Best Times To Post On Pinterest 2024: Insights & Demographics

Pinterest operates as a visual discovery platform, ideal for finding inspiration in areas like fashion, home décor, and DIY projects. For businesses and content creators, understanding the best times to post on Pinterest is crucial for boosting engagement.

There are several social media management tools, such as System SocialZ, that provide insights on the best times to post on Pinterest, customized for each profile. However, this article will guide you through the general best times to post on Pinterest to help increase visibility and engagement. Now, we ‘ll explore with you the information article below.

When’s the Best Time to Post on Pinterest?

Best Time to Post on Pinterest

The best times to post on Pinterest are typically during weekend evenings and late at night, particularly between 8-11 PM. However, it’s crucial to analyze your specific audience’s behavior, as the ideal posting times can differ.

Monday: 2 PM, 3 PM, 8 PM, 9 PM
Tuesday: 3 PM, 4 PM, 8 PM, 9 PM
Wednesday: 12 PM, 1 PM, 4 PM, 5 PM
Thursday: 1 PM, 2 PM, 7 PM, 8 PM
Friday: 12 PM, 1 PM, 8 PM, 9 PM
Weekend: 11 AM, 12 PM, 8 PM, 9 PM

Best Times to Post on Pinterest by Day of the Week

Understanding the best times to post on Pinterest by day of the week can significantly improve engagement. Each day presents unique time slots when users are most active. By tailoring your posts to these optimal periods, you can increase visibility, reach your target audience, and maximize interaction with your content.

Best Time To Post On Pinterest On Mondays

Best times to post on Pinterest on Mondays

On Mondays, the best times to post on Pinterest are between 2 PM and 3 PM, just before your audience finishes work, and again later in the evening, from 8 PM to 9 PM. During these hours, you can reach users as they relax and spend time browsing through social media.

The top 5 best times to post on Pinterest on Mondays are 8:00 PM, 4:00 PM, 2:00 PM, 9:00 PM, and 3:00 PM. Conversely, the top 5 worst times to post on Pinterest on Mondays are 3:00 AM, 2:00 AM, 4:00 AM, 5:00 AM, and 6:00 AM.

Best Time To Post On Pinterest On Tuesdays

On Tuesdays, the best times to post on Pinterest are between 2:00 PM and 4:00 PM, when users are slowing down at work and starting to browse social media. Additionally, in the evening, from 8:00 PM to 9:00 PM, you can reach people as they relax and scroll through content online.

The top 5 best times to post on Pinterest on Tuesdays are 8:00 PM, 9:00 PM, 3:00 PM, 4:00 PM, and 2:00 PM. On the other hand, the five least effective times to post are 8:00 AM, 1:00 AM, 6:00 AM, 2:00 AM, and 5:00 AM.

Best Time To Post On Pinterest On Wednesdays

On Wednesdays, the best times to post on Pinterest are between 2:00 PM and 4:00 PM, when users are more likely to engage with content during work breaks. Additionally, posting later in the evening, from 8:00 PM to 9:00 PM, allows you to reach users when they unwind after a busy day.

The top 5 best times to post on Pinterest on Wednesdays are 2:00 PM, 4:00 PM, 3:00 PM, 9:00 PM, and 8:00 PM. In contrast, the top 5 worst times to post include 4:00 AM, 5:00 AM, 1:00 AM, 6:00 AM, and 12:00 AM.

Best Time To Post On Pinterest On Thursdays

Best times to post on Pinterest on Thursdays

On Thursdays, the best times to post on Pinterest are between 2:00 PM and 6:00 PM, during peak social media browsing hours. Posting again in the evening, between 8:00 PM and 9:00 PM, also provides great opportunities to engage with users as they relax after the day.

The five optimal times to post on Pinterest on Thursdays are 8:00 PM, 2:00 PM, 6:00 PM, 9:00 PM, and 4:00 PM. Conversely, the top 5 worst times to post are 2:00 AM, 1:00 AM, 3:00 AM, 5:00 AM, and 4:00 AM.

Best Time To Post On Pinterest On Fridays

On Fridays, the best times to post on Pinterest are between 2:00 PM and 6:00 PM, when users are winding down their workweek and are more likely to engage with content. Additionally, posting in the late afternoon, from 4:00 PM to 5:00 PM, is highly effective for reaching your audience as they transition into the weekend.

The top 5 best times to post on Pinterest on Fridays are 4:00 PM, 3:00 PM, 2:00 PM, 5:00 PM, and 6:00 PM. In contrast, the top 5 worst times to post are 10:00 PM, 10:00 AM, 6:00 AM, 11:00 AM, and 11:00 PM.

