YouTube Trending is always shifting, with new interests emerging all the time. In a world where viewers have endless content at their fingertips, it’s crucial to stay on top of these trends if you want your videos to capture attention. To truly resonate with your audience, you’ll need to consistently adapt your content to their evolving preferences.
So, how can you track these trends and make them work for you? That’s what we’ll dive into here. In this article, System SocialZ will show you how to harness YouTube insights to create engaging videos that your audience loves, while also increasing your brand’s visibility.
What is YouTube trending?
YouTube’s Trending section is designed to highlight videos that capture attention and appeal to a broad audience within a specific demographic.
This means that even if your language settings are in English, you might still see videos in French if you’re located in a French-speaking region.
Additionally, YouTube’s Trending section showcases global events and a diverse range of creative content from various creators worldwide.
How It Works
YouTube Trending provides insight into what’s currently popular both on the platform and globally. Some trends are easy to predict, like the release of new songs by famous artists or upcoming movie trailers.
The Trending section displays a collection of top videos specific to each country, with the list refreshing around every 15 minutes. With each refresh, a video’s ranking may rise, fall, or remain unchanged based on its ongoing performance.
Leveraging YouTube Trending for Better Engagement
As new trends emerge, viewer behavior is evolving at a rapid pace. This shift means YouTube marketers need to stay attuned to their audience’s interests and create content that caters to those changing needs.
But how can you identify what your audience on YouTube is interested in?
One key way audiences communicate their preferences is through search queries, likes, dislikes, the Not Interested feature, and survey feedback on YouTube.
With over 2 billion users globally, YouTube’s algorithms collect and analyze this data, making it a goldmine for understanding consumer interests, preferences, intent, and behavior.
YouTube search trends offer valuable insights into customer behavior and intent, making them an essential tool for shaping your marketing strategy. These trends can also inform other marketing decisions, such as:
– Which social media platforms should you prioritize
– What types of videos your audience will find engaging
– How frequently to post content across these platforms
For instance, there has been a growing demand for short-form videos on platforms like TikTok and Instagram Reels.
According to eMarketer, over 75% of U.S. adults now spend around two hours daily watching short-form videos.
In response to this trend, YouTube launched YouTube Shorts, which has seen rapid adoption even in its beta phase. Since its release in 2020, YouTube Shorts has already reached over 6.5 billion daily views.
As mobile video consumption skyrockets, YouTube has also introduced features like live streaming to allow users to watch exciting content on the go. This shows how quickly viewers adapt to new trends, and staying on top of these shifts can greatly benefit your brand.
By diving into YouTube trend analytics, you can access a treasure trove of data, including keywords, topics, and consumer behaviors. Using these insights will help you:
– Produce timely, trendy, and relevant content that resonates with your audience
– Boost your YouTube rankings and brand visibility
– Refine and optimize your YouTube and video marketing strategies
– Stay ahead of competitors and more.
How can you find YouTube trending topics?
There are several reliable resources to access the latest, real-time YouTube trends. Some of the most popular include:
– YouTube Trending dashboard (country-specific)
– Popular on YouTube page (global trends)
– Google Trends for YouTube
However, simply knowing where to find trends isn’t enough. It’s essential to understand the factors that contribute to a video going viral on YouTube. With this knowledge, you can better capitalize on current trends.
Let’s explore these three tools in more detail.
Trending on YouTube
The YouTube Trending page showcases a diverse array of videos that reflect what’s currently popular both on the platform and worldwide. Here, you can discover content such as new music releases from top artists, movie trailers, humorous clips, and viral sensations.
The trending videos are tailored to the viewer’s country, with the exception of India, where the same list of trending videos appears for the nine most prevalent Indic languages.
Additionally, you can modify your country settings to see what’s trending in a particular location.
As the page refreshes approximately every 15 minutes, the rankings of videos may shift, reflecting their ongoing performance.
Popular on YouTube: Finding and Using Trending Topics
Pages like YouTube Trending and Popular on YouTube serve as valuable tools for brands, marketers, and creators, offering a glimpse into what’s currently popular. These pages showcase trending topics, allowing you to tap into hot subjects and engage with a large audience.
You can gather insights from these pages using tools like Google Trends for YouTube or Keyword Tool for YouTube. These resources provide a more in-depth understanding of specific topics and viewer search behavior, which can be filtered by time period or location.
This approach not only helps you identify trending topics but also gives insight into seasonal variations. While creating content around trends can boost views in the short term, understanding seasonal patterns allows for content that can maintain long-term viewership.
Utilizing Google Trends for YouTube: Two Methods
There are two primary methods to leverage Google Trends for YouTube.
The first approach is to access the official Google Trends website directly, though this method does have certain limitations that we will explore later.
To use Google Trends for YouTube, visit trends.google.com and input your seed keyword, such as “swimming.” You can adjust your settings, including the target region, but the last option is crucial.
Select ‘Web search’ and then choose ‘YouTube search.’
Now, Google Trends will display results specifically for YouTube. The graph illustrates how interest in the topic peaks during the summer and dips in the winter.
Scrolling down, you can find some ‘rising’ or trending queries associated with this keyword.
As for the limitations of Google Trends, here are a couple to note:
- It doesn’t provide numerical values indicating the popularity of a keyword. Instead, Google Trends presents the relative popularity of a keyword over a specified time frame or region.
- There’s no search volume data available for the seed keyword or the suggested keywords, making it challenging to determine which YouTube keywords to target for creating trending content.
What can you do with YouTube trending data?
As a brand, marketer, or content creator, it’s essential to stay informed about developments in your industry, community, and even globally. This awareness enables you to produce content that resonates with your target audience and remains relevant.
Various tools can provide you with valuable insights to guide your content creation. These tools reveal high-volume keywords, trending topics, and seasonal patterns, giving you a clearer understanding of viewer preferences and consumer behavior.
