Pinterest Videos 2025: A Complete Guide To Boost Engagement And Reach

Looking to boost your Pinterest presence? Pinterest videos are a game-changer! They infuse your pins with energy and personality, making your content more dynamic and eye-catching. Whether you’re a business trying to engage new audiences or a creator eager to share your story in a fresh way, these short, engaging clips can set you apart. Let System SocialZ guide you through creating Pinterest videos that truly captivate and inspire your audience!

What are Pinterest Videos?

Pinterest videos are short clips designed to enhance user engagement on the platform, typically lasting up to 60 seconds. They allow users to discover, save, and share dynamic content, transforming traditional static pins into more interactive experiences. The autoplay feature on Pinterest automatically plays these videos, increasing the likelihood of capturing user attention as they scroll through their feeds.

These videos can serve various purposes, such as showcasing products, offering tutorials, or telling creative stories. By incorporating video into your Pinterest strategy, you can effectively boost visibility and engagement, making your content more appealing to users actively seeking inspiration and ideas. Overall, Pinterest videos provide a powerful tool for brands and creators looking to connect with their audience in a visually captivating way.

What are Pinterest Videos?

What are Pinterest Videos?

Why Pinterest Video Pins Are Incredible for Business?

Videos are a natural fit for storytelling, and on Pinterest, they have the power to transform how brands connect with audiences. As users scroll through their feeds, video pins immediately stand out amidst static images. This is because they automatically play when they appear halfway on the screen, grabbing attention with their motion. It’s hard to ignore a video that starts playing right in front of you, isn’t it?

For businesses, this means a golden opportunity to capture user interest quickly. Video Pins don’t just blend into the background; they demand attention, making them perfect for showcasing products, sharing brand stories, or offering a quick tutorial. And there’s an even bigger advantage: video pins often appear in a prominent, scrollable banner at the top of Pinterest’s mobile search results. This prime placement can significantly increase your brand’s visibility.

But that’s not all. Pinterest users are on the platform for discovery – 85% come looking for inspiration for new projects, and 97% of searches are unbranded. This means that people are searching for ideas rather than specific companies, giving brands a chance to reach new audiences organically. With video pins, you can capture this intent by delivering content that inspires or solves a problem.

Plus, the stats don’t lie. The number of video views on Pinterest has skyrocketed, with views increasing more than six times in recent years. Organic video views are up 240% year-on-year, especially in niches like food, beauty, DIY, and home decor. This makes it clear: Pinterest is becoming a powerful platform for video content, offering brands a way to stand out and reach audiences who are eager to discover and engage with new ideas.

What makes video pins even more valuable is their potential for deeper engagement. They’re perfect for educational content like how-to videos, tutorials, and product demonstrations. Users are more likely to save a helpful or inspiring video to their boards, which not only keeps your content in front of them but also signals to Pinterest’s algorithm that your pin is valuable. This can boost your video’s reach in future searches.

And let’s not forget the potential for driving traffic. When viewers engage with your video content, they’re more likely to click through to your website, YouTube channel, or product page. This makes video pins an effective tool for cross-promotion and driving sales. With such a versatile format, it’s no wonder brands like Tastemade have leveraged Pinterest video content to generate billions of views.

Simply put, video pins are more interactive and engaging than image pins, giving businesses a dynamic way to connect with their audience. If you’re not already using video pins on Pinterest, now is the perfect time to start!

Perks of Using Videos on Pinterest

Pinterest Has Appetite for Video Content

Pinterest is known as a visual-first platform, and its users are eager for more than just images. Video content has become a natural extension of what makes Pinterest appealing, offering a dynamic way to share ideas. Whether it’s a quick tutorial or a captivating story, videos like “how-to” clips tend to attract attention quickly.

This type of content is especially effective because it allows users to engage in a richer way-giving them more detail and depth than a single image ever could. It’s a perfect space for brands to demonstrate how their products work or share creative ideas with their audience.

Pinterest Gives Videos a Prime Placement

Pinterest doesn’t just welcome video content; it prioritizes it. Video pins often appear prominently in search results, especially on mobile devices where they are featured in a scrollable banner at the top. This prime positioning gives videos a better chance to catch users’ eyes as they browse.

Unlike the endless stream of static images, videos stand out with their movement, encouraging users to pause and engage. This feature can be a game changer for brands looking to increase their visibility on the platform, as it allows their content to reach a wider audience quickly.

Pinterest Videos Lead to User Actions

It’s not just about getting users to watch – Pinterest videos are also great for driving actions. Users on the platform often come for inspiration, but they leave with ideas that translate into real-world actions. For instance, seeing a quick recipe video or a fashion lookbook can prompt users to save the pin, click through to a website, or even make a purchase.

According to Pinterest, users are 2.6 times more likely to buy something after engaging with brand content, making video a strong tool for converting interest into action. This means that a well-placed video pin can turn passive browsing into valuable engagement and even sales.

