Instagram Creators continue to dominate the social media landscape, making engagement more crucial than ever. With Instagram constantly evolving, staying ahead of the trends can be the key to building a strong, connected audience.
At System SocialZ, we understand how important it is for creators to not only grow their following but also maintain high engagement. In this article, we’ll share expert tips to help you boost your engagement, connect with your audience, and thrive as an Instagram Creator.
What is an Instagram Creator Account?
An Instagram Creator Account is a public, professional account designed specifically for Instagram Creators who earn a living by producing and sharing content online. This includes, but isn’t limited to, photographers, videographers, models, artists, and influencers.
As the creator economy continues to grow, it’s essential to have an account that truly represents who you are and the value you bring to your audience.
If you’re using Instagram to showcase your creativity and build a community around your work, then an Instagram Creator Account, rather than a public personal account, might be the perfect fit for you.
Source: Instagram
Features of an Instagram Creator Account
Instagram Creator Accounts provide access to unique tools that aren’t always available to personal or even business accounts.
As an Instagram Creator, you gain access to:
- A Professional Dashboard with detailed growth insights, allowing you to track key metrics about your followers and post reach. This includes data on actions taken after users view your content, impressions over time, and daily follow/unfollow numbers, helping you understand how your content impacts follower growth.
- A secondary inbox for better message management, where you can organize your messages and control notifications. You can sort your messages into primary, general, or requests inboxes for better efficiency.
- Category labels such as influencer, blogger, public figure, or artist, which you can add to your Instagram Creator Account bio to further define your niche. This is an optional feature that helps personalize your profile.
Instagram Creator vs. Business Account
What is the difference between a Business account and a Creator account on Instagram?
If you’re using Instagram for business, you might be wondering whether an Instagram Creator account is the right choice for you.
Instagram Creator Accounts are typically best suited for influencers, content creators, public figures, photographers, and artists, to name a few. If your focus is on building a personal brand and you’re not directly selling products or relying on advanced analytics, then an Instagram Creator account could be ideal.
However, if you’re running a retail business, brand, public service, or any other organization, an Instagram Business account may be a better fit. Business accounts offer additional tools, such as third-party integrations with apps like Sprout Social, which allow for scheduling and managing high volumes of content. This is especially useful if you’re planning a content calendar in advance.
An Instagram Business account also provides features like contact buttons, Instagram Insights, and the ability to run ads. You can access audience insights for organic traffic, track ad performance, and measure conversions.
Remember, you can switch between an Instagram Creator and Business account without losing your data and insights, as long as you export your data beforehand. Feel free to test both account types to determine which one best supports your goals.
Who Should Be Using an Instagram Creator Account?
Instagram Creator Accounts are designed for individuals who want to grow their personal brand.
Think of public figures like Chris Klemens, influencers such as Chrissy Rutherford, as well as artists, chefs, and other creatives. Why? Because Instagram Creator Accounts are tailored to meet the needs of those who haven’t yet developed a full-fledged business.
It’s the ideal profile choice for anyone looking to build a community, secure brand partnerships, and increase brand awareness.
So, if you see yourself as an Instagram Creator or influencer, this account is perfect for you — it’s not intended for established businesses or brands.
We spoke with two Instagram Creators to learn how they made the jump to full-time content creation and how you can do the same.
What Can You Do with the Creator Marketplace?
Now that you know the Instagram Creator Marketplace can be used for influencer marketing, let’s dive into its key features. What can brands and Instagram Creators do that makes this marketplace such a powerful tool for influencer collaborations?
Partner Discovery
The partner discovery feature allows brands to search for Instagram Creators based on specific criteria. You can narrow down your search using filters like:
- Age
- Gender
- Interests
- Number of followers
Additionally, you can filter Instagram Creators by their audience demographics, including age, gender, location, and interests. What sets the Instagram Creator Marketplace apart is its ability to help brands find creators who have genuine connections with their brand. For example, you can filter for Instagram Creators who follow your brand or have tagged you in their posts, making it easier to find influencers who are already engaged with your content.
Moreover, you can save a list of Instagram Creators that meet your criteria for future projects. Creators, on their side, need to indicate relevant brands and topics in their profiles to ensure they’re discoverable for appropriate partnerships. They can select up to 10 interests, including categories like beauty, fitness, gaming, home, and more.