There are countless opportunities to create videos. In a constantly changing world, new events and ideas emerge daily across various niches and genres. To gain an advantage in YouTube’s search results, aim to be among the first creators to address a trending topic with your content.
How to Get Your Video to Trend on YouTube
To make your videos trend, it’s crucial to understand how YouTube’s Trending section operates.
Several key factors must be considered:
– The speed at which views are generated
– The total view count
– How the video performs compared to others on the same channel
– The origins of the view count, including external sources
– Viewer watch time
– The video’s age
Create Compelling Thumbnails
If you’re not familiar, a video’s thumbnail is the image displayed before someone clicks on it.
It’s crucial for your thumbnail images, titles, and preview snippets to be captivating since they are the first things viewers encounter.
When executed effectively, thumbnails can spark curiosity among potential viewers.
However, avoid using thumbnails that, while related to your headline, do not accurately represent the content of your video, as this can lead to viewer confusion.
Instead, opt for a high-quality and vibrant image for your thumbnail—this approach will greatly enhance interest and encourage clicks on your video.
Promote Your Videos Promptly
After publishing your video, it’s crucial to promote it as quickly as possible, ideally within the first three days.
Having a large subscriber base makes this easier; a simple notification about your new video can generate interest.
If you have fewer subscribers, share a link on social media platforms such as Facebook, Instagram, LinkedIn, and Pinterest to drive traffic to your video.
Additionally, consider writing a blog post related to your video topic and featuring the video there. You could even hire professionals like Adsy to create the blog posts for you, saving you time.
The key takeaway is to maximize viewership within the first 72 hours of your video’s release. The more views you accumulate during this period, the better your chances are of making it trend.
Create an Autoplay Playlist
YouTube’s autoplay feature is a fantastic way to boost the viewing sessions of your videos.
To take advantage of this, assemble a playlist for your videos, especially if they cover similar topics.
For example:
If your channel focuses on teaching English, consider dividing the subject of verb tenses into several shorter videos instead of creating one lengthy one.
Then, compile all your videos on verb tenses into a single playlist.
And there you have it—a playlist ready to go!
Maintain a Focus on Your Niche
Achieving viral success is about more than just one video; it encompasses your entire YouTube channel.
To build a channel with viral potential, it’s important to avoid experimenting with content or posting videos on unrelated topics.
Your content should resonate with a specific audience seeking your type of material. If you frequently shift your focus with each new video, you risk alienating your existing subscribers, thereby diminishing your chances of gaining viewership in the crucial early days following a video’s release.
This strategy not only boosts your video views but also helps you attract more subscribers.
Create Longer Videos
Research by Tubefilter indicates that videos lasting at least 8 to 10 minutes have a 360% higher likelihood of engaging viewers compared to shorter, 5-minute videos.
This suggests that longer videos tend to perform better overall.
Moreover, there’s a link between session duration, total views over a video’s lifespan, and its length.
However, the key to successful longer videos is to ensure they remain engaging throughout. If the content isn’t captivating, viewers may lose interest and stop watching prematurely.
Optimize Metadata for Search and Use Tags
It’s important to note that your videos appear not only on YouTube but also in Google search results. This means making your videos easily discoverable is crucial.
To achieve this, ensure your meta title, tags, and meta descriptions are optimized for visibility on Google.
A common mistake among content creators is placing tags within their meta descriptions. Avoid this practice. Instead, use the meta description as intended: to provide a concise summary of the video and enhance user experience.
To find the most effective tags, refer to word clouds that illustrate frequently used terms by YouTubers.
For instance, if your content focuses on beauty and makeup, consider using keywords such as “makeup,” “beauty,” and “beautiful.” Additionally, tag your videos with labels like “How-to” and “tutorials.”
Invest in Promotion
While the YouTube algorithm isn’t structured as a pay-to-win system, investing in video promotion can give you a significant advantage over your competitors.
The optimal time to engage in paid promotion is within the first 78 hours following your video’s release. This strategy not only boosts your video’s view count but can also help attract new subscribers.
Maintain Consistency
Receiving a handful of likes and views is one thing, but achieving trending status requires a more substantial effort.
It takes more than just a few videos to reach that goal. The extent to which people watch and share your content is often tied to your subscriber count.
Let’s be honest—having a large following, both on and off YouTube, definitely gives you an edge, and building that audience takes time.
By consistently uploading high-quality content, you can attract more views and subscribers. Viewers appreciate reliability, and a regular posting schedule enhances your reputation as an emerging influencer, showcasing your ability to deliver valuable content consistently.
What determines a video’s ranking on YouTube trends?
The competition for a spot on YouTube’s Trending page is intense. Since there is only a limited number of videos that can be featured, the platform selects content that resonates with a diverse audience.
Additionally, it aims to showcase a wide range of topics and events occurring both on YouTube and globally, often highlighting videos that are either distinctive or unexpected. YouTube Trending strives to balance these factors by taking into account various signals, such as:
– Total and current view counts
– The growth rate of views
– The sources of views, including external platforms like social media, blogs, and news sites
– The video’s age
According to YouTube:
These signals indicate that the video with the highest number of views on any given day may not necessarily hold the top position on YouTube Trending. Moreover, videos with a greater view count might appear lower than those with fewer views. Even if your video meets all these criteria, it might not appear on YouTube Trending due to the presence of many other qualifying videos.
The system aims to select videos that are most relevant to viewers and accurately represent the wide array of content available on the platform.
How To Use YouTube Algorithm to Rank on the Trending Page
As previously mentioned, YouTube curates videos based on various signals relevant to viewers. Consequently, the most popular videos on a particular day do not always secure the top positions.
For instance, the video with the highest view count might not be ranked #1 on the Trending page, and videos with a greater number of views can sometimes appear lower than those with fewer views.
