In recent years, Instagram Business continues to dominate as a powerful platform for businesses to connect with their audience and boost brand visibility. However, simply posting content is no longer enough to stand out. To truly engage followers, businesses need to implement smart strategies that reflect the latest trends and consumer behaviors. In this article, we’ll explore essential tips and tricks for creating captivating, high-performing content on Instagram Business.
Whether you’re a startup or an established brand, System SocialZ is here to guide you through the steps to maximize engagement and elevate your Instagram Business game this year.
What is an Instagram Business account?
An Instagram Business account is a professional profile on the Instagram platform created specifically for brands and businesses. While it functions similarly to a personal account by allowing users to post content and engage with others, its key difference lies in the additional features it offers to businesses.
With an Instagram Business account, users gain access to valuable tools such as insights, the Instagram ad platform, and shopping features. On the other hand, creator accounts, which are designed for influencers and artists, offer their own unique set of features, like Instagram Subscriptions.
Is Instagram Business Really Useful?
3 Types of Instagram Accounts
It’s essential to know the differences between the three types of Instagram accounts and select the one that fits your needs:
- Personal account: The default account type for most individuals.
- Creator account: Ideal for influencers and content creators who need features tailored to their specific needs.
- Instagram Business account: Best suited for brands and companies selling products or services, offering access to insights, advertising, and shopping tools.
How Does Instagram Work For Business?
By switching your personal profile to an Instagram Business account, you gain access to a wealth of tools designed to enhance your business presence. You’ll unlock free features such as Instagram Insights, which provides valuable data on who is interacting with your content, and Commerce Manager, allowing you to tag and sell products directly through Instagram. It’s like having a personal business assistant built right into your Instagram Business account, making it easier to grow and manage your brand online!
Comparing of Instagram Account Type Features
When selecting the right type of Instagram account, it’s important to understand the unique features and advantages each one provides. Instagram offers three main account options: Instagram Business, Personal, and Creator accounts. Each is designed to cater to different needs, whether for personal use, promoting a business, or creating content and engaging with an audience. The choice to switch or stick with a particular account type can greatly affect how you manage your presence, interact with followers, and make the most of the platform’s tools.
The comparison table below highlights the key features of Instagram Business Accounts, Personal Accounts, and Creator Accounts. It showcases important functionalities such as access to analytics, advertising tools, contact options, and monetization opportunities. By understanding these differences, you can make a well-informed decision about which account type aligns best with your goals and helps you succeed on Instagram.
| Feature | Instagram Business Account | Instagram Personal Account | Instagram Creator Account |
| Purpose | Marketing, brand promotion, and business engagement | Personal sharing and connections | Content creation and audience engagement |
| Analytics/Insights | Access to Instagram Insights with detailed analytics | Limited insights | Enhanced insights tailored for content performance |
| Contact Button | Yes (Email, phone, address) | No | Yes (Email, phone, address) |
| Ad and Promotion Tools | Full access to advertising and promoted posts | No | Full access to advertising and promoted posts |
| Profile Links | Add links to Instagram Stories (with 10,000 followers or verified badge) | Only one link in bio | Add links to Instagram Stories (with 10,000 followers or verified badge) |
| E-commerce Features | Shoppable posts, product tagging, and shopping features | No | Shoppable posts, product tagging |
| Age Verification | Ability to set a minimum age for followers | No | Ability to set a minimum age for followers |
| Industry Display | Displays business category on profile | No | Can display or hide industry category |
| Message Filtering | No | No | Advanced message filtering options |
| Action Buttons | Order Food, Book Now, Reserve | No | Order Food, Book Now, Reserve |
| Audience Demographics | Detailed follower demographics | Limited | Detailed follower demographics |
| Content Scheduling | Available through third-party tools | Available through third-party tools | Available through third-party tools |
| Monetization Tools | Access to monetization options like in-stream ads | No | Access to monetization options like in-stream ads |
| Post Visibility | Public | Option for private or public | Public |
| API Access | Full access for third-party tools | Limited | Full access for third-party tools |
Benefits of Creating an Instagram Business Account
An Instagram Business account provides a variety of exclusive features and tools that aren’t available to personal users. These features help unlock the full potential of Instagram for business growth.
