How to Sell on Pinterest in 2025: The Ultimate Guide to Boost Your Sales

Learning how to sell on Pinterest in 2024 can transform your business by tapping into a visually-driven platform with millions of users. Pinterest allows businesses to creatively showcase products, driving traffic and sales through strategic pins. In this guide by System SocialZ, we’ll cover the essential steps and best practices for maximizing your success on Pinterest, from setting up your shop to using promoted pins effectively. Start turning your pins into profits and discover how Pinterest can be a game-changer for your brand.

What is Pinterest?

Pinterest is a social curation platform designed for sharing images related to your brand or products. Essentially, it functions as a “visual bookmarking site.” Users create boards filled with images that align with specific themes or aesthetics. The name “Pinterest” merges the words “pin” and “interest,” reflecting the site’s core functionality: “Pins” are images users add to their boards, and the “interest” refers to the topics they’re passionate about.

Popular Pinterest themes include home decor, baking, gardening, weddings, fashion, beauty, fitness, and various “How-To” guides for hobbies and crafts. While Pinterest has traditionally had a predominantly female audience, its demographic is diversifying, attracting users from all genders and age groups.

What is Pinterest?

Why sell products and services on Pinterest?

Pinterest is more than just a fun way to unwind with a tablet and a glass of wine. The platform has surged in popularity in recent years, with its developers continuously introducing new features tailored for brands, all while maintaining a seamless user experience.

In reality, Pinterest is a powerful tool for retailers, and its potential for driving sales should not be overlooked, especially for those learning how to sell on Pinterest. Here are a few key reasons why it’s such an effective platform for businesses:

It’s growing fast

Pinterest has emerged as a robust platform for businesses, now boasting nearly 498 million monthly active users. With 46% of weekly users discovering new brands, Pinterest serves not just as a visual bookmarking site but also as a promising marketplace. Users on this platform tend to spend 80% more than those on other social media, underlining its potential for retailers. As its user demographics continue to diversify, Pinterest presents a significant opportunity for brands to effectively engage and convert users into customers.

It’s shopping-friendly

Pinterest serves as an ideal blend of social media and shopping, appealing to users looking for inspiration or planning significant purchases. Approximately 47% of users view Pinterest as a platform to buy products, highlighting its potential as a shopping destination. With nearly 500 million monthly active users, this translates to a substantial number of potential customers ready to engage with brands and make purchases. This unique position makes Pinterest a valuable tool for retailers aiming to reach and convert shoppers effectively.

It’s self-contained

Pinterest stands apart from other social media platforms by offering a seamless shopping experience, allowing users to purchase products directly within the app. This feature simplifies the buying process, reducing cart abandonment and boosting sales for brands. For those wondering how to sell on Pinterest, it’s important to note that on-platform checkout is currently available for iOS and Android users in the US. However, brands outside the US can still create Pinterest storefronts, directing customers to their e-commerce sites to complete purchases. This functionality makes Pinterest an essential tool for retailers looking to optimize their sales funnel and increase conversions.

It’s cutting edge

Pinterest is experiencing a notable resurgence, attracting an increasing number of users and adapting to meet their needs with innovative features. The platform has introduced enhanced shopping capabilities, allowing users to discover and purchase products directly within the app, creating a smooth and engaging shopping experience. These developments make Pinterest an essential tool for brands aiming to connect with their audience and drive sales, positioning it as a pivotal player in the digital marketing landscape. For more insights into Pinterest’s evolution and features, explore marketing resources that detail these trends.

Benefits Of Selling On Pinterest

Many brands are hesitant to utilize Pinterest for sales, but there’s no reason to hold back! This platform offers a wealth of benefits for businesses eager to tap into its potential. Understanding how to sell on Pinterest can be transformative for your brand. The unique blend of visual inspiration and intent-driven users creates a prime opportunity for any business looking to reach a targeted audience. With Pinterest’s evolving features designed for seamless shopping experiences, brands can engage with consumers effectively, making it an essential channel for modern marketing strategies.

Converts More Browsers Into Buyers

Pinterest enhances the process from discovery to conversion by cutting down the steps, making it incredibly easy for users to connect directly with the source they’re looking for. By streamlining this flow, it not only improves user experience but also increases engagement and conversion rates, ensuring that the audience reaches their destination more efficiently.

Widely regarded as a powerful visual search engine, Pinterest offers immense value during the research and planning stages for those looking to sell on Pinterest. Users often come to the platform seeking inspiration and ideas for projects, purchases, or solutions. As they browse, Pinterest facilitates a visually driven discovery process, influencing their decisions by presenting rich, relatable content that connects them with precisely what they need at the right moment. This targeted approach not only enhances user experience but also positions brands to effectively showcase their offerings to potential customers.

Benefits Of Selling On Pinterest

Drives Traffic (And Lots Of It)

Pinterest is a powerful tool for driving traffic to your website by increasing backlinks. When creating a Pin, you can easily include a link to your website along with a compelling title and description, making it simple for users to click through. This strategy effectively channels traffic from Pinterest directly to your site.

However, the success of this approach heavily depends on the quality of your content. By sharing engaging and relevant material that resonates with your audience, you can significantly enhance the likelihood that users will follow your links. Engaging content not only attracts more followers but also encourages users to explore your website further, ultimately boosting traffic.

Gets More Inbound Links

Image search is an often-overlooked powerhouse on Pinterest, especially for those aiming to sell on Pinterest. Each Pin you share includes a link that directs users back to its original source, allowing you to drive consistent traffic to your website. By sharing eye-catching, high-quality images of your products, you enhance your visibility on the platform. The more visually appealing your Pins are, the higher the chance they will be shared, which can significantly increase the number of visitors clicking through to your site. This strategy not only boosts engagement but also helps convert casual browsers into potential customers.

