Unlock the potential of your brand with a Pinterest Business Account, a powerful tool for driving traffic, boosting brand awareness, and increasing sales. By tapping into Pinterest’s vast user base, businesses can showcase their products, services and content in a visually appealing way. With advanced features like analytics, advertising options, and audience insights, they provides endless opportunities for growth.
Join System SocialZ to master the art of Pinterest marketing and take your brand to the next level.
What is a Pinterest Business Account?
A Pinterest Business Account is specifically designed to help businesses maximize their presence on Pinterest. It provides access to specialized tools and features such as Pinterest Analytics for tracking performance, advertising options (Pinterest Ads) for reaching a wider audience, and Rich Pins for adding more detailed information to your content. These features are geared towards enhancing your ability to connect with your target audience, analyze how your Pins are performing, and refine your marketing strategies. Unlike personal accounts, Pinterest Business Accounts are optimized for professional use, making it easier to drive traffic, generate leads, and increase sales through compelling visual content.
What is a Pinterest Business Account?
Why Have a Pinterest Business Account?
If you only remember two key points from my Pinterest for business tutorials, it’s that using high-quality, clear images that reflect your brand, service, or product is essential. Additionally, it’s crucial to set up a Pinterest business account rather than a personal one. This is because business accounts offer several important features that aren’t available on personal accounts. These include free access to analytics, the ability to run ads called Promoted Pins, and the use of Rich Pins, which connect with your website’s meta data to tag products and catalogs.
Another newer benefit is that business users can upload videos and create story pins. By opting for a personal account, like some influencers might, you miss out on these valuable features.
How to create a Pinterest business account
Setting up a Pinterest business account unlocks essential tools for building your brand, such as performance analytics and advertising options, which aren’t available on personal accounts. You can easily convert your personal account to a business one, or create a new linked account to keep them separate and switch between them effortlessly.
How to create a Pinterest business account
To create a completely new Pinterest business account that isn’t linked to your personal account, follow these detailed steps:
Go to the Pinterest Business website
Open your browser and visit business.pinterest.com.
In the top-right corner, click the “Sign up” button to begin the account creation process.
To create a Pinterest business account
Enter your account details
You’ll be prompted to provide your business email address, a password, and your age.
After entering the required details, select “Create account” to finalize the process.
Build your business profile
You will be asked to fill out your business information, including your business name, website URL, and country.
Ensure all the information is accurate, then click “Next” to proceed.
Describe your business
Pinterest will ask you to give more details about your business, such as your industry category and what you hope to achieve with Pinterest (e.g., driving traffic, increasing brand awareness).
After filling this out, click “Next.”
Choose whether to run Pinterest ads
Pinterest will ask if you’re interested in running ads to promote your business. It’s highly recommended to select “Yes”, as Promoted Pins are an effective way to reach a wider audience. If you’re not ready yet, you can select “No” for now and revisit this option later.
Start using your Pinterest business account
You’ll be presented with options on where to start—such as creating your first Pin or building a board. You can either choose one of these options or click the “X” in the corner to skip and head straight to your new Pinterest profile.
How to create a linked Pinterest business account
If you want to create a separate Pinterest business account that’s linked to your personal account, follow these detailed steps:
Log into your personal Pinterest account
Sign in to your personal Pinterest account and navigate to the top-right corner.
Click the down arrow next to your profile name to open a dropdown menu.
Select Add account
From the dropdown menu, click on “Add account.”
Create a business account
You’ll see an option to create a business account. Click the “Create” button under the option labeled “Create a free business account.”
Complete the business account setup
From here, follow the steps 3-7 outlined earlier for setting up a new Pinterest business account:
- Enter your business email, password, and age, then click “Create account.”
- Fill out the Build your profile and Describe your business sections.
- Select whether you want to run Pinterest ads, and proceed to either start creating Pins or go to your new Pinterest business profile.
How to convert your personal account into a Pinterest business account
Follow these easy steps to convert your personal Pinterest account into a business account seamlessly. Your existing Pins and followers will remain intact, and you’ll gain access to additional features exclusive to business accounts, such as enhanced analytics insights and promotional capabilities.