Best Time To Post On Pinterest On Saturdays

On Saturdays, the best times to post on Pinterest are during the late morning and evening, with peak engagement seen around 11:00 AM, 6:00 PM, and 11:00 PM. These times align with when users have more free time on the weekend to browse and engage with content.

The top 5 best times to post on Pinterest on Saturdays are 11:00 PM, 6:00 PM, 7:00 PM, 11:00 AM, and 4:00 PM. Conversely, the top 5 worst times to post are 9:00 AM, 2:00 AM, 3:00 AM, 4:00 AM, and 5:00 AM.

Best Time To Post On Pinterest On Sundays

Best Times To Post On Pinterest On Sundays

On Sundays, the best times to post on Pinterest are in the afternoon and evening, with peak engagement occurring around 8:00 PM, 12:00 PM, and 9:00 PM. These times coincide with when users are more likely to relax and spend time on social media before starting the new week.

The top 5 best times to post on Pinterest on Sundays are 8:00 PM, 12:00 PM, 9:00 PM, 10:00 PM, and 4:00 PM. In contrast, the top 5 worst times to post are 12:00 AM, 6:00 AM, 4:00 AM, 5:00 AM, and 7:00 AM.

Best Time To Post On Pinterest By Time Zone & Location

When determining the best times to post on Pinterest, it’s essential to consider your audience’s time zone and location. The data analyzed in this research covers global accounts and posts, which have been adjusted into a standardized 24-hour format for consistency.

To optimize your Pinterest strategy, it’s recommended to align your posting schedule with your primary audience’s time zone. This ensures your content reaches them when they’re most active on the platform.

For instance, if your target audience is in New York, USA, and the best time to post on a Wednesday is 2:00 PM, you should post at 2:00 PM Eastern Standard Time (EST). Similarly, if you’re targeting audiences in the UK, you would adjust the posting time to 2:00 PM GMT.

The key takeaway is to always adapt your Pinterest posting schedule to your target audience’s location to maximize engagement and reach. Whether you’re posting for an audience in the USA, Europe, or elsewhere, tailoring your posts by time zone ensures optimal visibility.

Examples by Location:

California, USA (PST): Best time to post on Wednesdays is 2:00 PM Pacific Standard Time.
London, UK (GMT): Best time to post on Thursdays is 8:00 PM GMT.
Sydney, Australia (AEST): Best time to post on Fridays is 6:00 PM Australian Eastern Standard Time.

By leveraging these time zone considerations, you can enhance your Pinterest performance and better connect with your global audience.

Best Time To Post Pinterest Videos

When it comes to posting videos on Pinterest, timing is everything. Based on the data from our research, the best times to post on Pinterest align with the general engagement patterns observed across the platform. Posting during these optimal time frames ensures that your video content reaches the most active users, increasing the likelihood of views, saves, and interactions.

In particular, video posts tend to perform best when they are shared during high-traffic periods, as Pinterest users are more likely to engage with rich media content like videos when they have more time to explore and browse. Just like with other types of posts, it’s important to align your video uploads with when your audience is online and engaged.

For example, if the best time to post a static pin is at 2:00 PM on a Wednesday, the same time slot would work well for video posts. However, you may find that users are more inclined to engage with video content later in the evening, when they have more leisure time.

Whether you’re promoting tutorials, product demonstrations, or creative content, posting during these peak engagement times can help maximize the impact of your Pinterest videos.

Best time to post by Popular Categories

Just as subreddits have their own peak times, different Pinterest categories also attract audiences at distinct times throughout the day. Understanding these variations can significantly enhance the effectiveness of your Pinterest strategy by ensuring your posts reach the right audience when they are most active.

Here’s a brief overview of the optimal posting times for popular Pinterest categories:

Home Décor: For home décor enthusiasts, late afternoon to early evening is ideal, with peak times often around 4:00 PM to 7:00 PM. This is when users are winding down their day and searching for inspiration for their next home project.
Fashion: Fashion-related content performs well when posted during early morning and late evening hours. The best times are typically between 7:00 AM to 9:00 AM and 8:00 PM to 10:00 PM. These times align with when users are planning their outfits or unwinding after a day of shopping.
Food and Recipes: Food and recipe pins see the most engagement when posted in the early to mid-afternoon, around 1:00 PM to 3:00 PM. This is when users are looking for meal inspiration or planning their next culinary creation.
Fitness and Health: For fitness and health content, posting early in the morning between 6:00 AM to 8:00 AM is optimal. This is when users are setting their daily routines or planning their workouts for the day.
Travel: Travel content engages best when posted in the late morning to early afternoon, from 10:00 AM to 1:00 PM. Users are often dreaming about their next destination or planning their upcoming vacations during these times.