By integrating video into your Pinterest strategy, you’re not just enhancing your content – you’re also opening new avenues to engage, inspire, and drive meaningful actions from your audience. With video, your brand’s message becomes more than just a static image – it becomes an experience.

Native product marketing

Pinterest users often come to the platform with a clear purpose, whether it’s finding a new hairstyle or planning an event. This focused intent creates an ideal opportunity for product marketing. By making your product the highlight of your video ads, you can immediately attract attention and align your content with users’ needs. Placing the product front and center ensures a strong connection with their search, making your brand more visible and relatable.

Increased traffic to your website

Product video marketing is also an excellent tool for driving traffic to your website. By showcasing how your products solve specific problems, you can effectively lead viewers to explore further. When users see your product addressing their needs, they are more likely to click through to your site for additional details. This approach helps increase engagement and conversion rates by turning curiosity into action.

A focus on community

In today’s digital world, building a community around your brand is more important than ever. Pinterest, being a platform that thrives on shared interests, allows brands to connect with users who explore hobbies and seek inspiration. By leveraging video marketing, you can engage with these communities and create content that resonates deeply with them. This fosters a sense of belonging and strengthens relationships, helping your brand grow within relevant interest groups, ultimately enhancing loyalty and reach.

Pinterest Video Ad Specs & Placements

As Pinterest grows, so does its suite of ad placements. The platform has evolved to feature video content alongside static images. If you want your brand to pop today, you must lean into Video Pins. Otherwise, you won’t be able to take advantage of the latest video marketing trends.

Video Pins and Ads

This paid or organic ad placement is ideal for brands to convey a complete narrative about their products, fostering awareness, consideration, and conversion. Since many Pinterest Video Pins are brief, focus on conveying a single idea in your concept and use an engaging hook to capture attention. Videos automatically play in the feed without sound, but if a user taps on your Pin, it will enlarge into a larger player with audio. This ad placement is compatible with both desktop and mobile.

Video Ad Specs

  • Aspect Ratio: Videos should be shorter than 1:2 but taller than 1.91:1. Pinterest suggests creating videos in a square format (1:1) or vertical formats (2:3, 4:5, or 9:16).
  • Video Length: The ideal video length ranges from a minimum of 4 seconds to a maximum of 15 minutes, with the most effective duration being between 6 to 15 seconds.
  • Max file size: 2GB.
  • File type: .mp4, .mov, or .m4v.

You can improve your Video Pins with supporting text. Titles can be up to 100 characters, and descriptions can reach 500 characters, though they may be truncated on some devices. A strong title with relevant keywords can enhance your Video Pin’s visibility in search results.

Max. Width Video Ads

Pinterest Max. Width Video Ads enable your videos to be four times larger than standard Video Pins, covering Pinterest’s two-column layout. This eye-catching ad format can enhance brand visibility and boost purchase intent. Make sure to prominently display your logo and product in the first few seconds to encourage more engagement. Unlike regular Video Pins, Max. Width Video Ads are only compatible with mobile devices.

Video Ad Specs

  • Aspect ratio: Max. width videos cannot exceed the height of a 1:1 aspect ratio.
  • Video length: 4 seconds to 15 minutes.
  • Max file size: 2GB.
  • File type: .mp4, .mov, or .m4v.

You may include a supporting copy for your Video Pins. Titles can be up to 100 characters, and descriptions can be up to 500 characters, but they may be truncated depending on a user’s device.

What are Pinterest video best practices?

Creating effective video pins on Pinterest requires a mix of creativity and adherence to best practices that ensure your content looks and performs at its best. By following the recommended guidelines, you can create video pins that are visually appealing, engaging, and more likely to drive traffic. Here are some key best practices to consider:

Stick to the Recommended Video Pin Specifications

Pinterest has specific recommendations for video dimensions and formats to make sure your content looks professional. It’s essential to follow these guidelines closely, as deviating from them might result in blurry or poorly cropped videos.

  • Size: Videos should be under 2 GB to ensure smooth uploads and playback.
  • Length: Pinterest recommends videos that are 3 to 60 seconds long, keeping content concise yet impactful.
  • Resolution: For full-screen visuals, use a resolution of 1080 x 1920 pixels.
  • Aspect Ratio: Stick with the 9:16 aspect ratio for vertical videos, which fits perfectly with Pinterest’s mobile-first design.

Remove the Need for Audio

Many Pinterest users browse with their sound off, which means your video needs to convey its message visually. While adding audio can enhance the experience for some viewers, it’s crucial that your video remains engaging even without sound. Adding captions or text overlays can help ensure your message comes across clearly, regardless of whether users have their sound turned on.

