YouTube Influencers: From Finding the Right Fit to Top Creators in 2024

YouTube influencers have set a high bar in terms of business influence.

While Instagram and TikTok are often associated with the term “influencer,” it’s worth noting that YouTube creators paved the way for the concept long before those platforms even existed.

These creators have not only established successful channels but also expanded into full-fledged brands, media ventures, and product lines.

And this isn’t limited to just a few standout cases. Whether it’s in beauty, fitness, gaming, or countless other niches, YouTubers attract billions of views across diverse audiences.

This highlights the immense potential of YouTube influencer marketing and the impact of sponsored content for brands.

In this article, System SocialZ will explore some of the most influential YouTube creators from various categories and discuss what makes them stand out.

Who are YouTube influencers?

YouTube influencers are creators who command large, active audiences and have built strong personal brands that resonate with both viewers and businesses.

Although the definition of a YouTube influencer can vary, for the purposes of this list, we’ve considered factors such as:

• A substantial subscriber base (typically hundreds of thousands to millions).
• Videos that consistently rack up over a million views.
• Content that’s conducive to collaborations and brand partnerships.

Brands often collaborate with YouTube influencers through sponsored videos and ambassadorships. Many creators also engage in affiliate marketing beyond these paid partnerships.

It’s important to note that the engagement levels these influencers achieve often far exceed those of traditional advertising. Top creators can amass millions of views in just a few days.

Audiences are drawn to long-form content on YouTube, which is far more immersive than brief, 15-second ads. With such a vast range of content available, brands have no shortage of options when it comes to choosing the perfect influencers to work with.

What makes a good YouTube influencer?

With 250 million subscribers, MrBeast might be one of the most well-known influencers globally, but does his audience align with your brand’s goals? And is your budget sufficient to collaborate with him?

Instead of jumping into outreach immediately, take the time to do thorough research as you would with any part of your marketing strategy.

Start by verifying that the influencer has the audience size and reach you desire. Their style and tone should also complement your brand’s messaging, and their rates need to be within your budget.

After confirming these basic criteria, take a closer look at their previous work and overall online presence.

Examine metrics like the average views per video, engagement rate, and any connections to other social platforms. You can track this data manually or use influencer marketing tools like Influencer Analytics.

Before reaching out, consider these key questions:

• Is there a strong link between the influencer’s content and my product/service?
• What challenges does their audience face that my product/service can address?
• What shared values exist between my brand and the influencer?
• What would incentivize this influencer to work with my brand?
• Would my target audience trust and engage with this influencer? Why?

Why use YouTube influencers?

With over two billion active users, YouTube offers a vast audience for brands to connect with. It’s also the second most popular platform for influencer marketing due to its extensive reach and influence.

But it’s not just YouTube’s size that makes it effective for influencer marketing. According to Google research, YouTube influencers have a similar impact on purchase decisions as traditional celebrities.

Instead of relying solely on big-name endorsements, brands can leverage the persuasive power of a diverse range of influencers.

Video content resonates strongly with audiences because it’s engaging, relatable, and personal.

Today’s consumers seek brands that feel authentic and relatable. Partnering with YouTube influencers shows your brand is endorsed by individuals whom audiences know and trust.

YouTube influencers create content in various formats, including:

• Unboxing: Influencers showcase and use products for the first time.
• Product Reviews: Influencers give honest feedback on products or services.
• Contests: Influencers offer branded products or services as giveaways.
• Hauls: Influencers review multiple products from various brands.
• Tutorials: Influencers incorporate products into how-to videos.
• Day-in-the-Life: Influencers integrate products into their daily routines.

These formats allow brands to reach audiences in an engaging and authentic manner, making YouTube a valuable platform for influencer collaborations.

What Are the Benefits of YouTube Influencer Marketing?

YouTube influencer marketing offers numerous advantages, including boosting brand visibility, building trust and credibility, increasing conversion rates, and driving traffic to a brand’s website.

When influencers showcase products or services in their videos, create reviews, share promotional content, or run giveaways, their audience begins to recognize and trust the brand. Since influencers are often viewed as experts in their fields, their recommendations hold significant weight. In fact, a recent survey found that 69% of consumers trust influencer suggestions.

This impact extends to the bottom line as well—60% of marketers report that content created by influencers generates higher engagement and conversion rates compared to traditional branded content.

Moreover, influencer marketing doesn’t just expand reach; it also improves the quality of leads. Over half (51%) of marketers note that influencer collaborations help them attract more qualified prospects.

It’s no surprise, then, that brands are eager to explore partnerships with YouTube creators, despite the challenges posed by the platform’s vastness and complexity.

To get started effectively, it’s essential to follow some key best practices. Focus on three main areas: developing a solid YouTube influencer strategy, identifying and selecting the right creators for your campaign, and establishing strong communication with your chosen partners.

How to find YouTube influencers?

Here are some effective methods to discover YouTube influencers:

Search on YouTube: Use relevant keywords to find creators in your niche. Focus on channels with substantial subscriber counts and high engagement rates, such as likes, comments, and shares.

