Pinterest Ads 2025: Your Ultimate Guide To Success

Pinterest Ads have become an essential tool for businesses looking to reach a visually-driven and inspiration-seeking audience. With a unique approach to advertising, Pinterest allows brands to blend seamlessly into users’ discovery journey, offering products and ideas right when people are most receptive. Through System SocialZ, businesses can harness the potential of Pinterest Ads to increase brand visibility, engagement, and conversions in a creative and targeted way.

What Are Pinterest Ads?

What Are Pinterest Ads?

Pinterest Ads are paid promotional pins that businesses use to showcase their products or services to a larger and more targeted audience on Pinterest. While these ads blend seamlessly into the platform, they are distinguishable by a small “Promoted” label, ensuring they appear natural and non-intrusive within users’ feeds and search results.

Why Consider Pinterest Ads? Pinterest boasts impressive statistics:

• Monthly Active Users: 465 million people actively use Pinterest each month, searching for ideas and inspiration.
• Massive Search Volume: Users conduct around 5 billion monthly searches, seeking everything from recipes to home décor ideas.
• Powerful Demographics: 76.2% of Pinterest’s audience are women, with significant purchasing power and decision-making influence.
• Branded Search Impact: Pinterest drives 10x higher branded search rates off-platform compared to other social media channels.

Lifespan and Engagement: A unique aspect of Pinterest is the extended lifespan of posts. While content on platforms like Twitter or Instagram fades quickly, promoted pins on Pinterest can continue to drive engagement for six months to a year. Plus, 85% of weekly users report making purchases based on the pins they discover.

High ROAS Potential: For certain sectors – especially food, health, and beauty – Pinterest Ads deliver a 32% higher Return on Ad Spend (ROAS) compared to other digital platforms.

Types of Pinterest Ads

Pinterest Ads come in various formats, including:

• Standard Image Pins: Perfect for visually showcasing single products or ideas.
• Video Pins: Engage users through dynamic and storytelling content.
• Carousel Pins: Display multiple images in a swipeable sequence, ideal for highlighting product collections.
• Shopping Ads: Turn product catalogs into browsable and shoppable pins.
• Collection Ads: Blend a hero image or video with smaller product images beneath, offering a comprehensive showcase.

The main objective of Pinterest Ads is to drive brand awareness, website traffic, and, ultimately, sales. Businesses can finely target their ads using interest-based, demographic, and keyword strategies, ensuring the content is presented to the most relevant audiences at the perfect time.

Why use Pinterest for advertising?

Pinterest stands out as a powerful advertising platform for businesses, and it’s not just because of its eye-catching visual format. What truly sets Pinterest apart is the mindset of its users. Unlike other social media networks where people go to socialize or pass the time, Pinterest is all about discovery, planning, and decision-making.

High Purchase Intent: One of the strongest arguments for using Pinterest for advertising is the platform’s unique user behavior. Pinners – Pinterest’s active community – are known for their high purchase intent. In fact, they are 7 times more likely to say that Pinterest influences their buying decisions compared to users of other social networks. People visit Pinterest with the goal of finding inspiration, planning future projects, and discovering products they may want to buy.

Engaged and Receptive Audience: Unlike platforms like Facebook or Instagram, where ads often disrupt the user experience, Pinterest ads feel more natural and are often seen as helpful. People on Pinterest are in a proactive mindset, actively looking for ideas and products. Because of this, they’re less likely to ignore or feel annoyed by ads – instead, they welcome content that aligns with their interests and goals.

Targeted Ad Options: Pinterest provides a range of versatile ad formats, allowing brands to tailor their campaigns and connect with their target audience more effectively. Whether you’re showcasing a product collection, telling a brand story through videos, or driving website traffic with standard image pins, Pinterest offers flexibility to create compelling ads that align with your objectives.

Niche Audience Opportunities: Even though Pinterest has a smaller user base compared to platforms like YouTube or Instagram, the audience here is highly engaged and primed for action. For businesses, this means a better chance to reach an audience that is ready to be inspired, discover new products, and make purchasing decisions.

If you’re looking for a platform that converts interest into action and delivers meaningful engagement, Pinterest is the place to be. Next, we’ll dive into the various ad formats and explore how to fine-tune your campaigns to maximize impact.

Are Pinterest Ads worth it for your business?

If you’re considering adding Pinterest Ads to your marketing strategy, you might be wondering: Are they really effective for driving meaningful results? The answer often depends on your business type and objectives, but there’s plenty of evidence that suggests Pinterest Ads can be a game-changer.

Ready-to-Buy Audience: One of the key advantages of advertising on Pinterest is the purchasing mindset of its users. According to Pinterest, 90% of Pinners use the platform to get inspiration for their purchases, and 80% of them end up buying something they discovered there. It’s like advertising to a crowd of shoppers who are already eager to find their next must-have item. Your brand’s ads become part of this discovery journey, making Pinterest an excellent choice for businesses looking to boost conversions and sales.

Discovery-Driven Environment: Pinterest isn’t just another social media platform; it’s a visual search engine that users rely on for new ideas, products, and brands. Because Pinners are in an active discovery mode, they are more receptive to ads that fit into their browsing experience. This creates a perfect opportunity for brands to build awareness and introduce products without feeling intrusive. Whether your goal is to increase brand recognition or drive website traffic, Pinterest’s ad ecosystem is built to support a wide range of marketing objectives.

Ad Flexibility: Another factor that makes Pinterest Ads worth the investment is the platform’s flexibility. As a business, you can choose to promote your top-performing pins, create fresh visual content, or even boost user-generated images pinned from your website. This allows you to reach potential customers in creative ways that align with how they already use Pinterest. Ads are strategically displayed based on user behavior and interests, making targeting more efficient and personalized.

Full-Funnel Marketing Potential: If you’re aiming for a comprehensive marketing approach, Pinterest Ads can support your strategy across all stages of the funnel. From sparking initial interest to driving conversions, you can tailor your campaigns to meet different business needs. And because Pinterest is often the starting point for planning and inspiration, it serves as an effective channel to engage users early in their decision-making process.

In short, Pinterest Ads are worth considering, especially if your business can benefit from visual-driven marketing and reaching shoppers who are primed to purchase. Now that you understand the value, let’s explore the different ad formats and specifications to help you launch successful campaigns that truly stand out.

Benefits of Pinterest advertising

Benefits of Pinterest advertising

Advertising on Pinterest provides unique opportunities that go beyond the typical social media experience. Pinterest is a visual discovery engine where users are in an active, exploratory mindset, often planning purchases and projects. Here’s how your business can benefit:

Generate Sales

Pinterest users aren’t just browsing mindlessly; they’re often in the middle of planning their next big purchase. Whether they’re searching for home renovation ideas or holiday gift guides, they’re already thinking about spending money. That’s why Pinterest is a powerful tool for driving sales. By running ads that match user searches, like promoting your kitchen gadgets to someone planning a home cooking setup, you can reach customers when they’re ready to buy.