Pay Attention to a Video Pin’s Title, Description, Tags & Links

A well-optimized title and description can make your video pin more discoverable. The title should be concise yet descriptive, giving users a clear idea of what to expect. In the description, use relevant keywords and provide additional context or links to direct viewers to your website or products.

Tags are another essential element – adding both specific and broad tags increases the chances of your video showing up in related searches. For example, if your video is about a DIY project, tags like “home decor” or “easy DIY” can help more users find your content.

Get Attention Early

Pinterest videos are typically short, which means capturing the viewer’s interest in the first few seconds is crucial. Make the beginning of your video visually striking to stop users in their tracks as they scroll through their feed. Whether it’s through bold visuals, a strong hook, or quick demonstrations, the goal is to keep viewers engaged from the get-go.

Design an Impactful and Creative Cover Photo

The cover photo is the first thing users see before they even play your video. It should be visually appealing and relevant to the video content to encourage clicks. A good cover image acts like a thumbnail, enticing users to watch your video. Include a call-to-action (CTA) or a brief description in the image to give viewers a reason to hit play.

Make Your Pinterest Video Pin SEO-Friendly

Optimizing your video pin for Pinterest’s search engine can significantly improve its visibility. This means using the right keywords in your title, description, and even in the video itself. By understanding what your target audience is searching for, you can ensure that your video appears in relevant searches. This can help attract new followers and drive more traffic to your website or blog.

Brand Your Video Pin

Branding your video pins helps establish a consistent visual identity across all your content. Include your logo, brand colors, or a consistent style throughout your videos to make your pins instantly recognizable. But be careful not to overdo it – branding should enhance, not distract from the core message of your video.

Pinterest Video - Brand Pins

Use Call-To-Action on Your Video Pins

Including a call-to-action (CTA) in your video pin description is a simple yet effective way to guide viewers toward their next step. Whether it’s “Visit our website,” “Shop now,” or “Learn more,” a clear CTA can encourage users to take the action you want. This is especially valuable if your goal is to drive traffic or conversions from your video content.

Make a Mini-series

If you have multiple videos on a related topic, consider organizing them into a mini-series. This allows users to consume related content in sequence, keeping them engaged longer. Linking these videos together with cohesive titles and descriptions makes it easier for users to find more of your content without feeling overwhelmed.

Pin Your Video Pin to Relevant Boards

Getting your video in front of the right audience is all about choosing the appropriate boards. Select boards that align with the topic of your video to maximize its reach. For example, if your video is about a cooking tip, pin it to boards related to recipes or kitchen hacks. This helps ensure that your content reaches users who are already interested in that type of content, boosting engagement.

By following these best practices, you can create video pins that stand out in the Pinterest feed, attract more views, and drive meaningful interactions with your audience. With the right strategy, video pins can become a powerful part of your Pinterest marketing toolkit.

How to upload a video to Pinterest?

How to upload a video to Pinterest?

How to upload a video to Pinterest?

Ready to share your video content with Pinterest’s massive audience? Uploading a video to Pinterest is straightforward, but there are a few steps to follow to ensure your content gets the visibility it deserves. Here’s how to do it:

Step 1: Log In and Get Started
Make sure you’re logged into your Pinterest business account, as video uploads are only available for business profiles. Once logged in, head to the “+” icon at the top right corner of the screen and select “Create Pin.” This will take you to the pin creation interface, where you can start the upload process.

Step 2: Upload Your Video
Click on the upload section and select the video file you want to share. Pinterest supports various video formats, but it’s always best to use a high-quality MP4 file to ensure smooth playback. Remember, your video file should be under 2GB and between 3 to 60 seconds in length.

Step 3: Select a Cover Image
Once the video is uploaded, you can slide the selector to choose a frame from the video to use as the cover photo. This image is the first thing people see before they click to watch your video, so choose a visually appealing frame that represents your content well.

Step 4: Add a Title, Description, and Choose a Board
Next, give your video pin a catchy title and a clear description. Use relevant keywords to make your video more discoverable in Pinterest’s search results. Afterward, select a board where you’d like your video to be saved using the drop-down menu. This helps to categorize your video pin, making it easier for users to find.

Step 5: Add a Link
Include a destination URL in your pin. This could be a link to your website, a blog post, or a product page related to your video. Adding a link can drive traffic to your site and encourages viewers to learn more about the content featured in your video.

Step 6: Publish and Await Approval
Click “Publish” to submit your video pin. Before going live, Pinterest will review the content to ensure it complies with the platform’s Community Guidelines. The review process typically takes around 24 hours. Once approved, your video pin will be live and ready to engage your audience!

Note:
If you want to upload multiple videos at once, simply click the “+” button again to create additional video pins. You can upload up to 2GB of video content at a time, making it easy to share a variety of content with your followers.

How to get more views on Pinterest?

Optimise your video

To enhance visibility on Pinterest, a compelling thumbnail is essential. It should feature bright colors and concise text that clearly conveys the video’s subject, helping to capture users’ attention in a crowded feed. This visual strategy not only engages viewers but also sets clear expectations about the content.

