TikTok stats are more than just numbers—they’re the secret sauce behind what makes the platform tick. In this article, System SocialZ dives deep into the data that shapes viral trends, builds creators’ careers, and drives brands to success. TikTok isn’t just a place for dance crazes and lip-syncing; it’s where raw creativity meets powerful analytics. So, what makes certain videos explode with millions of views while others fall flat? How do brands tap into these stats to connect with Gen Z and beyond?
If you’ve ever wondered what goes on behind the scenes or how to crack the TikTok algorithm, you’re in the right place. Let’s uncover the numbers and insights that turn ordinary accounts into viral sensations. Keep reading—your next viral moment might just be a few TikTok stats away!
What is Tiktok stats?
TikTok stats refer to the collection of data that reflects how users interact with content across the platform. Whether it’s tracking the performance of individual videos or understanding audience behavior on a broader scale, these stats provide invaluable insights. They serve as a roadmap for creators, influencers, and brands, helping them understand what’s working, what’s not, and how to refine their strategies for better engagement.
In essence, TikTok stats offer a glimpse into the platform’s pulse—showing trends in user preferences, audience engagement, and the reach of various types of content. This information empowers users to adapt quickly in a fast-paced environment where trends change in the blink of an eye. By keeping track of these stats, individuals and organizations alike can make data-driven decisions that lead to success on TikTok, from boosting visibility to fostering deeper connections with audiences.
Understanding TikTok stats goes beyond just numbers—it’s about unlocking patterns that explain why some content thrives. It helps creators stay ahead of the curve, ensuring that their content resonates with the right audience at the right time.
A brief look at Tiktok
TikTok, originally launched in China as Douyin in September 2016, has evolved into one of the most influential social media platforms globally. Its rapid growth began with a pivotal international expansion in 2017, marking a new era in short-form video sharing. Behind the app’s success lies ByteDance, founded in 2012 by Zhang Yiming. ByteDance leveraged artificial intelligence to tailor TikTok’s content feed, delivering highly personalized recommendations that boosted user engagement based on individual interactions.
A key milestone in TikTok’s journey was its strategic acquisition in November 2017, where the company invested $1 billion to acquire a popular app, gaining 80 million users, mostly from the U.S. This move played a vital role in TikTok’s global expansion, laying the groundwork for the platform to dominate the social media landscape. The results were staggering: in 2019, TikTok stats saw 693 million downloads, followed by 850 million downloads in 2020, cementing its place as one of the world’s most downloaded apps.
Although TikTok stats only entered the international scene in 2017, it quickly gained ground, becoming the seventh-most downloaded app of the entire 2010s. Its meteoric rise positioned it as a formidable competitor to established platforms like Facebook, challenging the traditional dynamics of Western social networking and reshaping how users create, consume, and share content.
The rapid rise of TikTok’s brand value
TikTok has seen phenomenal growth in its brand value over the past few years, reflecting its increasing influence and impact across global markets. The platform’s value has skyrocketed, particularly between 2021 and 2024, as it solidifies its position as a leader in the social media landscape. By continually attracting new users, driving engagement, and fostering innovation, TikTok has positioned itself as a valuable brand for advertisers and users alike.
The following table showcases the remarkable growth in TikTok’s brand value over recent years:
| Year | Brand Value |
| 2024 | $84.2 billion |
| 2023 | $65.7 billion |
| 2022 | $58.98 billion |
| 2021 | $18.75 billion |
This exponential rise—from $18.75 billion in 2021 to $84.2 billion in 2024—highlights TikTok’s ability to adapt to market trends and maintain relevance in a competitive environment. The platform’s sharp increase in brand value between 2023 and 2024, a jump of nearly $18.5 billion, underscores its continuous appeal to both users and brands, signaling a bright future for TikTok’s global dominance.
Essential TikTok stats 2024
Here’s a breakdown of the latest TikTok stats, showcasing its impressive growth, global reach, and user engagement:
Global users:
- TikTok had 1.04 billion monthly active users worldwide.
- In 2023, the platform reached 1.5 billion monthly active users and is projected to hit 1.8 billion by the end of 2024.
US-specific data:
- 170 million people in the US actively use TikTok.
- In 2023, TikTok’s US revenue amounted to $16 billion.
- On average, US adult users spend 53.8 minutes daily on TikTok.
Downloads and usage:
- TikTok has been downloaded more than 4 billion times worldwide.
- In Q1 2024, TikTok was downloaded 137 million times globally.
- In China, over 750 million users access TikTok daily through its local version, Douyin.
Revenue growth:
- TikTok generated $16.1 billion in 2023, marking a 67% year-over-year increase in revenue.
These statistics highlight TikTok’s rapid expansion, immense popularity, and its ability to generate substantial revenue across different regions.
50 Tiktok stats that you must know
TikTok demographics
TikTok has seen remarkable growth, boasting a user base that continues to expand across the globe.
How Many People Use TikTok?
As of April 2024, the platform reached 1.58 billion monthly active users worldwide, excluding users on Douyin, the Chinese version of TikTok. The largest share of TikTok’s audience comes from Southeast Asia, followed by the U.S., Latin America, and South Asia, cementing its global influence.
Indonesia leads TikTok’s audience
By July 2024, Indonesia emerged as the country with the largest TikTok audience, with 157.6 million users spanning all age groups. The United States followed with 120.5 million users, and Brazil ranked third with 105.2 million users. Completing the top 10 nations with the most TikTok users are Mexico, Vietnam, Pakistan, the Philippines, Russia, Thailand, and Bangladesh.