Source: Instagram
Creator Projects
Once you’ve identified the Instagram Creators you want to collaborate with, you can create structured projects. These outline the details of your influencer marketing campaign, such as the campaign overview, expected deliverables, and compensation. The project will also include a timeline, so Instagram Creators know when they need to publish content.
After creating the project, you can send it directly to the Instagram Creator’s Partnership Messages inbox for review. Additionally, Instagram has updated this feature to allow creators to discover brand projects that fit their criteria. If interested, Instagram Creators can simply tap “I’m interested” to notify the brand. This new feature streamlines the entire process, reducing the back-and-forth and making it easier for brands and creators to find and work with each other.
Partnership Messaging for Instagram Creator
Instagram Creators and brands can communicate efficiently through the platform’s Partnership Messages inbox. This dedicated folder helps keep collaboration-related messages organized, preventing them from getting lost among other inboxes. Brands can also send messages to multiple Instagram Creators at once, simplifying large-scale campaigns.
Source: Instagram
Portfolio (for Instagram Creators)
Instagram Creators can set up a portfolio to highlight their work and share their personal stories. This portfolio helps brands evaluate potential partners without having to scroll through hundreds of posts. Instagram Creators can showcase past collaborations and branded content, giving brands a clear picture of their experience and style.
Source: Instagram
Branded Content Ad Code
To further simplify influencer campaigns, Instagram Creators can now generate a branded content ad code. This code allows brands to use the creator’s content in paid advertising campaigns without needing direct access to their account. The ad will appear as if it’s coming from the Instagram Creator, blending seamlessly into users’ feeds. This method combines the impact of organic influencer content with the reach of paid ads.
Payments
Instagram is also introducing a payment feature within the Creator Marketplace, allowing brands to pay Instagram Creators directly through the platform. This feature streamlines transactions, making it easier for creators to track their earnings and for brands to manage payments.
How to Join the Creator Marketplace on Instagram?
Instagram now allows brands to express their interest in joining the Instagram Creator Marketplace. However, as of this writing, your brand must be based in the U.S. to be eligible. To start, brands simply need to submit the Creator Marketplace form and wait for Instagram’s response.
For Instagram Creators, there are certain eligibility criteria to meet before they can access partnership opportunities in the marketplace. This includes adhering to Instagram’s Partner Monetization Policies, Branded Content Policies, and complying with Content Monetization Policies and Community Guidelines.
If an Instagram Creator meets all these conditions, they can check their eligibility in their account settings. Once eligible, they can join the Instagram Creator Marketplace through their professional dashboard, unlocking the potential for brand collaborations and partnerships.
How To Make a Creator Account on Instagram?
Curious about how to switch to an Instagram Creator account? Just follow these steps:
Head to your profile page and tap the three lines in the top-right corner.
- Select Settings.
- Click on Account.
- Scroll down and select Switch to a Professional Account, then choose Creator.
- If you’re already using a business account, simply click Switch to Instagram Creator Account.
- Pick a category that best represents your personal brand or creative focus.
- Optionally, connect your Instagram Creator account to your Facebook page.
- Review and update your contact information, and decide if you want this info displayed on your profile.
You’re all set!
How To Turn Off Creator Account On Instagram?
How to Switch from an Instagram Creator Account to a Business or Personal Profile
If you need to switch back from an Instagram Creator account to a business or personal profile, follow these steps:
- Go to your profile page and tap the three lines in the top-right corner.
- Select Settings.
- Click on Account.
- Choose Switch to a Personal Account or Switch to a Business Account, depending on your preference.
- Confirm the switch.
Source: Instagram
Keep in mind that each time you switch between personal, business, or Instagram Creator profiles, Instagram will erase your insights data. To avoid losing valuable analytics, be sure to export your insights data before making the switch.
What are the benefits of an Instagram creator account?
Instagram Creator accounts offer a unique set of tools and features designed to empower content creators. By switching to a Creator account, you gain access to valuable insights into your audience, allowing you to tailor your content more effectively. Additionally, Creator accounts provide enhanced messaging features, making it easier to manage collaborations and partnerships.
Furthermore, Instagram’s support for creators is continuously evolving, with new features and tools being introduced regularly. Whether you’re a budding influencer, a small business owner, or simply passionate about sharing your creativity, a Creator account can help you reach a wider audience and grow your online presence.