YouTube maintains a level playing field for creators by not favoring specific individuals or accepting payment for ad placements on the Trending section.
To maximize your chances of appearing at the top of the Trending page, here are some strategies to leverage the YouTube algorithm effectively.
View Count
Videos that generate a significant number of views are more likely to reach the top of the Trending page.
Whether you represent a brand or work in marketing, it’s essential to create high-quality, engaging content. This focus can enhance your visibility on the Trending page, the YouTube Homepage, and Suggested Videos.
For instance, within the music category on Trending, you’ll typically find videos that have exceeded 100,000 views. Achieving a spot on the YouTube Trending page indicates the strong performance of these videos in terms of views, likes, and comments.
Viewing Trends
Another key factor for achieving a high rank on the Trending page is the speed at which a video accumulates views.
Take, for example, the trailer for Spider-Man: No Way Home, which garnered over 53 million views within just three weeks of its release. This remarkable viewing trend on YouTube suggests that the video resonates with a wide audience in countries like Spain, the US, and the UK.
As a result, the YouTube algorithm is likely to promote it to other users on the Trending page, Homepage, and Suggested Videos section.
Origin of Views
Attracting views from various sources, including platforms beyond YouTube, can enhance your ranking and increase your chances of success.
When your content receives views from diverse origins, it demonstrates that it is valuable and relevant to a wide audience, extending beyond just YouTube users. To draw in more views, subscriptions, and engagement, consider implementing strategies such as:
– Embedding your videos on your blog or website.
– Promoting your content across different social media platforms like Twitter, Facebook, and LinkedIn.
– Collaborating with other channels, influencers, and brands.
The Age of Your Video
The YouTube Trending section showcases real-time activity, meaning the algorithm prioritizes new, captivating, and worthwhile content.
While older videos may attract significant views, it’s the recent uploads that resonate with current trends that will achieve better rankings. Thus, it’s advisable to regularly produce content that is relevant to ongoing trends.
Relative Performance to Your Other Videos
Having a few successful videos is not sufficient; it’s crucial that your channel’s recent uploads also receive significant views and engagement.
The YouTube algorithm assesses both audience and individual video signals for recommendations, meaning that underperforming videos can negatively impact your overall ranking. For instance, if most of your content is frequently declined by viewers in YouTube recommendations, this could lead to a drop in total channel views and rankings.
YouTube trends vary by country, reflecting the general market sentiment, which includes:
– Demographics (such as age and gender)
– Viewing habits (like preferred devices and genres)
– Content preferences
– Seasonal trends and competition
As a result, it’s beneficial to take a more targeted approach in creating videos that resonate with your specific audience and niche, which can help sustain your channel’s growth.
To improve your video rankings, it’s essential to develop a strong visual identity. Tools like Promo.com provide various templates, design elements, filters, effects, and features to assist you in creating engaging videos that draw in more views and subscribers.
4 Places to Find Trending YouTube Topics for Your Videos
A key question arises on the journey to increasing views and subscribers:
What topics are currently trending on YouTube, and how can I discover them?
The reality is that you may need to venture beyond the platform itself. The most popular topics for YouTube can be found all across the internet, and exploring various sources will help you uncover more trends!
Here are six trustworthy locations to start your search.
Explore the Google Trends Website
As we mentioned, some of the best trends originate outside of YouTube, and Google Trends is a great tool for uncovering them. This platform displays the popularity of various topics online over a significant time frame.
Here’s how to utilize Google Trends for your YouTube needs:
Option 1: Trending Searches
- Visit Google Trends and select “Trending Now” from the left navigation menu.
- Choose a country, then explore the first two tabs on the interface: daily search trends and real-time search trends.
The daily tab displays what has been trending over the past few days, while the real-time tab reveals searches that are currently popular. Both options provide a solid overview of what’s trending online.
Option 2: YouTube Search
- On the Google Trends homepage, enter a keyword into the search bar—ideally something relevant to your channel. For instance, let’s use “pumpkin spice latte.”
- Select a specific region, time frame, category, and opt for YouTube as the search type.
Examine the graph to assess the popularity of your chosen topic. In this case, “pumpkin spice latte” shows an increase in interest as fall approaches.
Want to dig even deeper? Scroll down to find the section for related topics and queries. This area reveals additional topics linked to your original search that could inspire fantastic video ideas.
Explore the Trending Tab on YouTube
If you’re curious about trending topics on YouTube, the explore section is the place to be. Within this section, you’ll find a trending tab that highlights the most popular videos currently on the platform.
Visit the YouTube homepage and click on the Trending option in the left navigation menu.
This page displays the top trending videos on YouTube, organized by categories such as music, movies, gaming, and more. While it may not provide as much detail as Google Trends, it’s an excellent resource for observing what’s popular in various niches.
Discover Trending Topics on TikTok
TikTok is the birthplace of many trends. If you’re interested in what’s currently hot (or what might soon become popular on YouTube), diving into TikTok is a wise choice.
However, simply “watching videos” is just the beginning. To catch up more quickly, check out the trending videos and hashtags available in the TikTok Creative Center.
Go to the TikTok Creative Center and click on the Trends tab. Here, you’ll find trending hashtags, songs, videos, and creators that frequently make their way to YouTube!
Explore Trending YouTube Topics on X
People turn to X (formerly Twitter) to catch up on what’s happening at the moment, making it an ideal platform to discover trending topics for your videos.
If you haven’t done so yet, sign up for X and follow topics that align with your YouTube channel’s content.
13 YouTube Trends You Can’t Ignore in 2025
With approximately 2.68 billion users, YouTube has become a vital platform for both marketers and consumers. It allows consumers to engage with their favorite brands in a way that few other social networks can match.