In fact, Pinterest Shopping Ads are known for boosting sales performance significantly. Users who find your products can easily save them for later or make a purchase on the spot, which helps drive more revenue. It’s a straightforward way to put your products in front of motivated buyers.

Reach a Wider Audience

With over 518 million monthly active users, Pinterest isn’t a small player. The platform’s diverse user base spans various demographics, from Millennials looking for home decor inspiration to Gen Z discovering fashion trends. Because Pinterest Ads can appear in both search results and the home feed, you can capture a wide and engaged audience, even if they’re casually browsing.

What’s great about this platform is that your ads can be seen by people who didn’t even know they were looking for your product. The discovery aspect of Pinterest helps your brand gain exposure to a broader audience, increasing your chances of connecting with future customers. It’s a marketing goldmine for anyone looking to expand their reach.

Get More Bang for Your Buck

One of Pinterest’s most unique advantages is the longevity of its content. Unlike ads on platforms like Instagram or Facebook that disappear from feeds within days, Pinterest Pins can remain relevant and generate traffic for months. Users often save Pins to their boards for future reference, which means your ad has the potential to keep gaining visibility over time.

This “evergreen” nature of Pinterest content lets you stretch your marketing budget further. Even if a user doesn’t act immediately, your ad could resurface later, either for them or among their followers. This creates a ripple effect, extending the reach of your campaign far beyond its initial run. It’s a win-win situation where you get ongoing engagement without extra spending.

Pinterest ads types

Pinterest ads types

Pinterest offers a variety of engaging ad formats designed to help brands effectively showcase their products and services in visually compelling ways. Here’s a breakdown of the main ad types you can leverage:

Standard Pins

Standard pin ads look almost identical to regular pins but come with a “Promoted by” label next to your brand name. Available in square or vertical formats, they’re ideal for seamlessly integrating with Pinterest’s native content while promoting your brand.

These ads let you add a logo, a clickable link, and a short text overlay that’s indexed for search. Additionally, you can write a more detailed description of up to 500 characters for when users expand the pin. With the recent integration of idea pins, standard pins now support a creative mix of images and videos, which can be further enhanced with stickers, music, and other interactive elements.

Video Pins

Video pin ads are a dynamic, attention-grabbing way to convey your message. They provide the flexibility to showcase multiple products or create engaging narratives using motion. Ideal for brand storytelling or demonstrating a product in action, these ads are designed to captivate viewers.

Videos should generally be between six to 15 seconds long. While you can add sound, ensure that the content is visually engaging even without audio, as many users browse with sound off. You can choose between a standard vertical video or an expanded version that spans two columns, offering a more immersive viewing experience.

Premiere Spotlight

Premiere Spotlight is one of Pinterest’s newer and more prominent ad formats. These video ads are designed to take over the full width of the mobile app experience, making them perfect for high-impact campaigns or product launches. They appear in highly visible areas, like the home feed or search results, ensuring maximum exposure.

Carousel Pins

Carousel pins offer a swipeable ad experience, allowing users to view multiple images in a single pin. With space for two to five images, you can show various product angles, color options, or complementary items in a single ad.

For instance, a fashion brand could use carousel ads to display an outfit from different angles or highlight various styling options. These ads are clearly labeled as “Promoted” and feature an image counter, making them user-friendly and engaging.

Shopping Pins

Shopping pins are designed to streamline the purchasing process by allowing users to buy products directly through the pin. They either link to your ecommerce site or offer a Buy button for in-app purchases, making it easy for users to complete their purchase.

If you use Shopify, you can integrate your catalog seamlessly with Pinterest, ensuring your product listings stay up-to-date. Pinterest reports that advertisers using both shopping pins and catalogs have seen a 15% increase in return on ad spend, highlighting the effectiveness of this format.

Collections

Collections ads are mobile-only and feature a large hero image or video with three smaller images beneath. When tapped, they expand into a full-screen display showcasing up to 24 additional products.

This ad type is great for creating a visually immersive experience, perfect for brands that want to highlight a full product range. You can either create these ads manually or automate them using your product catalog, similar to shopping pins.

Quiz Ads

Quiz ads are interactive pins that allow you to poll your audience directly. These ads are perfect for driving engagement and personalizing the experience, as users can be redirected to different landing pages based on their quiz results. It’s an effective way to engage users while collecting valuable data.

Showcase Ads

Showcase ads enable you to feature multiple pins in one cohesive ad unit, each linking to different products or pages on your website. These ads are perfect for highlighting new collections or giving an overview of your brand’s offerings, making them a great choice for businesses with diverse product lines.

With these versatile ad formats, Pinterest provides a rich landscape for creative marketing, enabling you to connect with an engaged, purchase-ready audience in ways that feel natural and inspiring. Choose the formats that best align with your goals to maximize your campaign’s impact!

Which Pinterest ad type is best for you?

With so many Pinterest ad formats available, choosing the one that fits your marketing goals and products can be a game-changer. Here’s a breakdown to help you decide which Pinterest ad type works best for your needs.

Use Pinterest Promoted Pins If

Promoted Pins are the simplest form of Pinterest advertising. They look just like regular pins but get a visibility boost, making them perfect for those who want to keep it straightforward. A promoted Pin includes an image of your product and a short piece of text, ideal for showcasing your offerings in a clean and direct manner.

• When to use them: If you’re testing the waters with Pinterest advertising or want to gauge initial interest in a product, this is your go-to option. They’re also great for saving time since they require minimal setup.
• Best for: Businesses that want to start simple, experiment with engagement, or run ads efficiently without investing too much time or complexity.

Use Pinterest Video Ads If

Want to make a big impact and engage users in a more dynamic way? Pinterest video ads might be the right choice for you. These ads are more engaging than static pins and allow you to highlight product features, give tutorials, or share captivating animations. Videos can be up to 15 minutes long, giving you plenty of room to make a compelling case for your brand.

• When to use them: If you’re upgrading from static Promoted Pins and want to visually tell a story about your product. They’re also excellent for showing how your product works or demonstrating its unique benefits.
• Best for: Brands looking to convey more in-depth information, such as product demonstrations, behind-the-scenes content, or visually appealing brand stories.

Use Promoted App Pins If

Have you developed a new app and want to increase downloads? Promoted App Pins make it easy for users to install your app directly from Pinterest. These ads can use static images or videos, so you can customize the experience based on what you think will work best for your target audience.

• When to use them: If you’re launching an app or want to increase app downloads and engagement, these are a must-try. The built-in download button simplifies the process for users, which can lead to higher conversion rates.
• Best for: App developers or businesses promoting a new digital tool, making it easy for potential users to download in just a few taps.

Use Pinterest Carousel Ads If

Carousel ads are a fantastic option for showing off multiple products or different angles of the same product in one ad. With up to five images per ad, you can tell a more comprehensive story or highlight how products can be used together. They’re particularly engaging, as users can swipe through the images for a more interactive experience.