• Utilize Search Engines: Search for industry-related keywords along with terms like “YouTube influencer” or “YouTube channel” on platforms like Google to identify potential collaborators.
• Leverage Social Media: Many YouTube influencers maintain active profiles on other social media platforms, such as Instagram, TikTok, and Twitter. Explore these channels to discover influencers and initiate collaboration discussions.
• Use Influencer Search Tools: Platforms like Promoty allow you to filter a global database of YouTubers based on location, language, and other criteria, enabling you to find the perfect influencers for your campaign quickly and efficiently.

Use YouTube search

A simple and effective way to discover influencers on YouTube is by using the search bar. Enter keywords related to your industry or niche, and YouTube will display a list of relevant channels. You can further refine your search results by using filters such as upload date, content type (video, channel, or playlist), and more.

Utilize Google and social media

Another common approach to finding YouTubers is through a Google search—chances are you’ve already done this! Use keywords related to your industry along with terms like “YouTube influencer” or “YouTube channel,” such as “beauty influencer on YouTube,” “fashion bloggers on YouTube,” or “vegan recipes YouTube channel.”

Additionally, many influencers are active across multiple social media platforms. Searching on Instagram, TikTok, and Twitter can help you discover potential collaborators. You can use hashtags, keywords (like “YouTuber”), and location filters to narrow down your search. Instagram’s “similar influencers” feature is also useful for finding related profiles.

That said, manually searching social media can be time-consuming and may not yield YouTubers specifically, as you’ll encounter influencers from various platforms.

Use a YouTube influencer search tool

With the YouTube influencer search tool, you can explore a global database of YouTubers and filter them based on various criteria such as location, subscriber count, language, engagement rate, and audience demographics like gender, age, and language.

Additionally, you can access in-depth analytics for each YouTube influencer, including follower numbers, average views, engagement rates, geographic distribution of followers and commenters, follower growth trends, notable followers, and similar profiles. This allows you to pinpoint the perfect YouTubers for your brand’s needs.

How to Choose the Right YouTube Influencers for Your Brand

What contributes to the success of top YouTube influencers? To gain insight, Ryan Doser, VP of Inbound Marketing at Empathy First Media, has explained about why certain creators resonate more than others.

“A few key traits that define successful YouTubers are charisma and authenticity. Many creators feel nervous in front of the camera (I know I do at times), but those who come across as genuine and natural tend to attract larger audiences,” Doser explains.

With over 64 million creators on YouTube, how can you differentiate yourself and leave a lasting impression on viewers?

“Moreover, in a landscape where many online creators project a facade in pursuit of quick gains, authenticity will set you apart from the competition. The emergence of generative AI in YouTube content will likely favor creators who are seen as trustworthy,” he adds.

By the end of this year, the influencer marketing industry is projected to reach around $24 billion. In Influencer Marketing Hub’s report, The State of Influencer Marketing 2024: Benchmark Report, a survey of approximately 3,000 individuals revealed that 84.8% believe influencer marketing is an effective strategy.

In the midst of all the online distractions, brands often struggle to grab their audience’s attention. However, when executed effectively, YouTube influencer marketing can significantly boost brand visibility and awareness. By tapping into an influencer’s extensive reach, brands can enhance their exposure and strengthen their presence in the market. A 2023 study highlighted the considerable potential of influencers to assist small and medium enterprises (SMEs) in reaching their target audiences, expanding brand recognition, and increasing sales.

Moreover, collaborating with the right YouTube influencer can foster trust and loyalty among customers. Influencers excel at building connections with their followers, serving as a link between your brand and its intended audience. In fact, 81% of consumers reported developing interest in a product or service after encountering posts from friends, family, or influencers. Furthermore, the same survey revealed that 69% of consumers are more inclined to trust recommendations from family, friends, or influencers than those from brands directly.

If you’re a brand seeking to collaborate with a YouTube influencer, here are some tips to help you find the right fit.

• Consider Your Audience: Focus on whether potential influencers align with your target demographic. Look beyond just their follower count; evaluate their engagement metrics and authenticity. A high engagement rate indicates an active audience that is more likely to be receptive. Micro-influencers are often a great example, as they tend to have built their following through genuine interactions and shared interests.
• Utilize Keywords: Use YouTube’s search bar to find channels and content that resonate with your brand’s identity.
• Leverage Influencer Platforms: Influencer marketing platforms can simplify your search for influencers who align with your brand’s goals and audience. Tools like Influencer Search & Discovery, Influencer Analytics, and Influencer Relationship Management can streamline the process of finding, onboarding, and managing suitable influencers.
• Implement Social Listening Tools: These tools can help you identify influencers who are already discussing your brand or operating within your niche.
• Explore Your Existing Audience: Look within your customer base for brand advocates or customers who are naturally promoting your products or services. Collaborating with them can enhance your brand’s reach, leveraging their existing affinity for your offerings.

How do I reach out to a YouTube influencer?

Establishing a relationship with a YouTube influencer involves mutual effort. Just as you have specific criteria for finding the right influencer, it’s essential to show them why collaborating with you is beneficial.

When reaching out, contact influencers through their official channels or seek out a direct email address.

Make sure to personalize your message for each influencer, highlighting why you want to work with them specifically, how your brand aligns with theirs, and what you can bring to the table.