Before converting your personal account to a business account, you must first unlink any existing linked accounts.
Here’s how you can convert your personal account to a business account on Web, Android, and iOS:
Web
Log into your personal Pinterest account.
Click the down arrow icon at the top-right corner.
Select Settings.
Select “Account management” from the menu on the left side of the screen.
Under Account changes, find and click Convert to a business account.
Click Convert account.
Complete the fields to Build your profile, then click Next.
Fill out the Describe your business section, then click Next.
Decide if you want to run ads and then click “Next.” Choose your starting point or click the X icon to go directly to your new Pinterest business account.
Android
Launch the Pinterest app and sign in to your personal account.
Select your profile picture located at the bottom-right corner of the screen.
Tap the three-dot menu icon in the top-right corner.
Select Settings.
Tap Account management.
Under Account changes, tap Convert to a business account.
Tap Convert account.
Enter your profile name, then tap Next.
Input your website URL and tap “Next,” or choose to skip this step.
Choose a description for your business and then tap “Next.”
Choose whether you want to run ads, then tap Done.
iOS
Launch the Pinterest app and sign in to your personal account.
Select your profile picture located at the bottom-right corner of the screen.
Tap the three-dot menu icon in the top-right corner.
Select Settings.
Tap Account management.
Under Account changes, tap Convert to a business account.
Tap Convert account.
Enter your profile name, then tap Next.
Input your website URL and tap “Next,” or choose to skip this step.
Choose a description for your business and then tap “Next.”
Choose whether you want to run ads, then tap Done.
Key Features of Pinterest Business Account
A Pinterest Business account offers key features like performance analytics, promoted pins, rich pins, and shopping tools, all designed to help businesses optimize their marketing and reach a wider audience.
Pinterest Analytics
Pinterest Analytics delivers comprehensive data on your pins’ effectiveness. Key metrics you can monitor include:
Impressions: The frequency at which your pins appear to users.
Saves: The total number of times users have saved your pins to their personal boards.
Clicks: The number of clicks on your pins that direct users to your website or provide additional information.
Audience insights: Information about your audience, including demographics (age, location, gender) and their interests.
These metrics help you evaluate the effectiveness of your content, allowing you to optimize your strategy for better engagement and growth.
Rich Pins
Rich Pins offer a more dynamic experience by automatically syncing information from your website to your pins. Rich Pins are divided into three distinct types:
Product Pins: Display real-time pricing, availability, and purchase options directly on the pin.
Recipe Pins: Include ingredient lists, cooking instructions, and serving sizes within the pin.
Article Pins: Show the title, author, and a short description of the article, making it easy for users to find and share content.
Rich Pins improve user interaction by offering extra context and details, enabling users to access more information immediately.
Pinterest Ads
Pinterest Ads, or Promoted Pins, allow you to create ads that look just like regular pins but are boosted to appear in more users’ feeds. Promoted Pins can help:
Boost visibility: Display your pins to a larger, more targeted audience.
Drive traffic: Direct more visitors to your website, product pages, or landing pages.
Target specific users: Use Pinterest’s targeting options to reach specific audiences based on their interests, demographics, and behaviors.
Pinterest Ads are an effective way to grow your business by attracting the right audience to your content.
Shop the Look Pins
Shop the Look Pins make your pins shoppable by allowing you to tag specific products within the image. Users can engage with the tagged items to:
View product details: See prices, product descriptions, and availability.
Make purchases: Shop directly from Pinterest by clicking through to the retailer’s website.
Shop the Look Pins are perfect for businesses in fashion, home decor, or any industry where you can showcase products in styled images, making it easy for users to buy what they see.
Verified Merchant Program
The Verified Merchant Program allows businesses to establish credibility with potential customers by showcasing a blue checkmark on their profile:
Increased visibility: Your pins are more likely to be shown to users in relevant shopping searches.
Product tagging: You can tag your products and catalogs directly in your pins, helping users find your items easily.
Enhanced credibility: The blue checkmark indicates that your business is verified by Pinterest, signaling authenticity and boosting customer confidence.