Moreover, when users repin your content, it creates additional inbound links, amplifying the reach of your brand. As these images spread across the platform, so does the likelihood of new audiences discovering your website. In the long run, these backlinks from Pinterest not only boost your traffic but also enhance your SEO, helping improve your site’s visibility on search engines.

User Engagement Is Ridiculously High

Pinterest users tend to engage in a more focused and intimate way, often sharing content with smaller groups or communities. This behavior works to your business’s advantage, as it increases the chances of your Pins being noticed, interacted with, and even going viral. With the platform’s structure, your content can easily be reshared by users, extending its reach without you having to invest in paid ads. The more your Pins resonate with the audience, the higher the potential for organic growth, visibility, and ultimately, conversions. 

User Engagement Is Ridiculously High

Pinterest Integrates With Your Facebook Profile, Twitter Account, And Website

Pinterest’s integration feature allows users to seamlessly share their new Pins across other platforms, ensuring wider visibility. By automatically posting Pins to different news feeds, businesses can enhance cross-platform engagement, reaching a larger audience without the hassle of manually sharing every update. This ease of use makes it a powerful tool for brands looking to maximize their content’s exposure with minimal effort.

Relying solely on manual posting can be time-consuming and inefficient, particularly for those looking to sell on Pinterest. Without a well-defined social media strategy, managing posts across multiple platforms can lead to burnout. By utilizing Pinterest’s integration features and planning a cohesive content strategy, businesses can save valuable time while focusing on creating high-quality Pins that resonate across various channels. This strategic approach not only enhances efficiency but also ensures that your content effectively engages your audience, driving better results for your brand.

Discover What Your Audience Loves

Pinterest enables you to stay ahead of trends and gain valuable insights into what’s popular in your industry, making it easier to sell on Pinterest. By leveraging Pinterest’s visual search capabilities and exploring trending topics, you can strategically position your products and offers to align with audience interests, enhancing engagement and increasing sales potential.

Additionally, by following users who engage with your content, you gain a unique perspective into their preferences and inspirations. This firsthand insight helps you understand what captivates your target audience, enabling you to tailor your marketing strategies effectively. By leveraging these insights, you can enhance your brand’s appeal and increase engagement on the platform.

Getting your brand ready to sell on Pinterest

Determine your target audience

To effectively understand how to sell on Pinterest, it’s crucial to pinpoint your target audience. Pinterest attracts a diverse range of users, so gaining insight into its demographics is a vital first step. Crafting a detailed customer persona will allow you to identify the specific attributes of your ideal buyer, including their income levels, job roles, interests, and lifestyle choices.

This understanding enables you to create tailored content that resonates with your audience. By focusing on what your potential customers find appealing, you can position your products more effectively and enhance engagement on the platform. For example, consider the types of pins that attract your target demographic and how they interact with the content. Utilizing this knowledge not only improves your marketing strategy but also maximizes your chances of success when exploring how to sell on Pinterest.

Set up a business account

Having a Pinterest business account is significantly different from a personal account. This type of account provides access to a range of features specifically designed to help you sell on Pinterest, including analytics, advertising options, and additional tools essential for business growth.

If you started with a personal account, converting it to a business account is simple. Just log in and follow the prompts to switch. Alternatively, if you’re starting anew, you can create a Pinterest business account directly. This approach enables you to take full advantage of the platform’s capabilities from the outset, enhancing your ability to reach potential customers effectively.

Brand your account

Creating a strong brand identity on Pinterest is essential for making your business recognizable to customers and followers, especially when learning how to sell on Pinterest. Start by selecting a high-resolution logo or a polished headshot (if you represent the brand) as your profile picture. Make sure this choice aligns with your branding across all social media platforms to maintain consistency, helping to build trust and familiarity with your audience.

Your bio should be carefully crafted to reflect your brand’s essence, making it clear and compelling. Select cover boards that showcase your brand’s unique style and messaging. Additionally, keeping your contact information current and easily accessible builds trust and credibility with your audience. A well-branded Pinterest profile not only enhances your visibility but also fosters a stronger connection with your target audience.

Link and verify your website

To fully prepare your Pinterest business profile, it’s essential to link and verify your website. Start by navigating to your profile settings to add your website URL. This step is quite simple but crucial for establishing your brand’s credibility on the platform.

Once your URL is added, the next step is to verify it, which is essential for anyone learning how to sell on Pinterest. Verification can be completed by either inserting a specific meta tag into your website’s code or uploading an HTML file. This process confirms your ownership and enhances your profile’s trustworthiness. A verified profile not only boosts credibility but also encourages users to engage more with your content, making it easier for potential customers to explore your offerings.

Keep in mind that you can only claim one website per Pinterest business account. Therefore, it’s vital to select your main website where you drive sales. By verifying your website, you unlock the ability to create a shop section, allowing you to link products directly and providing a seamless shopping experience for your customers. This step not only boosts your visibility but also helps in building a robust connection with your audience.

How to sell on Pinterest

Now that we’ve covered the fundamentals, it’s time to focus on the key aspects of selling on Pinterest and generating income.

Here are eight essential tips for leveraging Pinterest to create a new revenue stream.

Let’s get started!

Create stunning visuals

First and foremost, Pinterest is a visual platform. Before exploring the various types of Pins that can drive sales, it’s essential to ensure your Pins are visually appealing and encourage users to click.

To achieve this, focus sell on Pinterest:

• High-quality photography
• Beautifully designed graphics
• Optimally sized visuals
• Bold colors and fonts
• Consistent branding in your graphics

These elements serve as a solid foundation. For instance, using professional photography of your products in action, like how furniture companies showcase their coffee tables, can help you stand out.

You can create eye-catching, branded graphic Pins to sell on Pinterest by attracting users and encouraging them to save, click, and purchase your offerings.