Millennials and Gen Z dominate the platform
According to Statista’s July 2024 data, TikTok stats appeals primarily to younger generations, with the majority of users aged 18 to 24 (15.9% female and 18.9% male) and 25 to 34 (14.9% female and 19.1% male). Users aged 35 and above make up less than 10% of the platform’s demographic. The same data indicates that male users (54.8%) slightly outnumber female users (45.2%), reinforcing TikTok’s appeal among Millennials and Gen Z as the primary drivers of its dynamic content culture.
TikTok surpasses Facebook among Gen Z
A recent Klarna survey revealed that TikTok has overtaken Facebook in popularity among Gen Z across 18 surveyed countries, except the Czech Republic. For marketers targeting Gen Z, this shift presents a significant opportunity to redirect ad spend to TikTok.
Urban, family-oriented demographics in the U.S.
YouGov’s U.S. TikTok stats Report 2024 shows that the majority of TikTok’s weekly users in America are female and reside in urban areas, with many of them being parents. As of March 2024:
- 55% of weekly TikTok users are female, compared to 51% of the general population.
- 50% live in cities, higher than the 37% urban presence in the general population.
- 45% are parents, indicating a family-oriented audience on the platform.
This unique demographic distribution offers advertisers the chance to target city-dwelling parents through TikTok’s highly engaged user base.
Mixed opinions on TikTok’s ban in the U.S.
In 2024, the American Congress introduced legislation to ban TikTok or force its sale to a U.S. buyer. 45% of TikTok users in the U.S. oppose the ban, compared to 34% who support it. In contrast, 27% of the general public oppose the ban, while an equal percentage remain undecided.
Tiktok stats by country
TikTok operates in over 150 countries and is the most downloaded app in more than 40 nations. Notably, 1 in 4 TikTok users is not active on any other social media platform, giving brands a unique opportunity to connect with untapped audiences.
TikTok stats UK
TikTok has become one of the most influential social media platforms in the UK, with its user base and engagement growing rapidly. As of 2024, TikTok has over 27 million active users in the UK, capturing the attention of a wide range of demographics. The platform is particularly popular among younger users, with 32% of 18-24-year-olds actively engaging with TikTok content.
TikTok’s advertising reach in the UK has also made it an essential platform for brands targeting both Gen Z and Millennials. Many UK-based businesses are leveraging the platform’s trending challenges and hashtag campaigns to increase visibility. With UK users spending an average of 54 minutes per day on the app, TikTok is a prime space for brands to connect with engaged audiences.
These TikTok stats show that the platform’s influence in the UK continues to rise, positioning it as a key social media tool for both entertainment and marketing in one of Europe’s most active digital markets.
TikTok stats South Africa
In South Africa, TikTok’s popularity has soared, with an estimated 10 million active users engaging with the platform in 2024. This growing user base reflects TikTok’s ability to appeal to a diverse audience across urban and rural areas. South African users spend an average of 47 minutes per day on the platform, interacting with content ranging from local music trends to viral challenges.
TikTok has also become a significant platform for social commerce and influencer marketing in South Africa. Many local creators are using the app to promote brands, products, and services, with businesses increasingly recognizing TikTok’s potential to reach younger consumers. Additionally, short-form video content focusing on lifestyle, beauty, and sports has gained immense popularity.
TikTok’s penetration rates around the world
The platform’s reach has surged in many regions, with the United Arab Emirates recording the highest penetration rate at 128.3%, meaning there are more TikTok accounts than the country’s population. Saudi Arabia follows at 120.3%, with high penetration rates also observed in Malaysia, Vietnam, Chile, Thailand, Mexico, Indonesia, and Colombia.
These statistics underline TikTok’s ability to capture diverse audiences worldwide. Brands looking to expand globally can leverage the platform’s popularity to engage new markets and unlock fresh opportunities.
TikTok usage statistics
TikTok dominates time spent on social media
In the U.S., TikTok stats users spend an average of 53.8 minutes per day on the platform, making it the most time-consuming social media app. In comparison, YouTube users spend 48.7 minutes per day, while users on X (formerly Twitter) and Instagram average 34.1 and 33.1 minutes respectively. Globally, TikTok stats leads in monthly dwell time, with users spending 34 hours on the platform. This surpasses YouTube’s 28 hours and 5 minutes and Facebook’s 19 hours and 47 minutes.
Weekly TikTok usage surges in the U.S.
Despite political attempts to ban the platform, weekly TikTok usage in the U.S. has quadrupled since 2021. The largest shift has occurred in the 25 to 34 age group, indicating TikTok’s growing appeal among older demographics. In 2022, the primary users were aged 18 to 24, but by 2024, the 25-34 demographic became the majority. Interestingly, 68% of 25 to 34-year-olds post content weekly, slightly surpassing the 67% of 18 to 24-year-olds who engage in the same activity.
TikTok as a search engine for Gen Z and millennials
The rise of TikTok as a search engine is changing how people discover products and services. Two in five Americans now use the app for searches, with 1 in 10 Gen Z users opting for TikTok over Google. Although Google remains the dominant search tool, 17% of users find TikTok to be a useful alternative for information. TikTok’s search functionality allows users to explore topics through videos and connect with creators, while the comment section search bar provides even more targeted information, such as the origins of trends.
