
Experiment with different video lengths
TikTok offers video lengths from 15 seconds to 3 minutes, but finding the ideal duration for your content depends on what works best for you and your audience. Shorter videos, typically between 15 and 30 seconds, are perfect for quick, catchy content that grabs attention immediately, which is especially helpful if you’re just learning how to get more followers on TikTok. These shorter clips are easier to consume and engage with, making them the go-to format for many creators.
For those wanting to explore more in-depth topics, TikTok’s longer format—ranging from 3 to 10 minutes—allows for storytelling, tutorials, or discussions that require more time to unfold. However, remember that engaging your audience throughout the duration of a longer video requires solid storytelling skills. Videos around 30 to 60 seconds provide a middle ground, offering enough time to deliver a complete thought while keeping viewers’ attention.
The best way to get followers on tiktok is to test a variety of video lengths and use TikTok analytics to track which formats resonate most with your audience. Experimenting with different video durations helps you better understand what your viewers engage with the most.
Use trending music and sounds to boost engagement
One of TikTok’s unique features is its vast library of music and sounds that creators can leverage to increase the appeal of their content. By using trending music or sounds, you can increase the likelihood of your videos going viral, which is a great tactic for learning how to get more followers on TikTok. Trending sounds often come with built-in audiences thanks to challenges or viral trends, boosting the visibility of your content.
TikTok’s algorithm tends to favor videos that use popular music tracks since these clips are more likely to be engaged with and shared. The increased interaction helps push your content onto more For You pages, giving you a broader reach. To stay relevant, keep an eye on TikTok’s trending sound library and incorporate those sounds into your content wherever it fits.
Share user-generated content to foster community
User-generated content (UGC) is a powerful tool for building a more engaged and loyal audience. Sharing content created by your followers not only adds authenticity to your TikTok presence but also encourages more interaction from your community. When users see that you highlight their content, it fosters a sense of appreciation and connection, which can ultimately help you figure out the best way to get followers.
Before sharing UGC, always seek permission and give credit to the original creator. Choose high-quality content that aligns with your brand’s values and aesthetic to ensure it fits seamlessly into your existing strategy. Sharing UGC is more than just a content strategy; it’s about building a genuine community around your TikTok presence and encouraging your audience to engage more deeply with your content.
Cross-post your content to other platforms for maximum exposure
Creating great content takes time, so why limit its reach to one platform? Cross-posting your TikTok videos to platforms like Instagram Reels and YouTube Shorts is an excellent way to increase your content’s exposure and tap into new audiences. By sharing your TikTok content on multiple social platforms, you can learn how to get more followers on TikTok by drawing viewers from other channels back to your account.
Different platforms cater to different user demographics, so cross-posting allows you to engage with a more diverse audience. Each platform has its own best practices, so ensure that your content is tailored to meet specific guidelines and peak activity times. In addition to Reels and Shorts, consider sharing standout TikTok content on platforms like Twitter and LinkedIn, where video content can still make an impact.
Cross-posting isn’t just about reusing content; it’s a strategy to extend your reach and maximize your content’s impact across multiple platforms, signaling algorithms that your content is worth promoting.
How to get more followers on tiktok for free ?
Growing your TikTok followers for free involves a mix of content strategy, engagement, and consistency. Here are some effective methods to boost your follower count:
Create High-Quality Content:
- Know Your Audience: Understand what your target audience likes and tailor your content to their preferences.
- Trendy Content: Keep up with TikTok trends, including popular songs, challenges, and memes. Participating in trends can increase your visibility.
- Originality: While trends are important, adding your unique twist or original content will set you apart.
Consistency is Key:
- Post Regularly: Consistent posting keeps your audience engaged and increases the chances of your content being seen.
- Optimal Posting Times: Post when your target audience is most active. TikTok analytics can help you identify these times.
Engage with Your Audience:
- Respond to Comments: Engage with your followers by replying to their comments, and even visiting their profiles to like or comment on their content.
- Collaborate with Other Creators: Duets, stitches, and collaborations with other TikTok users, especially those with similar or larger followings, can expose your content to a wider audience.
- Ask Questions: Create content that encourages viewers to comment, like, or share. Asking questions or creating polls can increase engagement.
Use Hashtags Wisely:
- Relevant Hashtags: Use hashtags that are relevant to your content and popular within your niche.
- Mix of Trending and Niche Hashtags: Combine trending hashtags with niche-specific ones to reach both a broad and targeted audience.
Leverage TikTok’s Features:
- Use Effects and Filters: Incorporating popular effects and filters can make your videos more appealing and boost visibility.
- Participate in Challenges: Challenges often go viral, and participating in them can increase your chances of getting featured on the For You Page (FYP).
Optimize Your Profile:
- Clear and Catchy Bio: Make sure your bio clearly communicates who you are and what kind of content you create.
- Profile Picture and Username: Use a recognizable profile picture and a memorable username that reflects your brand or niche.
Analyze and Adapt:
- Monitor Analytics: Regularly check TikTok Analytics to see what types of content perform best and adjust your strategy accordingly.
- Experiment: Try different content formats, lengths, and styles to see what resonates most with your audience.
Cross-Promote on Other Platforms:
- Share TikTok Content: Share your TikTok videos on other social media platforms like Instagram, Twitter, or Facebook to drive more traffic to your TikTok account.
- Link in Bio: If you have a presence on other platforms, make sure to include a link to your TikTok profile in your bio.
Engage with the TikTok Community:
- Follow and Engage with Others: Follow other creators in your niche and engage with their content by liking, commenting, and sharing. This can encourage them to follow you back.
Be Patient and Persistent:
- Growth Takes Time: Building a following on TikTok can take time, so be patient and keep refining your approach based on what works best for your audience.
By following these strategies, you can steadily grow your TikTok followers organically without spending money.
How to get more followers on tiktok ? – FAQs
How to get more likes and followers on tiktok?
Create engaging, high-quality content, use trending sounds, and post consistently. Interact with your audience by responding to comments and sharing user-generated content to boost engagement.
How to get more followers on tiktok hack?
There’s no shortcut, but using TikTok’s algorithm to your advantage by posting trending content, using relevant hashtags, and collaborating with other creators can help increase your followers.
How to get tiktok followers fast?
Post consistently at peak times, use trending music and hashtags, and engage with your audience. Collaborating with influencers can also give you a quick follower boost.
How to boost tiktok followers?
Optimize your profile, use TikTok analytics to refine your strategy, participate in trends, and encourage user interaction through Q&A and challenges to steadily grow your follower base.
Conclusion
Mastering how to get more followers on TikTok takes time, consistency, and creativity. By focusing on creating engaging content, using trending sounds, optimizing your profile, and analyzing what works best with your audience, you’ll gradually build a loyal following.
Thank you for reading System SocialZ’s article on boosting your TikTok followers. Stay tuned for more tips and strategies to help you thrive on the platform!
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