Maintain a professional and genuine tone while emphasizing your unique selling points.

Keep in mind that popular influencers receive numerous partnership proposals, so they might not respond right away—or at all. Don’t be disheartened; follow up when appropriate and reach out to multiple influencers to ensure your campaign isn’t reliant on just one individual.

Here’s an example of an initial email to grab an influencer’s attention:

—

Dear [influencer name],

I’m [your name], [your position] at [company name], which specializes in [brief description of company]. We’ve been following your YouTube content and believe your influence and expertise align seamlessly with our brand values and goals.

We would love to explore a collaboration with you. Currently, we’re promoting [product/service/campaign], which we think would resonate well with your audience because [value proposition].

We have several ideas for the partnership, including [product reviews, tutorials, sponsored videos, giveaways, etc.]. In exchange, we can offer [budget, free products/services, exposure], which will also help provide additional value to your viewers.

Please let us know if you’re interested in collaborating, and we can discuss the details further.

Thank you, 

[Your Name]

Top 50 YouTube Influencers Worth Checking Out in 2024

We have curated this list to focus exclusively on influencers, omitting official music channels for artists, including those associated with T-Series, SET India, YouTube Music, and YouTube Gaming. To make it easier for you to discover YouTube influencers that align with your interests, we’ve organized the list into general categories.

Please note that the top three categories are ranked by their popularity. “People and Blogs” is listed first, as it represents the most popular category among YouTube influencers, with 28.5% of them creating content in this area. Within each category, you’ll find the leading YouTube influencers ranked by their subscriber counts.

Overall

As of now, here are the YouTube influencers with the highest subscriber counts:

• MrBeast – 312 million
• Kids Diana Show – 124 million
• Vlad and Niki – 123 million
• Like Nastya – 119 million
• PewDiePie – 111 million
• Canal KondZilla – 67.3 million
• A4 – 65.9 million
• Dude Perfect – 60.4 million
• JuegaGerman – 50.9 million
• Fernanfloo – 47.8 million

Top YouTube Influencers in People and Blogs

The YouTube influencers featured on this list primarily focus on vlogging, producing a variety of content that includes gaming videos (not exclusive to gaming), challenges, as well as educational and documentary-style content.

MrBeast

MrBeast, known as Jimmy Donaldson, operates multiple YouTube channels, with his primary channel boasting 312 million subscribers.

That’s just one remarkable figure. In 2017, he created a video in which he counted to 100,000, a move that significantly boosted his rise as a major YouTube star. To date, MrBeast’s videos have accumulated over 57 billion views.

In a recent interview with Time Magazine, Donaldson revealed, “Each video earns a few million in ad revenue, along with several million from brand partnerships.” He mentioned that brands usually pay between $2.5 million and $3 million for a promotional mention. According to the same source, Donaldson earns around $600 million to $700 million annually, which he reinvests into expanding his brand and audience.

Much of his content revolves around impactful actions, often featuring videos where he makes substantial donations. From giving away over 100 cars to donating $1 million in a single video, it’s clear that philanthropy holds a special place in MrBeast’s mission.

How Many YouTube Channels Does MrBeast Have?

MrBeast (Jimmy Donaldson) oversees five YouTube channels:

• MrBeast: Known for cash prize challenges.
• MrBeast 2: Focused on Shorts.
• MrBeast Gaming: Dedicated to gaming content.
• Beast Philanthropy: Centers on philanthropic initiatives.
• Beast Reacts: Features reaction videos.

Recently, MrBeast has faced controversies, particularly regarding his Amazon Video reality series, Beast Games, where some participants reported unsafe working conditions. Additionally, while he is celebrated for his content that highlights good deeds, critics have raised concerns about his monetization of such themes, arguing that he profits from his philanthropic efforts.

A4

A4 (Vlad Bumaga) is a vlogger from Belarus known for his pranks, skits, and challenges. However, his rise to fame hasn’t been without its controversies. In early 2021, he faced accusations from MrBeast and JustDustin for allegedly stealing their thumbnails. A4 somewhat acknowledged this, claiming it was just one thumbnail.

He began his YouTube journey at the end of 2014. Although it took him nearly two years to reach his first 100,000 subscribers, his growth accelerated significantly after that initial milestone. As of this article, A4’s channel boasts 65.9 million subscribers and over 30 billion total video views.

Ricis Official

Ria Yunita, also known as Ria Ricis, is an emerging YouTuber from Indonesia. Prior to her YouTube success, she garnered millions of followers on Instagram, where her content featuring squishy toys was well-loved. Currently, she has 47 million subscribers on YouTube, and her most viewed video, uploaded six years ago, showcases squishy toys and has amassed an impressive 131 million views. In addition to her YouTube career, Ricis has also made her mark in the film industry, appearing in Indonesian movies such as The Wedding Agreement and Target.

Luisito Comunica

Luis Arturo Villar Sudek is the creator of the YouTube channel Luisito Comunica. Besides being a YouTuber, he is also a businessman and internet personality. Prior to launching Luisito Comunica, he experienced setbacks with two other YouTube channels and was part of the team for NoMeRevientes. He clearly learned from those experiences, as Luisito Comunica now boasts 43.1 million subscribers and over 9.9 billion total views at the time of this article. His recent videos have been performing well, with view counts ranging from 1.5 million to 15 million. Notably, a video uploaded three months ago, featuring Sudek visiting La Rinconada, Peru—the “highest city in the world”—achieved 15 million views.