Discovering new recipes, music, and beyond
When users turn to TikTok stats for search, 36% look for new recipes, and 35% search for new music. Additionally, TikTok serves as a hub for DIY tips, fashion advice, beauty recommendations, workout routines, and product discovery, becoming an essential part of users’ everyday lives.
TikTok introduces users to unexpected interests
TikTok’s algorithm excels at introducing users to new and unexpected topics. In fact, users are 1.8 times more likely to agree that the platform exposes them to content they wouldn’t have discovered otherwise. This discovery aspect makes TikTok an ideal platform for brands aiming to reach new audiences unfamiliar with their products or services.
TikTok as a news source
Beyond entertainment, 32% of U.S. adults use TikTok to get news, particularly on politics. Among users under 30, 48% follow political updates and 52% stay informed on news events through TikTok. In the 30-49 age group, these numbers remain equally high, with 48% tracking politics and 52% consuming news. However, engagement drops for older users, with 22% of those aged 50-64 and 24% of users 65+ using TikTok for political content. Despite these lower numbers, TikTok’s growing role as a news source highlights its shift from a pure entertainment platform to an information hub.
Social commerce thrives on TikTok stats
TikTok has become a leading platform for social commerce, particularly among Gen Z. It ranks second only to Instagram, with 63% of Gen Z users shopping on TikTok. Millennials, Gen X, and Boomers show lower engagement, with 49%, 35%, and 23% respectively participating in social commerce on the platform. TikTok’s influence in driving purchases demonstrates the growing importance of short-form video content in shaping buying decisions.
These statistics illustrate that TikTok is much more than just a source of viral trends—it’s a multifaceted platform with wide-ranging influence, from entertainment and discovery to news and commerce. For brands, TikTok presents valuable opportunities to engage with diverse audiences, tap into new markets, and leverage its powerful algorithm for increased visibility.
TikTok stats on downloading
TikTok stats ranks among the top downloaded mobile apps
As of March 2024, TikTok stats secured the third spot among the most downloaded mobile apps, with 46 million downloads, according to Statista. Facebook leads with 59 million downloads, followed closely by Instagram with 58 million. TikTok’s popularity has consistently grown, with 232 million downloads recorded in the final quarter of 2023. While this number fell short of the 273.31 million downloads in Q3 2024, it still represented significant growth from the 198.34 million downloads logged in Q4 2022.
Brazil leads in TikTok downloads in 2023
In June 2023, Brazil topped the list for TikTok downloads, reaching 5.62 million downloads, according to Statista’s latest data. Other countries showing high download rates include Indonesia with 4.91 million, Mexico at 3.95 million, Pakistan with 3.59 million, and the United States at 3.53 million. These figures reflect TikTok’s strong presence across diverse regions and its growing appeal beyond its traditional user base.
TikTok’s popularity among iPhone users
TikTok has also earned a spot on Apple’s must-have apps list, solidifying its status as a favorite among iPhone users. Joining popular apps like ChatGPT, Threads, Temu, and WhatsApp, TikTok’s inclusion highlights its significant influence across different audiences and platforms, further boosting its visibility and reach.
These download statistics underscore TikTok’s continued success in maintaining high download rates globally, cementing its place among the leading apps. With its presence expanding across countries and platforms, TikTok remains a go-to destination for users seeking engaging, short-form content.
TikTok engagement statistics
TikTok stats outperforms Instagram in engagement
TikTok’s engagement rates surpass Instagram’s across various follower ranges, according to the Influencer Marketing Benchmark Report. TikTok accounts with over a million followers enjoy an average engagement rate of 10.53%, compared to 0.95% on Instagram for accounts with the same follower count. Similarly, TikTok accounts with 1,000 to 5,000 followers boast a high engagement rate of 15.04%, while Instagram accounts in the same range see 4.21% engagement.
These figures highlight the power of nano-influencers and micro-influencers on TikTok. With niche, highly-engaged audiences, small-scale influencers offer brands an affordable way to run targeted campaigns that resonate with specific communities.
Video views: the top KPI for success
In TikTok’s dynamic environment, video views serve as the primary key performance indicator (KPI) for measuring success. TikTok’s algorithm favors posts that gain traction quickly, interpreting early engagement as a signal of high-quality content. According to the 2024 TikTok Marketing Report, 62.2% of marketers consider video views the top KPI, followed by likes and comments (27.7%), hashtags and shares (5.5%), and conversion rates (4.5%).
Gen Z leads in brand engagement on TikTok
When it comes to online shopping journeys, Gen Z users on TikTok are 1.2 times more likely to engage with brands than users on other platforms. This engagement creates opportunities for companies to connect with younger consumers in more meaningful ways, leveraging TikTok’s influence over purchasing decisions.
Storytelling drives higher ad engagement
TikTok users are drawn to narrative-based advertising, as ads with compelling stories tend to keep viewers engaged 1.4 times longer, according to an official TikTok report. Curiosity plays a vital role here—brands that incorporate intriguing storytelling elements in their ads can better capture attention and sustain interest throughout the ad’s duration.
Highest engagement from sports teams, non-profits, and influencers
The 2024 RivalIQ TikTok stats Benchmark Report found that content from sports teams achieves the highest engagement per view at 9.2%, followed by non-profits (5.2%), influencers (4.9%), alcoholic beverage brands (4.3%), and higher education entities (4.1%). These numbers suggest that audiences are particularly receptive to content from mission-driven organizations, sports entities, and social influencers, making them prime candidates for high-impact TikTok campaigns.
