Pinterest remains a top platform for visual discovery, with Pinterest Statistics highlighting its large and engaged global audience in 2024. The platform’s strong mobile presence, along with its predominantly female user base, makes it a prime space for targeted marketing efforts. As noted by System SocialZ, businesses leveraging Pinterest ads often experience impressive results, with users more likely to explore and try new products. These insights underscore the platform’s growing influence in shaping consumer behavior and boosting brand visibility.
What Is Pinterest Statistics?
What Is Pinterest Statistics?
Pinterest statistics include various data points and metrics that reveal how users engage with the platform. These statistics help understand user demographics, behavior, growth trends, and engagement levels.
For example, Pinterest statistics might include information like the number of monthly active users, the percentage of users who discover new brands or products, or how often users save Pins.
Such data is valuable for businesses and marketers to craft effective strategies on Pinterest, optimize content, and reach target audiences efficiently.
Overview Of Pinterest
Pinterest Overview
Pinterest ranks as the 15th most-used social platform in 2024, boasting over 518 million active users worldwide. Globally, users typically spend approximately 1 hour and 45 minutes monthly using the Pinterest app on Android devices.
Approximately 27.3% of these Android users engage with the app daily, opening it roughly 48 times per month. In the US, Pinterest is the seventh most visited social network, with an estimated 266 million monthly visits in April 2024, and around 62.5% of these visitors access the platform via desktop. In the United States, users spend an average of 11 minutes and 25 seconds during each visit.
Moreover, Pinterest ranks as the 28th most popular search term worldwide, attracting a search volume of 72,120,000. Notably, Gen Z values Pinterest highly for its positive impact on well-being, ranking it favorably for promoting feelings of self-worth, belonging, and purpose compared to traditional social media platforms.
Top Pinterest Statistics
Each week, users on Pinterest add more than 1.5 billion pins to their collections, resulting in a diverse range of content housed in over 4 billion boards. No matter what you’re in search of, you’re probably going to find it on this platform.
Users can create up to 2,000 boards, with personal accounts allowing for up to 200,000 pins. To grow your followers, aim to share 5 to 30 new pins daily, mixing repins with your unique content. Avoid pinning all at once to maintain engagement.
Additionally, about 80% of users have discovered something new on Pinterest, with 46% finding a new brand or product. This presents a great opportunity for businesses to connect with their audience, and partnering with a reputable advertising agency can enhance your brand’s visibility on the platform.
User Behavior Pinterest Statistics
User Behavior Pinterest Statistics
Pinterest User Statistics
Pinterest boasts 498 million monthly active users, which, while a smaller fraction compared to Facebook’s nearly 3 billion, shows steady growth year after year.
The platform enjoys a healthy annual growth rate of 7.5%, making it the third fastest-growing social media platform, following Snapchat and LinkedIn. In contrast, Facebook is growing at a much slower rate of 1.6%, while YouTube and Instagram are actually losing users.
In the U.S., Pinterest has a significant audience, with 84.6 million users, representing about 17% of its total user base. For businesses based in the U.S., Pinterest can be an excellent marketing channel.
After the United States, the next four countries with the highest number of Pinterest users are:
- Brazil, with 28.05 million users
- Mexico, with 19.45 million users
- Germany, with 15.88 million users
- France, with 10.65 million users
Pinterest Usage Statistics
The vast majority of Pinterest users—nearly 78%—report feeling positive when using the platform. Research suggests that browsing Pinterest for inspiration can help alleviate stress and prevent burnout. This sense of happiness and peace among users is one of the platform’s significant benefits.
Additionally, Pinterest is a powerful shopping tool, with 85% of weekly users having made a purchase based on a pin they discovered from a brand. By creating boards that showcase your products, you can increase visibility and the likelihood of conversions.
Moreover, 85% of users rely on Pinterest when embarking on new projects, looking for DIY ideas, product suggestions, or guidance. This insight presents a valuable opportunity for brands to strategically create and share pins that cater to users looking for guidance on their next endeavors.