Source: Instagram
Credibility Boost
If you compare a personal profile with an Instagram Business profile, you’ll notice some key differences. The business account has additional buttons like “Email” or “Shop,” along with industry-specific information displayed beneath the business name.
These extra details give your Instagram Business profile a more polished and professional appearance, offering more ways for your audience to interact with your brand. This enhanced professionalism builds trust with Instagram users and instantly increases your profile’s credibility.
Access to Analytics
One of the biggest advantages of switching to an Instagram Business account is gaining access to detailed analytics.
Instagram Business accounts provide a deep dive into your profile’s performance. The Insights tool tracks key metrics such as reach, engagement, and follower growth. It also offers a detailed view of your audience’s demographics and growth trends. With post-specific performance data, you can understand what content resonates with your audience and tailor your strategy accordingly.
Use of Instagram Ad Options
If you’re planning to invest in Instagram ads, having an Instagram Business account is essential.
By connecting your Instagram Business profile to Meta Ads Manager, you unlock a range of advertising tools and options. You’ll be able to run ads in multiple formats and create highly targeted campaigns. Dynamic creative options help optimize ad performance, and real-time insights combined with A/B testing tools allow you to fine-tune your ad campaigns to achieve better results.
You can use Meta Ads Manager for Instagram Business
Access to Business Account Features
As an Instagram Business account user, you can take advantage of several features designed to help you better engage with your audience. Beyond the contact button, you can add action buttons like “Book Now,” “Reserve,” or “Order Food,” depending on your industry.
You’ll also have full access to analytics insights, providing a detailed overview of your account’s performance. Additionally, with an Instagram Business profile, you can set up a shop directly within the app, allowing customers to purchase your products seamlessly without leaving Instagram.
How To Create An Instagram Business Account?
Once you’ve chosen the method and account type that suits your needs, follow these step-by-step instructions to set up your account. Keep in mind that you’ll need a Facebook Business Page to set up an Instagram Business profile.
Source: Instagram
Switching to an Instagram Business Profile from a Personal Account
If you’re converting a personal account, you can easily switch to an Instagram Business account by following these simple steps within your account settings:
- Tap the menu in the upper right corner of your Instagram profile.
- Select “Account type and tools.”
- Tap “Switch to professional account.”
- Tap “Continue.”
- Choose a category for your business and tap “Done.”
- Select Business and tap “Next.”
- Complete any optional steps, or tap “X” in the top right corner to return to your profile.
Creating an Instagram Business Account from Scratch
If you’re starting from scratch, you can first create a personal account, then switch to an Instagram Business account.
Open the Instagram app and go through the sign-up process.
Choose your username, password, and enter your contact details.
After the account is set up (it will start as a personal profile), follow the steps from the previous section to switch it to a Business account.
Once you’ve switched to a Business account, you’ll have access to tools like Insights, where you can track your account’s performance through the professional dashboard.
Switching to a Creator Account
If you’re a creator currently using an Instagram Business account, you might want to switch to a creator account, which offers additional features like subscription monetization and access to certain commercial audio tracks.
Open your profile and tap the menu in the upper right corner.
Select “Business tools and controls.”
Tap “Switch account type.”
Select “Switch to creator account” and confirm by tapping “Switch.”
You can also switch back to a Business account using the same process, by selecting “Switch to business account.”
Linking a New Instagram Business Account to Accounts Center
If you’ve created a new Instagram Business account and want to link it with your personal account, you can do so through the Accounts Center, making it easy to switch between them.
Tap the menu in the upper right corner of your Instagram profile.
Select “Accounts Center.”
Tap “Add or remove accounts from this Accounts Center” and follow the steps to link your accounts.
You can also connect your Meta Accounts Center to your Facebook pages and profiles, allowing seamless toggling without needing to log in and out.
If you decide to switch back to a personal account, you can easily do so in your settings. However, keep in mind that switching back will remove access to the Instagram Business features you’ve been using.
4 Tips For Making The Most of Your Instagram Business Account
Unlock the full potential of your Instagram Business account with these four essential tips. From optimizing your profile to engaging with your audience, these strategies will help you build a strong online presence and drive business growth. Whether you’re just starting out or looking to enhance your current efforts, these tips are designed to elevate your Instagram game and connect with your target audience effectively.