These engagement statistics underscore the immense potential TikTok offers brands and creators. Whether through storytelling, targeted influencer collaborations, or crafting video content that drives views, TikTok’s unique platform dynamics present numerous opportunities for cultivating meaningful connections with audiences.
TikTok revenue and financial statistics
TikTok’s impressive revenue growth in 2024
In 2024, TikTok generated $16.1 billion in revenue, marking a 67% increase from the previous year. This revenue came from a mix of advertising, in-app purchases, and social commerce. The platform’s ability to diversify income streams has significantly contributed to its sustained growth.
Quarterly revenue milestones
TikTok’s revenue journey in 2024 showed remarkable progress. In Q3 2023, the platform exceeded the $4 billion mark for the first time, recording $4.24 billion. This growth followed quarterly revenues that had hovered around the $3 billion range since Q4 2022. TikTok closed Q4 2023 with $4.99 billion in revenue. While there was a slight dip to $4.583 billion in Q1 2024, the platform’s financial trajectory remains strong.
TikTok’s positive impact on the U.S. economy
TikTok has proven to be a valuable tool for small and medium-sized businesses (SMBs), contributing $24.2 billion to the U.S. GDP in 2023, according to a report by TikTok and Oxford Economics. States such as California, Texas, Florida, New York, and Illinois have benefited the most.
The platform also supported the creation of 224,000 jobs in the U.S., a 165,000-job increase compared to 2022. Additionally, 39% of SMBs stated that TikTok access is essential for their operations, while 69% reported that the platform directly boosted their sales. The food and beverage industry experienced the most significant revenue growth, generating $4.1 billion from TikTok’s advertising opportunities. Other industries benefiting from TikTok include health and wellness, automotive, travel and tourism, real estate, business services, and tradespeople.
ROI rankings for TikTok and its ad offerings
In May 2023, 16% of B2B marketers reported that TikTok stats provided the second-highest return on investment (ROI) among social platforms, ranking behind Facebook and tied with YouTube and Instagram. However, by September 2023, TikTok’s position fell to fourth place, with 24% of marketers citing it as a top ROI driver. Facebook and Instagram led the list, each earning 29%, followed by YouTube (26%). Despite the slight decline, TikTok remained ahead of platforms like X and LinkedIn (both at 16%) and Snapchat and Pinterest (both at 6%).
TikTok dominates in short-form video ROI
TikTok’s mastery of short-form video content continues to attract marketers, with 42% of them ranking it as the top platform for short-form video ROI, ahead of Instagram (34%). Given TikTok’s reputation for pioneering short-form videos, this dominance is unsurprising.
Brands are leveraging TikTok’s format to create engaging videos, including:
- Product demos and reviews
- Unboxings and hauls
- Behind-the-scenes footage
- Sneak peeks of new products and campaigns
- How-to tutorials
- Challenges and trends
TikTok’s strong financial performance and diverse ad offerings ensure its relevance in the evolving digital landscape. As the leader in short-form video content, it continues to be a powerful tool for businesses aiming to reach new audiences and boost engagement.
TikTok for business statistics
Global consumer spending on TikTok stats reaches $15 billion
According to Sensor Tower’s report, global consumer spending on TikTok stats has reached $15 billion from January 2014 to August 2024. This makes TikTok the second-highest app in consumer spending, trailing only behind the mobile game Honor of Kings. Among the Top 10 highest-grossing apps, TikTok is one of only three non-gaming apps, with YouTube and Tinder both generating around $8 billion in the same period.
China accounts for 46.5% of TikTok’s in-app purchases, followed by the U.S. (21.6%), Germany (3.3%), Japan (2.9%), and Saudi Arabia (2.6%), highlighting TikTok’s broad global appeal.
TikTok Shop gains traction among users
TikTok Shop, the platform’s in-app shopping feature, allows users to browse and purchase products without leaving the app. According to YouGov’s 2024 TikTok Report, 31% of users have already made purchases via the TikTok Shop, while 28% are aware of the feature but have yet to use it. Moreover, 40% of users view TikTok Shop sellers as just as trustworthy as those on other e-commerce platforms, and 19% believe they are even more reliable.
Users’ shopping preferences on TikTok Shop
Among users familiar with the TikTok Shop, 43% expressed interest in buying clothing, making it the most popular product category. 33% of users are inclined to purchase home decor, and other sought-after items include beauty products, arts and crafts, tech gadgets, food products, and branded merchandise.
Discounts drive engagement and purchases
Special promotions play a significant role in driving sales, with 58% of TikTok users saying they are more likely to make purchases with discounts or coupons. Additionally, 45% of users are motivated to buy products from TikTok Shop to support small businesses, while 25% would make a purchase to support creators they follow. Users are also drawn to TikTok’s Shop for its community interaction, trendy products, and the convenience of shopping without leaving the app.
TikTok promotions boost business success
TikTok’s marketing power is evident, with 97% of businesses with more than 10,000 followers reporting increased sales after promoting products on the platform, according to the TikTok-Oxford Economics study. Even businesses with smaller followings experience similar success: 90% of those with 4,000 to 10,000 followers and 86% of those with fewer than 4,000 followers reported sales growth following promotions.
TikTok’s promotional effectiveness extends to inventory turnover. 88% of businesses with over 10,000 followers noted they had sold out of products after running a promotion. Likewise, 72% of businesses with 4,000 to 10,000 followers and 71% of those with fewer than 4,000 followers experienced the same.