By tailoring your posting schedule to these category-specific peak times, you can better align your content with the interests and behaviors of your target audience, driving more engagement and visibility on Pinterest.

Best time to post for DIY and Home Decor

For DIY and home décor enthusiasts, weekend mornings are the optimal time to share your content. Aligning your posts with the times when users are planning their weekend projects can significantly boost engagement.

The ideal posting window is between 8:00 AM and 9:00 AM on Saturdays. This timeframe captures your audience right when they wake up and start thinking about their weekend plans. By posting during these hours, your content will be prominently visible to users looking for inspiration and ideas for their home improvement projects or DIY endeavors.

By aligning your posts with this peak engagement period, you can effectively connect with your audience as they begin their day and are most receptive to new ideas and projects.

Best time to post for Fashion and Beauty

For fashion and beauty content, weekday evenings are the prime times to capture your audience’s attention. Posting between 5:00 PM and 6:00 PM is particularly effective, as users are often looking for inspiration after their workday. During this period, many are browsing Pinterest for outfit ideas and beauty tips, whether for the next day’s look or for upcoming events over the weekend.

This timing aligns with when users are winding down from their day and have more time to explore new trends, styles, and beauty routines. By posting during these high-engagement hours, you can maximize the visibility of your fashion and beauty content and connect with users who are actively seeking fresh ideas and inspiration.

Best time to post for Food and Drink

For food and drink content, timing your posts to align with users’ meal planning habits is key. The ideal window for sharing recipes, cooking tips, and beverage ideas is in the late afternoon, specifically between 3:00 PM and 4:00 PM.

During this period, many users are starting to think about what to prepare for dinner or looking for inspiration for their next meal. By posting your content around these times, you can capture the attention of those actively searching for new recipes or dining ideas as they plan their evening meals. This approach ensures your content is visible and relevant when users are most engaged in the planning process.

How To Know Your Best Times To Post On Pinterest

Pinterest Insights

Pinterest Analytics

Use Pinterest Analytics to access the Engaged Audience report, which provides valuable data on when your followers are most active. This report shows you the days and times when your audience engages the most with your posts, allowing you to tailor your posting schedule accordingly.

Example: You might find that your followers are most active on weekdays in the late afternoon, which can guide you to schedule your posts during those peak times.

When Do Your Competitors & Industry Influencers Post On Pinterest?

You can also choose to gain insights into the optimal days for posting by closely observing when influencers within your niche and competing brands share their content. By tracking their posting schedules, you can identify patterns and trends that may indicate the most effective times to engage your target audience, allowing you to fine-tune your strategy for maximum visibility and impact.

Pinterest Engagement Tracking Spreadsheet

Alternatively, you can track your ideal posting times on Pinterest using a spreadsheet. A simple approach is to:

Select the top three times to post for each day of the week (e.g., Sunday: 8:00 PM, 12:00 PM, 9:00 PM; Monday: 8:00 PM, 4:00 PM, 2:00 PM; Tuesday: 8:00 PM, 9:00 PM, 3:00 PM; Wednesday: 2:00 PM, 4:00 PM, 3:00 PM; Thursday: 8:00 PM, 2:00 PM, 6:00 PM; Friday: 4:00 PM, 3:00 PM, 2:00 PM; and Saturday: 1:00 PM, 6:00 PM, 7:00 PM).

Post at the chosen times. Log each post’s likes in the spreadsheet to analyze performance.

Experiment and Adjust

Discovering the optimal time to post on Pinterest requires some trial and error. Here are a few suggestions:

A/B Testing: Post similar content at varying times and days to determine which gets better results. This will help you identify the most effective posting times for your audience.
Consistency: Posting high-quality content regularly is key to building a loyal audience and increasing engagement.
Seasonal Trends: Be mindful of seasonal shifts and events that could influence your audience’s activity. For example, content related to holidays often performs better in the months leading up to those occasions.

Factors That Influence The Best Pinterest Post Times

While general guidelines suggest optimal posting times on Pinterest, factors like audience demographics and time zones influence what works best for you.

Audience Demographics
Consider your audience’s behavior, such as their device preference and activity times. System SocialZ can help you analyze these patterns to tailor your posting schedule effectively.

Time Zone Differences
Adjust your posting times to align with the most common time zones of your audience. System SocialZ’s analytics can help identify peak times for different regions, maximizing global engagement.