Schedule Instagram Posts
Heads up: To use any of these scheduling methods, you’ll need an Instagram professional account.
If you’re using a personal account, you’ll need to switch to an Instagram Business or Instagram Creator account to start scheduling posts. The switch is free and quick!
Need help making the change? We’ve got a step-by-step guide to help you switch to an Instagram Creator account.
Discover two ways to schedule posts on Instagram
How to Schedule Posts on Instagram (via the app)?
This method works for both regular posts and Reels — but not for Stories.
Open Instagram, tap the plus icon, and select Post or Reel to create your content as usual.
After editing your content and writing your caption, scroll down and tap Advanced Settings.
Toggle the Schedule switch on, and pick the date and time for your post to go live.
Tap the back button, then tap Share to officially schedule your post.
To review or edit scheduled content, go to your Instagram profile, tap the menu icon in the top right, and select Scheduled content.
Tap the three dots next to the scheduled post or Reel to edit, reschedule, share immediately, or delete.
You can schedule up to 25 posts per day, up to 75 days in advance.
How to Schedule Instagram Posts in Meta Business Suite?
If you’d prefer scheduling from a desktop, you can use Meta Business Suite. This method allows you to schedule Stories in addition to Reels and posts.
Open Meta Business Suite and select Content from the left-hand menu.
Click Create Reel or Create Post. To schedule a Story, click the down arrow next to Create Post and choose Create Story.
Select your Instagram Creator account under Post to.
Add your content — images, videos, text, stickers, etc.
Review your post or Story preview.
To schedule a post, toggle Set date and time. For Stories or Reels, click Schedule and enter your desired time.
Create Shoppable Posts
Instagram Creators who promote products or offer recommendations can create shoppable posts. To do this, upload a photo and tag the product with the associated brand account, and if possible, the specific item. When followers click the tag, they’ll be taken to a product description page, where they can make a purchase directly on Instagram.
However, the brand you’re collaborating with must grant you access to their product catalog so that you can tag the product. For example, influencer Stylefeen tags Lulu’s Instagram account and the specific dress she’s wearing, creating a seamless shopping experience through shoppable Instagram posts.
Filter Messages into Different Inboxes
The DM inbox for an Instagram Creator account offers more filtering options than personal or business accounts. These filters help you find messages faster:
- Primary DMs: Include notifications.
- General DMs: Exclude notifications.
- Requests DMs: From users you don’t follow, with no notifications.
Additionally, inbox filtering allows you to respond to multiple conversations quickly using the “Saved Reply” tool, making it easy to handle common questions.
Use Paid Partnership Tags
With growing attention on ethical influencer marketing, it’s essential to disclose paid partnerships. Instagram Creator accounts let you tag brand partners in your posts and Stories, making it clear when you’re working with a brand. The partner can also view insights from your post, improving communication throughout the campaign.
Source: Instagram
Experiment with Different CTA Options
Instagram Creator accounts have fewer call-to-action (CTA) options compared to Business profiles. While you can encourage people to “Book Now” or “Reserve,” options like “Learn More” or “Shop Now” are unavailable.
If driving traffic through CTAs is a significant part of your strategy, an Instagram Creator account may not be the best fit for your needs.
Access to Built-in Analytics
With an Instagram Creator profile, you unlock a mobile dashboard filled with detailed insights, such as follower growth and decline, post performance, and more. This data helps you understand what resonates with your audience, allowing you to adjust your content strategy to improve engagement.
If you prefer to do a deeper analysis, switching to desktop might be more efficient.
Full Music Library
One of the best features of an Instagram Creator account is access to Instagram’s full music library. Unlike business accounts that face limitations with commercial music due to copyright concerns, creators have the freedom to use trending Reels audio.
As Chantal Hermetz, Social Media Specialist at Later, notes, “Instagram Creator profiles give access to a massive library of Reels sounds.” This ensures you can jump on the momentum of trending audio, increasing your chances of going viral.
Streamlined Messaging
Instagram Creators often receive an overwhelming amount of DMs, ranging from collaboration requests to product inquiries. Managing these can be daunting with a large follower base.
Fortunately, Instagram Creator profiles come with three DM filters that simplify the process:
Primary: Allows notifications.
General: No notifications.
Requests: Messages from people you don’t follow, with no notifications. You can choose to accept or decline these requests.