These statistics demonstrate TikTok’s unmatched ability to drive sales, foster community connections, and create value for businesses of all sizes. The combination of in-app shopping, discounts, and promotional opportunities makes TikTok a powerful tool for businesses seeking to boost revenue and reach new customers.
TikTok influencer statistics
Khaby Lame leads TikTok’s follower count
Khabane Lame, widely known as Khaby Lame, holds the title of the most-followed individual on TikTok with over 162.6 million followers. He skyrocketed to fame with his unique comedy and reaction videos, relying on facial expressions and simple gestures to convey humor without words. Charlie D’Amelio follows closely with 155.4 million followers, while Jimmy Donaldson (MrBeast) ranks third with 97.6 million followers.
Influencers shape consumer purchasing decisions
TikTok influencers play a significant role in driving consumer behavior. A YouGov survey revealed that 64% of TikTok stats on users say that advertising influences their purchasing decisions, compared to just 46% of the general population. Additionally, 47% of U.S. TikTok users trust recommendations from influencers and celebrities.
TikTok’s influence extends to impulse buying, with 59% of U.S. weekly users reporting they have made spontaneous purchases based on content they saw on the platform. This highlights the platform’s effectiveness in connecting brands with engaged audiences through influencer endorsements, making it a powerful marketing tool for businesses.
Female shoppers rely on creator recommendations
TikTok’s female audience is particularly receptive to influencer endorsements. 67% of female TikTok stats on users rely on creator recommendations to guide their purchases, making it a strategic platform for brands targeting female consumers. Furthermore, 77% of the platform’s female users actively monetize their TikTok presence, emphasizing the potential of female-led influencer campaigns.
Influencer content pricing on TikTok stats
According to Collabstr’s 2024 Influencer Marketing report, the average cost of TikTok influencer content is $520 per post, marking a 13% increase from 2023 rates. This pricing is lower than the average YouTube influencer rate of $816 but higher than Instagram’s $418 and user-generated content (UGC) at $356. With 24% of TikTok influencers offering paid promotional services, brands have a broad selection of creators to collaborate with.
Brands seeking the right influencers can partner with influencer marketing agencies to tailor their campaigns and find creators who align with their audience. TikTok’s competitive pricing and high engagement rates make it an attractive platform for influencer marketing, helping businesses reach new audiences and boost sales through compelling content.
TikTok content and trend statistics
Entertainment drives user engagement on TikTok
For many users, entertaining content is the primary reason for using TikTok. According to the YouGov 2024 report, 50% of users turn to the platform to enjoy fun or engaging videos, such as those featuring music and dance. Additionally, 36% of users visit TikTok to share interesting content, reflecting the platform’s community-driven nature. 31% of users engage with TikTok to follow their favorite celebrities, while another 31% use the app to stay updated on news, particularly stories that don’t often appear in mainstream media.
Businesses leverage audience-specific marketing on TikTok
TikTok plays a crucial role in business marketing strategies. 50% of businesses surveyed in the TikTok-Oxford Economics study reported creating content specifically tailored to target audiences identified through the platform. Furthermore, 45% of respondents attributed a significant portion of their company’s growth and success to TikTok marketing efforts. This highlights the platform’s ability to connect brands with niche markets and foster measurable business growth.
AR content and Tiktok stats live as key marketing opportunities
According to the TikTok Marketing Report 2024, 42.3% of marketers see augmented reality (AR) as the most promising content format moving forward. Creators can take advantage of TikTok’s Effect House to design customized AR effects, enhancing engagement and creativity.
Tiktok live stats for direct sales is another key area, with 30% of marketers identifying it as a valuable opportunity. Other promising areas include expanding into overseas markets (14.1%) and exploring more advanced influencer partnership models (13.6%). These insights reveal that TikTok is not just a hub for entertainment but also a platform where innovative marketing strategies can thrive.
These statistics underscore TikTok’s ability to captivate users with diverse content while offering brands unique opportunities to engage audiences, drive growth, and explore new markets.
TikTok advertising statistics
TikTok ads reach 1.604 billion adult users
According to the Digital 2024 July Global Digital Statshot Report by Meltwater and We Are Social, TikTok’s advertising reach for users aged 18 and above is 1.604 billion. This figure surpasses Instagram’s potential ad reach by 3 million users, even though TikTok’s ad tools currently target audiences aged 18 and older. If the platform’s tools accounted for younger audiences aged 13 to 17, TikTok’s total ad reach would likely be even higher, emphasizing the platform’s significant marketing potential.
Lower CPM than Meta’s platforms
Advertising on TikTok is currently more cost-effective compared to Meta’s platforms. Data from Gupta Media (August 2024) shows that TikTok’s average Cost Per Mille (CPM) is $3.59, which is notably lower than Meta’s CPM of $6.99 for Facebook and Instagram. This price advantage makes TikTok an attractive option for advertisers seeking broad reach at a lower cost.
Rising TikTok ad costs and seasonal trends
TikTok’s ad costs are increasing rapidly, growing 12.28% year-over-year, nearly twice the rate of Meta’s ad growth, according to Gupta Media’s analysis from September 2022 to August 2024. Ad prices peaked during key shopping events such as Black Friday and Cyber Monday, with January offering the lowest ad rates of the year.
The most expensive day to place ads on TikTok was typically Wednesday, with an average CPM of $3.43. December was the priciest month for ads, with rates averaging $4.15 CPM, reflecting high advertiser demand during the holiday season.