As a marketer and content creator on YouTube, it’s essential to keep an eye on the latest trends through analytics and reports. Doing so will enable you to connect with audiences more effectively and identify trending topics that can help boost views, enhance engagement, and attract new subscribers.
Here are the top 13 trends you should consider integrating into your YouTube content creation:
Trend #1: Harness the Appeal of Challenge Videos
Challenge videos rank among the most popular trends on YouTube, offering a fun and engaging way to connect with your audience and foster a sense of community around your channel.
According to Google Trends, the popularity of the term “challenge” consistently hovers in the 80s on a scale from 0 to 100, with 100 being the highest level of interest. This sustained enthusiasm for challenge videos can significantly boost your subscriber count and generate more views compared to standard content. Typically, these videos involve setting specific goals or completing tasks within a designated timeframe, often infused with humor or a lighthearted tone.
Challenge videos allow you to showcase your unique personality, setting your content apart from others. It’s crucial to select challenges that resonate with your audience and align with the values of your brand or channel. Additionally, ensure that the challenges are safe, suitable, engaging, and entertaining for your viewers.
Trend #2: Craft Mini-Masterpieces with YouTube Shorts
With over 1.5 billion viewers tuning in to trending YouTube Shorts each month, they have emerged as one of the platform’s leading trends.
YouTube Shorts are a relatively recent addition, akin to TikTok videos or Instagram Reels. These vertical videos can be up to 60 seconds long and are featured in a dedicated section of the YouTube app and website, making them easily consumable for your audience.
The younger demographic particularly enjoys YouTube Shorts, making them a significant trend. This format provides an entertaining and engaging way for creators to quickly showcase new and trending content, allowing their followers to discover videos effortlessly.
Trend #3: Utilize Live Streaming to Expand Your Audience
Recognizing the appeal of live streaming for consumers, YouTube has integrated its Live feature into its core offerings.
For instance, the live stream of Coachella 2019 drew an impressive 82.9 million live viewers. Google reports that over 60 of the 100 most popular YouTube live streams in terms of peak concurrent viewers occurred in the last two years.
Many social media platforms now provide live streaming capabilities, allowing creators to showcase their activities or projects to their audience. YouTube facilitates engaging live streams that serve both educational and entertainment purposes, capturing viewers’ attention and increasing your reach. You can also leverage live streaming to connect with your audience and establish authority through:
– Interviews with industry professionals
– Q&A sessions
– Live shopping events (a rising trend in e-commerce expected to grow in the Western market in the coming years)
Live streams lend a sense of authenticity and credibility to video content. Creators and businesses utilize YouTube’s live streaming feature to foster genuine conversations and disseminate important information to their subscribers and viewers.
Trend #4: Foster Strong Connections Through Community Engagement Videos
Cultivating a robust sense of community is essential for content creators and YouTubers, as it helps them build a loyal and engaged audience, ultimately aiding in channel growth. YouTube has introduced a “Community” tab that enables creators with over one thousand subscribers to engage with their audience using polls, text, images, videos, and GIFs.
Content creators utilize the Community tab to keep their audiences informed about the latest updates, pose intriguing questions (some of which may influence their content creation), and more. This feature provides an experience akin to a Facebook page. Here are some popular and trending community engagement video ideas:
Q&A Videos: Address questions from your audience on various topics, ranging from personal anecdotes to advice on different issues.
Collaborations: Partner with other YouTubers or influencers to produce trending content that unites audiences.
Behind-the-Scenes Videos: Offer exclusive insights into your life and creative process, providing your audience with an inside look at your content creation journey.
Meet and Greets: Organize special events to meet and interact with your followers and subscribers face-to-face.
Trend #5: Embrace the Allure of Soul-Satisfying ASMR Videos
In recent years, ASMR (Autonomous Sensory Meridian Response) videos have emerged as one of the most popular trends on YouTube. This phenomenon involves a tingling sensation some individuals experience in response to specific stimuli, such as whispering, gentle sounds, or soft touches.
YouTube ASMR videos aim to evoke this response, often featuring whispering, tapping, and other soft sounds. Some creators also showcase activities like hair brushing, makeup application, or cooking.
The popularity of ASMR videos has skyrocketed, resulting in millions of such clips on YouTube and giving rise to its own subculture. Fans of ASMR frequently find these videos to be soothing and calming, helping with sleep, anxiety reduction, and stress relief.
According to Google Trends data for YouTube searches, the term “ASMR” consistently holds a popularity range of 75-80. Here are some ASMR video ideas that can help attract more viewers on YouTube:
Whispering and Soft Speech Videos: Incorporate gentle whispers and soft speech to draw in a larger audience.
Trigger Sounds Videos: Utilize a variety of sounds, such as tapping, scraping, and crinkling, to create a tingling sensation for viewers.
Role-playing Videos: Engage in role-play scenarios like receiving a haircut or undergoing a medical examination.
Eating and Cooking Videos: Create content featuring yourself eating or cooking.
Visual Trigger Videos: Use various visual stimuli, like hand movements or close-up shots of objects, to provide viewers with a calming and immersive experience.
Trend #6: Develop Life-Organizing Hacks or DIY Content
DIY videos and “how-to” tutorials continue to be not only popular but also emerging trends on YouTube. These types of content help viewers learn how to achieve specific tasks, making them an invaluable resource in YouTube’s search landscape.
According to Statista, 28.7% of users enjoy watching how-to videos on the platform. Here are some notable YouTube channels that excel in creating engaging DIY or instructional videos:
I Like to Make Stuff: This channel boasts over 3.32 million subscribers.
MADE Everyday: With more than 805,000 subscribers, this channel offers various DIY ideas.
HGTV Handmade: This channel has over 897,000 subscribers and focuses on crafting and DIY projects.
Home Repair Tutor: With more than 542,000 subscribers, this channel provides practical home improvement tutorials.
House Improvements: This channel has over 877,000 subscribers and covers various home renovation topics.