Brand Your Profile
Just like your website or store display, your Instagram Business profile is a chance to showcase your brand to new audiences. Use a branded profile photo or logo, along with other identifying elements like your slogan and brand voice, to help new visitors grasp your brand values and aesthetic.
For example, Frank Darling not only features its logo as a profile picture but also creates matching icons that serve as covers for its Story Highlights.
Source: frankdarling
Take Advantage of Available Features
Instagram Business accounts benefit from enhanced bio features, allowing you to include location, address, and type of business without using valuable character count. Additionally, consider adding Instagram Shopping features or Instagram Subscriptions if you’re a creator. Providing customer support through Instagram DMs can also help answer customers’ questions in real time.
Plan Your Content
While it may be tempting to jump on every trend or share every moment of your entrepreneurial journey, think carefully about the overall narrative you want to convey. Focus on publishing content that resonates with your target customers and ensure that your content grid has a cohesive vibe. Does it reflect your brand identity?
For instance, brands like Freedom Moses and SuzyQ Doughnuts pay attention to their overall feed aesthetic. By using consistent typography and color palettes, these brands maintain a professional appearance.
Source: freedom_moses_official and suzyq.doughnuts
Consider Your Target Audience
With a personal account, your posting habits may revolve around your own preferences. However, Instagram Business accounts should focus on what content resonates with their target audience. If your goal is to increase brand awareness, grow your following, or drive sales, think about the types of content that will help you achieve these objectives.
Research shows that certain content types tend to perform better overall, with humorous, creative, and informative content ranking highest. However, this data reflects general Instagram users and may not align with your specific target audience’s preferences. Experiment with various content types and formats, such as Instagram Stories and Reels, and analyze which ones resonate best with your followers.
How to use Instagram for Business: 11 strategies
Instagram is a powerful tool for businesses looking to expand their reach and engage with their audience. In this guide, we will explore ten effective strategies to help you make the most of your Instagram business account. From optimizing your profile to leveraging Instagram Stories and Reels, these tips will provide you with the insights needed to boost your brand’s presence and drive growth. Whether you’re new to Instagram or looking to refine your approach, these strategies will set you on the path to success.
Research Your Audience
A successful social media strategy begins with a deep understanding of your audience.
The demographic data provided by Instagram reveals a general overview of the platform’s user base. For instance, individuals aged 18-34 represent the largest segment of advertisers on the site.
However, your specific audience on Instagram may not align with this age range. For example, after reviewing the audience insights of my own Instagram account, I discovered that my followers tend to be older than the average Instagram user.
You can gather demographic information about your existing audience through tools like Instagram Insights, Meta Business Suite. If you’re new to using Instagram for business, you may not yet have a sufficiently large following to extract meaningful insights from these tools.
Researching your audience helps you get your business on track.
In such cases, examine the demographics of your audience on other social media platforms and your current customer base. While this won’t perfectly reflect your Instagram audience, it will provide a clearer picture of who is interested in your business and what they value.
Understanding your audience positions you to create targeted content and captions for your Instagram Business account that truly resonate. Since audience research is a vital foundation for your content strategy, we have an entire post dedicated to helping you identify your target market.
Determine Your Content Mix
Now that you know who your audience is, it’s time to decide what to share with them. Instead of posting random content whenever you feel inspired, develop a content strategy that speaks directly to your audience, keeps them engaged, and supports your business goals.
While it’s important to share promotional content to excite your audience about your products and drive sales, you should also focus on content that fosters community and encourages interaction.
This could involve sharing user-generated content, curating valuable resources, providing industry insights, or participating in trending memes—just ensure that you engage with trends that align with your brand voice.
Look for chances to create recurring themes or series, known as “content buckets,” which can help streamline your content creation process. By planning ahead, you’ll be better prepared to produce consistent content and respond to unexpected or timely events.
Create a variety of content to attract new customers
Schedule Your Content in Advance
From Reels to Stories to traditional posts, there are numerous options for Instagram Business content.