TikTok ad revenues in the U.S. hit $10.1 billion in 2023
In 2023, TikTok generated $10.1 billion in ad revenue from the U.S. market, making it the third-largest social media advertising platform, trailing behind Facebook’s $36.3 billion and Instagram’s $21.3 billion.
eMarketer’s forecast for 2024 projects that TikTok’s U.S. ad revenue will reach $10.42 billion, accounting for 12% of total social media ad spend in the U.S. and 3.4% of the country’s digital advertising market. These numbers underscore TikTok’s growing dominance in the advertising space, driven by its ability to attract both large audiences and brands eager to connect with consumers through engaging, targeted ads.
These statistics reveal that TikTok’s lower ad rates, expanding reach, and increasing ad revenue make it a powerful platform for advertisers seeking both cost-effectiveness and high engagement.
Tiktok stats in the US
As of January 2024, TikTok’s CEO Shou Chew announced that the platform reached 170 million monthly active users in the United States, marking a significant increase from 150 million users reported in February 2023. This rapid growth highlights TikTok’s rising popularity and deepening influence across American audiences.
Additionally, a Pew Research Center study reveals that 33% of US adults have used TikTok, further illustrating the platform’s widespread appeal.
TikTok’s success extends beyond user growth, with the platform generating $16 billion in revenue from the US market alone in 2023. Its parent company, ByteDance, recorded a total global revenue of $120 billion, underscoring the platform’s contribution to the company’s financial success.
TikTok’s US audience skews younger, with 55% of weekly active users aged between 18 and 34 years old. The breakdown of 2024 TikTok user demographics by age is as follows:
| Age Group | Share of Weekly Active Users |
| 18-24 | 25% |
| 25-34 | 30% |
| 35-44 | 19% |
| 45-54 | 13% |
| 55+ | 14% |
The platform’s popularity is strongest among younger adults, but it is also attracting older users, with 14% of users aged 55 and above engaging weekly.
Gender data indicates that TikTok’s user base in the US is slightly skewed toward women. 55% of weekly active users are female, while 45% are male, making TikTok an appealing platform for advertisers aiming to connect with diverse audiences.
TikTok stats on fake accounts
TikTok has been proactive in managing fake accounts, removing a staggering 171 million fake accounts in the first quarter of 2024 alone. Alongside these removals, 22 million accounts belonging to users under the age of 13 and 2.5 million other accounts were also deleted for various reasons, demonstrating the platform’s commitment to maintaining a secure environment.
Between 2020 and Q1 2024, 690 million fake accounts were removed from the platform. The following table provides a detailed breakdown of TikTok stats on account removals by year:
| Year | Accounts under 13 | Fake accounts | Other accounts |
| 2024 (Q1) | 22 million | 171 million | 2.5 million |
| 2023 | 76 million | 349 million | 15 million |
| 2022 | 78 million | 160 million | 18 million |
| 2021 | 46 million | 12 million | 9 million |
| 2020 | 4 million | – | 2 million |
These TikTok stats show a clear upward trend in the platform’s efforts to detect and eliminate fake accounts. The surge in removals from 2021 to 2023 highlights TikTok’s growing focus on protecting user integrity, especially as its global user base expands. In 2023, the platform saw its highest account purge, with 349 million fake accounts and 76 million accounts under the age of 13 being deleted.
TikTok stats views daily
TikTok generates an impressive 1 billion video views daily, reflecting the platform’s immense popularity and high user engagement. On average, this translates to about 41.67 million views per hour, 694,444 views per minute, and approximately 11,574 views every second. These TikTok stats highlight the platform’s role as a central hub for content consumption, where users interact with videos at an extraordinary pace.
The breakdown of TikTok’s average views over different timeframes demonstrates just how dynamic the platform is:
| Period | Average Number of Views |
| Day | 1 billion views |
| Hour | ≈ 41.67 million views |
| Minute | ≈ 694,444 views |
| Second | ≈ 11,574 views |
TikTok stats on removed videos
From 2020 to 2022, TikTok removed a total of 737 million videos, reflecting the platform’s ongoing commitment to enforcing its community guidelines. These TikTok stats highlight the platform’s proactive efforts in maintaining a safe and responsible digital environment.
The majority of videos taken down involved violations related to minor safety, which account for more than one-third of all removals. This focus underscores TikTok’s dedication to protecting minors on the platform. Additionally, videos featuring illegal activities or promoting regulated goods are also frequently removed to ensure compliance with global standards and maintain user trust.
These TikTok stats illustrate the platform’s commitment to moderation and content quality, balancing creative freedom with user safety. Through these rigorous removal practices, TikTok ensures a safer space for users while reinforcing the importance of following its guidelines.
TikTok stats on songs used
TikTok has become a powerful platform for music promotion, with many tracks achieving viral success. “How You Like That” by Black Pink stands out as the most-used song on TikTok, featured in nearly 10 million videos. This level of engagement highlights the platform’s role in amplifying both global hits and emerging artists.
TikTok also has a direct influence on mainstream music charts. In 2021, 175 songs that gained popularity on TikTok successfully made it to the Billboard Hot 100, showcasing how trends on the platform can translate into real-world success for artists.
The reach of songs on TikTok is equally impressive. As of now, 450 songs on the platform have exceeded 1 billion views, reflecting how music resonates with users and encourages repeated listening through short videos. These TikTok stats underline the platform’s significance in shaping music trends, making it a key space for artists and creators to connect with global audiences.