Alternatively, consider a combination approach where you overlay text or graphics on a professional photo, providing both product information and an appealing image.

Create stunning visuals – How to sell on Pinterest

Focus on Pinterest SEO

Pinterest functions as a dynamic visual search engine, with unique rules and algorithms for search engine optimization. Knowing these guidelines is crucial for anyone aiming to sell on Pinterest, as it enhances your content’s visibility and engagement with potential customers.

To effectively enhance your visibility on this platform, it’s vital to prioritize relevant industry keywords and employ them strategically across all aspects of your content. This includes not just your Pin titles and descriptions, but also your board titles and descriptions.

Properly integrating keywords is essential for maximizing your Pinterest SEO, especially when learning how to sell on Pinterest. Keywords should be seamlessly woven into your content, making it feel natural and engaging rather than forced. This approach not only improves your search rankings but also enhances the user experience, helping potential customers navigate your offerings more easily.

Moreover, by focusing on specific, high-traffic keywords that align with your target audience’s interests and search behaviors, you can significantly broaden the reach of your content. This expanded visibility increases the chances of your Pins being discovered and shared, ultimately driving more traffic to your website or product pages. The result? A higher likelihood of converting casual viewers into loyal customers, boosting your sales and establishing a strong presence on Pinterest.

Use Rich Pins

Rich Pins significantly enhance the standard Pin experience, making it easier to sell on Pinterest by pulling in extra data directly from your website. This feature adds valuable context to the usual Pin details, such as images, titles, and descriptions, allowing you to showcase crucial information like pricing and product descriptions. As a result, users can access these details without leaving Pinterest, improving engagement and facilitating purchasing decisions.

On mobile, users benefit from a convenient blue Shop button that directs them straight to your product page, facilitating a seamless checkout process. This feature streamlines the shopping experience and encourages users to make purchases immediately, enhancing the chances to sell on Pinterest.

Additionally, if your shop provides stock availability information, Rich Pins will indicate whether a product is in stock, which further enhances user satisfaction and trust.

To leverage the power of Rich Pins, it’s essential to claim your website on Pinterest, as outlined in the “Getting your brand ready to sell on Pinterest” section. By fully utilizing Rich Pins, you can maximize engagement and drive sales, transforming Pinterest into a powerful sales channel for your brand.

Use promoted Pins

If you want to elevate your Pins and ensure they reach a wider audience without relying solely on Pinterest SEO, consider investing in promoted Pins!

Promoted Pins can include various content types, such as lead magnets, blog posts, or product promotions, making them a versatile tool to sell on Pinterest. They are particularly effective for driving sales as they direct users straight to your website, providing easy access to your offerings and enhancing the chances of conversion.

For instance, Crate and Barrel’s promoted Pins clearly display the brand, helping users understand where they’ll be directed when they click through.

When creating promoted Pins, you have the flexibility to target specific demographics, such as interests, age, and gender. This capability allows you to run comprehensive campaigns or quick, one-off ads for special promotions, maximizing your reach and engagement on the platform and helping you sell on Pinterest more effectively.

Organize Pins into Catalogs

Catalogs are a fantastic feature for Pinterest business accounts, particularly for brands looking to sell on Pinterest. They allow you to showcase a variety of items in an organized manner, making it easier for users to explore your offerings and discover products that interest them.

If you have a data source containing all your products and their attributes, you can easily upload this file to Pinterest. Once your data source is approved, any product you add to your website will automatically generate product Pins. This process not only saves time but also ensures that your product listings are always up to date. These generated Pins can be used to create shopping ads, effectively showcasing your products and driving traffic to your website.

However, if you don’t have the right data source for creating Catalogs, you can still effectively sell on Pinterest using Rich Pins. Rich Pins pull essential information from your website, such as pricing and availability, allowing users to see key details without leaving Pinterest.

By utilizing both Catalogs and Rich Pins, you can enhance your Pinterest presence, engage your audience more effectively, and ultimately boost your sales.

Tag products in Shop the Look Pins

Shop the Look Pins offer a fantastic opportunity to showcase multiple products simultaneously within a single Pin. Whether you’re highlighting a stylish outfit or an inviting home decor setup, each product featured in the image is marked with a white dot. Users can simply click on these dots to explore further details and make purchases.

This approach allows you to share captivating images of models wearing the latest collection or beautifully staged rooms filled with your furniture and other similar items, effectively promoting a variety of products on the platform.

While the creation of Shop the Look Pins is a manual process, it empowers you to tag as many products as you wish once your Pin is linked to your verified website. This strategy not only enhances user engagement but also drives traffic to your products, making it an invaluable tool for boosting sales and visibility on social media.

How to sell on Pinterest – Tag products in Shop the Look Pins

Share user-generated content (UGC)

If you’ve discovered a celebrity or a popular influencer using your product, leverage that opportunity to boost your brand visibility!

Consider establishing influencer marketing campaigns to consistently create engaging content that you can showcase on Pinterest, enticing your audience to make a purchase.

You can also incorporate user-generated content (UGC) into Shop the Look Pins or promote these images to capture user attention even more effectively. Social proof plays a crucial role in consumer decisions; when users see someone they admire wearing your products, they are significantly more likely to make a purchase. By harnessing the influence of well-known figures and authentic customer experiences, you can enhance your brand’s credibility and appeal on social media platforms.

Incorporate content marketing

Blog posts designed for conversions are ideal for sharing on Pinterest. Consider creating content such as gift guides, product roundups, or tutorials that resonate with your audience.

For instance, a Mother’s Day gift guide can serve as an excellent opportunity to curate and showcase products that cater to your target demographic. These types of content are not only valuable but also highly shareable, making them perfect for promoting on Pinterest.

With the right approach, you can turn your Pinterest presence into a powerful tool for driving sales and connecting with potential customers.