SSSniperWolf

Our list features few female YouTubers, particularly in the gaming category, with SSSniperWolf (Alia “Lia Valentine” Shelesh) being one of the prominent figures. In addition to gaming content, she also shares a variety of upbeat reaction videos on her channel, which currently has 34.6 million subscribers. On average, her videos receive between 1 to 3 million views each month.

Recently, Shelesh faced criticism for several reasons, including allegations of copyright striking a smaller content creator and posting unoriginal reaction videos. In 2023, she also doxxed fellow YouTuber Jacksfilms by visiting his home, taking a photo of it, and sharing it on her Instagram, which raised serious concerns about his privacy.

AH (Atta Halilintar)

Atta Halilintar launched his YouTube channel in early 2014. Over the eight years since then, he has amassed more than 31 million subscribers. Beyond being a YouTube star and content creator, the Indonesian is also involved in acting, singing, and business. He appeared in the film 13: The Haunted in 2018, followed by another horror film, The Return of the Devil Child, the following year.

However, his content has not been without controversy. In 2019, he faced legal action for alleged blasphemy when one of his videos was accused of mocking Islamic prayer movements.

Yuya

Yuya, whose real name is Mariand Castrejon Castañeda, has nearly 25 million subscribers. She is a Mexican YouTuber known primarily for her makeup tutorials and vlogs that showcase her daily life.

While she created her channel in 2009, she didn’t upload her first video—”peinados faciles y lindos” (Easy Hairstyles That Are Cute)—until the following year. Since then, her numerous videos have garnered close to 50,000 comments. She hasn’t posted a new video in two years.

Roman Atwood Vlogs

Roman Atwood runs two YouTube channels: RomanAtwood, dedicated to prank videos, and RomanAtwoodVlogs, his vlogging channel. Both channels are quite successful, with the prank channel boasting over 10 million subscribers and the vlog channel exceeding 15 million.

He launched his prank channel in 2009 and his vlogging channel in 2013. Among his most famous pranks are the Pee Prank, the Ferrari Prank, and the Anniversary Prank. As of now, his most recent upload was three months ago.

Top YouTube Influencers in Entertainment

This list includes various YouTube influencers whose content ranges from music and reviews to vlogs and comedy.

KondZilla

KondZilla is one of Brazil’s largest YouTube channels, boasting over 67 million subscribers. The channel is run by Konrad Dantas, a Brazilian director and screenwriter. His content primarily consists of official music videos, with more than 1,000 produced to date. Each video averages around 60,000 views.

In 2020, Dantas collaborated with The Orchard, a music distribution company, to launch new projects under KondZilla Records, a division of the KondZilla brand.

Dude Perfect

Unlike many other influencers on this list, Dude Perfect focuses on entertainment through trick shots that appeal to audiences of all ages. Founded by Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton, their YouTube channel boasts 60.4 million subscribers. Over the past 12 years, this group of close friends (and a panda) has worked together to build a globally recognized brand. Their effective branding has also led to one of the top influencer merchandise stores, offering a wide range of products. Additionally, they’ve partnered with some of the largest brands in the world, including Walmart, BMW, Ubisoft, AT&T, Nestlé, Paramount, and EA Sports.

Felipe Neto

Felipe Neto Rodrigues Vieira is a renowned Brazilian-Portuguese vlogger and actor, recognized for his impactful work. He established Paramaker, a YouTube business network focused on Brazil’s online video landscape, which he sold in 2015. His YouTube channel boasts over 46 million subscribers, featuring content primarily centered on general entertainment. In 2020, he was named one of Time magazine’s 100 Most Influential People.

In addition to his YouTube success, Felipe founded Instituto VERO, an organization aimed at combating misinformation. His influence among young audiences has led to invitations to speak at UNESCO in Paris and the UN in New York, where he advocates for a healthier digital environment through his efforts against fake news.

Luccas Neto

Luccas Neto, the younger sibling of Felipe Neto, is a Brazilian-Portuguese actor and comedian. His YouTube channel, Luccas Neto – Luccas Toon, has amassed over 45 million subscribers. Besides his success on YouTube, Luccas has also produced more than 10 Brazilian films.

Kimberly Loaiza

Kimberly Loaiza, who hails from Mexico, quickly gained 100,000 subscribers within her first week on YouTube. Her growth didn’t stop there; five years later, her channel boasts over 45 million subscribers, with her videos averaging 14.5 million views monthly. Additionally, she has achieved even greater success on TikTok, where she has 81.6 million followers, making her one of the top influencers in Mexico. Her most recent YouTube video, titled “Mi Ultimo Video” (My Last Video), was uploaded eight months ago.

whinderssonnunes

Whindersson Nunes Batista, a Brazilian comedian and YouTube sensation, boasts over 44 million subscribers on his channel, which he launched in 2013. He primarily shares musical parodies and comedy vlogs. One of his standout videos, a parody of Adele’s “Hello,” has garnered over 79 million views. Typically, his videos receive around 1 million views each.