TikTok stats on availability and restrictions worldwide
TikTok is currently available in 155 countries and supports 75 languages, making it a truly global platform with diverse reach. However, TikTok stats also reveal that the platform has encountered bans and restrictions in several regions due to concerns related to security, privacy, censorship, and cultural or religious values.
Countries like Afghanistan, India, and Nepal have imposed outright bans on TikTok, citing reasons ranging from content control to social and cultural concerns. Additionally, Denmark’s Defense Ministry has restricted TikTok usage on official devices to address potential cybersecurity risks.
The European Union has taken further steps by banning TikTok from employees’ work phones and recommending its removal from personal devices as a precaution against cyber threats. These restrictions highlight the growing scrutiny surrounding TikTok, despite its massive popularity.
These TikTok stats demonstrate the platform’s widespread availability but also reflect the challenges it faces in navigating regional regulations and security policies, which are shaping its global presence.
TikTok stats on global workforce
TikTok has rapidly expanded its global workforce, reflecting the company’s continued growth and increasing influence worldwide. As of 2023, TikTok employs 38,578 people across various regions. In the United States, the platform’s workforce exceeds 11,400 employees, and an earlier 2020 interview with CNBC disclosed that TikTok had 1,294 employees in Europe at that time.
The following table outlines the growth in TikTok’s workforce over the years:
| Year | Headcount of Employees |
| 2023 | 38,578 employees |
| 2022 | 30,000+ employees |
| 2021 | 20,000+ employees |
| 2020 | 12,694 employees |
| 2019 | 10,000+ employees |
These TikTok stats reveal a consistent upward trend in hiring, with the workforce more than tripling between 2019 and 2023. This rapid expansion highlights TikTok’s significant growth, both as a business and a major social media player. The increase in employee headcount also reflects TikTok’s need to support its diverse operations, manage content moderation, and develop new features as the platform continues to evolve.
Net worth of Zhang Yiming, founder of ByteDance
Zhang Yiming, the founder of ByteDance, the parent company of TikTok, has experienced fluctuations in his net worth over recent years. Despite his resignation as CEO in 2021 and subsequent departure as chairman later that year, Zhang remains a prominent figure in the tech industry. His resignation was reportedly influenced by pressure from the Chinese government. ByteDance has continued to diversify into sectors such as news, education, and video gaming, even as concerns over a potential TikTok ban in the U.S. market have impacted the company’s valuation.
The following TikTok stats track Zhang Yiming’s net worth over the years:
| Year | Zhang Yiming’s Net Worth |
| 2024 | $43.4 billion |
| 2023 | $45 billion |
| 2022 | $50 billion |
| 2021 | $35.6 billion |
| 2020 | $16.2 billion |
| 2019 | $16.2 billion |
| 2018 | $4 billion |
Zhang’s wealth experienced a remarkable surge, rising from $4 billion in 2018 to $16.2 billion by 2019. After stabilizing in 2020, his net worth significantly increased to $35.6 billion in 2021 before peaking at $50 billion in 2022. However, recent years have seen a decline, with his wealth dropping to $45 billion in 2023 and further to $43.4 billion in 2024.
These TikTok stats reflect not only Zhang’s personal financial journey but also how ByteDance’s global expansion and regulatory challenges have influenced his wealth.
TikTok stats compare to other social media platforms
While TikTok has achieved remarkable growth, it still trails some of the largest social media platforms in terms of total active users. As of 2024, TikTok ranks as the fifth-most-popular social network globally, surpassing WeChat but still behind platforms like Facebook, YouTube, WhatsApp, and Instagram. Here’s a breakdown of the active user numbers for the leading platforms:
| Platform | Active Users (2024) |
| 3 billion | |
| YouTube | 2.7 billion |
| 2.4 billion | |
| 2.4 billion | |
| TikTok | 1.6 billion |
| 1 billion |
Although TikTok currently holds fifth place, its rapid growth suggests it may climb the ranks in the near future. TikTok stats forecast that the platform’s user base will reach 2.136 billion users by 2025, outpacing its competitors in growth rate.
Top Tiktok stats tracker
A TikTok stats tracker is essential for users, creators, and marketers to monitor performance metrics and analyze trends on the platform. With TikTok’s rapid growth and competitive environment, having access to real-time data helps optimize content strategies, identify trends, and track audience engagement effectively. Below, we explore different tools and features that offer detailed insights through TikTok stats trackers.
TikTok stats account
A TikTok stats account refers to profiles using built-in analytics to track their performance. Creators and businesses with TikTok Pro accounts gain access to features such as:
- Follower growth trends
- Engagement rates for likes, shares, and comments
- Audience demographics like age, gender, and location
- Content performance metrics, including views and average watch time
By consistently reviewing their TikTok stats, users can adjust their content to align with trends, increase visibility, and maintain high engagement. These insights help influencers and brands improve their strategy and build stronger connections with their audience.
TikTok stats calculator
A TikTok stats calculator is a tool designed to estimate metrics such as engagement rate, potential earnings, and follower growth. It is widely used by influencers and marketers to predict the value of their content. By inputting metrics like views, likes, comments, and follower count, the calculator offers:
- Engagement rate calculations to gauge content performance
- Estimated earnings per post, which is crucial for influencer partnerships
- Projections for future follower growth based on recent trends
These calculators help influencers understand the monetary value of their content and assist brands in evaluating the effectiveness of influencer collaborations.