List of best-selling items on Pinterest in 2024

Pinterest is rapidly emerging as a leading social networking platform for e-commerce retailers and businesses. Recent studies show that the number of pinners engaging with shopping sites has increased by over 20% quarter over quarter. In 2022, it was projected that advertisements on Pinterest would reach more than 226 million users, with approximately 75% of Pinterest users actively shopping. This trend highlights Pinterest as a valuable opportunity for businesses looking to sell on Pinterest and establish their presence online.

To succeed on Pinterest, adopting a mindset focused on studying, researching, and strategic planning is essential. One of the key challenges is identifying the latest trendy products that can effectively drive business growth. By staying informed about emerging trends and leveraging Pinterest’s unique features, businesses can better connect with their target audience and enhance their ability to sell on Pinterest, maximizing their success on the platform.

Thus, we have compiled a list of best-selling products designed to help you thrive in your business.

Fashion items

• Monthly Global Google Search Volume: 135,000
• Categories: Women’s Fashion, Men’s Fashion, Kids’ Fashion
• Global Order Growth: CAGR of 8.8% (2019-2030)
• Average Selling Price: $64 – $70
• Top Countries: Australia, United Kingdom, United States, Canada
• Ideal Target Audience: Individuals of every age and gender range
• Suggestions of Suppliers: Louis Vuitton (France), Fendi (Italy), Gucci (Italy)

Fashion products on Pinterest are often offered at lower prices compared to other e-commerce platforms. As a result, a majority of women who engage with fashion content on Pinterest report having positive and inspiring experiences while exploring and shopping for products. This favorable pricing, combined with the visually appealing nature of Pinterest, creates an enjoyable shopping environment that encourages users to sell on Pinterest and discover and purchase fashion items.

Men shop on Pinterest less frequently than women, but their experiences are similar. Users often pin their favorite items to a single board, making it essential for product photos to be visually appealing to attract attention. Additionally, Pinterest Shop consistently offers great deals on pinned items, motivating more users to shop on the platform.

Beauty products

• Monthly Global Google Search Volume: 110,000
• Categories: Beauty Accessories, Tools, Makeup, Body Care, Hair Care, Skincare
• Global Order Growth: Annual compound growth rate of 4.75% (2021-2027)
• Average Selling Price: $7 – $10
• Top Countries:  China, United States, Singapore, Germany, France
• Ideal Target Audience: Young Millennials and Gen Z
• Suggestions of Suppliers: L’Oréal (France), Unilever (UK), Procter & Gamble (USA)

Over 52 million people turn to Pinterest for beauty inspiration, with 91% of beauty product searches being unbranded. This presents a significant opportunity to drive traffic to your newly launched online store or enhance your planning efforts. With a higher number of active female users than any other social media site, Pinterest is an ideal space for advertising campaigns that can yield a 5x return on investment, making it a prime platform for businesses looking to sell on Pinterest.

Skincare products

• Monthly Global Google Search Volume: 110,000
• Categories: Exfoliator, Serum, Face Oil, Moisturizer, Chemical Peel, Cleanser, Treatment
• Global Order Growth: CAGR of 5.52% (2021-2028)
• Average Selling Price: $9.64
• Top Countries: Italy, France, Australia, United Kingdom, United States, Canada
• Ideal Target Audience: Men and women aged 18 and above
• Suggestions of Suppliers: Estée Lauder (USA), Clinique (USA), Neutrogena

Both men and women increasingly rely on skincare products to maintain a youthful appearance, addressing concerns like breakouts and fading skin texture. Women, in particular, are often very conscious of their skin and prioritize care not only for themselves but also for their children and families.

If you’re starting a skincare business or planning to promote products on Pinterest, there’s a vast potential audience waiting to engage. With the growing demand for skincare solutions, you can effectively drive more traffic to your store, enhance brand awareness, and achieve higher conversion rates. Leveraging Pinterest’s visual platform allows you to showcase your products in an appealing way, making it easier to sell on Pinterest and connect with your target market.

Bedroom Decor

• Monthly Global Google Search Volume: 60,500
• Categories: Bedroom furniture, pillows, bedding & blankets, window curtains, lights & chandeliers, and more
• Global Order Growth: CAGR of 4.5% (2020-2027)
• Average Selling Price: $200 – $550
• Top Countries: United Kingdom, United States, Canada
• Ideal Target Audience: New home buyers, homeowners remodeling their spaces, and gift-seekers
• Suggestions of Suppliers: Ikea (Sweden), Philips (USA), Suofeiya Home Collection (China), Springs Window Fashion (USA)

Home décor ranks among the most searched topics on Pinterest, where homeowners seek inspiration to decorate and modernize their living spaces. Bedroom décor has emerged as a particularly trendy focus, creating an excellent opportunity for brands looking to sell on Pinterest. Additionally, Pinterest showcases various wood projects, including furniture, tables, and chairs, often at affordable prices, making it an ideal platform for discovering budget-friendly home improvement ideas. With Pinterest’s average selling prices designed for consumer convenience, there’s a prime opportunity for you to launch a home décor business. 

Bathroom Decor

• Monthly Global Google Search Volume: 110,000
• Categories: Bathroom sinks, tiles, bathtubs, bathroom furniture, cabinets, vanities, wall décor, sanitary ware, etc.
• Global Order Growth: CAGR of 10.2% (2021-2028)
• Average Selling Price: $50 – $200
• Top Countries: United Kingdom, United States, Canada
• Ideal Target Audience: New home buyers or homeowners remodeling
• Supplier Suggestions: Moen (USA), Hansgrohe (Germany), Baldwin (USA), Kohler (USA)

Bathroom decoration is a growing sector in home décor, featuring items like sanitary products and handcrafted accessories. New homebuyers and Millennials often use Pinterest for inspiration, making it an excellent opportunity for brands to sell on Pinterest by showcasing unique bathroom products and ideas.