CarryMinati

With over 43 million subscribers, CarryMinati (Ajey Nagar) is a prominent Indian comedian, rapper, and gamer. Although he uploads less than one video each week, his content resonates strongly with his audience, generating significant engagement and comments. 

His rise to fame has been acknowledged by major publications; in 2019, Time magazine named him one of their Next Generation Leaders, and the following year, he earned a spot on Forbes’ 30 Under 30 Asia list.

Smosh

Smosh is one of the longest-running YouTube channels, launched in 2005, specializing in sketch comedy. Founded by Anthony Padilla and Ian Andrew Hecox, they initially starred in the videos themselves, but since 2015, they’ve incorporated actors into their content.

The name “Smosh” was created by Anthony Padilla in 2002, inspired by a friend’s mispronunciation of “mosh pit.” Their first video featured a Power Rangers theme, but it was a Pokémon-themed video that truly catapulted them to fame, setting YouTube records before being removed by Nintendo’s Pokémon Company due to copyright issues. As of now, their channel boasts over 26 million subscribers.

WatchMojo.com

WatchMojo.com is the official YouTube channel of the well-known Canadian website founded by Ashkan Karbasfrooshan, Raphael Daigneault, and Christine Voulieris. With a mission to entertain its 25.4 million subscribers, the channel explores the people and places that have influenced pop culture. Since its inception in 2007, WatchMojo has consistently released up to four Top 10 videos each day, covering a wide range of topics, from video games to superheroes, resulting in a vast library of thousands of videos available for viewers.

nigahiga

Nigahiga held the title of YouTube’s most subscribed channel at various times between 2008 and 2011. During this period, Ryan Higa was the first to achieve 2 million subscribers in 2010 and 3 million in 2011.

The channel was launched in 2006 by Ryan Higa and Sean Fujiyoshi while they were still students. Initially, their videos featured lip-syncing to popular songs, though they faced several copyright issues. Over time, Ryan began creating mostly original music.

After relocating to Las Vegas for university, Ryan primarily produced solo content. In 2012, he established the Ryan Higa Production Company to facilitate video production, with Sean Fujiyoshi joining the team.

REACT

In their thirties, Benny and Rafi Fine, the creators of the REACT videos, are considered somewhat older in the online video scene, often referred to as the “uncles” or “grandparents” of the genre.

Their REACT series, which includes Kids React, Teens React, Elders React, YouTubers React, and Adults React, has gained significant popularity since its launch in 2010. They produce various other content as well and currently have over 20 million subscribers.

However, they faced backlash in 2016 when they attempted to trademark the term “react” for their videos, which angered many on YouTube, as it would prevent others from creating reaction content. As a result, they lost 500,000 subscribers in just one week. The brothers quickly apologized and withdrew their trademark applications.

BuzzFeedVideo

BuzzFeedVideo is the YouTube channel affiliated with the well-known website BuzzFeed. The site’s concise and engaging articles, designed for virality, align perfectly with YouTube’s video format. Similar to the BuzzFeed website, their YouTube content covers a diverse array of topics in a lively manner.

BuzzFeed operates multiple channels, but their primary channel has nearly 20 million subscribers. They consider this their flagship channel, dedicated to producing and highlighting original content.

Good Mythical Morning

Good Mythical Morning is designed to resemble a daytime talk show, hosted by Rhett and Link (Rhett McLaughlin and Charles Lincoln). They describe themselves as “internetainers.” This is just one of their YouTube channels, but it stands out as their most successful, with 18.7 million subscribers.

Rhett and Link launched Good Mythical Morning in 2008 and have since released over 3,700 videos across ten series. The show primarily explores the quirky lives of the hosts and discusses content from their other channels. While many episodes tackle a variety of topics, those aired on Thursdays and Fridays typically follow a seasonal theme.

Porta dos Fundos

Porta dos Fundos is among Brazil’s most successful YouTube channels, launched in August 2012 and boasting 18.2 million subscribers.

This creative collective was established by five friends—Antonio Tabet, Fabio Porchat, Gregorio Duvivier, Ian SBF, and John Vincent de Castro—who were frustrated with the limited creative freedom in Brazilian television. They opted to create a channel focused on humor skits on YouTube. Over time, they have developed a substantial cast and crew, gaining significant popularity among fans of comedy in Brazil.

FailArmy

In a sense, FailArmy might be considered YouTube’s most disheartening channel, as it revels in the failures of humanity. However, this focus on failure has turned into success for FailArmy, amassing over 17 million subscribers eager to watch others experience mishaps. With a collection of more than 610 videos, they offer plenty of examples of human blunders. Each month, they also feature a “Fail of the Month” to highlight.

Werever2morro

Known outside of YouTube as Gabriel Montiel Gutierrez, Werevertumorro is a Mexican vlogger and gamer. He creates sketches alongside the w2m Crew, a collective of 13 friends who each run their own channels and enjoy collaborating on videos. Despite the group’s collective efforts, Werevertumorro has emerged as the fan favorite, boasting over 16 million subscribers.