• When to use them: If you have a product line or want to showcase how different items complement each other. Carousel ads are also ideal for brands aiming to keep users engaged and interested through visual storytelling.
• Best for: Businesses looking to feature collections, seasonal offerings, or products that work well in combination. Great for brands that want to emphasize variety or tell a cohesive brand story through multiple images.

Final Thoughts

The ad type you choose should align with your marketing goals and the story you want to tell. If you’re just getting started, Promoted Pins can help you establish a presence. If you need to dive deeper into storytelling or product features, consider video or carousel ads. For app promotion, go with Promoted App Pins to drive installations directly. Whatever you choose, make sure your ads are visually appealing and speak to your audience’s needs and interests.

Why is it important to follow Pinterest ad formats specs?

Pinterest Ads Formats

Ensuring that your Pinterest ads look professional and appealing is vital to the success of your advertising campaign. That’s why following Pinterest’s ad format specifications isn’t just a suggestion but a must for maximizing your impact. Here’s why it matters:

Poor Image Quality – Poor Performance

When you ignore Pinterest ad specs, your images may come out looking grainy, blurry, or poorly scaled. If your visuals don’t appear crisp and clean, they can immediately turn users off, causing them to scroll past your ad without a second thought. And since Pinterest is a visually-driven platform, anything less than high-quality images is a major missed opportunity.

• What can go wrong: If your ad dimensions are incorrect, images may become skewed or cropped in unflattering ways. In turn, this diminishes your brand’s professionalism and decreases your chances of engagement.
• Impact: Ads that look sloppy or unclear won’t attract attention, and they’ll fail to give a true representation of your product’s value.

Ensures Optimal Engagement

Following the proper ad specs means your images will display beautifully across various devices, from desktops to mobile phones. When your ads are formatted to Pinterest’s guidelines, you ensure that your visuals are captivating and properly scaled, making it more likely that users will engage with your content.

• High-quality visuals: Using the recommended dimensions and file types enhances the visual appeal of your ads. This attention to detail communicates professionalism and gives your product or service the showcase it deserves.
• User experience: Well-formatted ads blend seamlessly into Pinterest’s platform, making them more appealing and less disruptive to users. This increases the chance of users pinning or clicking on your ads.

Boosts Your Ad’s Effectiveness

The ultimate goal of any ad campaign is to generate conversions, whether that means driving traffic, sales, or sign-ups. By sticking to Pinterest’s ad specs, you’re setting your campaign up for success. Ads that fit the platform’s requirements perform better because they’re optimized for Pinterest’s user interface and user behavior patterns.

• Key takeaway: Attention to detail matters. When your ads meet Pinterest’s specifications, they become powerful marketing tools that can capture attention, promote your brand, and drive the results you’re aiming for.

In short, taking the time to ensure your ads meet Pinterest’s format specs can make all the difference between a campaign that falls flat and one that delivers exceptional engagement. Keep your visuals clear, eye-catching, and perfectly formatted to truly unlock the potential of Pinterest advertising.

All the Pinterest Ads Specs you must know

Understanding Pinterest ad specifications is essential to maximize the effectiveness of your campaigns. If you don’t follow the specs, your ads could end up grainy, skewed, or poorly cropped, making a negative impact on your audience. Let’s walk through the specs for each Pinterest ad format to help you create polished, engaging content.

Pinterest Ads Format: Standard Ads

Standard Ads are single-image pins designed to highlight your product simply and cleanly.

• File type: PNG or JPEG
• Max file size: 20 MB
• Recommended aspect ratio: 2:3 (1000 x 1500 pixels); taller pins might get cut off.
• Title: Up to 100 characters (only the first 40 may show in feeds).
• Description: Up to 500 characters (hidden in feed views).

Pinterest Ads Format: Standard Width Video Ads

Standard Video Ads share the same dimensions as a regular Pin but use video for added engagement.

• File type: .mp4, .mov, .m4v
• Encoding: H.264 or H.265
• Max file size: Up to 2GB
• Video length: 4 seconds to 15 minutes
• Aspect ratio: Square (1:1) or vertical (2:3, 9:16)
• Title: Up to 100 characters
• Description: Up to 500 characters

Pinterest Ads Format: Max Width Video Ads

Max Width Video Ads make a bold statement by stretching across the full width of the mobile feed.

• File type: .mp4, .mov, .m4v
• Encoding: H.264 or H.265
• Max file size: 2GB
• Video length: 4 seconds to 15 minutes
• Aspect ratio: Square (1:1) or widescreen (16:9)

Pinterest Ads Format: Carousel Ads

Carousel Ads allow you to use multiple images to tell a story or highlight a product range.

• File type: PNG or JPEG
• Max file size: 32 MB per image
• Number of images: 2 to 5
• Aspect ratio: 1:1 or 2:3
• Title: Up to 100 characters
• Description: Up to 500 characters

Pinterest Ads Format: Shopping Ads

Shopping Ads link directly to your e-commerce product pages, making it easy for users to buy.

• File type: PNG or JPEG
• Specs: Same as Standard Ads
• Shopping Ads are pulled from your product catalog and automatically match user interests.

Pinterest Ads Format: Collections Ads

Collections Ads feature a large hero image or video, followed by smaller supporting images or videos.

• File type: PNG, JPEG for images; .mp4, .mov, .m4v for video
• Max file size: 10 MB for images, 2GB for video
• Creative quantity: 1 hero asset + up to 24 secondary images
• Aspect ratio: Hero asset: 1:1 or 2:3; Secondary assets: 1:1 (recommended) or 2:3

Pinterest Ads Format: Lead Ads

Lead Ads are designed to collect qualified leads directly within the Pinterest platform.

• File type: PNG or JPEG for static images
• Max file size: 20 MB
• Aspect ratio: 2:3
• Video specs: .mp4, .mov, .m4v, up to 2GB, 4 seconds to 15 minutes

Pinterest Ads Format: Premiere Spotlight

Premiere Spotlight ads provide high visibility and premium placement on Pinterest.

• File type: .mp4, .mov, .m4v
• Recommended file quality: 1080p
• Video length: 6 to 30 seconds
• Aspect ratio: 1:1 or 16:9
• Premiere Spotlight takes over 50% of the mobile screen for impactful campaigns.

Pinterest Ads Format: Customized Video Pins

Customized Video Pins are a creative option to captivate users in their home feed and search results.

• File type: .mp4, .mov, .m4v
• Autoplay feature: Videos start playing as users scroll past
• Length: Videos should be eye-catching and tell a story without sound, as many users browse with sound off.

Pinterest ads Sizes 

Choosing the correct Pinterest ad size is crucial to ensure your content looks polished and professional. By sticking to the specified dimensions, you’ll make a positive impression on your audience and improve the likelihood of clicks and engagement. Here are the recommended ad sizes for various Pinterest ad types:

Standard Pins

• Aspect ratio: 2:3 (recommended size 1000 x 1500 pixels)
• Max file size: 32MB
• File type: PNG or JPEG
• Standard pins are the simplest format, perfect for visually appealing images with minimal text. Keeping the 2:3 aspect ratio ensures your pin appears optimally in feeds.