Additionally, consider utilizing YouTube ads to promote your DIY content, as keywords related to how-to guides are highly sought after.
Trend #7: Promote Your Brand Through Engaging Shopping Videos
Engaging shopping videos have emerged as one of the top trends on YouTube. These videos are designed to provide an immersive shopping experience for viewers who may be hesitant or unable to visit brick-and-mortar stores. Often utilizing augmented reality (AR) or virtual reality (VR), they create a simulated environment that allows viewers to interact with products or services.
These immersive shopping videos can showcase a variety of items, from clothing and furniture to vehicles and real estate. They help viewers imagine how a product might fit into their lives or visualize how a car would feel to drive. The advantages of using immersive shopping videos include:
– Boosting sales for businesses.
– Enhancing customer satisfaction.
– Fostering brand loyalty.
– Expanding audience reach.
– Promoting a diverse array of products and services.
Here are some popular formats of trending shopping videos:
Haul Videos: Display your recent purchases while providing commentary on each product.
Try-On Videos: Model various outfits or clothing items to give your audience an idea of how they look and fit.
Unboxing Videos: Reveal new products by opening their packaging and showcasing what’s inside.
Shop with Me Videos: Invite your audience to join you while you shop in-store or online, sharing tips and recommendations along the way.
Product Review Videos: Conduct thorough evaluations of products, sharing your insights on their quality, performance, and overall value.
Trend #8: Engage Viewers with Gaming Content
Gaming videos have become one of the most popular trends on YouTube, and their popularity continues to grow. These channels attract dedicated fans who enjoy interacting with creators who share their gaming passion. Some of the top trending types of gaming videos include:
Let’s Play: Play through games from start to finish, sharing commentary and live reactions.
Tutorials and Walkthroughs: Offer detailed guides to help viewers navigate challenging game levels or tasks.
Esports and Competitive Gaming: Showcase high-stakes tournaments with live analysis and commentary.
A standout in the gaming scene is Total Gaming, boasting over 34 million subscribers.
Trend #9: Showcase Authenticity with Vlogging Videos
Vlogging has emerged as a highly popular trend, providing viewers with an intimate and genuine look into the lives of content creators. Audiences love following their favorite YouTubers through their daily activities and adventures, as seen in Roman Atwood Vlogs.
Vloggers often incorporate background music to elevate even the simplest moments, fostering a sense of personal connection with their fans. Here are some of the trending types of vlogging videos gaining traction on YouTube:
Daily Vlogs: Capture and share a video each day that highlights your activities and experiences, including your morning routine.
Travel Vlogs: Share your journeys, offering viewers a glimpse into various destinations and cultures through engaging video edits.
Food and Cooking Vlogs: Share your culinary experiences accompanied by calming music, often showcasing unique dishes or memorable dining experiences.
Lifestyle Vlogs: Provide personal insights and tips on a variety of topics, such as fashion, beauty, and wellness, all enhanced with soothing music.
Family Vlogs: Discuss your family life and experiences while keeping your audience updated on your latest news, often featuring your children and partners in the videos.
Trend #10: Engage Audiences with Virtual Reality Videos
YouTube virtual reality (VR) videos, also known as 360-degree videos, have gained remarkable popularity over the past few years, according to Google Trends. Their appeal is anticipated to grow even more significantly in the future.
These VR videos provide a thrilling and interactive experience for viewers, allowing them to explore incredible places and embark on exciting adventures without leaving their homes.
You can easily enjoy YouTube VR content with a compatible headset, cardboard viewer, desktop, or mobile device, immersing yourself in a virtual reality experience.
Here are some of the most popular types of YouTube VR videos that have attracted a wide audience:
Travel and Adventure Videos: Take your viewers on virtual tours of various destinations.
Music and Concert Videos: Allow audiences to experience live performances as if they were physically present.
Gaming Videos: Provide a more immersive and engaging gaming experience.
Educational and Documentary Videos: Offer users a creative and engaging way to learn through immersive content.
Brand Marketing Videos: Use VR technology to create captivating content that enables audiences to explore and experience your products and services effectively.
Trend #11: Captivate Audiences with Influencer Videos
As reported by Statista, the global influencer marketing landscape has more than doubled since 2019. In these trending videos, social media influencers with substantial followings share their experiences, opinions, and insights with their audience.
One of the leading YouTube influencers is MrBeast, boasting 153 million subscribers and an impressive engagement rate of 3.67%. His content often features outrageous challenges, such as “I didn’t eat food for 30 days” and “Would you swim with sharks for $100,000?”
You can collaborate with these influencers or take part in trending challenges, providing a fun way for viewers to connect with them.
Trend #12: Advocate for Sustainability with Environmental Videos
According to Statista, the majority of YouTube users in the U.S. are 34 years old or younger, spending considerable time online. For Millennials and Gen Z, environmental consciousness is essential, with approximately 67% of Gen Z and 71% of Millennials viewing climate action as a top priority.
Environmental videos on YouTube often focus on promoting sustainable lifestyles, raising public awareness, and showcasing the beauty and richness of nature. Here are some of the most popular types of environmental content trending on the platform:
Climate Change and Sustainability: Provide insightful information and updates about sustainable practices and the effects of climate change.
Eco-Friendly Living: Offer practical advice for adopting a greener lifestyle, including tips on composting, reducing plastic waste, and selecting sustainable products.
Wildlife and Nature Documentaries: Highlight the beauty and diversity of the natural world, often featuring endangered species and emphasizing the need to protect their habitats.
Environmental Activism: Utilize YouTube to advocate for environmental issues, sharing stories, news, and interviews with activists and experts to raise awareness.
Trend #13: Innovative Content Creation Practices
YouTube is continuously evolving, introducing new features that empower creators to connect with their audiences in fresh and innovative ways.