Pinterest Audience and Demographics Statistics
More than 76% of Pinterest users are women, with men making up 17.2% and 6.6% identifying as another gender or unspecified. If women represent a significant portion of your target demographic, Pinterest is an ideal platform to reach them.
The largest audience segment on Pinterest is Millennial women aged 25-34, who account for 28.5% of the global user base. Following closely are women aged 18-24, comprising over 18% of users.
Additionally, projections indicate that Pinterest will have around 25.1 million Gen Z users this year, representing about 5% of its total user base. This figure reflects a steady increase from 16.4 million in 2020 and 23 million in 2023, highlighting the growing presence of Gen Z consumers on the platform.
Pinterest Search Statistics
As a robust search engine, many users use Pinterest similarly to Google to locate the content they seek. Therefore, it’s crucial for creators to optimize their content for higher search rankings. Here are some key search statistics to consider:
Two out of three users turn to Pinterest for their search needs, whether seeking new ideas or reputable products. This means approximately 66% of users view Pinterest as a primary platform for discovery.
Interestingly, 97% of searches on Pinterest are not brand-related, meaning users rarely include specific brand names in their queries. This statistic is vital for shaping your social media content strategy. Since users are not searching for brands, it’s essential to incorporate relevant keywords in your pin titles and descriptions to improve your posts’ visibility and ranking.
Pinterest Engagement Statistics
For three consecutive years, Pinterest has demonstrated an impressive ability to predict trends, with 8 out of 10 of its predictions coming true. The platform compiles its list of anticipated trends for the year based on the most searched keywords and pins from the previous year, making it a valuable resource for businesses seeking inspiration.
According to Pinterest’s 2024 Trends Report, several topics are expected to see a significant increase in interest, including:
- Groovy wedding (+170%)
- 70s bride (+50%)
- Piano jazz (+105%)
- Jazz club outfit (+65%)
- Bow necklace (+180%)
- Bow aesthetic (+55%)
- Fun blue nails (+260%)
- Light blue prom makeup (+70%)
- Retro wedding theme (+80%)
- Chunky hoops (+45%)
- Big braids hairstyles (+30%)
- Sunscreen (+75%)
- Body moisturizer aesthetic (+245%)
- Groovy hen party outfit (+110%)
Pinterest Shopping Statistics
Over 60% of users in the UK have purchased something after seeing branded content on Pinterest, while globally, 83% of weekly users have made similar purchases. This positions Pinterest as a valuable platform for brand marketing.
Pinners are 75% more likely to say they are always shopping and 40% more likely to love shopping, reinforcing its appeal for advertisers.
Pinners also spend 40% more per month compared to users on other social media platforms, with high-income households twice as likely to use Pinterest. This makes it an ideal venue for higher-priced items.
Notably, 93% of users use Pinterest to plan their purchases, demonstrating its power to inspire users in areas like makeup and new hobbies.
Pinterest Advertising Statistics
Pinterest statistics – Advertising
Pinterest advertising statistics highlight the platform’s potential for marketers. Here’s a breakdown:
High conversion rates: 83% of weekly users have made a purchase based on branded content they saw on Pinterest.
Effective reach: Pinterest has over 498 million active users, offering brands a vast audience.
Shopping platform: 50% of Pinterest users see the platform as a place to shop.
Millennials engagement: 44% of millennial users have bought products they found on Pinterest.
Higher spending: Pinterest users spend 80% more per month than those on other platforms.
Pinterest Marketing Statistics
Pinners use it for projects
85% of Pinners use it for projects
Pinterest is more than a discovery platform; it’s a valuable tool for starting new projects. Eighty-five percent of users turn to it for various initiatives, from home improvements to vacation planning and launching side hustles.
80% of Pinners find new brands on Pinterest
Brand discovery is a key advantage Pinterest provides to businesses. Eighty percent of users have found or intend to find new brands or products on the platform. This highlights the potential for an effective Pinterest marketing strategy to engage a broad audience.
Tagging products boosts retailer checkouts by 30%
Catalogs are like a brand’s starter kit for doing well on Pinterest shopping. When retailers upload their catalogs and tag their products, they’ve noticed a bump of almost 30% in checkouts.