The best way to maintain a cohesive strategy is to schedule your content across all Instagram formats (and other social media platforms) by utilizing a content calendar. This approach allows you to create your content in dedicated time blocks and schedule it to be posted at optimal times for your audience, even if that means posting outside of regular business hours, on weekends, or late at night.
Optimize Your Profile
Source: lndr
When using Instagram for business, treat your profile like your homepage. With just 150 characters, one link, and a few action buttons, you need to make a strong impression to attract potential customers.
First, ensure that you’ve switched to an Instagram Business profile. Business accounts come with additional features that allow you to enhance your profile, monitor content performance, and facilitate sales directly on Instagram.
Next, craft an engaging Instagram bio that includes:
- A brief description of your business
- Your category or industry (e.g., Shopping & Retail, Business Service, Restaurant)
- A tone that reflects your brand’s personality
- Contact details (phone number, email, address)
- A clickable link
The only place for a clickable link on the Instagram app is in your bio, making it prime real estate. You can either maintain a static link to your homepage or frequently update it to highlight current content. Using link-in-bio tools like Buffer’s Start Page can enhance this by transforming your single link into a resource catalog.
Instagram Business accounts also have access to Action Buttons, which are additional clickable options for specific calls to action such as “Book Now,” “Contact,” or “View Shop.” These buttons provide more links in your profile and simplify interaction for your audience.
Lastly, pay attention to your grid layout. Visitors to your profile will see your recent posts in a grid format, so avoid posting visually similar images consecutively to keep your grid visually appealing.
Bonus: Use a Recognizable Profile Image
Choosing a profile picture that people can instantly recognize when they visit your Instagram Business profile is essential. For most businesses, consider using:
- Your logo
- A logomark (the logo without any text)
- A mascot
There’s no strict rule here, and you don’t have to limit yourself to just one option, but think about which choice will allow visitors to quickly identify your brand.
Engage with Your Community
Want to grow your Instagram Business – don’t forget to interact with your community
Using Instagram for business shouldn’t mean transforming your profile into a constant sales pitch. Since Instagram is a social platform, it’s crucial to engage socially.
When someone takes the time to share their thoughts, responding shows that you value their input. Engaging with comments is a fantastic way to foster a robust community on Instagram. With Buffer’s engagement features, you can reply to comments on your Instagram posts directly from the Buffer platform, eliminating the hassle of typing long responses on a small phone screen.
To encourage interaction, try using engagement prompts. Interactive stickers in Instagram Stories, such as polls, questions, or sliding scale ratings, can boost participation.
For your posts, utilize captions to ask questions and invite people to share their opinions in the comments. It might feel a bit cheesy, but think of it as a real-life conversation; wouldn’t it be odd to talk at someone rather than with them?
Just because you’re leveraging Instagram Business doesn’t mean all content has to come from you. User-generated content (UGC)—any content created by fans or contributors—is an excellent way to acknowledge your community and inspire more engagement. Encourage your audience to share their memorable experiences with your brand on Instagram and seek permission to repost some of the best content on your own channels.
Tag Products
When you post about your products on Instagram, tagging them makes it much simpler for potential customers to learn more or make a purchase. You can tag up to 20 products in a single photo feed post. To tag products, create your Instagram post or Reel as usual, then, on the final screen before posting, tap “Tag products.” You can tag items from your own shop or from someone else’s, creating fantastic opportunities for collaboration and cross-promotion.
Track Your Results (and Learn from Wins and Losses)
With an Instagram Business account, you have access to the platform’s built-in analytics tools, which help you understand the performance of various content types. Additionally, there are several other analytics tools available, that can track metrics over extended time periods, automate reporting, and facilitate comparisons of Instagram metrics with those from other social media platforms.
Regardless of the social media marketing tools you choose to utilize, it’s crucial to check in regularly to determine what type of content resonates best with your target audience. You’ll start noticing patterns regarding what generates the highest engagement, as well as which types of content boost views beyond your current follower base. (Hint: Give Instagram Reels a try!)
Always track your results to help you do better business.
Treat Instagram as a Customer Service Channel
Achieving success on Instagram involves engaging with your followers rather than merely broadcasting content and hoping for likes. A key aspect of this two-way communication is monitoring your DMs for questions, comments, and customer service inquiries. Instagram Business accounts have access to features that simplify customer service management on the platform. Firstly, your inbox is organized into Primary and General tabs to help you keep track of messages more efficiently. Secondly, you can create saved replies for frequently asked questions, which can be accessed through keyboard shortcuts.