Incorporating relevant keywords into your video titles and descriptions is also crucial for improving discoverability. This practice facilitates easier access for users searching for specific topics. Utilizing appropriate hashtags can further categorize your videos, increasing the chances of reaching a wider audience.

Regularly refreshing your thumbnails and video titles according to current trends keeps your content engaging and relevant, leading to increased interaction. Additionally, analyzing performance metrics, such as engagement and viewer retention, provides insights for ongoing improvements, ensuring your videos resonate effectively with your audience.

Make sure you have a strong hook

One of the advantages of posting videos on Pinterest is the autoplay feature, which significantly boosts the chances of users watching your content. To maximize this opportunity, it’s vital to start with a strong hook. For example, beginning your video with an eye-catching visual of a finished product can immediately grab attention.

Capturing viewers’ interest from the first moment not only encourages them to click on your video but also increases the likelihood that they will watch it to completion. This can lead to greater engagement, such as visiting your website or making a purchase. By focusing on an engaging start, you can effectively draw viewers into your narrative and keep them interested throughout the video.

Focus on aesthetics

Pinterest is all about aesthetics, so it’s essential to ensure your video is visually appealing before posting. Pay attention to elements like color schemes, lighting, and fonts to create an attractive composition. For instance, a well-crafted video showcases colors that complement each other and employs the right camera angles, which can significantly enhance its overall appeal.

It’s important to note that you don’t need to produce conventionally “beautiful” content to make your videos stand out. Thoughtful composition and attention to detail can elevate the aesthetic quality of your videos, making them more engaging for viewers. Strive for a polished look that resonates with your audience, and they’ll be more likely to engage with your content.

To explore more about the importance of aesthetics on Pinterest, check out additional resources that delve into effective visual strategies.

Add text

According to research, a significant majority of viewers – about 83% – watch videos without sound, regardless of the device they’re using. This means that many people may skip over your content if it lacks text or subtitles. To counter this, integrating simple text boxes within your videos can provide essential context to the visuals, helping to retain viewer engagement.

Text not only serves as a narrative device but also enhances accessibility, ensuring that your message reaches a wider audience. By adding informative captions or engaging subtitles, you can effectively communicate your ideas even in a sound-off scenario. This strategy keeps viewers engaged and encourages them to watch your video to completion, increasing the likelihood of interaction with your content.

Add a great soundtrack and/or voiceover

While many viewers may watch videos on Pinterest with the sound off, that doesn’t mean you should neglect the auditory experience for those who do engage with sound. Incorporating a captivating soundtrack or a well-executed voiceover can significantly enhance the overall quality of your video. This addition not only makes your content more engaging but also lends a professional touch, making it stand out in a crowded feed.

A great soundtrack can set the mood and evoke emotions, while a voiceover can effectively convey your message and provide additional context. By carefully selecting audio elements that complement your visuals, you can create a more immersive experience that appeals to both silent viewers and those who enjoy sound. This dual approach ensures that you cater to a diverse audience, maximizing engagement and interaction with your content.

Get the dimensions right

To ensure your video pins look appealing on Pinterest, adhering to the recommended dimensions is crucial. Here’s a concise guide to help you stay within the optimal parameters for your videos:

  • Video Length: Your videos should be between a minimum of 4 seconds and a maximum of 15 minutes.
  • File Type: Supported formats include .mp4, .mov, or .m4v.
  • Maximum File Size: Videos can be up to 2GB in size.
  • Aspect Ratio: For the best visual appeal, Pinterest recommends using square (1:1) or vertical (2:3 or 9:16) ratios.

Play to the strengths of the platform

Pinterest is primarily a platform where users seek inspiration and ideas, making it an ideal environment for educational content. Videos that offer value, such as how-tos, demonstrations, or informative tutorials, tend to resonate well with the audience. By creating engaging educational videos, you can capture the interest of users who are looking for practical tips or new skills.

To maximize your visibility on Pinterest, focus on producing content that users can easily pin to their boards for future reference. This not only enhances user engagement but also encourages shares, further increasing your reach and potential traffic to your website. Consider experimenting with different formats, such as step-by-step guides or visual demonstrations, to see what resonates best with your audience.

How to Schedule Pinterest Video Pins?

By planning your content in advance, you can take a step back and review how your video pins fit into your overall Pinterest aesthetic. It gives you a chance to adjust your content, ensuring that each pin aligns with your brand’s style and messaging. Plus, scheduling allows you to post at optimal times when your audience is most active, increasing the chances of engagement and reach.

How to Schedule Video Pins with Later?