The target audience for bathroom décor is broad, as both young and mature buyers are drawn to these products. If you’re considering which bathroom décor items to launch from your company, searching home décor trends on Pinterest can provide valuable insights and help guide your product offerings.

DIY & craft products

• Monthly Global Google Search Volume: N/A
• Categories: Textiles, decorative items, paper crafts, fashion crafts, functional crafts
• Global Order Growth: CAGR of 8.1% (2021-2026)
• Average Selling Price: $3 – $30
• Top Countries: United Kingdom, United States, Canada
• Ideal Target Audience: Home DIYers, crafting enthusiasts
• Supplier Suggestions: Oriental Trading (USA), Michaels (USA), Baker Ross (UK), Etsy (USA)

DIY and craft items are among the most popular categories on Pinterest. Popular crafts include clothing projects (like fabric flowers and sewing) as well as paper crafts such as scrapbooks, cards, ornamental paper cuts, and origami.

Many of these items are made from recycled materials, which makes them environmentally friendly. Increasingly, women are purchasing handcrafted pillows and blankets online to enhance their living spaces.

This growing demand presents a prime opportunity to start a business on Pinterest by selling handcrafted items. With this niche being highly searched for, you can quickly build your business and attract a large audience.

Jewellery

• Monthly Global Google Search Volume: 450,000
• Categories: Bracelets, rings, brooches, hair accessories, necklaces, pendants, earrings, etc.
• Global Order Growth: CAGR of 6.5% (2022-2028)
• Average Selling Price: $20 – $200
• Top Countries: India, China, USA
• Ideal Target Audience: Women aged 18-35
• Supplier Suggestions: Tiffany & Co. (USA), Harry Winston (USA), Cartier (France)

Jewellery has the unique ability to enhance a woman’s most defining features and express her character. It plays an essential role for women, making them feel more confident, fashionable, unique, and beautiful. With this in mind, the jewellery market is thriving. As a symbol of personal expression and style, women are naturally drawn to jewellery, and 56% of jewellery buyers, as well as Pinterest users, are women.

Given the consistent demand, the jewellery industry remains strong. Pinterest offers a fantastic platform to launch your eCommerce store, where you can create curated boards that attract and engage potential buyers.

Shoes

• Monthly Global Google Search Volume: 1,220,000
• Categories: High-heels, loafers, flip-flops, sneakers, and more
• Global Order Growth: CAGR of 4.16% (2020-2027)
• Average Selling Price: $40 – $100
• Top Countries: United Kingdom, United States, Italy, France, Australia, Canada
• Ideal Target Audience: Young Millennials and Gen Z shoe enthusiasts

On Pinterest, shoppers can explore a wide range of shoe categories, appealing to both men and women. Sneakers stand out as the most sought-after style, favored for their versatility and trendy appeal. Both men and women actively look to Pinterest for inspiration on which sneakers to buy and how to pair them with different outfits, from casual looks to more formal attire.

Women, in particular, drive significant demand for trendy footwear on Pinterest. With its visually organized boards, Pinterest makes it easy for users to browse and discover the latest shoe styles, ensuring the shoe marketplace remains vibrant and active.

Clothing

• Monthly Global Google Search Volume: 368,000
• Categories: Ethnic, streetwear, business casual, party wear, and more
• Global Order Growth: CAGR of 5.83% (2021-2026)
• Average Selling Price: $40 – $120
• Top Countries: United Kingdom, United States, Italy, France, Australia, Canada
• Ideal Target Audience: Fashion e-commerce app users, clothing shoppers

If you own a clothing brand, Pinterest is an ideal platform to showcase your products to a broad and diverse audience. Fashion enthusiasts, including men, women, and even parents shopping for children, gather here to find fresh ideas and inspiration for their wardrobes. With options for every size, shape, and style, Pinterest provides a visually rich environment for potential buyers to discover your brand.

For fashion bloggers and brands, Pinterest is a valuable tool to engage with fashion-forward users, promote new collections, and drive traffic to your online store. It’s a perfect space to build brand awareness and reach a highly engaged audience.

Bag Items

• Monthly Global Google Search Volume: 90,500
• Categories: Backpacks, handbags, clutches, laptop bags, and more
• Global Order Growth: CAGR of 10.6% (2022-2028)
• Average Selling Price: $15 – $80
• Top Countries: United Kingdom, United States, Italy, France
• Ideal Target Audience: Females aged 15-64, office workers, school children

Bags are among the best-selling items on Pinterest, catering to a wide range of consumers—students, professionals, and party-goers alike. Whether it’s a backpack for school, a stylish handbag for work, or a trendy clutch for an event, bags are needed for many different occasions.

Nails inspiration

• Monthly Global Google Search Volume: 260
• Categories: Nail polishes, nail polish removers, false nails, nail art kits & accessories, manicure glue, nail polish thinners & drying drops, cuticle cream & oil.
• Global Order Growth: The market is projected to grow at a compound annual growth rate (CAGR) of 6.1% from 2022 to 2028.
• Average Selling Price: $15 – $30
• Top Countries: UK, USA, and Canada
• Ideal Target Audience: Individuals aged 18 and above who are passionate about nail care.

If you’re considering launching a nail salon, this presents an excellent opportunity to attract potential clients. To successfully establish your presence in this competitive market, it’s essential to focus on building brand awareness through Pinterest marketing, allowing users to discover and connect with your services effortlessly.