Automate Content Creation
The average Instagram Business account posts 1.55 times per day on the main feed, which amounts to a significant amount of content! Fortunately, manual content creation is becoming a thing of the past. Nowadays, you can expedite processes like copywriting and graphic design with the assistance of generative AI tools. You can also utilize external tools like ChatGPT, DALL-E, Midjourney, and others.
Use apps to create or edit Instagram posts
Source: VSCO
There are numerous tools available for Instagram Business that can enhance your ability to create eye-catching content. Some of these tools are specifically designed for editing photos, while others excel at producing branded graphics.
Here are a few Instagram post tools you might consider:
- Canva
- Visme
- Snapseed
- VSCO
Experiment with different applications to discover which ones are the most user-friendly for your team.
Elevate Your Grid Aesthetics
Do you want your Instagram Business grid to stand out? With Hootsuite’s Instagram Grid integration, you can create an aesthetically pleasing Instagram grid in just a few clicks. Here’s how it works:
- Seamless Planning: Planning your grid layout is now effortless. With Instagram Grid, you can visualize how your posts will look together, ensuring a cohesive and visually attractive grid.
- Drag-and-Drop Simplicity: Want to rearrange your grid? No problem! The user-friendly drag-and-drop functionality lets you experiment with different layouts until you find the perfect arrangement.
- Scheduled Posts: Eliminate last-minute scrambles. With tools, you can schedule your grid posts in advance, keeping your grid active and engaging even when you’re busy.
- Curate Like a Pro: Discover and curate high-quality content directly from the tools dashboard. Whether it’s user-generated content, AI hashtag suggestions, or trending topics, we provide the tools you need to keep your grid fresh and relevant.
- Track Your Success: With tools analytics dashboard, you can monitor engagement metrics and comprehend what resonates with your audience. Use these insights to refine your grid strategy and drive even greater engagement.
Instagram for Business Terminology
You don’t want to sound like a (1080 x 1080 pixel) square. Learn the lingo for Instagram Business.
|
Instagram Terminology |
|
| @ (“at” symbol) | A symbol that tags or mentions other users in captions, comments, or direct messages |
| # (hashtag) | A symbol that categorizes content and makes it discoverable to users interested in a specific topic |
| Direct message (DM) | A private message that users send to each other on Instagram |
| Double-tap | Tapping a post twice to “like” it |
| Feed | The main content stream on a user’s homepage that displays posts from accounts they follow |
| Filters | Visual effects users can apply to photos or videos to enhance or alter their appearance |
| Follow | Subscribing to another user’s account |
| Following | The accounts you subscribe to |
| Followers | The users who subscribe to your content |
| Grid | The layout of a user’s profile that consists of a series of square images or videos displayed in a grid format |
| Influencer | A user with a significant following on Instagram who can influence the opinions and behaviors of their audience |
| Instagram ads | Sponsored content that businesses pay for to promote on the platform to reach a larger audience |
| Reel | Short-form videos up to 60 seconds long that often feature music or special effects |
| Story | Temporary posts that disappear after 24 hours, allowing users to share moments in a slideshow format |
| Story Highlights | Archived Stories that users can pin to their profile, allowing them to showcase important or favorite Instagram content beyond the 24-hour limit |
| Tags | Mentions of other users in posts or comments, indicated by using the “@” symbol followed by the username |
| Threads | Instagram’s text app where users can view and share public conversations, similar to X (formerly Twitter) |
How to Grow Your Instagram Business Account?
Once your Instagram Business account is set up and you’ve got a content strategy in place, it’s time to think about how you’ll expand your account to achieve your business objectives. In addition to regularly analyzing your insights and fine-tuning your content plan, here are several ways to help your business grow on Instagram.
Utilize Instagram ads. These ads appear in users’ feeds just like organic posts, making them an effective tool for increasing reach. Instagram Business allows you to target specific audiences based on demographics and interests, driving more relevant traffic to your account.