However, the channel has not seen a new upload in two years. In 2022, Gutierrez also announced that his YouTube channels had been hacked.

ERB

Despite having fewer than 100 videos, ERB (Epic Rap Battles of History) boasts over 14 million subscribers. Created by Nice Peter and epicLLOYD, this comedy series is well-known for its rap battles. One of their most viewed episodes pits Barack Obama against Mitt Romney, racking up over 160 million views. Other notable battles include Steve Jobs versus Bill Gates, Rasputin versus Stalin, and Mozart versus Skrillex.

Top YouTube Influencers in Video Games/Gaming

These YouTube influencers specialize in producing content related to video games, including playthroughs, commentaries, and vlogs.

PewDiePie

We have consistently covered the highs and lows of PewDiePie, also known as Felix Arvid Ulf Kjellberg, the top YouTube influencer. Despite facing backlash for some of his controversial content, he maintains a strong following among his dedicated fans. Since launching his channel in 2010, the Swedish YouTuber has amassed 111 million subscribers.

PewDiePie affectionately calls his audience the Bro Army. His videos primarily feature him playing horror and action games while providing commentary, creating a friendly atmosphere that resonates with his viewers.

Recently, as PewDiePie shifts towards a more relaxed phase, his content has increasingly showcased his family, including his wife, Marzia Kjellberg, and their son, Björn.

One takeaway from PewDiePie’s controversies is the importance for brands to conduct thorough research before partnering with YouTube influencers. It’s crucial to ensure alignment between your brand values and those of the influencers you choose to collaborate with. PewDiePie’s popularity stems from his ability to deliver exactly what his audience desires—content that is often non-family-friendly and politically incorrect.

JuegaGerman

Launched in 2013, JuegaGerman is the gaming channel of Germán Alejandro Garmendia Aranis. His inaugural video featured gameplay of Slender, and since then, he has shared a wide range of content showcasing popular games.

This channel has allowed him to set multiple records for a creator managing two channels. It continues to grow swiftly, currently boasting over 50 million subscribers. However, as JuegaGerman is conducted in Spanish, viewers will need to understand the language to fully appreciate his humor.

Fernanfloo

Luis Fernando Flores Alvarado, hailing from El Salvador, launched his Fernanfloo channel in May 2011. Most of his content revolves around gaming, vlogs, and occasional comedic sketches.

His debut video was a Star Wars parody featuring dogs battling like Jedi. Over time, he shifted towards gameplay videos of indie games. It was a series of GTA V videos released in 2013 that significantly boosted his YouTube popularity, resulting in a rapid increase in subscribers.

elrubius OMG

Spanish-Norwegian YouTuber elrubiusOMG, whose real name is Rubén Doblas Gundersen, ranks among the most popular Spanish creators. His channel primarily features gameplay and vlogs.

He started his journey in 2008 with Skyrim gameplay, but faced copyright challenges with that channel. In 2011, he launched the elrubiusOMG channel, once again focusing on Skyrim content.

In 2020, he secured an exclusive streaming deal with Twitch, where he has become a leading influencer. However, much of his success can be attributed to the foundation he built on YouTube.

Markiplier

Mark Edward Fischbach, known as Markiplier, is one of the top YouTubers, particularly in the gaming genre, and is currently in his 30s. He shares gameplay footage along with his in-game commentary, showcasing his passion for horror games.

He has amassed over 36 million subscribers and creates special thank-you videos each time he hits a new milestone, sharing insights into his future projects. As of now, Markiplier has uploaded 5,645 videos, garnering over 21 billion total views.

VEGETA777

The phenomenon of uploading videos featuring Minecraft gameplay has become incredibly successful, leading to numerous dedicated YouTube channels. One such channel is VEGETTA777, run by Samuel de Luque. This Spanish channel focuses on his commentary while playing games like Minecraft, Battlefield, Saints Row, and Garry’s Mod.

What sets his channel apart is his effort to craft narratives within his videos, presenting them like mini-movies. With a fan base that spans Spain and Latin America, he boasts over 34 million subscribers on YouTube.

rezendeevil

Pedro Afonso Rezende Posso, known as rezendeevil, is a Brazilian YouTuber recognized for his Minecraft videos and vlogs, similar to VEGETTA777 and DanTDM. One of his most popular videos, which has garnered over 30 million views, features a Minecraft versus Pokémon theme.

His recent uploads primarily showcase his friends, and his YouTube channel has surpassed 30 million subscribers.

 Jacksepticeye

Jacksepticeye, whose real name is Seán William McLoughlin, is an Irish YouTuber known for his vibrant green hair. Since 2012, he has been sharing videos on his gaming channel, offering energetic commentaries while playing various games.

In addition to his distinctive Irish accent, Jack humorously identifies as “the last remaining Bossatronio from the planet Bossatron (Spore).” The names “Jack” and “Septic Eye” come from his childhood.

He produces a series of videos focusing on specific games, particularly adventure titles, with Shadow of the Colossus being one of his favorites. As of this writing, he has accumulated just over 30 million subscribers.

DanTDM

DanTDM, previously known as TheDiamondMinecart, is a well-known gaming channel with over 28 million subscribers, hosted by Daniel Andrew Middleton. He is particularly recognized for his hugely popular Minecraft content.