Video Pins

• Aspect ratio: 1:1, 2:3, 4:5, or 9:16
• Recommended length: 6-15 seconds (maximum length: 15 minutes)
• Max file size: 2GB
• File type: MP4, MOV, or M4V
• Video pins are highly engaging and give you the opportunity to tell a more detailed story about your brand or product. Use eye-catching visuals and keep your content concise to grab viewers’ attention.

Carousel Pins

• Aspect ratio: 1:1 or 2:3
• Images per carousel: 2-5
• Max file size: 20MB per image
• File type: PNG or JPEG
• Carousel pins allow you to feature multiple images in one ad, making them ideal for showing different product angles or telling a sequential story. Users can swipe through to see all the images.

Shopping Pins

• Specs: Same as Standard Pins
• Shopping pins are designed to drive conversions by directly linking to your e-commerce site. Keep your images clear and engaging to encourage click-throughs.

Collections

• Hero image aspect ratio: 1:1 or 2:3
• Secondary creatives: 3-24 images
• Max file size: 10MB per image
• File type: PNG or JPEG
• Collections ads blend a prominent hero image with supporting images, offering a visually rich experience. These are great for highlighting a product line or collection.

Quiz Pins

• Aspect ratio: 2:3 (1000 x 1500 pixels)
• Video length: 3-60 seconds (if using video)
• Max file size: 32MB
• File type: BMP, JPEG, PNG, TIFF, WEBP, MP4, MOV, or M4V
• Quiz pins are interactive ads that engage users directly. Ensure your visuals are clear and that your video content is concise and easy to follow.

Showcase Pins

• Title pin aspect ratio: 2:3
• Feature images aspect ratio: 1:1
• Video length: 3-60 seconds (if using video)
• Max file size: 32MB
• File type: BMP, JPEG, PNG, TIFF, WEBP, MP4, MOV, or M4V
• Showcase pins are versatile and perfect for highlighting multiple products or features within one ad. Use this format to create an engaging, informative visual experience.

By adhering to these ad specs, you can ensure that your Pinterest ads are optimized for visibility and effectiveness, giving your campaigns the best chance for success.

How much do Pinterest ads cost?

Unlike traditional flat-rate advertising, Pinterest ads operate on an auction-based system. This means there isn’t a fixed price for placing an ad. Instead, the cost depends on how much you’re willing to bid for specific campaign goals, whether it’s driving engagement, click-throughs to your website, or boosting impressions.

When setting up your ad campaign, you’ll specify the maximum amount you’re willing to pay per action. The actual cost will be influenced by factors like your targeted keywords, chosen audience demographics, ad format, and the competition within your selected categories.

Average Costs for Pinterest Ads

To give you a better idea, here’s a general cost estimate from a WebFX survey:

• Cost per click (CPC): Up to $0.10 per click
• Cost per action (CPA): Up to $2.00 per conversion
• Cost per 1,000 impressions (CPM): Up to $1.50 per 1,000 impressions

What Influences Pinterest Ad Costs?

Several elements come into play when determining the price of your Pinterest ads:

• Targeted keywords and audience: Popular keywords and highly competitive audiences typically drive up costs.
• Ad type and format: Different ad types (like video or carousel ads) may have varying costs based on their complexity and effectiveness.
• Campaign objectives: Ads focused on conversions or engagement may have different pricing structures compared to those aiming for brand awareness.

Budgeting and Optimization

Although these figures provide a helpful baseline, it’s crucial to know that pricing can fluctuate based on your campaign’s specifics and Pinterest’s dynamic pricing model. During the ad setup process, you’ll receive more tailored estimates, and you can adjust your budget to fit your goals. To make the most of your ad spend, experiment with different strategies and continually optimize your bids based on performance.

How much money should I budget for my first Pinterest ads campaign? 

Is a budget of $5 per day enough to run a successful Pinterest ad campaign? Unfortunately, no. While $5 per day may seem like a good starting point, it often won’t generate the results you’re aiming for, especially if your goal is to drive meaningful conversions or gather enough performance data.

Starting Budget Recommendations

For most campaigns, especially those aimed at lead generation or driving sales, a budget of $5 a day typically isn’t sufficient. It won’t cover enough of your target audience to yield substantial insights or drive conversions profitably. As a general rule of thumb, I recommend allocating at least $10 to $20 per day for your initial Pinterest ads campaign.

• $10 to $15 per day: If you’re just getting started and want to test the waters, a budget within this range is a good starting point. However, keep in mind that it will take longer for Pinterest to collect enough data about your audience and optimize your ads effectively.
• $20 per day or more: For quicker learnings and a better understanding of what works, increasing your daily budget will be beneficial. The more you spend, the faster Pinterest can identify your audience and optimize your campaign for conversions.

Why a Higher Budget Helps

Investing a bit more up front allows Pinterest’s algorithm to better understand your offer, your audience, and the kind of users most likely to engage with your content. With a higher daily budget, your ads will be shown to more people, helping you gain valuable insights faster. This means you can refine your targeting, ad creatives, and overall strategy more efficiently.

While it’s important to test and stay within your comfort zone, remember that a well-planned budget gives your campaign a stronger foundation to succeed.

How to create a Pinterest ads

Setting up a Pinterest ad is straightforward, but it’s important to make the right choices to optimize your campaign. Here’s a step-by-step guide to walk you through the process:

Create an Automated Campaign

To begin, make sure you have a Pinterest business account. In your dashboard, click the “Ads” dropdown menu and select “Create campaign.” On the next screen, opt for an “Automated Campaign.” This helps simplify the ad setup process, although you can always switch to a more advanced setup later if needed.

Choose Your Objective

Your campaign’s objective determines the goal you’re aiming for and how Pinterest will charge you. Options include:

• Driving Sales: Choose this if your goal is to boost conversions.
• Driving Clicks: Select this to encourage users to click on your ad and visit your website.

Pick the objective that aligns best with your business goals.

Select or Create Your Pin

The next step is to choose the pin you want to promote. You can select an existing pin from your boards or create a new one specifically for the campaign. If you’re creating a new pin, be sure to add:

• A compelling pin name
• High-quality visuals
• A link directing users to your desired landing page

Pro Tip: Use Pinterest Analytics to identify your top-performing pins from the last 30 days. Pins with high engagement rates make great candidates for promotion. Alternatively, create new pins tailored for specific goals, like app installs or special offers.

Choose Your Ad Location

Specify where you want your ad to be displayed. You can select “All US locations” by default or target specific countries, regions, or metro areas. By using the automated campaign setup, Pinterest optimizes targeting for you, but you have the option to switch to “Advanced Ad Creation” to set custom audience details.