Source: harveykalles
Use targeted hashtags. Research and select hashtags that are currently trending in your industry or relevant to your brand. These will increase the visibility of your content and attract new followers to your Instagram Business profile.
Collaborate with other brands. Teaming up with complementary businesses can help both brands reach a broader audience. Choose collaborators with similar target markets, and consider running joint giveaways or launching a collaborative product to engage followers.
Partner with influencers. Influencers, even those with smaller followings, can be a powerful asset to your Instagram Business. Look for influencers who are genuinely enthusiastic about your brand to create authentic and effective partnerships.
How to Switch Your Personal Profile to a Business Profile?
Instagram allows up to five accounts per user, so you can manage different profiles if you cater to diverse target audiences. To convert your personal profile into an Instagram Business account, follow these steps:
- From your personal Instagram profile page, tap the “hamburger” icon (three horizontal bars) in the top right corner.
- Select Settings and Privacy. Scroll down and tap Account type and tools (or in some cases, you may see Switch to Professional Account directly in your settings). Ensure your account isn’t set as Private.
- On the Switch to Professional Account option, tap Continue.
Instagram will guide you through the process, starting with selecting your business category. After choosing the category, tap Done and confirm by selecting Business. On the next screens, Instagram will ask for your business contact details, including your email, phone number, and address. Be sure to enter this information as you’d like it to appear to your customers.
Next, connect your Instagram Business account to your business Facebook page by following the prompts. Once this step is complete, you’ll have officially switched to an Instagram Business profile. Tap the X in the top right corner to return to your profile.
Using an Instagram Business profile provides a more robust marketing experience. Whether you are a business looking to engage with customers or a professional aiming to grow your following, this account type will offer features to better serve your needs. However, influencers might find that a Creator account is a better fit.
Instagram Business – Frequently Asked Questions
FAQs for Instagram Business
Can I create an Instagram Business account without a personal account?
Yes, you can create an Instagram Business account without needing an existing personal account. Start by creating a new personal account through the Instagram app. Once set up, navigate to your settings, tap Switch to professional account, and follow the prompts to convert the new account into either a Business or Creator profile.
Are Instagram Business accounts free?
Yes, setting up and using an Instagram Business account is completely free. However, features like Instagram ads and Meta Verified status come with additional costs, which are available for businesses seeking to enhance their presence.
Can you have both a personal and a business Instagram account?
Yes, you can have both a personal and an Instagram Business account. These can be managed alongside your Facebook accounts through Meta’s Accounts Center within the app.
Is Instagram Business free?
Yes, it’s free to set up an Instagram Business account, promote your brand, and even create an Instagram Shop. The only costs associated with Instagram Business accounts are if you choose to run Instagram ads or if you use Commerce Manager to allow customers to complete purchases directly within the Meta platform, which may include selling fees.
Additionally, Instagram Shopping lets you tag products and direct users to your website for purchases without any fees.
What is the difference between a personal and an Instagram Business account?
The difference between personal and Instagram Business accounts is simple. Personal accounts are ideal for sharing your everyday life and connecting with friends and family. On the other hand, an Instagram Business account provides tools like analytics, shopping, and advertising, making it perfect for promoting a business or selling products.
What is the best time to post on Instagram Business?
The optimal time to post on Instagram Business depends on your target audience and the content you’re sharing. Generally, mornings yield the highest engagement for business accounts. However, certain industries, like retail, real estate, or entertainment, may find that evening posts perform better.
Which account is best for Instagram Business?
For businesses, an Instagram Business account under the Professional category is the best choice compared to personal or creator accounts. It provides enhanced features tailored for brands, making it easier to grow a following, access analytics, and drive sales. With Instagram Business, you can utilize tools specifically designed to support business growth and engagement.
Conclusion
As Instagram Business continues to evolve in 2024, creating engaging content will remain essential for standing out in an increasingly competitive landscape. By staying up to date with the latest trends, leveraging innovative features, and understanding your audience’s preferences, your brand can build a loyal community and drive meaningful engagement. Whether you’re experimenting with Reels, optimizing your posts with data, or collaborating with influencers, the right strategies can make all the difference. Let System SocialZ help you craft a winning Instagram content plan that maximizes your reach and sets your business up for success this year and beyond.
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