These filters enable creators to prioritize important messages, such as collaboration offers, and keep their inbox organized. If preferred, you can also modify your message tab notifications in settings.
Flexible Profile Control
Instagram Creator profiles also offer more control over how followers can contact you. You can choose to display or hide contact options like call, text, and email on your profile. Additionally, you have more flexibility in selecting what CTA (call-to-action) you want to feature on your page, tailoring it to your needs.
How to Switch to an Instagram Creator Account? (A Step-By-Step Guide)
Now that you’re familiar with the advantages of Instagram Creator accounts, here’s how to transition from either an Instagram Business or Personal account:
Switching from a Personal Account to an Instagram Creator Account
Source: Instagram
To make the switch to an Instagram Creator profile, go to your Instagram profile and tap the “≡” icon in the top right corner. Then, select “Settings” and choose “Account.”
Choose a category that best represents what you do and decide whether to display it on your profile.
You’ll then be introduced to Instagram’s creator tools, which include options like “Complete Your Profile,” “Get Inspired,” “Grow Your Audience,” “Share Content to View Insights,” and “Explore Tools and Insights.”
And just like that, you have officially switched to an Instagram Creator account!
Switching from a Business Account to an Instagram Creator Account
To switch to an Instagram Creator profile, access your Instagram profile and tap the “≡” icon in the top right corner. Then, go to “Settings” and select “Account.”
At this point, choose a category that best describes your work and decide if you want it to be displayed on your account.
You will have the option to connect your Facebook Page. If you prefer not to link it, simply tap “Skip.”
Next, review your contact information (at least one option is required) and familiarize yourself with Instagram’s various creator tools.
Once you’ve explored Instagram’s creator features, you can officially establish your account as an Instagram Creator.
NOTE: If you’re short on time, you can also explore the creator tools at a later date.
Instagram Creator – Frequently Asked Questions
FAQs for Instagram Creator
How do I join the Instagram Creator Marketplace?
As an Instagram Creator, you can join the Creator Marketplace through your professional dashboard. For brands, you can express your interest in using the Creator Marketplace, and Instagram will follow up with further details.
How do you use the Instagram Creator Marketplace?
The Instagram Creator Marketplace allows brands to search for Instagram Creators using various filters. Once you find the creators you want to collaborate with, you can send them project proposals directly through the platform.
How does the Instagram Creator Marketplace work?
In the Instagram Creator Marketplace, brands discover potential Instagram Creators and send them project invitations to initiate collaborations. This streamlines the process for working with influencers on Instagram.
What is the difference between an Instagram Creator and an Influencer?
While all Instagram Creators can be influencers, creators typically focus on content production in a niche (such as art, fitness, fashion), whereas influencers may primarily focus on brand promotion.
How do I get more followers as an Instagram Creator?
Consistency in posting, using relevant hashtags, collaborating with other creators, and engaging with your audience are key strategies for growing your follower base.
Can I make money as an Instagram Creator without brand deals?
Yes, you can monetize through affiliate marketing, selling your own products or services, or leveraging features like IGTV ads and Instagram Shopping.
How often should I post as an Instagram Creator?
Posting at least 3-4 times a week is recommended to maintain engagement, but it’s crucial to focus on quality over quantity.
What is the difference between an Instagram Creator and an Influencer?
While all Instagram Creators can be influencers, creators typically focus on content production in a niche (such as art, fitness, fashion), whereas influencers may primarily focus on brand promotion.
How do I get more followers as an Instagram Creator?
Consistency in posting, using relevant hashtags, collaborating with other creators, and engaging with your audience are key strategies for growing your follower base.
Can I make money as an Instagram Creator without brand deals?
Yes, you can monetize through affiliate marketing, selling your own products or services, or leveraging features like IGTV ads and Instagram Shopping.
How often should I post as an Instagram Creator?
Posting at least 3-4 times a week is recommended to maintain engagement, but it’s crucial to focus on quality over quantity.
Conclusion
In conclusion, staying ahead of the curve as an Instagram Creator in 2024 requires a strategic approach to engagement. By implementing the tips shared in this article, you can build a more connected and active audience. Remember, the key to success lies in consistency, creativity, and genuine interaction with your followers. At System SocialZ, we are committed to helping you navigate the ever-changing landscape of social media and achieve your goals. Here’s to your continued growth and success!
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