Choose Your Budget

Establish your campaign budget and decide how long you want your ads to run. You can set:

• Daily Budget: The amount you’re willing to spend each day
• Total Budget: The total amount you want to spend over the duration of the campaign
• Schedule: Run your ad continuously or select specific start and end dates

Review Your Ad and Publish

Double-check all the campaign settings, from your target audience to the pin you’ve selected. Once everything looks good, click “Publish” to make your ad live. Congratulations, you’ve just launched your first Pinterest ad!

Track Your Results

Monitoring your ad performance is crucial. Use the Pinterest Ads Manager to keep an eye on key metrics, such as:

• Impressions: How often your ad is shown
• Saves: The number of times your ad is saved by users
• Clicks: How many users click on your ad
• CTR (Click-Through Rate): The percentage of people who clicked on your ad
• Average CPC (Cost Per Click) or CPM (Cost Per 1,000 Impressions)
• Total Ad Spend

If you have the Pinterest conversion tag enabled (for example, through the Pinterest Sales Channel on Shopify), you can track your Return on Ad Spend (ROAS) to see how much revenue your ads generate compared to your ad costs.

Following these steps ensures that your Pinterest ad is set up correctly and ready to reach your target audience effectively. Don’t forget to tweak and optimize based on your campaign’s performance!

Pinterest Ads best practices

To make your Pinterest ads as effective as possible, you need to follow some proven strategies. Here are key best practices to help your pins stand out, attract clicks, and ultimately drive better results for your campaigns.

Test Different Strategies

Experimentation is crucial when it comes to Pinterest advertising. Even if you’ve done thorough research, there’s no guarantee that your initial approach will hit the mark with your audience. Test different strategies, ad creatives, and targeting options to see what resonates.
You can run A/B tests easily by creating multiple ads under one campaign or duplicating previous campaigns and tweaking a few elements. This helps you pinpoint what variables influence performance, enabling you to optimize your strategy based on real data.

Make the Most Out of Your Description

While eye-catching visuals are what draw users in, your pin description adds context and can significantly influence whether someone decides to click. Use your description to clearly explain the value of your product or service rather than simply stating what it is.
Paint a picture of how your offering can solve a problem or enhance the user’s life. This gives people a compelling reason to click through to your site, helping your ad perform better.

Skip the Hashtags

Unlike platforms like Instagram and Twitter, hashtags aren’t effective on Pinterest. Users come to Pinterest searching for specific content, so hashtags don’t serve a significant purpose. They often clutter your description and distract from more meaningful content. Instead, use that space to provide valuable information or a strong call to action.

Choose Your Landing Page Carefully

One common mistake in digital advertising is directing traffic to a generic or unrelated page. On Pinterest, make sure to link your ads directly to the content or product that was promised in the pin.
For example, if your ad features a specific product, send users to that product’s landing page, not your homepage. This makes for a smoother user experience and reduces bounce rates, increasing the likelihood of conversions.

Use Video Content

It’s a fact: video content stands out more. Videos on Pinterest autoplay on mobile devices, which instantly grabs attention in a mostly static feed. You don’t have to produce long videos; short, engaging clips work best, especially ones that briefly highlight product features or provide quick how-to guides.
Make sure your videos are high-resolution to reflect well on your brand. Keep them short and engaging – most Pinners won’t sit through long videos. Additionally, since videos autoplay without sound, use on-screen text and subtitles to communicate your message effectively.

Install the Pinterest Conversion Tag

To gain valuable insights into how your ads are performing beyond just click-throughs, install the Pinterest conversion tag on your website. This tag allows you to track important actions users take after clicking your ad, like making a purchase, signing up, or adding items to their cart.
The tag consists of two parts: the base code and event codes. The base code lets you build retargeting audiences, while event codes track specific user actions. For example, place the event code on your checkout confirmation page to track purchases accurately. This data helps you fine-tune your ad strategy and set up effective retargeting campaigns.

By following these best practices, you’ll be better equipped to create impactful Pinterest ads that drive real results. Keep testing, analyzing, and optimizing to get the most out of your Pinterest advertising efforts.

Pinterest Ads Performance Monitoring

Monitoring the performance of your Pinterest Ads is a crucial step in ensuring that your advertising strategy is both effective and cost-efficient. By keeping a close eye on how your ads perform, you can make informed decisions that maximize your return on investment (ROI) and continuously refine your campaigns. Here’s how to get the most out of Pinterest Ads performance monitoring:

Key Metrics to Track

To start, it’s important to zero in on the metrics that truly matter. Here are some of the essential performance indicators:

• Impressions: This metric tells you how many times your ad was shown to Pinterest users, giving you a sense of your ad’s visibility.
• Clicks and Click-Through Rate (CTR): These figures indicate how well your ad is engaging viewers and whether your call to action (CTA) is compelling. A higher CTR generally means your ad is effective.
• Conversions: This measures the number of users who completed a desired action, such as making a purchase or signing up for a newsletter. Tracking conversions helps you gauge the ultimate success of your campaign.
• Average Cost Per Click (CPC): Understanding how much you’re paying for each click is essential for evaluating the cost-effectiveness of your ads.
• Return on Ad Spend (ROAS): This metric shows how much revenue you’re generating for every dollar spent on advertising. It’s a key indicator of your campaign’s profitability.

Utilizing Pinterest Analytics

Pinterest provides a robust built-in analytics tool that gives you comprehensive insights into how your ads are performing. Here’s how to make the most of it:

• Audience Insights: Use this feature to learn about the demographics, interests, and behaviors of the people interacting with your ads. This information can help you fine-tune your targeting strategy.
• Video Performance: If you’re using video pins, pay attention to metrics like views, playtime, and completion rates to see if your videos are engaging enough.
• Top Pins: Identify which of your pins are driving the most engagement. Understanding what works well can inform future ad content and improve performance.

Continuous Optimization

Performance monitoring shouldn’t be a one-time task. To get the best results from your Pinterest Ads, it’s important to adopt a cycle of continuous improvement:

• Testing: Experiment with different ad formats, images, videos, and copy. A/B testing can be incredibly useful to see what resonates best with your target audience.
• Learning: Regularly review your data to identify patterns and draw insights. Understanding what works and what doesn’t will guide your strategy.
• Adjusting: Based on your learnings, make adjustments to your targeting, ad creatives, and budget. Fine-tuning your approach will help you achieve better outcomes over time.

External Tools and Integrations

While Pinterest Analytics is quite powerful, some businesses may benefit from using external tools for deeper analysis or to integrate Pinterest data with other marketing platforms. Solutions like Improvado can be particularly helpful:

• Improvado: This is an end-to-end marketing analytics solution that automates the data collection process and provides a unified dashboard for tracking performance across multiple platforms. It’s perfect for brands that want a more comprehensive view of their digital marketing efforts.
• Paid Ads Dashboard: Improvado’s dashboard allows you to monitor all your paid placements, analyze essential metrics, and dig into campaign performance on a granular level.
• Advanced Features: Tools like customer journey mapping and marketing attribution modeling give you insights into behavioral patterns, content preferences, and overall user journeys. This can help you make data-driven decisions and optimize your Pinterest Ads for the best ROI.