In the past year, YouTube has launched two features that can transform how videos are presented:
Chapters
Chapters enable creators to break their videos into distinct sections, each with its own title, allowing viewers to easily skip to the parts they wish to watch by clicking on the video progress bar (similar to chapters in a book).
To implement chapters, you must manually enter the names and timestamps for each section in the video description. The first chapter must start at 00:00, and you need to include at least three timestamps listed in ascending order, with each timestamp representing a minimum length of 10 seconds.
*Note: You can also enable automatic chapters by checking the option “Allow automatic chapters (when available and eligible)” in your video description settings.*
Here’s a brief tutorial from YouTube that explains how to set up chapters effectively:
One advantage of using chapters is that your video may be featured as a “Suggested Clip” on Google, potentially appearing above most search results. This can help creators expand their traffic sources significantly. When users see a Suggested Clip in the search results, they can jump directly to a specific part of the video where their query is addressed.
Premieres
Premieres allow creators to debut a pre-recorded video while engaging with their audience through live comments, mimicking a live streaming experience. Here’s a quick overview of how Premieres function:
To maximize the impact of a Premiere, promote your video extensively using the newer community engagement options mentioned earlier.
During the live event, be ready to respond to questions and interact with your viewers. Once the Premiere concludes, your video will display a “Premiered” label along with the publication date, and viewers will have access to the live chat that occurred during the event.
6 Strategies for Trending Your YouTube Videos
Create Longer Videos
Longer videos tend to achieve better performance compared to their shorter counterparts. A recent study by TubeFilter indicates that videos lasting 8 minutes generate 350% more engagement than those that are 5 minutes long.
Therefore, aim to produce videos that are at least 8 minutes in duration. This will naturally extend the watch time of your content. However, it’s essential to select a topic that captivates your audience sufficiently to warrant a longer format.
Rapidly Promote Your Video
It’s crucial to focus on promoting your YouTube video within the first three days of its launch. The goal is to maximize viewership during the initial 48 to 72 hours.
You can achieve this by leveraging your blog, social media platforms, or targeted video advertisements. Regardless of the method, your aim should be to generate as many views as possible right from the start to ensure your video’s success.
Optimizing Tags, Descriptions, and Titles
Titles provide the algorithm with the keywords necessary to classify videos based on relevance and inform viewers about the content of the video.
Descriptions help search engines and audiences grasp the specific intent of your video. Meanwhile, YouTube tags enable you to distinguish your video content and communicate its value to search engines, highlighting what viewers can gain from watching it.
Create an Engaging Thumbnail
The thumbnail of your video significantly impacts its impressions, as it’s the first thing viewers see when hovering over it, along with the title. It’s essential to design a thumbnail that is visually striking to encourage immediate clicks. However, ensure that it accurately represents your content rather than just being attractive.
A well-crafted thumbnail can effectively showcase your brand’s personality. For example, influencers like Jesse Driftwood and Jordon Taylor often feature a striking image of themselves in their thumbnails, accompanied by compelling visuals.
Establish Yourself as a Trustworthy YouTuber
In this regard, it’s fair to say that consistency plays a more significant role in boosting overall channel views than in driving views for individual videos. When viewers discover content they enjoy, they are more likely to explore other videos from the same channel, leading to increased long-term viewership.
This preference for promoting entire channels over single videos is reflected in YouTube’s algorithm. Approximately 50% of the suggested videos come from the same channel, 40% from affiliated or connected channels, and only 10% from other relevant or popular videos.
Adjust your posting frequency according to your video production budget, but be sure to maintain a regular schedule.
Stay Authentic to Your Brand Identity
If you’re uncertain about how a particular video will align with your channel or audience, consider having your video production team adjust the content. Experimenting for the sake of novelty can be detrimental to your channel, so it’s best to avoid it
That said, it’s important to keep your content engaging. Your videos are a reflection of your brand, so maintaining consistent messaging is crucial. This approach helps ensure you don’t alienate your current audience.
Final Thoughts on Utilizing YouTube Trends for Your Business
YouTube is more than just a platform for video marketing; it serves as a powerful search engine that provides valuable data and insights for brands and creators. By leveraging analytics tools, you can access crucial information about trending topics, your audience’s demographics, their viewing habits, and their interests.
Now that you’re aware of how to identify current trends and what to focus on for YouTube in 2025, it’s time to put this knowledge into action. Utilize the in-depth insights from YouTube trends and search data to:
– Craft videos that resonate with your audience
– Boost engagement levels (likes, comments, and shares)
– Expand your brand’s visibility to a wider audience
What Are YouTube Search Trends?
YouTube search trends reveal the topics that users are currently exploring the most on the platform.
These trends showcase the popularity of specific search phrases, indicating what users often type into YouTube’s search field. By examining trending searches, you can gain insights into what captivates viewers at the moment and the types of videos they are eager to watch.
Why Are YouTube Trending Searches Important?
YouTube search trends provide valuable insights into the kinds of videos that capture viewers’ attention, which can guide the content you choose for your channel.
Here are several ways you can leverage YouTube search trends to your advantage:
Enhance Content Planning
By keeping an eye on trending searches, you can create videos that align with what audiences are actively looking for.
This approach allows you to synchronize your future topics with viewer interests, potentially boosting engagement and shares.
For instance, if you manage a YouTube channel dedicated to recommending software for startups, and you observe a surge in interest for “remote work software,” you could prioritize creating additional videos around that subject.
By doing so, you’ll engage with your audience’s current interests, increasing the likelihood that your content will be viewed.
Attract New Viewers
Creating videos on trending subjects can help draw in new audiences who are searching for those topics.
This approach can expand your channel’s visibility, introduce your content to a fresh audience, and increase your overall views.
Consider Salesforce, for instance.
With artificial intelligence (AI) being a hot topic on all social media platforms, Salesforce has produced several YouTube videos focusing on this area.