Pinterest Ecommerce Statistics
75% of weekly Pinterest users say they’re always shopping. According to Pinterest’s Feed Optimization Playbook, weekly users are 40% more likely to enjoy shopping and 75% more likely to say they shop frequently.
Additionally, 50% of Pinterest users view the platform as a go-to shopping destination. It’s not just for inspiration but also for direct purchases, making it an ideal spot for brands to advertise.
Moreover, 44% of millennial Pinners have purchased a product they saw on Pinterest. This highlights the platform’s strong influence on millennial shopping behavior.
Finally, Pinterest users tend to spend 80% more per month than those on other social platforms, making it a valuable marketplace for businesses.
Pinterest Trends to Watch
Pinterest Statistics offers a glimpse into upcoming trends before they hit your feed. Known for accurately forecasting content shifts, here are some key trends to watch for across popular industries:
- Eclectic grandpa: Nostalgic, vintage fashion with a quirky twist.
- Western gothic: A fusion of Western and Gothic styles in fashion and decor.
- Cafecore: Coffee shop aesthetics taking center stage in design and lifestyle.
- Hot metals: Metallic tones and finishes making a bold statement.
- Blue beauty: Sustainability-driven beauty trends with an emphasis on ocean-friendly products.
- Aquatecture: Water-inspired architectural designs.
Pinterest Statistics For Businesses
Pinterest for Business users
More than 1.5 million businesses are actively using Pinterest for marketing purposes. Pinterest for Business accounts provide access to enhanced analytics, advertising tools, and the ability to create rich pins that display extra information about products. These features make it easier for brands to track the performance of their pins and adjust their strategies for better results.
Pinterest SEO
Optimizing for Pinterest’s search engine is essential for increasing visibility. Brands that use proper keywords, hashtags, and high-quality images in their pins are more likely to show up in user searches. Pinterest’s algorithm prioritizes content that is relevant, fresh, and visually appealing. For businesses, mastering Pinterest SEO can lead to significant increases in traffic and conversions.
Success stories
Many businesses have successfully leveraged Pinterest to boost brand awareness and drive sales. For instance, companies in the beauty and fashion industry have used Pinterest to showcase new products and trends, leading to increased engagement and direct sales. Home improvement brands have also thrived, using the platform to inspire users with renovation ideas and product recommendations.
Using These Pinterest Statistics
These Pinterest statistics reveal how powerful the platform is for marketers to drive engagement and sales. By sharing compelling images and videos, businesses can boost brand exposure and generate conversions. Ensure your pins are optimized for search to increase visibility and reach a broader audience effectively.
Pinterest Statistics – Frequently Asked Questions
Pinterest Statistics – Frequently Asked Questions
How many people still use Pinterest?
Pinterest has over 500 million monthly active users worldwide, with a growing user base driven by frequent updates and new features.
What makes Pinterest unique?
Pinterest stands out for its image-based discovery, allowing users to find inspiration and products visually. It’s also heavily used for shopping and idea generation, unlike other social platforms.
How popular is Pinterest?
Globally, Pinterest is the 15th largest social platform, and in the U.S., it’s the second most visited by adults, attracting both Gen Z and Millennial users.
How does Pinterest make money?
Pinterest earns revenue through advertising, allowing businesses to promote their products via promoted pins, video ads, and catalogs. It’s projected to generate $5 billion in revenue by 2027.
What content is most popular on Pinterest?
Popular categories include home decor, DIY, food and drink, fashion, beauty, travel, and parenting. These topics consistently attract user interest.
How is Gen Z using Pinterest?
Gen Z uses Pinterest to discover brands, get ideas, and shop online. Weekly users are 1.3x more likely to make online purchases than those who don’t use Pinterest.
Conclusion
Pinterest statistics highlight the platform’s immense potential for businesses, with high engagement rates and strong purchasing behavior. Brands can leverage this data to optimize marketing strategies and boost sales. For more insights and tools to enhance your Pinterest presence, visit System SocialZ, your go-to resource for social media growth.
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