TikTok stats app
A TikTok stats app offers detailed insights beyond TikTok’s native analytics, providing real-time data and comparative performance tracking. These apps are popular among creators and businesses looking for more in-depth analysis. Some top features include:
- Comprehensive content tracking with historical data
- Hashtag performance analysis to optimize reach
- Competitor benchmarking for strategic insights
- Scheduling tools to streamline posting times for better engagement
Popular TikTok stats apps integrate with other social media platforms, allowing marketers to manage campaigns across multiple channels. With these tools, users can fine-tune their strategies, capitalize on trends, and optimize content performance effectively.
Tiktok stats predictions in 2025
TikTok’s trajectory shows no signs of slowing, with forecasts predicting significant growth and new opportunities by 2025. As the platform evolves, users, influencers, and businesses will need to stay ahead of trends to maximize engagement and success. Below, we delve into predictions for TikTok stats in 2025, covering personalized insights for individual accounts and expected changes across the platform.
TikTok for my account
By 2025, personalized analytics for individual accounts are expected to become more robust, offering deeper insights into follower behavior, content performance, and audience preferences. Creators will likely see:
- AI-powered recommendations tailored to each user’s posting habits
- Advanced audience segmentation to fine-tune targeting strategies
- Real-time trend analysis to boost visibility and engagement
With these developments, creators can anticipate a more intuitive experience when tracking their TikTok stats, empowering them to respond swiftly to trends and adjust their strategies for maximum growth.
Future trends for TikTok engagement and revenue
In 2025, TikTok stats predict that the platform’s global user base will surpass 2.1 billion, solidifying its place as one of the largest social networks worldwide. We also expect:
- Increased ad revenues, driven by enhanced targeting features for businesses
- Growth in social commerce, with more brands relying on TikTok Shop to drive sales
- Expanded live streaming options, allowing creators and businesses to engage audiences in new ways
Furthermore, TikTok’s influence over music, trends, and shopping behaviors will deepen, making it an even more powerful platform for cultural impact. With continued innovations, such as augmented reality (AR) tools and AI-driven content suggestions, the platform is positioned to maintain its relevance and appeal to users of all ages.
Should you care about Tiktok stats in 2024?
Absolutely. TikTok stats in 2024 offer invaluable insights for anyone looking to grow on the platform, whether you’re an influencer, content creator, business owner, or marketer. With 1.6 billion users actively engaging on the platform and an average of 1 billion daily video views, TikTok has become a hub for viral trends, consumer behavior, and brand growth. Ignoring these statistics means missing out on valuable opportunities to connect with audiences and stay ahead of competitors.
For creators, TikTok stats help identify what content resonates with their followers, pinpoint optimal posting times, and track engagement metrics like views, likes, and comments. Meanwhile, businesses can leverage these insights to run effective ad campaigns and tailor content to align with trending challenges, boosting visibility and driving sales.
In a world where data-driven decisions make all the difference, monitoring TikTok stats allows you to refine your strategy, capitalize on emerging trends, and ensure consistent growth. Whether your goal is building a brand, gaining followers, or increasing engagement, understanding and applying TikTok analytics is key to staying relevant in 2024 and beyond.
Tiktok Stats – Frequently Asked Questions
How prevalent are fake likes on TikTok?
Fake likes are a concern on TikTok, as users sometimes resort to bot services or engagement pods to inflate their metrics. While TikTok regularly removes fake accounts and interactions, some artificial likes still slip through, affecting content credibility.
What is the potential income from the TikTok Creator Fund?
The earnings from the TikTok Creator Fund depend on several factors, including video views, engagement rates, and the region you’re in. On average, creators may earn $0.02 to $0.04 per 1,000 views, which means viral videos can generate significant revenue over time.
Which regions offer the TikTok Creator Fund?
The TikTok Creator Fund is currently available in select regions, including the United States, United Kingdom, Germany, Italy, France, and Spain. As TikTok expands globally, the fund may become accessible to more countries.
Which hashtags are trending the most on TikTok?
Popular hashtags like #ForYou, #FYP, #TikTokChallenge, and #Viral are widely used to increase visibility. Seasonal or trend-specific hashtags also emerge regularly, providing a gateway for content to go viral.
What are the criteria to join the TikTok Creator Fund?
To qualify for the Creator Fund, you must have at least 10,000 followers, accumulate 100,000 video views in the last 30 days, and adhere to TikTok’s community guidelines and policies.
How does TikTok determine trending content?
TikTok uses an AI-powered algorithm that analyzes watch time, shares, likes, and user interactions to determine trending content. Videos that generate engagement early are likely to reach more people through the For You Page.
Can businesses succeed on TikTok with fewer followers?
Yes! Even small businesses with a modest following can achieve success through trending challenges, influencer partnerships, and creative ad campaigns. TikTok’s engagement-first model allows brands to reach new audiences without requiring a large follower base.
Conclusion
TikTok is more than just a platform for quirky videos—it’s a data-driven ecosystem where every view, like, and comment plays a role. System SocialZ believes that understanding TikTok stats gives you a competitive edge, whether you’re a content creator aiming to grow your audience or a brand looking to connect with consumers. With billions of users and impressive engagement rates, TikTok isn’t slowing down anytime soon. So, are you ready to dive into the numbers and take your TikTok game to the next level? Let System SocialZ and the stats guide you to success!