Daniel takes his YouTube career seriously, having uploaded more than 3,700 videos that collectively have amassed nearly 20 billion views. His success has even led him to embark on book tours in the United States.

In his Minecraft videos, Daniel features a variety of characters, including Dr. Trayaurus, Grim, Melbot, Craig The Mailman, McDuck, Denton, Terrance, and Iron Man (an Iron Golem).

He celebrates subscriber milestones with special gestures, such as revealing his face online when he reached 100,000 subscribers.

VanossGaming

Vanoss is the pseudonym of Evan Fong, who launched VanossGaming in September 2011. Since then, the channel has rapidly gained popularity and now boasts over 25 million subscribers.

His videos primarily feature him and his friends playing games like GTA V Online and Gmod. His group of gaming companions includes Moo Snuckel, I AM WILDCAT, Daithi De Nogla, Ohmwrecker, Lui Calibre, BasicallyIDoWrk, Mini Ladd, Terroriser, Mr Sark, fourzer0seven, BigJigglyPanda, and H2O Delirious.

VanossGaming is recognized for fostering a more positive community compared to many other channels, resulting in friendly interactions among fans and few disputes. Additionally, his audience spans a diverse range of ages, attracting children, teenagers, and adults alike.

Top YouTube Influencers in Kids

This list highlights YouTube influencers who are kids creating content specifically for children and their parents. Their videos encompass a wide array of subjects, including educational content and unboxing experiences.

Kids Diana Show

What began as a way for Vlad and Elena to share videos of their daughter, Diana, quickly transformed into one of the largest YouTube channels. Within just over a year, the Kids Diana Show, a Ukrainian channel, reached a million subscribers. As of 2024, it has grown to 124 million subscribers, featuring 1,248 videos and over 105 billion views.

With her parents’ support, Diana creates content that includes children’s songs, unboxing videos, and vlogs. The videos often feature minimal dialogue, focusing instead on costumes and facial expressions. The channel’s immense success prompted both parents to leave their full-time jobs to fully dedicate themselves to its growth.

Vlad and Niki

Vlad and Niki is one of the youngest YouTube channels, much like the kid influencers behind the content. The brother duo launched their kids’ channel in 2018, and in just six years, they’ve surged to 123 million subscribers, up from 77 million two years prior. Their videos combine live action, music, and animation, and the channel is owned by Content Media Group FZC, LLC, which was co-founded by their parents, Victoria and Sergey Vashketov. They even operate an online store where they offer merchandise like T-shirts.

Like Nastya

The face of the popular Like Nastya YouTube channel is Anastasia Radzinskaya, a 10-year-old Russian-American content creator. With her father’s assistance, she produces entertaining and educational videos in multiple languages. 

Originally launched as a toy unboxing channel, it has now grown to nearly 120 million subscribers, with her videos averaging over 22 million views each.

Maria Clara & JP

Since 2015, the sibling duo has been creating content focused on their daily activities, games, and challenges. As of now, these Brazilian YouTubers have slightly over 44 million subscribers. Although they upload approximately two videos each week, their content garners around 9 million views monthly.

Ryan’s World

In 2018, Forbes reported that Ryan Kaji, the creator of Ryan’s World, earned $22 million, making him the highest-earning YouTuber that year. By 2023, his earnings were estimated to have increased to $30 million. 

Initially known as Ryan ToysReview, his channel was among the leading unboxing channels on YouTube, and his toy reviews often influence toy sales. He also has a branded line of toys, Ryan’s World Toys, sold at Walmart.

 

Top YouTube Influencers in Fitness

Here are a few standout YouTube fitness influencers to check out.

Yoga With Adriene

Yoga with Adriene is the go-to channel for yoga enthusiasts. Her soothing style and tutorials for all skill levels have contributed to her growing viewership. With over 700 videos, she offers everything from quick routines to comprehensive classes and detailed pose tutorials.

Jeff Nippard

Jeff Nippard stands out among top fitness influencers due to his chemistry background. His guidance is rooted in scientific principles and peer-reviewed research, moving beyond mere anecdotal advice. Nippard’s videos seamlessly blend practical muscle-building tips and dietary recommendations with in-depth educational content, ensuring viewers receive detailed and valuable insights.

Athlean X

Similar to Nippard, Jeff Cavaliere from Athlean X emphasizes a straightforward, science-based approach to fitness. As a celebrity trainer with years of experience, he focuses on debunking prevalent fitness myths on YouTube. A significant portion of his channel is devoted to scrutinizing weightlifting trends that could lead to injuries.

Blogilates

Blogilates is a prime example of how creators transform content into careers and products. As an early fitness YouTuber, she has built a successful activewear brand alongside her channel, which mainly features bodyweight exercise tutorials and approximately 15-minute workout routines designed for busy viewers.

Carla Rowena

Carla Rowena’s channel offers a unique blend of fitness and lifestyle content. In addition to conventional workout routines, she documents her experiences as a parent. Recently, she released a series of postpartum workout videos, showcasing how creators can effectively engage multiple audiences simultaneously.