How to use Pinterest for business
Now that you’ve learned how to set up your Pinterest business account, let’s explore some essential tips for using Pinterest effectively for your business.
Start creating your own pins
The core activity on Pinterest is creating your own Pins, and there are multiple ways to go about it. Start by setting up Pinterest boards, tailored to your business needs. You might create boards for each product, industry topic, or service you offer. For example, a social media and digital marketing writer could have boards focused on various areas of the marketing industry. Once your boards are ready, you can add existing Pins by clicking the More ideas button, or create fresh Pins if you want exclusive content like your own products or blog posts. There are two main ways to create new Pins from scratch.
Creating your own pins
How to create a Pin on Pinterest
To create a new Pin, start by clicking the Create dropdown on Pinterest and selecting Create Pin.
When you reach the Pin creation screen, you’ll need to:
- Select the board for your Pin or create a new one.
- Provide a title and a description for the Pin.
- Include alt text for accessibility.
- Input a link directing users to your website.
- Upload an image or video for the Pin.
- Choose to either publish the Pin immediately or schedule it for later.
How to create a Pin from your website
Another convenient way to save Pins is directly from your website. You can do this by using the Pinterest Chrome extension or by integrating a “Save” button directly on your site (we’ll cover more about this in the next section).
With the Pinterest Chrome extension, a “Save” button will automatically appear whenever you hover your mouse over any image on a website. Simply click the button, select the board you want to save it to, and the image will be pinned.
After saving the image, you can visit your Pinterest profile to make any necessary adjustments. This includes editing the Pin’s title and description, where you can also add relevant keywords to enhance its visibility in Pinterest searches. This step is key for maximizing search opportunities and ensuring your content reaches the right audience.
Optimize your pins for Pinterest SEO
Pinterest functions as a visual search engine, so it’s essential to focus on keywords when setting up your profile and saving Pins. Similar to traditional SEO, you should avoid keyword stuffing. Instead, strategically incorporate relevant, high-traffic keywords that users commonly search for when looking for your products. Be sure to include these keywords naturally within your bio, Pin descriptions, and board descriptions to enhance discoverability without compromising quality.
To optimize your Pinterest profile, boards, and Pins, focus on the following areas:
Pinterest name: Use a clear name that reflects your brand or expertise.
Pinterest bio: Incorporate key industry or product-related keywords into your bio to explain your business.
Pinterest board titles: Avoid vague titles. Instead, use specific, descriptive titles that clearly convey the board’s purpose.
Pinterest board descriptions: Add relevant, board-specific keywords in the descriptions to describe the types of Pins that will be included.
Pin titles: Use direct titles for your Pins, such as a blog post or product name.
Pin descriptions: Write concise descriptions with popular search terms to help users find your Pins more easily.
Schedule Pins ahead of time
Pinterest now offers built-in scheduling for Pins directly on their platform, but you can also use tools like Sprout Social to schedule Pins alongside your other social media content. This simplifies the management of multiple accounts.
By scheduling your Pinterest content, you can ensure a consistent posting schedule, even if you’re not actively online. This feature allows you to plan and schedule an entire week’s worth of Pins in one go, eliminating the need to log into Pinterest daily to publish content.
Keep an eye on your Pin performance
Pinterest business accounts offer the advantage of tracking both overall account and individual Pin performance. This allows you to see how many people you’re reaching and how much traffic your Pinterest activity is driving to your website.
After verifying your website, you can analyze how each Pin is performing and determine whether it’s engaging your audience as effectively as others.
You can monitor performance using various metrics such as impressions, engagements, clicks, and saves, helping you refine your content strategy based on audience interaction.
Promote Pins to reach a larger audience
Pinterest provides its own advertising platform, enabling you to promote Pins, products, blog posts, lead magnets, and other content.
Here, you can define your objective, target audience, set a budget, and more. If you prefer a simpler process, you can use the Switch to 3-step ad creation option in the top right, where you can easily promote an already-existing Pin. This streamlined setup makes launching ads more straightforward.