One of the most popular tools for scheduling Pinterest video pins is Later, an official Pinterest Partner. Later offers a suite of features that make it easy to schedule, trim, and optimize your video pins. Here’s a quick guide on how to use Later for scheduling:

  • Step 1: Upload Your Video
    Log into your Later dashboard and upload your video to the media library. From here, you can manage all your video files and keep track of what’s ready to post.
  • Step 2: Use the Content Calendar
    Drag and drop your selected video onto the content calendar. This visual planner allows you to schedule posts for specific dates and times, ensuring you maintain a regular posting schedule.
  • Step 3: Edit and Trim Videos
    Later’s native editing tools let you crop and trim your video to fit different aspect ratios like square (1:1), portrait (4:5), or landscape (16:9). You can also choose a specific part of the video to highlight, making it easier to keep your content looking polished and professional.
  • Step 4: Add Captions and Links
    Craft a custom caption for your video, include relevant keywords, and add a direct link to your website or product page. This is a great way to drive traffic directly from Pinterest and ensure your followers know where to find more information.
  • Step 5: Schedule and Submit for Approval
    Once you’ve edited and optimized your video pin, click “Save” to schedule it. Later will automatically submit your video pin to Pinterest for review. Pinterest usually approves video pins within 24 hours, ensuring they meet community guidelines before going live.

Track and Refine Your Strategy

After your video pins go live, you can use Later’s built-in analytics tools to monitor their performance. Track engagement metrics like views, saves, and clicks to see which videos resonate most with your audience. Use this data to refine your future content and make adjustments to your scheduling strategy.

How to Promote Your Video Pins?

As mentioned earlier, Pinterest offers a paid option called “Build Brand Awareness Through Videos”, specifically for native videos (uploaded directly to Pinterest). This method uses a CPM pricing model (cost per 1,000 impressions), typically around $5-6 per 1,000 impressions, making it an affordable way to boost engagement through repins and clicks. Here’s a quick guide to setting up your video ad campaign:

Choose “Video” as Your Campaign Objective: Select “Video” in the campaign objectives menu to focus on video-based awareness.How to Promote Your Video Pins? - Step 1 in Pinterest Video

 Step 1 in Pinterest Video

  • Click “Create Campaign”: Start the setup by clicking the “Create Campaign” button.

How to Promote Your Video Pins? - Step 2 in Pinterest Video

 Step 2 in Pinterest Video

  • Name, Placement, and Budget: Give your campaign a name, choose where the ads will appear, and set a daily or lifetime budget that fits your marketing strategy.

How to Promote Your Video Pins? - Step 3 in Pinterest Video

Step 3 in Pinterest Video

  • Select Category and Keywords: Pick a category and add relevant keywords to ensure your video reaches the right audience.

How to Promote Your Video Pins? - Step 4 in Pinterest Video

Step 4 in Pinterest Video

  • Choose and Edit Your Video Pin: Select the video pin, edit the Pin

How to Promote Your Video Pins? - Step 5 in Pinterest Video

Step 5 in Pinterest Video

Name, and add a Destination URL that links to a relevant page.

Once these steps are complete, your campaign is ready. Use A/B testing with different ad groups to see what resonates best with your audience and refine your strategy for better results.

How to Repurpose Videos for Pinterest?

Instead of making new content for Pinterest, you can repurpose your existing videos from YouTube, Facebook, or Instagram with ease.

Repurposing Instagram and Facebook Stories as Video Pins

To repurpose your Instagram stories or Reels, simply save them and then upload them directly to Pinterest.

  • Open Instagram.
  • Open the Reel or story you want to download.
  • Click on the three-dotted ellipses in the right corner.
  • Then click on “Save to your device”

For Facebook stories as well, you have to follow the same steps.

  • Head to Facebook stories
  • Click on the three dots on the right side of the screen.
  • Download the story.
    It would be best if you kept in mind that the CTAs and stickers used in stories and reels won’t work outside the Facebook app, so you will have to remove them using other apps. You can also customize by adding your own audio or other elements if you want to redesign it specifically for Pinterest.

Facebook Stories as Pinterest Video

Facebook Stories as Pinterest Video

Repurpose YouTube Videos as Video Pins

You can repurpose your YouTube videos by sharing them as video pins on Pinterest. Here’s how.

  • Open the video you want to repurpose.
  • Click on the “share” arrow button.
  • Choose the “Pinterest” icon as shown below. And you are done! It is that easy!

How to Cross-promote Your Video Pins?

Cross-promoting your Pinterest video pins on other platforms can significantly boost your visibility and reach. By leveraging your existing social media channels and website, you can drive more traffic to your Pinterest content, encouraging more saves and engagement. Here’s how you can effectively cross-promote your video pins:

Embed Video Pins on Your Website or Blog

Embedding your Pinterest video pins directly on your website or blog can be a great way to drive more traffic back to your Pinterest account. To do this, simply copy the URL of your video pin and paste it into a post or page on your website. Alternatively, you can embed the HTML code of the pin into your site’s backend.