Top YouTube Influencers in Makeup and beauty

Michelle Phan

Michelle Phan’s channel gained popularity through her celebrity makeup tutorials, but now it mainly emphasizes product reviews and routine breakdowns. Alongside her YouTube success, she founded EM Cosmetics.

Her videos are detailed and often have an ASMR quality due to her soothing presentation. Occasionally, Phan also shares lifestyle content and personal vlogs for added variety.

Jackie Aina

Jackie Aina aims to redefine “the standard of beauty” through her routine videos, vlogs, and self-care content. Although she initially gained popularity with beauty reviews, her channel now centers primarily on self-care, with makeup as a secondary element. Recent videos feature sponsorships from brands like CashApp, showcasing how YouTube beauty influencers are leveraging paid partnerships for their content.

Taylor Wynn

Taylor Wynn has been sharing beauty tutorials and reviews for more than ten years. She regularly uploads routine videos and recommendations, as well as longer vlogs. Many of her videos exceed 30 minutes, showcasing her in-depth exploration of her favorite products from Ulta, Sephora, and more.

NikkieTutorials

NikkieTutorials delivers a bold style that sets her apart from other beauty YouTubers, and her 14.5 million subscribers reflect her success. 

Her quick edits, humor, and use of memes make her content engaging. By testing viral hacks and unusual routines, she offers both entertainment and a showcase of her makeup artistry. 

Though she now posts fewer long-form videos, Nikkie continues to create short makeup applications and reaction clips.

Huda Beauty

Huda Beauty, similar to many beauty influencers on YouTube, transitioned from sharing makeup tutorials to establishing her own cosmetics empire. With 4 million subscribers on her channel and a rapidly expanding brand, Huda exemplifies the influence she wields as both a beauty icon and entrepreneur.

Unleashing the Potential of YouTube Influencers

Establishing a strategic partnership with the right YouTube influencers involves more than just identifying the most popular ones. It requires fostering genuine collaborations, experimenting with various content formats, and nurturing long-term relationships with these influencers. Additionally, staying informed about platform updates and emerging trends is crucial for maintaining a competitive edge and creating more innovative campaigns.

Finally, measuring and optimizing the effectiveness of your influencer campaigns is essential. This includes setting clear objectives, monitoring key metrics such as views, likes, and comments, and conducting A/B tests to determine which types of content, messaging, or influencers resonate best with your brand and audience.

YouTube Influencers – Frequently Asked Questions

What distinguishes a YouTuber from an influencer?

Influencers are typically bloggers or vloggers recognized for their expertise in specific areas, and they often promote brands through sponsored content. Their primary goal is to engage their audience and cultivate strong relationships, effectively preparing their followers to be “influenced.” In contrast, YouTubers, who are part of the broader “content creator” category, concentrate on creating high-quality, valuable video content—whether short or long—rather than solely focusing on audience growth or engagement.

How do YouTubers earn money from their content?

The platform offers multiple ways to earn revenue, including:

• Ad revenue and YouTube Premium
• Super Chat and Super Stickers
• YouTube Shopping
• Channel Memberships
• YouTube Brand Connect
• Super Thanks

Who are the top influential YouTubers, and what makes them stand out?

Figures like MrBeast, PewDiePie, Like Nastya, and A4 rank among the most influential creators. They excel at producing high-quality content that resonates with and captivates their viewers. These YouTubers effectively build their communities by interacting with fans and consistently delivering authentic content that their audiences can connect with.

What should brands consider when selecting top YouTube influencers? 

Before engaging with a YouTube influencer, keep these key factors in mind:

• Audience Demographics: Verify that the influencer’s audience matches your target demographic in terms of interests and characteristics.
• Engagement Rate: Opt for influencers with higher engagement rates, as this indicates a more connected and responsive audience.
• Content Relevance: Select influencers whose content aligns with your niche or industry. This increases the likelihood that their audience will be genuinely interested in your offerings.
• Content Quality and Consistency: Ensure the influencer can consistently produce high-quality, relevant content. This is essential for fostering brand growth and maintaining a dedicated audience.
• Previous Collaborations: Review their history of working with brands similar to yours. Assess whether their content and style align with your brand’s messaging.

What are the most popular niches for YouTube influencers? 

Some of the trending niches include:

• Travel
• Fashion
• Health and Fitness
• Food
• Gaming
• Beauty
• Technology
• Finance

How has the role of YouTube influencers changed over the years? 

The transformation of YouTube influencers mirrors the larger shifts in digital media and consumer habits. Initially, many started as hobbyists sharing original video content. However, some have built massive followings, leading to substantial influence over audiences, prompting brands to collaborate with them. Additionally, many influencers have expanded their content to include more diverse and niche topics to cater to their specific target audiences.

How do leading YouTube influencers in the gaming niche stack up against one another?

What are the main differences among top entertainment YouTube influencers?

Conclusion

Influencer marketing on YouTube is a powerful way to expand your brand’s reach and establish credibility. However, with countless creators on the platform, finding the right ones can be daunting. Although you could use the YouTube search bar, search engines, or social media, the lack of effective filters often results in irrelevant matches. A better solution is to use influencer search tools. Hopefully, this article by System SocialZ has provided you with a general overview of YouTube influencers and how to find the right partner.