Benefits of Using Pinterest Business Account
Let me assure you that YES, there are significant benefits to using Pinterest Business, and these advantages are unmatched by any other platform.
Increase brand awareness
Over 400 million people use Pinterest each month to find ideas, solutions, and inspiration.
Posting on Pinterest lets you reach both local and global audiences, with immense potential for brand visibility.
What sets Pinterest apart is its ability to connect you with a highly relevant audience. Users discover your content through specific searches or personalized recommendations, meaning your Pins can continue to attract attention long after they’ve been posted.
More clicks to your website
More views on your content will naturally lead to more clicks back to your website.
The great thing about standard Pins on Pinterest is that they are clickable. Crafting an engaging hook on your Pin can drive users to click through to your website.
While this won’t happen instantly or without a solid strategy, implementing one will significantly boost your website traffic over time.
Pins are evergreen content
This means you can pin once and enjoy continued engagement on that Pin for years—one of my favorite benefits of using Pinterest for business!
Pinterest Pins, in any format, don’t vanish. They stay on the platform until you choose to delete them. However, just posting one Pin won’t guarantee thousands of clicks over the next five years.
Pinterest favors active creators. The more frequently you create and pin fresh content, the more the algorithm will promote your Pins to a wider audience. Your ongoing efforts will pay off as you reach more people.
Your pins can show up on Google search
How often have you searched on Google and found Pinterest Pins among the top results?
This happens frequently, especially in image searches, and it’s an aspect many overlook in their Pinterest marketing strategy.
With the right Pinterest SEO approach, your Pins can rank well on both Google and Pinterest.
Pinterest for business is the positive platform
Pinterest is a platform brimming with positive and inspiring content. It’s a place where users come to feel good and find motivation, with no room for negativity or bad news.
Understanding the impact of a negative environment on creativity, Pinterest strives to be different. The platform is dedicated to creating a supportive and safe space for both users and creators.
Pinterest emphasizes the well-being of its creators, making kindness and positive interactions a priority. As Pinterest puts it: “We lead with kindness and put your well-being as a creator first. See what happens when you create a kinder community.”.
For brands with a heart-centered and positive approach, Pinterest offers an ideal environment to thrive.
Increase your sales
With the introduction of Idea Pins, product pins, and product tagging, selling on Pinterest has become more streamlined than ever.
While Pinterest offers significant advantages for eCommerce businesses, service-based businesses shouldn’t feel left out. With the right approach, you can effectively leverage Pinterest to boost your sales and attract a growing audience.
Imagine how these benefits could be harnessed to enhance your brand’s visibility and engagement on Pinterest.
Pinterest business account FAQs
How Do I Use A Pinterest Business Account For Affiliate Marketing?
To use a Pinterest Business Account for affiliate marketing, create Pins with your affiliate links included. Simply add your affiliate link in the destination link field when creating a Pin. Additionally, join affiliate programs that align with your business to promote relevant products effectively.
Is A Pinterest Business Account Free?
Yes, a Pinterest Business Account is entirely free. While creating and maintaining the account doesn’t incur costs, running ads and promoting Pins are pay-per-click services that do involve expenses.
What Is The Difference Between A Regular Pinterest Account And A Business Account?
While both regular and business Pinterest accounts allow for similar activities, business accounts offer additional features designed for marketing purposes. Business accounts include tools such as Pinterest Analytics, advertising options, and Rich Pins, which are not available with personal accounts.
What Is The Benefit Of A Pinterest Business Account?
A Pinterest Business Account provides several advantages, including the ability to link your website, use Pinterest Ads, leverage Rich Pins, benefit from SEO enhancements, access the Verified Merchant Program, and utilize Pinterest Analytics. These features help businesses enhance their visibility and performance on Pinterest.
Conclusion
In conclusion, a Pinterest business account offers powerful tools to enhance your brand’s online presence. By leveraging features like Pinterest Analytics, Rich Pins, and targeted advertising, you can effectively engage with a broad audience and drive traffic to your website. Explore these benefits with System SocialZ to optimize your Pinterest marketing strategy.
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