Paintings

• Monthly Global Google Search Volume: 673,000
• Categories: Genre paintings, Landscape, Still life & Portrait art, History paintings, Calligraphy, Digital art.
• Global Order Growth: Currently, the compound annual growth rate (CAGR) is trending positively, indicating a steady increase in demand.
• Average Selling Price: $300 – $600
• Top Countries: Australia, UK, USA, and Canada
• Ideal Target Audience: Art enthusiasts, interior designers, and collectors seeking unique 

Paintings encompass a vast array of themes, reflecting the artist’s thoughts and emotions, from historical events to personal experiences. Artists often share their creations with the intention of selling them, helping others beautify their interiors in the process.

If you are a passionate artist, it’s essential to learn how to effectively sell your art on Pinterest. Both Millennials and Gen Z are increasingly drawn to decorating their spaces with diverse artwork, making Pinterest an ideal platform for showcasing your talent. Here, you can connect with potential buyers and establish your brand in the vibrant world of art.

Perfumes

• Monthly Global Google Search Volume: 22,200
• Categories: Fragrance types include aquatic, citrus, oriental, aromatic, and woody.
• Market Growth: The global order growth has a compound annual growth rate (CAGR) of 3.9% from 2019 to 2025.
• Average Selling Price: The average selling price ranges from $4 to $25.
• Top Countries: Key markets for fragrances include the UAE, UK, Spain, and Canada.
• Ideal Target Audience: The primary audience consists of millennials and older members of Generation Z.

Perfumes are preferred by 41% of women compared to 39% of men on a daily basis, as many customers buy fragrances to enhance their mood. Additionally, technology is transforming the perfume industry, with 50% of fragrance buyers influenced by online reviews during their purchasing decisions. This trend presents an excellent opportunity for you to sell on Pinterest, establish a profitable venture, and generate significant annual revenue.

Doormat

• Monthly Global Google Search Volume: 74,000
• Categories: Scraper mats, interior mats, indoor and outdoor mats, decorative mats, anti-fatigue mats, drainage mats, ribbed entry door mats, carpets, weather-resistant and snow-ice melting door mats, eco-friendly doormats.
• Global Order Growth: The market is projected to grow at a compound annual growth rate (CAGR) of 5.1% from 2019 to 2025.
• Average Selling Price: $15 to $35
• Top Countries: UK, USA, Australia, Canada
• Ideal Target Audience: Mothers and wives in every household, as well as interior designers.

Doormats not only add warmth during the winter months but also insulate against the coldness of the floor. Their attractive and eye-catching designs enhance the overall aesthetic of interior spaces, making them a perfect addition to any home and a great item to sell on Pinterest.

Pinterest offers a vast array of home design inspirations and businesses where these products can be found. This makes it easy for buyers to invest a small amount in purchasing doormats, while sellers have a wonderful opportunity to establish their businesses on Pinterest.

Towels

• Monthly Global Google Search Volume: 74,000
• Categories: Paper towels, bath towels, cotton towels, beach towels, tea towels, hand towels.
• Global Order Growth: Compound annual growth rate (CAGR) of 4.8% (2022-2028).
• Average Selling Price: $5-$25
• Top Countries: Australia, UK, USA, and Canada
• Ideal Target Audience: Healthcare organizations and every household.
• Suggestions of Suppliers: GM Exports (India), Nine Space (USA), Sunvim (China).

Towels are required for rubbing and wiping down a body or surface. So many designs and types of towels are supplied to do multiple tasks. All men and women require this smaller size of clothing for personal use or work purposes, such as kitchen towels, bath towels, paper towels, and hand towels.

It is a frequently used item worldwide, and its popularity has never diminished over time. On Pinterest, you can find various types of these items, presenting numerous opportunities to sell on Pinterest and start your own business with them.

Outdoor Decor

• Monthly Global Google Search Volume: 27,100
• Categories: Mailboxes, wall decor, torches & oil lamps, birding supplies, planters & window boxes, hose pots, boot trays.
• Global Order Growth: Compound annual growth rate (CAGR) of 6.1% (2021-2028).
• Average Selling Price: $100 to $200
• Top Countries: USA, Canada, and Australia
• Ideal Target Audience: Homeowners and DIY enthusiasts.
• Suggestions of Suppliers: World Market (USA), Faire (USA).

Every family aspires to enhance their living spaces. Whether new homeowners or those embarking on a renovation journey, many individuals seek to create beautiful and inviting environments. Even apartment dwellers are keen to embellish their balconies, transforming small spaces into cozy retreats.

Outdoor decor plays a vital role in enlivening both backyards and front yards. For those searching for ways to refresh or brighten their outdoor areas, decorative accessories are not only popular but also budget-friendly options available on Pinterest. By incorporating these charming decor items into your eCommerce store, you can significantly elevate your business prospects and connect with a broader audience eager to beautify their homes.

Sports equipment

• Monthly Global Google search volume: 14,800
• Categories: Extreme sports equipment, sports shoes & athletic apparel, fitness equipment, outdoor workout items.
• Global order growth: Compound annual growth rate (CAGR) of 8.3% (2022-2031).
• Average selling price: $20 to $200.
• Top countries: UK, Australia, USA, and Canada.
• Ideal Target Audience: Sports enthusiasts, athletes, and fitness aficionados.
• Suggestions of suppliers: Franklin Sports (USA), Faire (USA).

Engaging in sports significantly enhances physical fitness and promotes bone health, effectively reducing the risk of obesity while fostering balance and coordination. In the wake of the pandemic, there has been a marked shift in public consciousness regarding health, with many individuals committing to regular exercise routines. This year, the fitness market is anticipated to grow by 3.7%, highlighting the increasing focus on well-being.

As people strive to eliminate toxins and improve their overall health, they increasingly turn to sports and exercise equipment. Many are also seeking fitness advice and techniques to aid in their fitness journeys. This growing interest has led to an increase in fitness-focused content on platforms like Pinterest, where enthusiasts find inspiration for their routines. If you’re considering launching an eCommerce site focused on fitness and sports equipment, now is the perfect time. By tapping into this expanding market, you can attract a dedicated following and establish a thriving online business.