By monitoring your Pinterest Ads closely and using advanced analytics tools, you can refine your strategy to drive better results and achieve your marketing goals. Regularly reviewing your performance and making informed adjustments will set you up for long-term success.

Measuring the Success of Pinterest Ads

Measuring the success of your Pinterest Ads is crucial for understanding the impact of your campaigns and making data-driven improvements. Pinterest Analytics provides comprehensive tools to track essential metrics that can help you gauge performance.

Start with Impressions and Reach to see how often your ad appears and how many unique users are exposed to it. This metric gives you an idea of the visibility your content is achieving. If you notice high impressions but low engagement, it could signal that while your ad is being seen, it’s not resonating enough to drive action.

Next, consider your Engagement Rate. This measures interactions such as repins, comments, and likes. A strong engagement rate suggests that your visuals and content are compelling. Analyzing this can inform your creative strategy – take note of which elements spark the most interest and use them to design future ads.

The Click-Through Rate (CTR) is another vital measure, indicating how effective your ad is at driving traffic. A high CTR means your call-to-action and visuals are working well, while a low CTR might mean you need to adjust these aspects. Experiment with different headlines, images, or messaging to increase this number.

Conversion Rate is key for understanding how well your ads translate into tangible outcomes, like sales or sign-ups. If users are clicking through but not converting, evaluate your landing page experience. It should be seamless and relevant, delivering on the promise made in your ad.

Finally, evaluate your Return on Ad Spend (ROAS). This metric shows the revenue generated for every dollar spent and is essential for measuring the profitability of your campaign. A high ROAS means you’re achieving strong returns, while a lower figure may indicate that it’s time to refine your ad targeting or budget allocation.

By consistently monitoring these metrics and using insights to optimize your strategy, you’ll be better equipped to achieve and exceed your marketing goals on Pinterest. Keep testing and refining for continuous improvement.

Lessons Learned from These Successful Pinterest Ads

Deliver Value Quickly

Successful Pinterest ads often deliver value to viewers almost instantly. Lowe’s “Fix in Six” campaign exemplifies this approach by providing short, actionable DIY tips within just a few seconds. These bite-sized nuggets of information not only engage users but also make the content easy to share and remember. Capturing attention quickly is key, especially in a world where attention spans are fleeting.

Ads that get straight to the point and offer immediate value are more likely to stop users from scrolling and prompt them to engage. Think of your Pinterest ad as a digital elevator pitch: make your case compelling and fast, so viewers feel compelled to click, save, or share.

Leverage Emotional Appeal

Emotional content has the power to captivate and connect with audiences on a deeper level. Adidas Women’s “She Breaks Barriers” campaign did this remarkably well by highlighting the stories of female athletes overcoming challenges. These stories evoked a sense of empowerment and resilience, making the ad memorable and impactful. Emotion-driven campaigns often generate stronger engagement, building lasting bonds with your brand.

By tapping into universal themes like triumph, joy, or love, your brand can create messages that leave a lasting imprint. The key is to convey your story authentically, so it resonates with your audience and compels them to act. Emotional advertising isn’t just about telling stories – it’s about telling the right stories that align with your brand values.

Invest in High-Quality Visuals

Pinterest is a visually-driven platform, so having high-quality, eye-catching content is crucial. Take BuzzFeed Tasty, for instance: their recipe pins use vibrant, mouth-watering images that immediately draw viewers in. If you’re looking to stand out, make sure your photos or videos are polished and appealing. Users are more likely to engage with professional-looking content that speaks to their aesthetic senses.

Remember, your visuals are your first impression on Pinterest, and they need to be flawless. This means avoiding blurry or poorly composed images at all costs. Investing in professional-grade content will not only enhance your brand’s image but also increase the likelihood of your pins being saved and shared across the platform.

Customize and Personalize Content

Tailoring your ads to individual users can make a big difference in your campaign’s effectiveness. Wayfair’s use of dynamic retargeting ads showcases how personalization drives results. By leveraging data about user preferences and previous interactions, Wayfair created ads that felt relevant and timely. When users see content specifically tailored to their needs, they’re more likely to engage and convert.

Personalized content provides a more engaging and relevant experience, which is especially important in today’s marketing landscape. Utilize retargeting strategies to serve up content that appeals directly to users’ past behaviors or expressed interests. Customizing your content doesn’t just make it more effective – it also makes it feel more human.

Craft Effective Calls-to-Action (CTAs)

A clear and compelling call-to-action (CTA) can guide users toward taking the action you want. Nestle Tollhouse demonstrated the effectiveness of well-crafted CTAs with phrases like “Make the recipe” or “Add to cart.” These CTAs are simple yet powerful, giving users a direct next step and prompting immediate engagement. When designing your ads, think carefully about how you phrase your CTAs for maximum impact.

Avoid generic phrases and aim for CTAs that evoke curiosity or urgency. Words like “Discover,” “Try,” or “Shop Now” can make a significant difference. Remember, your CTA should be a natural extension of your ad’s message, seamlessly guiding users to the next part of their journey with your brand.

Collaborate with Influencers

Teaming up with influencers can give your Pinterest ad campaigns a huge boost. L’Oréal successfully leveraged this strategy by working with influencers who authentically resonated with their brand. Influencers bring a level of trust and relatability that’s hard to replicate, making their endorsements especially valuable. They can help amplify your message and engage their dedicated follower base, creating more meaningful interactions with your brand.

When choosing influencers to work with, make sure their audience aligns with your target market. The right influencer partnership can extend your reach, add credibility, and increase the overall effectiveness of your campaign. Influencer collaborations, when done right, feel organic and can significantly boost engagement rates.

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9 Examples Of High-Performing Pinterest Ads

Bacardi

Bacardi used Standard Pin Ads to promote its limited edition Halloween-themed bottles. By employing Interest and Keyword targeting, Bacardi successfully reached audiences looking for Halloween content, like costumes and spooky recipes. The creative assets featured eye-catching visuals and playful GIFs that captured the spirit of the holiday. This strategic approach led to a 71% increase in engagement and outperformed view-through rate benchmarks by 83%.

IKEA

IKEA leveraged Promoted Pins to engage users with a unique chatbot quiz. The quiz helped users identify their favorite outdoor locations and activities, then directed them to customized Pinterest boards showcasing IKEA products. The ads featured bold colors, witty headlines, and clear product images that mimicked the aesthetics of popular Pinterest content. The result was an engaging campaign that boosted traffic and kept users exploring IKEA’s offerings in a personalized way.

Pernod Ricard

Pernod Ricard launched vibrant Video Pins to boost brand awareness and product sales. Using fast-moving visuals, bold text overlays, and prominent brand logos, these ads captured attention quickly. The combination of demographic and keyword targeting proved effective, driving a 58% increase in purchase intent among cold leads and a 5% gain in new customers. The success lay in using visually dynamic videos that resonated well with their target audience.