Platform Algorithms
Understand how Pinterest’s algorithm affects content visibility. Use System SocialZ to track how SEO and keyword strategies impact your performance, allowing you to optimize your posting times for better reach and engagement.

Data-Driven Insights For Posting Times

Recent Pinterest data offers valuable insights into the optimal times to post, helping you understand user behavior and identify which timeslots drive the most engagement.
According to System SocialZ, the best times to post can vary by day and industry. Generally, posting during weekend evenings and late-night on weekdays is effective, particularly between 8 PM and 11 PM. On weekdays, peak engagement often occurs between 1 PM to 2 PM, 2 PM to 3 PM, and 8 PM to 9 PM. For weekends, posting around 11 AM and 12 PM can also yield strong results. Customizing your posting strategy according to these insights can boost your performance on Pinterest.

Data-Driven Insights For Posting Times

Actionable Tips Before You Post on Pinterest

Before posting on Pinterest, consider these tips to optimize your schedule:

Choose Times Based on Content
Adjust your posting times to match the nature of your content. If your post revolves around a specific time or event, use that as a guide. Also, if certain types of content, such as static versus video pins, perform better at different times, adjust your schedule accordingly.

Experiment with Pinterest Times
Try posting at various times to understand when your audience is most active. Track the times that generate the most engagement and adjust your strategy according to your audience’s specific patterns.

Mix It Up Across Time Zones
If your audience is spread across various time zones, modify your posting schedule to accommodate global reach. Utilize analytics to focus on major time zones, but also experiment with different times to engage a global audience.

Learn From Other Platforms
Analyze your posting data across other social media platforms like Facebook, Instagram, and TikTok. Identify successful times and adapt these insights to your Pinterest strategy.

Schedule Your Content Ahead
Scheduling posts in advance ensures you can target optimal times even when you’re not online. Use scheduling tools to plan posts according to your data-driven insights, maximizing your content’s reach and effectiveness.

Best Times To Post On Pinterest FAQs

When Are People Most Active On Pinterest?

Our findings suggest that Pinterest users are most likely to interact with content shared between 8:00 PM and 9:00 PM.

How Many Times A Day Should I Post On Pinterest?

Various sources suggest pinning between 5 to 15 times a day to stay active on Pinterest. However, what truly matters is not just how often you post, but the quality and relevance of your content. Sharing valuable and engaging pins is more effective in building a strong presence and driving interaction than simply focusing on the number of posts.

Does It Matter When You Post On Pinterest?

While timing can impact reach and interactions, we strongly believe that quality comes first. Focus on posting high-quality content that your target audience finds valuable, especially at 8:00 PM, 4:00 PM, and 9:00 PM in their respective time zones for optimal engagement.

How Do I Get Noticed On Pinterest?

To stand out on Pinterest, high-quality imagery is essential. However, you don’t need to be an artist or designer to achieve this. It simply requires following some basic visual guidelines when using Pinterest for marketing, ensuring your content is visually appealing and engaging to your audience.

Best times to post on Pinterest for business

The best times to post on Pinterest for business are generally between 8:00 PM and 9:00 PM in your target audience’s time zone, when user engagement tends to peak. It’s crucial to track your Pinterest analytics to identify the optimal posting times for your particular audience and adjust your schedule as needed. Combining optimal timing with high-quality, relevant content will help maximize your business’s impact on Pinterest.

Best times to post on Pinterest in USA

For Pinterest users in the USA, the optimal times to post are typically between 8:00 PM and 11:00 PM Eastern Time. In the evenings, engagement tends to be higher since users are more inclined to browse Pinterest during these hours. However, it’s a good idea to analyze your Pinterest analytics to tailor posting times to your specific audience and maximize your reach and interaction.

Best days to post on Pinterest

The best days to post on Pinterest are typically Saturdays and Sundays. On weekends, users typically have more leisure time, making them more likely to browse and engage with content. Additionally, posting on Thursdays can also be effective as users begin planning their weekend activities. However, it’s important to monitor your Pinterest analytics to determine which days yield the best results for your specific audience and adjust your posting strategy accordingly.

Conclusion

Finding the best times to post on Pinterest can significantly boost your engagement and reach. Generally, evenings from 8:00 PM to 11:00 PM Eastern Time are ideal for posting in the USA, with weekends and Thursdays showing particularly high engagement rates. To fine-tune your strategy and make the most of these insights, consider leveraging tools like System SocialZ, which offers comprehensive analytics to help you track performance and optimize your posting schedule. By combining the right timing with high-quality content and utilizing advanced analytics, you can enhance your Pinterest presence and drive better results for your business.