This method allows visitors to interact with your video pin directly from your website, making it easier for them to save it to their own Pinterest boards. Adding a “Pin It” button to your images is another helpful tactic – visitors can quickly pin any content they find interesting, which can increase your reach organically.

Share Your Video Pins on Facebook

If you’re active on Facebook, you can easily share your Pinterest video pins with your followers. Once your video pin is live, click the three-dot ellipsis below the pin, choose “Send,” and select Facebook. This allows you to share the video directly to your Facebook feed, where your audience can engage with the content.

Be sure to include a caption that encourages viewers to click through and watch the full video on Pinterest. This not only drives traffic to your Pinterest profile but also helps boost the visibility of your video pin in search results and feeds on the platform.

Share Video Pins on Instagram Stories with a Link

Instagram Stories are another powerful way to cross-promote your Pinterest video pins. To do this, save the original video used for your pin to your phone’s camera roll and upload it to your Instagram Stories.

If you have over 10,000 followers on Instagram, you can add a swipe-up link directly to your Pinterest video pin, making it easy for viewers to jump over to your Pinterest content. For those who don’t have the swipe-up feature, include a call-to-action directing users to click the link in your bio, where they can access the video pin.

Share Video Pins on Instagram - Pinterest videos

 Video Pins on Instagram – Pinterest videos

Use Twitter and LinkedIn

Don’t forget about platforms like Twitter and LinkedIn, where you can share a direct link to your Pinterest video pins. A well-crafted tweet or LinkedIn post with a short preview of your video can entice users to click through and save your content. It’s a simple yet effective way to reach a different segment of your audience and keep your video pins circulating.

Cross-promotion doesn’t just help you reach more people – it can also encourage more engagement with your Pinterest content. As more users save and share your video pins, they appear in more feeds, increasing your content’s reach even further. So, take advantage of these cross-promotion strategies to maximize your video pin’s potential!

How to share videos on Pinterest from websites?

Sharing videos from websites directly onto Pinterest is a great way to bring new content into your boards and share interesting finds with your followers. It’s also a fantastic method for cross-posting your content from other platforms, expanding its reach to Pinterest’s discovery-driven audience. Here’s a simple guide to sharing videos from websites to Pinterest:

Is Cross-Posting a Wise Choice?

Cross-posting videos across platforms like Pinterest can be a powerful tactic for increasing your content’s visibility. By sharing your video content from other websites, you can connect with new audiences who might not find you elsewhere. This is especially useful on Pinterest, where users actively seek ideas, tutorials, and inspirational content.

But keep in mind, cross-posting works best when it’s done thoughtfully. Tailor your videos to match Pinterest’s user interests, focusing on visually appealing content that fits their love for ideas and inspiration. Make sure your videos add unique value to Pinterest, rather than just copying content from other channels.

Share Videos Directly via a Website URL as a Pin

You can easily share videos from websites onto Pinterest by saving them directly from the URL. Follow these steps:

  • Step 1: Log in to your Pinterest account, then click the “+ Create” button to start a new pin.
  • Step 2: Select the option “Save from Website” or “Save from URL” – you’ll find this option near the media placeholder. On mobile, this may appear as a web icon. Paste the URL of the video from the website into the field provided.
  • Step 3: Choose a captivating cover image for the video. This image will be what users first see, so make it eye-catching to draw them in.
  • Step 4: Select the board where you’d like to save this new video pin, and then click “Publish.” The video will now be available on your chosen board for others to discover.

Optimize Your Video for Better Visibility

After sharing your video pin, take a few minutes to optimize it with a descriptive title and relevant keywords. Adding hashtags can help make the video more discoverable in Pinterest’s search results. This is especially important for users accessing Pinterest via mobile, where videos often get more traction if they’re optimized with the right keywords.

How to Measure the Success of My Pinterest Video Pins?

Understanding how your Pinterest video pins are performing is crucial for refining your strategy and ensuring that your content resonates with your audience. Pinterest offers a built-in analytics tool that helps you track the performance of your video pins in detail. Here’s how to use it and what metrics to focus on:

Accessing Pinterest Analytics

To start measuring your video pin success, follow these steps:

Step 1: Log in to your Pinterest business account.

Step 2: Click on “Analytics” in the top right corner of the menu.

Step 3: Select “Overview” to get a broad view of how all your boards, including video pins, are performing.

Step 4: For more detailed insights, choose “Select Analytics” to dive deeper into metrics like audience demographics, engagement trends, and conversions.

If you prefer using the mobile app, accessing analytics is just as easy:

Step 1: Open your Pinterest app and go to your profile.

Step 2: Scroll down to the “Analytics” section.

Step 3: Tap on “See more” for an expanded view of your pin’s performance.