Tips to Successfully Sell on Pinterest

Selling on Pinterest can be a game-changer for both small businesses and established brands, given its vast user base. With over 450 million monthly active users, this visual platform is ideal for showcasing your products. Through creating eye-catching pins, utilizing effective keywords, and engaging with the community, you can maximize your growth potential and boost sales on Pinterest.

Know Your Audience

To effectively sell on Pinterest, start with a deep understanding of your target audience. Utilize Pinterest analytics to gain insights into user demographics, interests, and behaviors. Supplement this with research from other social platforms to paint a comprehensive picture of who your ideal customers are. By knowing your audience, you can tailor your pin tags with relevant keywords that align with the terms they might use when searching. This strategic approach not only enhances your brand’s visibility but also attracts the right customers to your content.

Create Outstanding Visuals

Since Pinterest thrives on visual appeal, creating high-quality, aesthetically pleasing images is crucial for anyone looking to sell on Pinterest. Focus on capturing high-resolution images that reflect your brand’s unique style and values.

• Professional Photography: Investing in a professional photoshoot for your products can make a significant difference in how your items are perceived. Good lighting, backgrounds, and compositions can elevate your product images, making them more attractive to potential buyers.
• Professional Graphics: If graphic design isn’t your strength, consider collaborating with a skilled designer to create eye-catching graphics that stand out in the feed.
• Brand Consistency: Ensure that your visuals maintain a cohesive look and feel across all your pins. A consistent style not only reinforces brand identity but also helps followers quickly recognize your content in their feeds.

Organize Your Pins and Boards

The user experience is paramount on Pinterest. By creating boards that effectively categorize your content, you can guide users through a more enjoyable browsing experience.

• Establish a clear structure that organizes your boards by product types, themes, or topics, making it easy for visitors to find what they’re looking for.
• A tidy, well-organized profile is essential for those looking to sell on Pinterest, as it invites more engagement. An appealing layout encourages users to explore your offerings and follow your account for future updates.

Follow Trends

Staying current with Pinterest trends is essential for maximizing your visibility and effectively selling on Pinterest. Utilize Pinterest’s trends tool to discover what users are actively searching for, allowing you to tailor your content and offerings to meet their interests.

By identifying and leveraging these trends, you can curate content and products that align with user interests. This could involve creating pins that reflect popular aesthetics, seasonal items, or trending topics within your niche, ensuring that your content remains relevant and engaging.

Utilize Search Engine Optimization and Content Marketing

Incorporating Pinterest SEO is vital for enhancing your content’s discoverability.

Use targeted keywords strategically in your pin titles, descriptions, and alt texts, ensuring they align with what your audience is searching for. This optimization helps your pins rank higher in search results, increasing organic traffic to your profile.

Additionally, engage your audience with valuable content, such as tips, tutorials, or informative articles related to your products. This approach fosters engagement and helps establish your brand as a valuable resource in your niche, making it easier to sell on Pinterest while building trust with potential customers.

Use Rich Pins

Rich Pins offer a fantastic way to provide more context directly on your pins.

These pins include additional information such as pricing, availability, or ingredients, depending on the type (Article, Product, or Recipe Pins). By utilizing Rich Pins, you enhance the functionality of your content, making it more actionable and trustworthy, which can lead to higher engagement rates.

Create Catalogs

Elevate your Pinterest profile into a powerful shopping hub by learning how to sell on Pinterest with retail catalogs. By linking your products directly to your Pins, you transform your profile into a seamless, shoppable catalog. This setup allows users to effortlessly browse your offerings and quickly click through to your store, making purchasing decisions faster and more convenient for potential customers. This feature helps streamline the shopping experience and boosts conversion rates.

Consistency Is Key

Regularity in posting and updating your content can have a profound impact on your visibility and user engagement.

• Develop a content calendar to schedule regular updates for your campaigns, boards, and pins. This strategy helps maintain a steady stream of content that keeps your audience engaged and interested.
• Balance your organic posts with paid content to maximize reach, ensuring you continually attract new followers while providing value to your existing audience.

How much does it cost to sell on Pinterest?

Selling on Pinterest comes with no direct costs, making it an appealing option for businesses. The platform allows you to set up a business profile, create engaging pins, and showcase your products without any fees. This accessibility enables small businesses and entrepreneurs to leverage Pinterest’s vast user base without worrying about upfront costs.

While Pinterest doesn’t charge for basic selling features, costs arise only when you opt for paid advertising. Promoted Pins, which can significantly enhance your visibility, do require a budget. However, these ads can be a worthwhile investment, especially when you analyze which content performs best. Understanding your audience and their preferences helps you tailor your advertising strategy, ensuring that your promotional efforts effectively support your goal to sell on Pinterest.

You have the flexibility to either sell products directly on Pinterest or drive traffic to your own website or landing page. Direct selling allows for a seamless shopping experience within the platform, while directing traffic to your site can help you build a more comprehensive online presence. Ultimately, Pinterest offers a cost-effective way to reach potential customers and boost sales, provided you utilize its features strategically.

How to Sell on Pinterest: Grow Your Audience, Boost Sales

Selling on Pinterest involves more than just creating promoted Pins and establishing ad campaign budgets. To fully leverage the platform for your business, consider these additional strategies to enhance your selling experience:

Understand Your Audience

A crucial element for achieving success in Pinterest marketing is having a deep understanding of your target audience.

Pinterest’s user demographics are essential to consider when developing your marketing strategy. Notably, 60% of global Pinterest users are women; however, the number of male users is growing rapidly, increasing by approximately 40% each year. This shift presents a valuable opportunity for brands looking to sell on Pinterest, as it allows for targeted content that appeals to a broader audience.

Take the time to research your target audience on Pinterest. Utilize analytics tools and insights to gather data about their interests, behaviors, and preferences. This information is invaluable and can significantly influence your strategy.