Wickes

Wickes implemented always-on video ads as part of a comprehensive Pinterest strategy aimed at increasing brand awareness and driving conversions. By using Interest and Keyword targeting, along with different bid types like CPM for reach and CPC for retargeting, Wickes maximized ad efficiency. The campaign’s video ads highlighted how their products could transform interior spaces, cleverly showcasing individual items to spark interest. This resulted in a 222% boost in conversion rates.

Scotch & Soda

Scotch & Soda took advantage of Shopping Ads to engage fashion enthusiasts on Pinterest. By employing Interest and Lookalike targeting, the brand reached potential customers efficiently. The simple yet visually appealing ads featured products against a clean background, making the items the focal point. Automated templates allowed for rapid testing and optimization, leading to a 7x higher return on ad spend and exposure to 800,000 unique users.

Missguided

Missguided tapped into Shopping Ads to promote their affordable fashion line. Targeting younger audiences with strategic keyword selection, the brand successfully reached users actively searching for fashion items. The ads included bright, engaging visuals, product information, and a strong call to action, like “Shop Now.” By closely monitoring and optimizing ad performance, Missguided achieved a 50% increase in ROAS and a 25% reduction in cost per action.

MATCHESFASHION

MATCHESFASHION used Carousel Ads to display multiple high-end fashion and homeware products. Combining always-on branding with seasonal promotions, the campaign captured attention with premium imagery and concise calls to action. Carousel ads proved effective for showcasing various products within a single placement, resulting in a 42% boost in return on ad spend and a 40% increase in average order value.

Gatorade

Gatorade collaborated with fitness influencers to create Idea Pins that promoted exercise, hydration, and wellness. The influencers produced workout routines incorporating Gatorade products, providing authentic and engaging content. Using Keyword and Interest targeting, Gatorade reached audiences actively looking for fitness inspiration. The campaign achieved outstanding results, delivering 34 million impressions and over 99,000 clicks, showcasing the power of creator-led ads.

Scotch™ Brand

Scotch™ Brand developed Idea Pins centered around back-to-school crafts. Analyzing popular Pinterest search terms, they created “how-to” videos showing easy, kid-friendly projects using their products. These engaging and informative ads resonated with parents searching for craft ideas. By partnering with a well-known crafts influencer, Scotch™ Brand significantly boosted engagement, achieving a 64% lower cost per impression and a fourfold increase in click-through rates.

These examples illustrate the effectiveness of Pinterest ads when paired with strong visuals, strategic targeting, and engaging content. Adapt these strategies to make your own Pinterest ad campaigns successful.

Best practices for advertising on Pinterest

Test Both Automated and Manual Campaigns

Balancing automated and manual campaigns is crucial for maximizing the efficiency and effectiveness of your Pinterest ads. Automated campaigns are quick to set up, taking only a couple of minutes, and can save you a lot of time if you’re running multiple ad sets. However, they may not always yield the results you want. On the other hand, manual campaigns offer more customization and targeting precision but require a significant time investment.

The best approach? Test both. Launch automated campaigns to streamline your workflow, and then compare their performance against manually configured ads. If manual campaigns significantly outperform automated ones, the extra effort is worth it. However, if results are similar, you’ll save valuable time by sticking with automation.

Use Vertical Aspect Ratios

Pinterest is a visual platform, and vertical images dominate the feed. When users search for content, like “home decor,” nearly all images follow a vertical format. If your ad appears as a small horizontal or even a square image, it’s likely to get lost among the taller, more prominent visuals.

For optimal engagement, always use vertical aspect ratios, typically around 2:3 or 1000 x 1500 pixels. This ensures your ads catch the viewer’s eye and blend seamlessly with the organic content on Pinterest, making them more likely to be noticed and clicked.

Stay On Brand

Consistency in branding helps build recognition and trust. Incorporate your brand colors, fonts, and overall design aesthetic into your Pinterest ads. When users see your pins, they should immediately associate the content with your brand, whether they’ve encountered you on Pinterest, Instagram, or your website. This consistency not only reinforces your brand image but also makes it easier for potential customers to remember and engage with you. The more cohesive your visuals are across platforms, the stronger your brand presence will be.

Choose the Right Landing Page

The landing page connected to your Pinterest ad should provide a seamless continuation of the user journey. If someone clicks on an ad featuring a specific product, like a stylish couch, they should land directly on that product’s page. Avoid sending users to your homepage or a general collection page, as this can create friction and decrease conversions.

The easier you make it for someone to follow through on their interest, the higher your chances of turning that curiosity into a sale. Always align your landing page with the content and intent of your ad.

Play with Different Ad Types

While standard pins are a great starting point, don’t limit yourself. Pinterest offers a variety of ad formats, such as quiz ads and collection ads, which can make your content more interactive and engaging. Trying out these different types allows you to discover what resonates most with your audience.

Experimentation is key. By testing various formats, you can optimize your approach, maximize your reach, and drive more sales. Each ad type has unique advantages, so don’t be afraid to mix things up and analyze the performance of each.

Include a Call-to-Action

A strong call-to-action (CTA) can significantly increase your ad’s click-through rate. Whether it’s “Learn More,” “Shop Now,” or “Take the Quiz,” a clear directive encourages viewers to take the next step. Include your CTA either in the pin description or directly on the ad graphic. Being explicit about what action you want your audience to take helps eliminate ambiguity and boosts the likelihood of conversions. Make your CTAs compelling and easy to follow.

Get Creative with Your Visuals

Pinterest is all about eye-catching, shareable visuals. While a simple product photo can be effective, consider pushing the creative boundaries to stand out. Create collages, use engaging videos, or design graphics that tell a story or highlight the benefits of your product.

Unique and visually stimulating ads are more likely to capture attention and drive engagement. The more creative and appealing your visuals, the higher your chances of attracting clicks, saves, and ultimately conversions.

Elevate your brand with a Pinterest Ads strategy

Harnessing the power of Pinterest Ads can dramatically elevate your brand’s visibility, engagement, and sales. Pinterest isn’t just another social media platform; it’s a unique visual discovery engine where people actively search for inspiration and new ideas, making them more receptive to discovering your products or services. By implementing a well-thought-out Pinterest Ads strategy, your brand can seamlessly tap into this intent-driven audience and convert interest into action.

For those who feel overwhelmed by the complexities of setting up successful campaigns or aren’t sure where to start, partnering with experienced professionals can be a game-changer. Working with a Pinterest growth expert or agency ensures that your strategy is optimized for your specific niche, leveraging the most effective ad formats, targeting tactics, and creative visuals to reach your goals.