Key Metrics to Track

Several metrics can help you understand the impact of your Pinterest video pins:

Impressions: This metric shows how many times your video pin has appeared on users’ screens, whether in search results, their feed, or on boards. It’s a great way to see how visible your content is across Pinterest.

Engagements: Engagements track the actions users take on your video pin, such as saves, clicks, and comments. High engagement means your content is resonating with users and prompting them to interact with it.

Saves: Saves are particularly important on Pinterest because they indicate that users found your content valuable enough to add to their own boards. The more saves your video pin has, the more often it will appear in other users’ feeds.

Video Views and Play Time: For video-specific insights, look at the number of views and the average watch time. This will show you how much of your video users are watching and whether your content holds their attention.

Outbound Clicks: If your goal is to drive traffic to a website or landing page, this metric is key. It tracks how many users clicked through the link attached to your video pin, giving you a sense of how well your content is driving traffic beyond Pinterest.

Using Insights to Improve Your Strategy

Once you’ve gathered data from Pinterest Analytics, you can use these insights to optimize your Pinterest video strategy. For example:

  • If certain types of Pinterest videos, like tutorials or product demos, have higher engagement, focus on creating more of these.
  • Use audience insights to better understand who is interacting with your Pinterest videos, allowing you to tailor content to their preferences.
  • Adjust your posting schedule based on peak engagement times to ensure your Pinterest videos reach more viewers.

By closely monitoring these metrics, you can refine your approach and create Pinterest video content that truly resonates with your audience. With the right insights, your video pins can become a powerful tool for driving engagement and growth on Pinterest.

Why can’t I post a video on Pinterest?

Running into trouble while trying to post a video on Pinterest? It can be frustrating, but the good news is that there are a few common reasons why this might happen, and most of them have easy fixes. Before you get started, make sure you understand the platform’s requirements and guidelines to ensure smooth video uploads. Here’s what you need to know:

Create with Video Spec Requirements in Mind

One of the most common reasons videos fail to upload on Pinterest is not meeting the platform’s video specifications. Pinterest has specific requirements for both Video Pins and Idea Pins that you need to follow:

  • Aspect Ratio: Pinterest recommends using a square (1:1) or vertical (2:3 or 9:16) aspect ratio. The video should not be shorter than 1:2 or taller than 1.91:1. Vertical videos tend to perform best since a majority of users access Pinterest through mobile devices.
  • Video Length: For Video Pins, the length should be between 4 seconds and 5 minutes, but the optimal range is 6-15 seconds. Idea Pins allow videos up to 5 minutes long.
  • File Size: Video Pins can be up to 2GB, while Idea Pins have a maximum file size of 100 MB. Larger files may fail to upload.
  • File Type: Pinterest supports .mp4, .mov, and .m4v files. If your video is in a different format, convert it to one of these types before uploading.

Make sure your video fits these specifications to avoid upload issues. If your video doesn’t match the required format, you might see errors or the upload may simply not process.

Note Potential Account and Regional Limitations

Another reason you might struggle with posting a video is account limitations. Video pins are only available for business accounts, so if you’re using a personal account, you won’t have access to this feature. Make sure you’ve switched to a Pinterest business account, which is free and provides access to analytics and additional tools like video uploads.

In addition, video uploads may not be available in all regions. Pinterest sometimes restricts certain features, including video uploads, to specific geographic locations. If you’re unable to find the video upload option, it could be due to regional limitations.

Create Responsibly by Following Community Guidelines

Pinterest’s Creator Code and community guidelines ensure that the platform remains a positive and respectful space. When uploading videos, avoid using copyrighted material without proper permissions – this includes background music or video clips from other sources. Videos that contain inappropriate content or fail to adhere to Pinterest’s guidelines may be rejected during the review process.

Before going live, all videos go through a brief review to make sure they meet community standards. If your video doesn’t comply, it could be rejected, preventing it from being published. Double-check Pinterest’s guidelines to ensure your content meets the platform’s expectations.

Check Your Internet Connection and Browser

Sometimes, the issue can be as simple as a weak internet connection or an outdated browser. Make sure you have a stable connection before attempting to upload a video. Using an updated version of a compatible browser like Google Chrome or Firefox can also help prevent technical issues during the upload process.

Should You Be Using a Pinterest Video Downloader?

If it’s because you want to download a video you like from Pinterest, the answer to this is NO. You should not be using a Pinterest video downloader.

“But what if I want to download the content I see on Pinterest?” You shouldn’t be doing that. If you like something you see on Pinterest, you should be saving it to one of your Pinterest boards. This allows you to keep the content you enjoy without violating Pinterest’s guidelines or infringing on the creator’s rights.

If it’s because you want to feature a video in a blog post, you can get the pin embed code! This ensures that the brand or creator retains credit for their work. Using the embed code is an easy and ethical way to include Pinterest videos in your blog without needing to download the content directly.