When publishing Pins and boards, always keep your audience in mind. Craft content that not only resonates with their interests but also meets their search intent. This approach ensures that your Pins are relevant and engaging.

By focusing on targeted content that genuinely understands your audience, you’ll likely see an increase in followers and drive more traffic to your online store, ultimately enhancing your ability to sell on Pinterest and leading to higher conversions.

Stay Up to Date With the Latest Trends

To attract and retain your audience, it’s crucial to stay updated on the trending products in your business niche. Regularly sharing fresh and relevant content ensures you provide valuable Pins to your followers.

Posting new content not only helps you deliver useful information but also boosts your visibility on Pinterest. The platform’s algorithm favors fresh graphics, images, and videos over older content. Therefore, make it a point to consistently post new Pins and re-pin content from other creators to maximize your opportunities to sell on Pinterest.

In addition to utilizing Pinterest’s built-in analytics features, consider leveraging tools like Google Trends, Ecomhunt, and Trend Hunter to uncover emerging trends. Monitoring trends on social media platforms such as Twitter, Reddit, and TikTok can also provide you with deeper insights into the market.

Engage With Your Audience

Engaging with your followers is vital when learning how to sell on Pinterest and establishing brand awareness and trust. Take a moment to leave thoughtful comments on their profiles and share insights that resonate with their interests. Sending personalized messages can help you connect on a deeper level, showing that you genuinely appreciate their engagement. This approach not only fosters a sense of community but also encourages more interaction with your brand. By actively participating in conversations and responding to questions, you create a welcoming atmosphere that builds loyalty and keeps your audience coming back for more.

Prioritize Quality

Every Pin you publish should deliver real value to your audience, addressing their search intent and meeting their current needs. High-quality content is essential for attracting and retaining followers, so take the time to ensure that each Pin is informative, engaging, and relevant.

Moreover, the visual appeal and performance of your Pins play a crucial role in reaching your target audience effectively. Use high-resolution images that not only captivate attention but are also optimized for SEO. This optimization is especially critical for promoted Pins, as it enhances visibility and engagement. By prioritizing quality in both content and visuals, you can create Pins that stand out and resonate with your audience.

Optimize for Mobile Devices

Considering that approximately 85% of Pinterest users browse on their mobile devices, optimizing your Pins for mobile is essential for anyone learning how to sell on Pinterest. Be sure to follow Pinterest’s Pin and ad size guidelines to guarantee your images look great on smaller screens. Use vertical formats to improve visibility, and ensure that your text and graphics are clear and captivating. Prioritizing mobile optimization not only enhances user experience but also increases engagement, helping drive more traffic and sales for your business.

How to sell on Pinterest – Frequently Asked Questions 

How to sell on Pinterest – Frequently Asked Questions 

Can you sell digital products on Pinterest?

Yes, you can sell digital products on Pinterest. The platform allows you to direct users to your tech blogs or eCommerce sales pages, generating organic traffic from interested shoppers. This makes Pinterest an effective platform for promoting and selling digital goods like eBooks, courses, design templates, or software. By optimizing your Pins with eye-catching visuals and strategic keywords, you can attract the right audience and drive conversions for your digital offerings, making it easier to sell on Pinterest.

Does Pinterest take a cut of my sales?

No, Pinterest does not take a percentage of your sales, making it a great platform for those exploring how to sell on Pinterest. The platform primarily earns revenue through advertising, allowing you to keep all the profits from your sales. Pricing and profit terms are negotiated directly between you and your eCommerce platform. This means you retain full control over your earnings and profit margins while utilizing Pinterest’s vast audience to promote and sell your products.

Does Pinterest have a marketplace?

Yes, Pinterest has launched the Pinterest Shop, a dedicated space for users to discover and purchase products directly on the platform. According to surveys, 47% of active users visit Pinterest specifically to shop for and learn about new products, which presents a valuable opportunity for brands to promote their offerings. This feature not only enhances user experience but also allows new entrants to engage with potential customers effectively. By showcasing products in the Pinterest Shop, brands can significantly increase their visibility and foster deeper connections with consumers.

How to sell on Pinterest without a website?

To sell on Pinterest without a website, create a business account, optimize your profile, create engaging pins that link to your social media or marketplace product pages, and utilize Pinterest’s shopping features. Engaging with the community and leveraging SEO strategies can also help increase visibility.

How to sell on Pinterest from Amazon?

To sell from Amazon on Pinterest, set up your Amazon Seller account, create compelling pins with high-quality images, link directly to your Amazon product pages, and optimize for SEO with relevant keywords. You can also leverage the Amazon Influencer Program for additional exposure.

How to sell on Pinterest with Shopify?

To sell on Pinterest with Shopify, set up your Shopify store and install the Pinterest app from the Shopify App Store. Connect your Pinterest account, which will sync your product catalog and create shoppable Product Pins. Optimize your pins and consider promoting them through Pinterest ads to increase traffic to your store.

What Pinterest integrations are available?

Pinterest offers various integrations with eCommerce platforms and tools, such as Shopify and WooCommerce, through its Business Partners program. This allows businesses to connect their online stores seamlessly with Pinterest. Additionally, integrations with Zapier enable users to link Pinterest with hundreds of other applications, creating a robust ecosystem for enhancing marketing strategies and automating workflows. These integrations streamline operations, boost product visibility, and maximize engagement with potential customers, making it easier to sell on Pinterest.

Conclusion

In conclusion, learning how to sell on Pinterest effectively can significantly boost your online presence and sales. By focusing on audience understanding, creating appealing visuals, and using features like Rich Pins, you can optimize your strategy. For more expert insights on maximizing your Pinterest selling potential, visit System SocialZ and take your eCommerce efforts to the next level.

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