Differentiate Yourself with a Unique Perspective
Leveraging trending searches allows you to explore popular topics from distinct angles, helping your content to stand out.
For instance, if you look at YouTube search results for “cold shower,” you’ll find that most videos tout the benefits of cold showers. However, one particular video distinguishes itself by presenting an alternative perspective on the subject.
Offering a contrasting viewpoint on a trending topic can capture more attention and generate additional views.
Even if your video attracts a smaller audience, sharing a unique opinion can enhance your brand’s memorability and foster a deeper connection with specific viewers.
6 Ways to Find YouTube Search Trends
Here are six effective methods to discover trending searches on YouTube:
Utilize YouTube Keyword Analytics
YouTube Keyword Analytics enables you to track the most frequently searched keywords and identify which videos are attracting the most views.
This tool displays popular keyword trends based on different countries and provides insights such as search volume and the Competitive Rate, which indicates how challenging it is to rank for a specific keyword.
To use this tool, simply open it and click “Get started” under the “Fast growing keywords” section. You will see a list of keywords that have experienced significant changes in search frequency over a specific timeframe.
You can adjust the timeframe to “Last Day,” “Last Week,” or “Last Month” to refine your results. Additionally, you can enter a relevant word or phrase connected to your niche (e.g., “iphone”) to explore related keywords on YouTube.
Clicking on any keyword will reveal more detailed information on the right side, including its Competitive Rate and monthly search volume. If you notice that the search volume for any keyword pertinent to your niche has risen in the past day, week, or month, it could be a valuable topic to explore.
Tip: Aim to select keywords that not only show an increasing search trend but also have a low Competitive Rate. A low Competitive Rate suggests that it will be easier to achieve a good ranking for that keyword, while a rising search trend signifies that interest in the topic is on the rise.
Explore YouTube’s Trending Page
The YouTube Trending page features the most popular videos, including Shorts, currently available on the platform.
YouTube determines what qualifies as trending based on several criteria, such as the total number of views, the speed at which views are accumulating, and the video’s age.
The Trending page is organized into different categories like Now, Music, Gaming, and Movies, making it easier to locate trends that align with your channel’s niche.
Take the time to examine relevant videos from this trending list. Analyze their thumbnails, titles, and descriptions, and observe the content covered in each video.
You can also check the comments section of each video to gain insight into the audience’s opinions, preferences, and concerns.
This analysis can provide valuable insights for optimizing your videos and inspire new topics for your content.
The YouTube Trending page refreshes regularly, approximately every 15 minutes, ensuring you stay updated on the latest viewer interests.
Note: While the Trending page highlights popular content, it doesn’t mean you should merely replicate it. Instead, use it as a reference to understand viewer interests and adjust your content accordingly.
Google Trends
Google Trends is a no-cost tool that displays the popularity of search terms over time, including those specifically for YouTube.
To get started, visit the Explore page and input a seed keyword (a broad term relevant to your niche). Then, select “Web Search” and choose “YouTube Search.” You can also adjust the location, time frame, and categories as necessary. This will present you with YouTube-specific data.
The first graph will illustrate the interest in your search term over time on YouTube.
At the bottom, there’s a “Related queries” section that features two tabs: Rising and Top.
The “Rising” tab highlights related queries that have experienced the most significant increase in search volume, while the “Top” tab shows the most frequently searched terms alongside your initial query.
Using this information, you can generate video content on topics that are either currently trending or gaining traction.
Google Trends also lets you compare different search terms.
For instance, if you produce tech-related content and wish to determine whether there’s more interest in Apple or Samsung, you can use the comparison feature to find out.
If the data shows that searches for Samsung exceed those for Apple within the chosen timeframe, it could be beneficial to focus your videos on Samsung products.
Monitor Your Competitors
The subjects your competitors are covering in their YouTube videos can provide valuable insights into audience interests.
Keep in mind that these topics may not always reflect the latest trends, as competitors don’t consistently focus on trending subjects.
Once you identify these topics, you can analyze the search volume of relevant keywords to decide if you should produce similar videos.
You can either manually explore your competitors’ YouTube channels to gather general metrics or utilize a tool like Social Tracker to obtain detailed reports on up to 20 competitors.
To get started, open the tool and follow the setup instructions to connect your YouTube channel and input your competitors.
After setting up Social Tracker, navigate to the YouTube tab and select a competitor’s name from the drop-down menu.
This will provide you with insights into the types of videos your competitors have uploaded in the past 30 days, their posting frequency, and which videos have garnered the most views, likes, and comments.
If multiple competitors begin posting on the same topic, and their content is receiving high engagement, it likely indicates significant interest in that subject.
Explore Other Social Media Platforms
Social media channels like Instagram, X (formerly Twitter), and TikTok often give rise to trends that eventually transition to YouTube. Their dynamic and interactive nature facilitates the rapid emergence and spread of trends.
For instance, the “cash stuffing” trend in personal finance gained popularity on TikTok before many YouTube creators began covering it.
These platforms are typically abuzz with conversations about the latest happenings and product launches, often featuring their own trending sections, such as Instagram’s “Explore” page, X’s “Trending” topics, and TikTok’s “For You” feed.
By keeping an eye on these areas, you can identify trends as they begin to gain momentum.
For example, if you notice that iOS is trending on X due to a new version release, there’s a strong likelihood that users will also be searching for related content on YouTube. Creating videos that delve into the new features could be beneficial.
So, regularly check other social media platforms to see what’s trending and follow influential figures in your niche to stay informed about their discussions.
Follow Niche Publications and News Websites
Industry-specific news outlets can often indicate which topics are capturing public attention, helping you anticipate what your audience might soon search for on YouTube.
For example, if you manage a tech channel and a new gadget is trending on technology news sites like TechCrunch, it’s a strong indicator that creating a video about it could draw viewers on YouTube.