At agencies like Mayple, for example, there are over 600 vetted marketers who specialize in Pinterest marketing. These experts are ready to design tailored campaigns that align with your brand’s vision and drive meaningful results. Collaborating with a professional team allows you to focus on other aspects of your business while ensuring that your Pinterest advertising is in good hands. Whether your goal is to increase brand awareness, boost website traffic, or drive conversions, an expert-guided Pinterest Ads strategy can elevate your brand and maximize your advertising ROI.

Tips for success

Ready to launch your Pinterest ads but not quite sure where to start? Here are some expert tips to guide you toward creating campaigns that deliver impressive results.

Consistency in Branding

Your brand’s identity is crucial when it comes to online advertising. Even if a user isn’t ready to purchase your product when they first see your ad, a strong, memorable brand image will ensure you’re top of mind when they are. Achieving this requires consistency in both your visuals and tone of voice.

Start by selecting a distinct tone of voice for your brand and using it across all your campaigns. When it comes to visuals, stick with a cohesive color palette and design style. For instance, if you switch from bright, playful colors in one ad to minimalistic black and white in the next, you risk confusing your audience. A well-documented brand guideline can keep your team aligned and your messaging consistent, making your brand recognizable and trustworthy.

Making the Most of Pinterest’s Features

Pinterest offers a host of features designed to get your ads in front of the right audience. Take full advantage of these tools by uploading your customer lists to create actalike audiences, targeting specific search terms, and utilizing Pinterest’s advanced targeting options.

Pinterest also provides detailed analytics that can inform your strategy. Dive into your ad performance data to understand what’s working and what isn’t. If your copy or visuals aren’t delivering the results you want, make adjustments and keep experimenting. Pinterest even offers automation options that can streamline your efforts and maximize your reach. For a deeper look into all the features available, check out Pinterest’s official resources.

A/B Testing for Optimization

A/B testing is a tried-and-true method to determine which ad elements are most effective on a visual-driven platform like Pinterest. The key to successful A/B testing is to change only one element at a time. For example, if you’re unsure whether your ad’s performance hinges on the imagery or the text, only adjust one of these elements in each version. This way, you can pinpoint exactly what drives engagement.

Alternatively, if your goal is to test two entirely different ad concepts, feel free to run two separate ads that vary in both visuals and copy. This approach will help you understand which overall creative direction resonates most with your audience. Whether you’re testing color schemes, headlines, or call-to-action phrases, continuously refining your strategy based on your findings is the key to long-term success on Pinterest.

Pinterest Ads: Your next campaign’s secret weapon

With a rapidly expanding user base and nearly half of Pinterest users boasting an income of $100,000 or more, it’s hard to ignore the immense potential Pinterest holds for your next advertising campaign. Unlike other social platforms, Pinterest stands out as a discovery-driven search engine where users actively look for new ideas, products, and brands. This makes it a prime environment for businesses to connect with high-intent shoppers.

If you’re exploring Pinterest Ads for the first time, or if your current campaigns aren’t quite hitting the mark, now is the perfect moment to revamp your strategy. Leveraging the right mix of creative visuals and targeted ads can yield impressive returns. Our team of seasoned experts is ready to guide you through every step, from brainstorming a compelling creative direction to meticulously managing your paid media efforts.

Still skeptical? Our award-winning track record and a long list of happy clients speak for themselves. Don’t miss the opportunity to transform your marketing outcomes – Pinterest Ads could be the game-changer your business has been waiting for. Curious to see the impact for yourself? Let’s collaborate and take your brand’s advertising to the next level

Pinterest Ads – Frequently Asked Questions

Pinterest Ads – Frequently Asked Questions

How Much Do Ads Cost on Pinterest?

Pinterest ads don’t have a set cost; instead, they work on a bidding system that depends on several variables like your bidding strategy, audience targeting, and the competition for your selected keywords. Costs can range from as little as a few cents to several dollars per click or engagement. Factors such as ad relevance, industry demand, and how optimized your campaign is will impact the overall cost. Ultimately, your budget and bid settings play a big role in determining how much you spend.

How Do You Promote on Pinterest?

Promoting on Pinterest is a straightforward process, but it’s important to optimize each step to get the most out of your ad spend:

• Create a Pinterest Business Account: Make sure you have a business account to access analytics and advertising features.
• Go to “Create an Ad”: Navigate to the Ads Manager and click “Create ad.”
• Choose Your Objective: Decide if your goal is brand awareness, engagement, traffic, or conversions.
• Set Your Targeting Criteria: Refine your audience based on demographics, interests, keywords, and more.
• Select Your Pin: Pick an existing pin to promote or create a new one that aligns with your campaign goals.
• Track Your Results: Use Pinterest Analytics to monitor performance and make data-driven adjustments.

What Type of Ads Do Best on Pinterest?

According to Pinterest, Shopping ads are the highest performers, with brands experiencing a 15% boost in ROI compared to standard pins. These ads work exceptionally well because they fit seamlessly into the Pinterest experience, where users are actively searching for products to purchase. Beyond Shopping ads, other formats like video ads and carousel pins also perform well, especially when they’re visually compelling and tailored to audience interests. For best results, experiment with different ad types to see what resonates with your target market.

Should You Use Pinterest Ads in 2025?

Pinterest Ads have steadily gained traction as a viable advertising option for businesses aiming to reach engaged audiences. Here are a few reasons why using Pinterest Ads in 2025 could be a smart move:

Rising Popularity and Engagement: Pinterest continues to grow, with users increasingly relying on the platform for creative inspiration, shopping ideas, and trend discovery. This high engagement makes Pinterest Ads an ideal platform to reach people with purchase intent.

Visual Appeal: Pinterest’s visual focus suits brands looking to showcase products or services that rely heavily on aesthetics – fashion, home decor, lifestyle products, and more. Pinterest Ads blend naturally with the platform’s content, making them less intrusive and more engaging.

Targeting Capabilities: In 2025, Pinterest’s targeting options are expected to be even more refined, allowing advertisers to reach niche audiences based on interests, demographics, and user behavior. Advanced targeting ensures ads reach users who are likely interested in the brand.

E-commerce Integration: With Pinterest’s enhanced ecommerce features, including product catalogs and buyable pins, Pinterest Ads can lead directly to purchases. Brands can showcase their products to high-intent shoppers who may discover them organically or through promoted pins.

Cost-Effectiveness: Pinterest Ads can be more affordable than other social media platforms, making it appealing for small businesses or those looking to maximize ROI. Ad costs on Pinterest may stay competitive through 2025, offering brands budget-friendly visibility.

Pinterest Ads in 2025 can be a powerful part of a marketing strategy, especially for brands with visually appealing products or services. With continued innovation on the platform, it’s worth considering for any business looking to enhance its digital marketing efforts.

Conclusion

Pinterest Ads offer businesses a powerful way to engage with an audience actively looking for inspiration, ideas, and products. System SocialZ enables brands to make the most of Pinterest’s visually driven platform by creating targeted, captivating ads that seamlessly blend with user content. By incorporating Pinterest Ads into a digital marketing strategy, brands can increase visibility, foster engagement, and effectively drive conversions for lasting results.

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