As I mentioned in a previous blog post, taking content that you see anywhere online and using it on your social media platforms, and adding a note that says “video credit goes to @XYZ” is usually not enough.

This isn’t exclusive to Pinterest; whenever you find video content on any platform that you’d like to repurpose, you can easily save and upload it to your own channels for publishing, you should ask the creator for permission. This respects the effort and creativity of the content creator and ensures that you are compliant with copyright laws.

The photos and videos on Pinterest belong to creators or brands who have put effort into sharing their content. In a recent post, I addressed the question, “Are Pinterest Images Free to Use?” and provided a list of stock video and image websites for legally sourced content. 

“But, I’m sure other people use a Pinterest Video Downloader!” Even if that’s the case, it doesn’t make it ok. Understanding and respecting these guidelines is key to using Pinterest in a way that supports creators and maintains the integrity of the platform.

Your Solution Instead of Using a Pinterest Video Downloader?

to adjust the aspect ratio, add text overlays, and make other edits that are crucial for creating content that performs well on Pinterest, Instagram, and more.

Remember to use things like captions, consider good lighting, and use a microphone to ensure the best audio quality. Adding captions can help make your content accessible and engaging, especially since many users watch videos without sound.

If you don’t want to create your own videos, you can find high-quality video content on platforms like Pexels or Canva and use them as background visuals with text overlays to suit your needs. These platforms provide a range of free stock videos that can be customized and used as backgrounds for your own messaging. You can also look into various stock video or photography websites that offer high-quality content that you can legally use, ensuring your videos are both attractive and compliant with copyright rules.

Pinterest Videos – Frequently Asked Questions

Pinterest Videos - Frequently Asked Questions

Pinterest Videos – Frequently Asked Questions

Do videos perform well on Pinterest?

Yes, videos perform exceptionally well on Pinterest. The platform has been putting a strong emphasis on video content, which means that videos often get higher visibility compared to static images. Video Pins are prioritized in search results and feeds, making them more likely to reach a larger audience. Plus, the engaging nature of video content can lead to higher user interactions, such as saves, clicks, and even conversions.

What is the best video format for Pinterest?

The recommended file formats for Pinterest videos are .mp4, .mov, and .m4v. These formats ensure smooth playback and compatibility with Pinterest’s system. Additionally, the best aspect ratios are square (1:1) or vertical (2:3 or 9:16), as these dimensions work best on mobile devices, where most Pinterest users are browsing.

What is the ideal length of a video posted to Pinterest?

Pinterest allows videos to be between 4 seconds and 15 minutes long, but shorter videos tend to perform better. The sweet spot for engagement is typically around 60 seconds, as this length captures attention without overwhelming the viewer. For ads or quick tutorials, aim for 6-15 seconds to deliver a punchy message that keeps users watching.

How to Download Videos From Pinterest?

To download videos from Pinterest, follow these simple steps. First, log into your Pinterest account and copy the link of the video you wish to download. Then, open a new tab and go to a ‘Pinterest Video Downloader’ website. Paste the copied URL into the designated input bar and click the green ‘Download Video’ button. Once the video is ready, right-click on it and select ‘Save As’ to store it on your device. This straightforward process makes it easy to download Pinterest videos for offline access or sharing.

Who Uses Pinterest More?

In 2024, Pinterest still has a predominantly female audience, with women making up about 80% of its user base. This makes it a prime platform for brands targeting women, especially in sectors like fashion, beauty, and home decor. This user trend remains consistent, showing Pinterest’s ongoing appeal among female users.

The state of Pinterest Video in 2024

In 2024, Pinterest video has solidified its role as a powerful tool for content marketing, giving brands the opportunity to connect with audiences in a visually engaging and highly discoverable way. The platform has seen a significant rise in video consumption, especially in niches like DIY, home decor, beauty, and food. With organic video views surging, businesses can capitalize on this trend by crafting visually captivating video pins that capture attention and inspire users.

What makes Pinterest videos particularly effective is that the platform’s users are actively seeking ideas and inspiration, making it ideal for how-to tutorials, product demonstrations, and creative storytelling. By repurposing content from other platforms like Instagram, YouTube, or Facebook, brands can further extend the reach of their videos while tapping into Pinterest’s search-driven audience. The autoplay feature and prominent placement in search results also help video pins stand out, boosting engagement and driving traffic to websites or product pages.

Overall, leveraging Pinterest videos in 2024 offers brands a unique way to build deeper connections, increase visibility, and grow their presence in a space where discovery and inspiration are the focus.

Conclusion

Pinterest videos are an excellent way to boost engagement, combining visual appeal with educational content. By optimizing video pins with effective thumbnails, relevant keywords, and clear calls-to-action, businesses can capture viewer attention and inspire action. System SocialZ makes the most of Pinterest’s autoplay and aesthetic focus, turning it into a prime platform for sharing creative, repurposed video content from other sites to boost visibility and interaction.

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