In the same way, if a unique recipe starts trending on a culinary site like Delish, a cooking channel could create a video featuring that recipe.
Many news websites feature sections such as “Most Popular,” “Most Read,” or “Most Shared,” which provide insight into the topics currently resonating with audiences.
Therefore, seek out relevant publications and news sites within your niche and keep up with them regularly to stay informed about emerging trends and hot topics.
Evaluate these topics to see if they align with your channel’s focus and have the potential to be popular searches on YouTube.
How to Use YouTube Trends to Grow Your Channel
Now that you’re equipped with the knowledge to explore YouTube search trends, you can create and refine your videos accordingly to draw in a larger audience, expand your subscriber count, and enhance viewer engagement.
Below are some broad steps to help you navigate the process:
Identify and Evaluate Relevant Trends
Begin by pinpointing trends that align with your channel’s niche.
Utilize various tools designed for YouTube to uncover popular topics. Once you’ve conducted keyword research and compiled a list of trending searches, it’s crucial to dive deeper into these trends.
Follow these steps to effectively analyze a YouTube search trend:
– Investigate who is engaging with the trend by looking at which channels are covering it and analyzing their viewers’ demographics. This information will assist you in customizing your content for the appropriate audience.
– Gain insight into the discussions surrounding the trend by reading comments on trending YouTube videos, social media posts, and relevant news articles. This will provide you with valuable insights into public sentiment and allow you to address common questions in your video.
– Examine how competing YouTubers in your niche are capitalizing on the trend. This can inspire your own content creation and help you identify topics that have already been explored.
– Consider the trend’s sustainability. Is it a short-lived craze, or does it have lasting relevance? This assessment will guide your decision on whether to invest time and resources into creating content around it.
Develop Relevant Content
Once you’ve identified and analyzed a trend, the next step is to produce content that resonates with it. Here are several methods to achieve this:
- One method is to create a video that specifically tackles the trend.
- For instance, if you have a cooking channel and notice that a particular diet (such as the Keto diet) is gaining popularity, you could make a video featuring a recipe that adheres to this diet.
- Alternatively, you might integrate the trend into your existing content strategy.
- For example, if you operate a fitness channel and discover that a new workout challenge is trending, instead of making a standalone video for that challenge, you could incorporate it into your regular workout routines video.
Enhance Your Videos
Adhere to YouTube SEO best practices to enhance your video for the trend and boost your visibility.
Begin with an attention-grabbing thumbnail and a title that features trending keywords.
Your video description should be clear and informative, integrating relevant keywords naturally without overdoing it.
By following these steps, you’ll optimize your video effectively and improve its likelihood of showing up in trending searches on YouTube.
Connect with Your Audience
Lastly, it’s important to connect with your audience.
Take the time to respond to comments, request feedback, and motivate viewers to share your videos.
While this might not instantly boost your video’s visibility, it fosters a loyal community that feels acknowledged and valued.
Additionally, encouraging shares can broaden your video’s reach, and the comments section can provide useful insights into other aspects of the topic that you might explore in future videos.
YouTube Trending – Frequently Asked Questions
Where to Discover YouTube Trends
You can identify trending topics on YouTube by exploring the platform itself or by using tools like Google Trends.
How to Use YouTube Trends to Boost Video Views
By focusing on emerging YouTube trends, you can create timely content that attracts more views and helps grow your subscriber base. This approach allows you to capitalize on trending topics and engage a larger audience.
How to Make Your YouTube Videos Take Advantage of Trends
To fully leverage YouTube trends, ensure that both your video content and optimization strategies are aligned with the trending topics you’re aiming for. This involves tailoring your content to match current interests and optimizing it for maximum visibility.
How to Measure the Popularity of a YouTube Trend
You can use tools like Keyword Tool Pro to discover trending keywords on YouTube and check how many users are searching for them each month. This gives you insights into the popularity of specific trends.
How can I use Google Trends for insights into YouTube searches?
To search for YouTube trends using Google Trends, follow these steps:
- Go to Google Trends.
- Input the keyword or topic you want to explore.
- Switch from “Web Search” to “YouTube Search” in the drop-down menu.
- Customize the settings for location, time range, and category.
This will display the trend data for your chosen keyword on YouTube, helping you discover potential ideas for your next video.
How to Discover YouTube Search Trends
To find search trends on YouTube, start by visiting the “Trending” page for a snapshot of popular videos in your region. Look for recurring themes or patterns to inform your content strategy.
You can also utilize Google Trends by selecting “YouTube Search” to uncover platform-specific trends. For deeper insights, use YouTube Analytics’ “Research” tab to spot trending searches and content gaps. Additionally, tools like VidIQ and Ahrefs can track keyword trends, while monitoring social media can help you catch emerging trends in your niche.
How to Go Viral on YouTube
While there’s no guaranteed way to make a video go viral on YouTube, Google suggests creating content that is unique, widely appealing, and relevant to current trends.
To identify popular topics, use tools like YouTube’s Trending page, Google Trends, and the Research tab in YouTube Analytics. Focus on filling content gaps, targeting trending searches, and aligning with your audience’s preferences. Avoid using sensational or misleading content, as it can negatively impact your channel.
Pay attention to how quickly your video gains views, its overall performance, and how it compares to your other uploads. Stay updated on trends and continuously adjust your strategy, blending trending topics with your own unique style. YouTube does not prioritize specific creators or allow paid promotion on its Trending page.
Conclusion
In conclusion, understanding YouTube Trending is crucial for creators who aspire to increase their visibility and reach a broader audience. By keeping an eye on trending topics and leveraging the right strategies, you can create engaging content that resonates with viewers. Remember, the key is to stay authentic while tapping into current trends. So, dive in, explore what’s trending, and let your creativity shine!
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